The document discusses the purpose and types of music videos. Regarding purpose, music videos help sell songs, promote artists, and allow artists to be seen on different platforms. They also provide visuals to entertain audiences and allow connection with artists. There are two main types of music videos - conceptual/thematic videos that focus on ideas/imagery and performance videos that focus on live performances. Music videos aim to represent songs visually while entertaining audiences.
Music videos serve several purposes for artists and the music industry. They are primarily a marketing tool used to promote songs and albums and generate buzz among audiences. This helps drive music sales and keeps artists relevant for longer periods of time. Music videos also allow artists to creatively express themselves and provide insight into the meaning of their songs. Certain artists, like Michael Jackson, have used music videos as a way to showcase other talents like dancing. The development of MTV in 1981 greatly increased exposure for music videos and their role in music promotion and fandom.
1. Andrew Goodwin's theory from his book 'Dancing in the Distraction Factory' breaks down music videos into 8 conventions: thought beats, narrative and performance, star image, relation of visuals to songs, technical codes, frequency reference to looking, demonstrating genre characteristics, and intertextuality.
2. The conventions include representing the artist's voice and brand, telling a story through lyrics, having the artist involved to feel authentic, using the artist as the center of attention to promote their image and products, relating visuals to lyrics through different archetypes, using technical elements like editing and lighting to set mood, employing voyeurism and direct address of the audience, demonstrating expectations of different music genres, and using
Music videos primarily promote music sales but also serve other purposes like accompanying music visually. They help popularize artists through their image. Representation of themes, audiences, and genres through visual elements is important in music videos. 'Hey There Delilah' by Plain White T's is an acoustic music video that calmly reflects the genre through setting, costumes that match the location, and a narrative told through a split screen.
Music videos serve several purposes including marketing songs and artists to promote music sales. They keep artists in the public eye for longer which can boost album sales months after release. Music videos also allow artists to creatively express themselves and provide fans insight into the meaning of songs. They can further showcase other talents of artists like Michael Jackson's dancing in "Thriller".
The document discusses pop music genres and styles of music videos. It focuses on the teen pop genre, which combines elements of pop, rock, R&B, country and electronic music. Characteristics include autotuned vocals, choreographed dancing and visual appeal. Examples given are songs by David Guetta, Taylor Swift, One Direction, Skylar Grey and Miley Cyrus. The author chooses to make a performance-style music video for this genre, focusing on filmed performances set to the song. Music videos are also discussed in terms of their music, lyrics, mis en scene, imagery, camera work, editing and sound editing.
The document discusses the genre of teen pop music and how it will be used to create a music video. Teen pop captures elements of other genres like pop, rock, R&B and electronic, and is typically characterized by auto-tuned vocals, choreographed dancing and an emphasis on visual appeal. The lyrics often focus on the problems and issues faced by teenagers. The document outlines the style of a performance-based pop music video, including elements like close-up shots of the artist, camera movements, and editing the footage to match the music.
The document discusses various definitions and perspectives on music videos. It begins by defining music videos as short films that integrate song and imagery for promotional or artistic purposes. It then examines definitions from scholars on what constitutes a good music video. Technical aspects like editing, camerawork, and lighting are discussed. Different types of music videos like performance, narrative, and conceptual are outlined. The document also explores theoretical concepts like authenticity, stardom, and how music videos relate to postmodern culture. Experts provide insights on the production process and how music videos can effectively promote songs.
This document discusses the codes and conventions used in music videos and how the author developed and challenged them in their own music video project. It provides an overview of several key conventions like technical techniques, symbolic techniques, colors, and star image. It then describes how the author's video focused on color and star image through close-ups and facial expressions to represent the song. While the original cut was similar to Bloc Party's "Banquet," feedback requested more editing effects, so the author combined elements of "Banquet" with A-Ha's "Take On Me" by adding overlays and modifying colors and contrast.
Music videos serve several purposes for artists and the music industry. They are primarily a marketing tool used to promote songs and albums and generate buzz among audiences. This helps drive music sales and keeps artists relevant for longer periods of time. Music videos also allow artists to creatively express themselves and provide insight into the meaning of their songs. Certain artists, like Michael Jackson, have used music videos as a way to showcase other talents like dancing. The development of MTV in 1981 greatly increased exposure for music videos and their role in music promotion and fandom.
1. Andrew Goodwin's theory from his book 'Dancing in the Distraction Factory' breaks down music videos into 8 conventions: thought beats, narrative and performance, star image, relation of visuals to songs, technical codes, frequency reference to looking, demonstrating genre characteristics, and intertextuality.
2. The conventions include representing the artist's voice and brand, telling a story through lyrics, having the artist involved to feel authentic, using the artist as the center of attention to promote their image and products, relating visuals to lyrics through different archetypes, using technical elements like editing and lighting to set mood, employing voyeurism and direct address of the audience, demonstrating expectations of different music genres, and using
Music videos primarily promote music sales but also serve other purposes like accompanying music visually. They help popularize artists through their image. Representation of themes, audiences, and genres through visual elements is important in music videos. 'Hey There Delilah' by Plain White T's is an acoustic music video that calmly reflects the genre through setting, costumes that match the location, and a narrative told through a split screen.
Music videos serve several purposes including marketing songs and artists to promote music sales. They keep artists in the public eye for longer which can boost album sales months after release. Music videos also allow artists to creatively express themselves and provide fans insight into the meaning of songs. They can further showcase other talents of artists like Michael Jackson's dancing in "Thriller".
The document discusses pop music genres and styles of music videos. It focuses on the teen pop genre, which combines elements of pop, rock, R&B, country and electronic music. Characteristics include autotuned vocals, choreographed dancing and visual appeal. Examples given are songs by David Guetta, Taylor Swift, One Direction, Skylar Grey and Miley Cyrus. The author chooses to make a performance-style music video for this genre, focusing on filmed performances set to the song. Music videos are also discussed in terms of their music, lyrics, mis en scene, imagery, camera work, editing and sound editing.
The document discusses the genre of teen pop music and how it will be used to create a music video. Teen pop captures elements of other genres like pop, rock, R&B and electronic, and is typically characterized by auto-tuned vocals, choreographed dancing and an emphasis on visual appeal. The lyrics often focus on the problems and issues faced by teenagers. The document outlines the style of a performance-based pop music video, including elements like close-up shots of the artist, camera movements, and editing the footage to match the music.
The document discusses various definitions and perspectives on music videos. It begins by defining music videos as short films that integrate song and imagery for promotional or artistic purposes. It then examines definitions from scholars on what constitutes a good music video. Technical aspects like editing, camerawork, and lighting are discussed. Different types of music videos like performance, narrative, and conceptual are outlined. The document also explores theoretical concepts like authenticity, stardom, and how music videos relate to postmodern culture. Experts provide insights on the production process and how music videos can effectively promote songs.
This document discusses the codes and conventions used in music videos and how the author developed and challenged them in their own music video project. It provides an overview of several key conventions like technical techniques, symbolic techniques, colors, and star image. It then describes how the author's video focused on color and star image through close-ups and facial expressions to represent the song. While the original cut was similar to Bloc Party's "Banquet," feedback requested more editing effects, so the author combined elements of "Banquet" with A-Ha's "Take On Me" by adding overlays and modifying colors and contrast.
RESEARCH: A2 Media Music Video Analysis (Alternative Genre)HollyRileyA2
I did not find any explicit intertextual references to other films, TV programs or music videos in the "We Are Young" music video by Fun. The video focuses on depicting the song's lyrics through a narrative of a chaotic party scene. While it utilizes some common music video techniques like close-ups, slow motion and performance shots, it does not directly reference or allude to any other existing media texts.
Conventions of music video autumn term 2017YI KI LAI
Music videos have established forms and conventions. The form determines the medium, length, and content. Conventions include technical elements like camerawork, editing, and lighting that establish genre. Symbolic conventions cover costume, sets, and performance style. Following conventions allows the audience to understand the genre and helps the artist communicate intended messages to sell their music and brand. Technical conventions include close-ups, editing to the beat, and artificial lighting. Symbolic conventions vary by genre but include costumes, hair, props, locations, color, and performance style to represent the artist's values. Good music videos are visually stylish, experimental, appropriately paced, and break continuity editing conventions.
The document discusses various codes and conventions used in real music videos according to theorists and generally. It describes the work of theorists Sven E Carrlsson and Andrew Goodwin, identifying characteristics like "modern mythic embodiment" and the five aspects of "thought beats, narrative and performance, star image, relation of visual to song, and technical aspects." It also outlines general conventions around style, camerawork, editing, sound, mise-en-scene, and stereotyping. The document concludes by comparing the style of the author's own music video to these conventions, noting it takes a "performance" style of just showing the artist singing and dancing.
Mv assignment 01 2020 pro forma 2 case studyLucasHigham
The document provides guidance for completing a case study assignment on music video production. It outlines 3 tasks to be completed: 1) discussing the purposes and strategies of music videos, 2) examining styles, techniques and conventions of music video production, and 3) an individual case study analyzing a minimum of 3 music videos by an artist of the student's choice. The case study should unpack the videos in relation to purposes, styles/techniques, intertextuality, camerawork/editing, genre conventions, and critical approaches. Students are encouraged to include video links and illustrative stills from the analyzed videos.
Music videos originated in the late 19th century as a way to promote sheet music but came to prominence in the 1980s with the launch of MTV. They can be used to tell a story that relates to the lyrics or express the artist's personality. New technologies like YouTube have made it possible for anyone to create and share music videos. While conventions like relating the visuals to the music remain, representation of gender and diversity have increasingly become issues as individual expression in music videos has grown.
The document discusses how the media producer's music video for the band The Crystal Whites uses and develops conventions of the indie rock genre. It analyzes influences from other indie rock music videos to incorporate key elements such as close-up shots of instruments, scenes of the band playing, and narratives that focus on the emotions of the song rather than self-promotion. While including these conventions, the producer aims to add their own creative flair and give the video its own distinctive style. Footage and influences are discussed from bands such as Oasis, Bombay Bicycle Club, and Jake Bugg to showcase how conventions are implemented in signed and unsigned bands alike.
What Is A Music Video? / Simon Frith's TheoryMissKylieLee
A music video is a short film that integrates a song with visual imagery to promote the artist and their music. Music videos originally aimed to promote bands and songs but became popular with MTV's launch in 1981, finding that music videos increased song sales. More videos were created, cementing the connection between music and video. Videos are made to publicize artists, convey their style, build fan bases, and maximize profits, or sometimes for artistic expression alone. They can take narrative, performance, or conceptual forms.
The document discusses various codes and conventions used in music videos, including technical codes like editing style and use of sound, and symbolic codes like facial expressions and mise-en-scene. It then discusses how the student used some of these conventions, like color, performance, and focus on the lead singer's image, in their own music video. It challenges conventions by having limited camera movement and combining influences from the music videos for "Banquet" by Bloc Party and "Take On Me" by A-Ha to create a unique style.
The document discusses conventions in music videos and how the author's media product used and developed these conventions. Specifically, the author focused on color and star image by using close-ups and facial expressions to convey lyrics. They used a performance-based black-and-white style to focus on lighting and editing like videos in their punk/pop-punk genre. While their original cut was too similar to Bloc Party's "Banquet," feedback helped them improve with editing effects, combining influences from "Banquet" and A-Ha's "Take On Me" into their final cut.
The document discusses several key aspects of music videos including:
1. Music videos tend to use the tempo and editing of the track to further enhance the mood and meaning of the song. Fast songs have quick editing while slow songs have slower editing.
2. Camera work like movements, angles, and shot distances need to be carefully planned to impact the meaning of the song and create engagement for the viewer.
3. Music videos often reference other media like films, art, and photography through techniques like incorporating and reconstructing familiar elements. This generates nostalgia and new meanings for audiences.
Music videos accompany songs and tell visual stories. The first music video aired on MTV in 1980. Music videos can be categorized based on their style, such as performance videos that primarily feature the artist performing, or narrative videos that tell a story. They use various camera shots and editing techniques to engage audiences. Elements like lighting, costumes, locations, and colors create moods and represent characters. Sound is also carefully crafted, using both diegetic sounds from the environment and non-diegetic versions of the song.
The document discusses conventions of the indie rock music genre and how they were used and developed in the media product. Some key conventions discussed include the use of narrative to convey the emotion behind lyrics rather than for self-promotion, close-ups of the artist to create intimacy, and footage of the full band playing to emphasize the music. The media product challenges conventions by adding its own creative flair while maintaining traditions like focusing on the band through shots of them performing.
This document discusses key aspects of music videos including thought beats, narrative and performance, the star image, narrative types, and technical aspects. It provides examples of different narrative types in specific music videos. Illustration videos directly relate the images to the song lyrics, amplification adds new meaning while still connecting to the song, and disjuncture contradicts the lyrics and creates an unrelated new narrative. Technical aspects like editing, effects, lighting, and mise-en-scene are discussed in relation to emphasizing parts of the song. Conventions like following the song structure and the role of the artist as performer/narrator are also covered.
This document summarizes four main theories of pop music videos:
1) Music videos demonstrate genre characteristics through elements like stage performances or dance routines.
2) There is a relationship between lyrics/music and visuals that can be illustrative, amplifying, or contradictory.
3) Record labels demand close-ups of artists and artists may develop recurring motifs. Videos also reference notions of voyeurism.
4) Videos can allude to other works through intertextual references to films, TV, or other music videos.
The document discusses various codes and conventions used in music videos, including technical techniques, symbolic techniques, colors, notions of looking, and star image. It then summarizes how the author's music video incorporated some of these conventions, such as a focus on color, star image, and facial expressions to convey meaning. The author challenged conventions by creating a purely performance-based video with still footage and no camera movements, similar to Bloc Party's "Banquet." The author then developed this idea further by combining elements from "Banquet" and A-Ha's "Take On Me" music videos.
Question 1: In what ways does your music video/digipak/magazine advert, use d...ashleighmorgan
The document discusses the creation of a music video, digipak, and magazine advertisement for a hybrid R&B and pop song. It analyzes the works using theories from scholars on music video conventions. The project aims to incorporate representations from both genres effectively. Key influences included using neutral colors and plain settings from R&B, with bold colors and a focus on the artist from pop. The video tells a narrative of the artist expressing feelings over a lost love through flashbacks. The other works continue this theme. Analysis finds the project illustrates lyrics, uses performance and conceptual elements, and promotes the artist's image in line with music video conventions.
This document discusses music video genres and their conventions. It covers 4 main genres: pop, hip-hop, rock, and dance. Each genre has distinguishing characteristics in terms of editing style, themes, costumes, settings, and treatment of the artist. For example, pop videos usually have fast edits, colorful imagery, choreographed dancing, and focus on the attractive star artist. Hip-hop videos commonly use direct address from the artist in staged settings with expensive displays of wealth and women. Rock videos emphasize live performances or imaginative storylines that reflect the song's atmosphere. Dance videos have fast edits synced to the music and feature bright colors, abstract stories, or depictions of dancing audiences.
There are several conventions that are typically followed in music videos. They include establishing a relationship between the lyrics and visuals, having many close-ups of the main artist, relating the music and visuals, representing particular music genres through style and iconography, including elements of voyeurism, developing the artist's star iconography, and making intertextual references. Genre, cinematography, editing, intertextuality, narrative, and performance all play roles in how meaning is constructed in a music video. Conventions are often used to authenticate the artist and genre, relate to familiar genres, or emphasize an aspirational lifestyle.
There are three primary types of music videos: performance videos that focus on the artist performing live, narrative videos that tell a story, and conceptual videos that are more abstract and open to interpretation. Music videos also utilize various cinematography techniques like different shot types and camera movements. Mise en scene, including costumes, props, locations, and lighting, helps establish genre and mood. Sound is central, with the music typically synchronized to the visuals and using both diegetic and nondiegetic elements. Editing pace and techniques vary by genre as well. Intertextuality, or referencing other media, is common in music videos for purposes like nostalgia or iconography.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
RESEARCH: A2 Media Music Video Analysis (Alternative Genre)HollyRileyA2
I did not find any explicit intertextual references to other films, TV programs or music videos in the "We Are Young" music video by Fun. The video focuses on depicting the song's lyrics through a narrative of a chaotic party scene. While it utilizes some common music video techniques like close-ups, slow motion and performance shots, it does not directly reference or allude to any other existing media texts.
Conventions of music video autumn term 2017YI KI LAI
Music videos have established forms and conventions. The form determines the medium, length, and content. Conventions include technical elements like camerawork, editing, and lighting that establish genre. Symbolic conventions cover costume, sets, and performance style. Following conventions allows the audience to understand the genre and helps the artist communicate intended messages to sell their music and brand. Technical conventions include close-ups, editing to the beat, and artificial lighting. Symbolic conventions vary by genre but include costumes, hair, props, locations, color, and performance style to represent the artist's values. Good music videos are visually stylish, experimental, appropriately paced, and break continuity editing conventions.
The document discusses various codes and conventions used in real music videos according to theorists and generally. It describes the work of theorists Sven E Carrlsson and Andrew Goodwin, identifying characteristics like "modern mythic embodiment" and the five aspects of "thought beats, narrative and performance, star image, relation of visual to song, and technical aspects." It also outlines general conventions around style, camerawork, editing, sound, mise-en-scene, and stereotyping. The document concludes by comparing the style of the author's own music video to these conventions, noting it takes a "performance" style of just showing the artist singing and dancing.
Mv assignment 01 2020 pro forma 2 case studyLucasHigham
The document provides guidance for completing a case study assignment on music video production. It outlines 3 tasks to be completed: 1) discussing the purposes and strategies of music videos, 2) examining styles, techniques and conventions of music video production, and 3) an individual case study analyzing a minimum of 3 music videos by an artist of the student's choice. The case study should unpack the videos in relation to purposes, styles/techniques, intertextuality, camerawork/editing, genre conventions, and critical approaches. Students are encouraged to include video links and illustrative stills from the analyzed videos.
Music videos originated in the late 19th century as a way to promote sheet music but came to prominence in the 1980s with the launch of MTV. They can be used to tell a story that relates to the lyrics or express the artist's personality. New technologies like YouTube have made it possible for anyone to create and share music videos. While conventions like relating the visuals to the music remain, representation of gender and diversity have increasingly become issues as individual expression in music videos has grown.
The document discusses how the media producer's music video for the band The Crystal Whites uses and develops conventions of the indie rock genre. It analyzes influences from other indie rock music videos to incorporate key elements such as close-up shots of instruments, scenes of the band playing, and narratives that focus on the emotions of the song rather than self-promotion. While including these conventions, the producer aims to add their own creative flair and give the video its own distinctive style. Footage and influences are discussed from bands such as Oasis, Bombay Bicycle Club, and Jake Bugg to showcase how conventions are implemented in signed and unsigned bands alike.
What Is A Music Video? / Simon Frith's TheoryMissKylieLee
A music video is a short film that integrates a song with visual imagery to promote the artist and their music. Music videos originally aimed to promote bands and songs but became popular with MTV's launch in 1981, finding that music videos increased song sales. More videos were created, cementing the connection between music and video. Videos are made to publicize artists, convey their style, build fan bases, and maximize profits, or sometimes for artistic expression alone. They can take narrative, performance, or conceptual forms.
The document discusses various codes and conventions used in music videos, including technical codes like editing style and use of sound, and symbolic codes like facial expressions and mise-en-scene. It then discusses how the student used some of these conventions, like color, performance, and focus on the lead singer's image, in their own music video. It challenges conventions by having limited camera movement and combining influences from the music videos for "Banquet" by Bloc Party and "Take On Me" by A-Ha to create a unique style.
The document discusses conventions in music videos and how the author's media product used and developed these conventions. Specifically, the author focused on color and star image by using close-ups and facial expressions to convey lyrics. They used a performance-based black-and-white style to focus on lighting and editing like videos in their punk/pop-punk genre. While their original cut was too similar to Bloc Party's "Banquet," feedback helped them improve with editing effects, combining influences from "Banquet" and A-Ha's "Take On Me" into their final cut.
The document discusses several key aspects of music videos including:
1. Music videos tend to use the tempo and editing of the track to further enhance the mood and meaning of the song. Fast songs have quick editing while slow songs have slower editing.
2. Camera work like movements, angles, and shot distances need to be carefully planned to impact the meaning of the song and create engagement for the viewer.
3. Music videos often reference other media like films, art, and photography through techniques like incorporating and reconstructing familiar elements. This generates nostalgia and new meanings for audiences.
Music videos accompany songs and tell visual stories. The first music video aired on MTV in 1980. Music videos can be categorized based on their style, such as performance videos that primarily feature the artist performing, or narrative videos that tell a story. They use various camera shots and editing techniques to engage audiences. Elements like lighting, costumes, locations, and colors create moods and represent characters. Sound is also carefully crafted, using both diegetic sounds from the environment and non-diegetic versions of the song.
The document discusses conventions of the indie rock music genre and how they were used and developed in the media product. Some key conventions discussed include the use of narrative to convey the emotion behind lyrics rather than for self-promotion, close-ups of the artist to create intimacy, and footage of the full band playing to emphasize the music. The media product challenges conventions by adding its own creative flair while maintaining traditions like focusing on the band through shots of them performing.
This document discusses key aspects of music videos including thought beats, narrative and performance, the star image, narrative types, and technical aspects. It provides examples of different narrative types in specific music videos. Illustration videos directly relate the images to the song lyrics, amplification adds new meaning while still connecting to the song, and disjuncture contradicts the lyrics and creates an unrelated new narrative. Technical aspects like editing, effects, lighting, and mise-en-scene are discussed in relation to emphasizing parts of the song. Conventions like following the song structure and the role of the artist as performer/narrator are also covered.
This document summarizes four main theories of pop music videos:
1) Music videos demonstrate genre characteristics through elements like stage performances or dance routines.
2) There is a relationship between lyrics/music and visuals that can be illustrative, amplifying, or contradictory.
3) Record labels demand close-ups of artists and artists may develop recurring motifs. Videos also reference notions of voyeurism.
4) Videos can allude to other works through intertextual references to films, TV, or other music videos.
The document discusses various codes and conventions used in music videos, including technical techniques, symbolic techniques, colors, notions of looking, and star image. It then summarizes how the author's music video incorporated some of these conventions, such as a focus on color, star image, and facial expressions to convey meaning. The author challenged conventions by creating a purely performance-based video with still footage and no camera movements, similar to Bloc Party's "Banquet." The author then developed this idea further by combining elements from "Banquet" and A-Ha's "Take On Me" music videos.
Question 1: In what ways does your music video/digipak/magazine advert, use d...ashleighmorgan
The document discusses the creation of a music video, digipak, and magazine advertisement for a hybrid R&B and pop song. It analyzes the works using theories from scholars on music video conventions. The project aims to incorporate representations from both genres effectively. Key influences included using neutral colors and plain settings from R&B, with bold colors and a focus on the artist from pop. The video tells a narrative of the artist expressing feelings over a lost love through flashbacks. The other works continue this theme. Analysis finds the project illustrates lyrics, uses performance and conceptual elements, and promotes the artist's image in line with music video conventions.
This document discusses music video genres and their conventions. It covers 4 main genres: pop, hip-hop, rock, and dance. Each genre has distinguishing characteristics in terms of editing style, themes, costumes, settings, and treatment of the artist. For example, pop videos usually have fast edits, colorful imagery, choreographed dancing, and focus on the attractive star artist. Hip-hop videos commonly use direct address from the artist in staged settings with expensive displays of wealth and women. Rock videos emphasize live performances or imaginative storylines that reflect the song's atmosphere. Dance videos have fast edits synced to the music and feature bright colors, abstract stories, or depictions of dancing audiences.
There are several conventions that are typically followed in music videos. They include establishing a relationship between the lyrics and visuals, having many close-ups of the main artist, relating the music and visuals, representing particular music genres through style and iconography, including elements of voyeurism, developing the artist's star iconography, and making intertextual references. Genre, cinematography, editing, intertextuality, narrative, and performance all play roles in how meaning is constructed in a music video. Conventions are often used to authenticate the artist and genre, relate to familiar genres, or emphasize an aspirational lifestyle.
There are three primary types of music videos: performance videos that focus on the artist performing live, narrative videos that tell a story, and conceptual videos that are more abstract and open to interpretation. Music videos also utilize various cinematography techniques like different shot types and camera movements. Mise en scene, including costumes, props, locations, and lighting, helps establish genre and mood. Sound is central, with the music typically synchronized to the visuals and using both diegetic and nondiegetic elements. Editing pace and techniques vary by genre as well. Intertextuality, or referencing other media, is common in music videos for purposes like nostalgia or iconography.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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1. What is the purpose of MUSIC VIDEOS?
INDUSTRY REASONS AUDIENCE APPEAL
2. What is the purpose of MUSIC VIDEOS?
INDUSTRY REASONS
► To help sell a song
► To promote an artist or song
► To introduce a new artist/song
► To show off an artist’s image
► To help make the song/artist memorable
► To allow the artist/song to be seen/heard on
more platforms – music channels, internet,
DVDs
► To promote an artist’s other skills – dancing or
acting maybe
AUDIENCE APPEAL
► To provide a visual
representation of the song
and its narrative
► To entertain the audience
► To allow the audience to
connect with the singer/feel
like they’re watching them
live
3. AUDIENCE
ACCESS
► iTunes
► YouTube
► Music channels on TV
such as MTV/4Music
► Music Industry websites
such as Sony
► Artists’ own websites
► Radio Station websites
► Social Media
► Mobile
► Tablet
► Television
► Computer
4. MEDIA LANGUAGE - How to communicate
a meaning and message
► GENRE specific – Music Genre (Music / Visual)
► NARRATIVE stucture – Todorov, Barthes, Propp, Levi-Strauss
► CINEMATOGRAPHY (Camera shot, Angle, Movement)
► SETTING, COSTUME, LIGHTING, ACTING, PROPS
► ICONOGRAPHY
5. TYPES of MUSIC VIDEO
► There are types of MUSIC VIDEO we need to explore:
CONCEPT VIDEO PERFORMANCE VIDEO
Use of IDEAS
Use of IMAGERY
Often more creative as it expresses
a vison and opinion of the artist as
an INTERLECTUAL PROPERTY
Video that focuses on the
performance of the band
This is either live recording or on a
stage
► KEY WORD: Intellectual Property (I.P) – A product or person with a sellable image and
background which will make a lot of money for a company!
6. TYPES of MUSIC VIDEO
► There are two types of MUSIC VIDEO we need to explore:
Narrative VIDEO
Use of storytelling
Use of narrative based devices. Maybe the story starts before the
song.
The narrative can be like a mini film, with a beginning, middle and end.
Can suggest some links to a story.
► KEY WORD: Intellectual Property (I.P) – A product or person with a sellable image and
background which will make a lot of money for a company!
7. Performance
•Artist/band performs an act i.e. concert, play or other
form of entertainment.
•The music video presents the artist/band throughout the
entire song.
Focus on the artist and their importance. Can be in the form
of: Solo (or special guest) performance, As-Live – a ‘live’
performance that has been artificially produced, or a
mixture of both.
8. Conceptual/Thematic
•Has a running theme throughout the
music video.
•Repetition of images.
•Black and White colour scheme.
•Absence of recognisable setting.
•Does not include much miss-en-
scene.
These all rely on a poetic form, most
commonly a metaphor. Instead of
telling a story linear form, a
conceptual music video created a
feeling to be evoked throughout
viewing it. Each viewer may have a
different feeling or opinion on what
emotion has been created, as a
metaphor can be in interpreted in
different ways.
9. Narrative
•Often the video tells a story.
•The narrative can be like a mini film, with a beginning,
middle and end.
•Can suggest some links to a story.
A music video which features a storyline which relates to
the song in some way. Can be in the form of: A linear
structure (in order) and a non linear fragmented structure
(NOT in chronological order).
11. Pop performer VS. Pop Star
The study of stars as media texts demands that the distinction be made between those who are simply
known for performing pop music and those who are known for being pop stars – these are people who have
an identity or persona which is not restricted solely to their musicianship.
Pop stars establish their character and personality through songs and performance and will strive to achieve
immediate star identity with a first album.
Performers have more control over their persona in that many of them write their own songs and as their
body of work develops they shape themselves though branding and re-branding.
Pop performers are often described as pop stars through their quick promotion to this status by their
label/management.
This is easily done courtesy of gossip-based stories, well-known love interests, attendance at
premieres/parties or features in popular magazines or TV shows.
In Stars, Dyer sates that a star is “more than talent, beauty, glamour and charisma” (1979)
A ‘star’ is NOT the same as a person. It is an image and a representation constructed to appeal to an audience.
The ‘star’ may not have any resemblance to the person behind the construction
12. A History of MUSIC VIDEO! – Part 1
► Bessie Smith - St Louise Blue’s (1929) An early example of Music Video
https://www.youtube.com/watch?v=JpVCqXRlXx4
► EVOLUTION of MUSIC VIDEO (1939 – 2015)
https://www.youtube.com/watch?v=eHr38oTJT6o
1) How has music video changed over the years?
2) What is the leading factor for this change?
3) How have audience needs changed from 1930s – present day?
13. A History of MUSIC VIDEO! – Part 2
KEY ARTISTS WHAT IT MEANT FOR MUSIC
50s – 60s
Concept
The Beatles
Bob Dylan
Music being used as a basis for film.
Set the language that we use to analyse music videos in the present day
Performance music video took a step towards Concept music video
1970s
Promo era
Queen
David Bowie
Top of the Pops was introduced to promote competition in music
Music videos as a form of promotional material for musicians
Music videos released as a product
1980s
MTV era
David Bowie
Michael Jackson
Duran Duran
1981 – MTV was launched
Jacksons short film “Thriller” took music video to an entire new level
Big directors from Hollywood took an interest in Music video
90s – 00s Michael Jackson
Nirvana
Madonna
MTV becomes a staple for promotional material
Internet becomes a factor in promotion
Websites and videos mean musicians become a property of the industry
New technology means videos are easier to make!
Present ANYONE Social Media
Easy access
Familiarity
The importance of music videos?
14. Andrew Goodwin (1992)
Codes and Conventions
Andrew Goodwin believed that a music video should have;
1.A relationship between the lyrics and the visuals, which illustrate, amplify or contradict the lyrics.
2.Thought beats: seeing the sounds (through the use of point 1).
3.Genre-related style and iconography present. (Rap music video will include gold chains/sports
cars etc.)
4.Multiple close-ups of the main artist or vocalist: the creation of a star image to promote a
recognisable brand image.
5.Voyeurism often plays a major part, especially in relation to females.
6.Intertextual references to other media texts may be present, especially in humorous videos.
19. black or dark coloured clothing with piercings and heavy eye makeup.
low key lighting to create a dark atmosphere as this reflects the mood in the song.
in contrast to this high key lighting is used on occasion to add emphasis,
for example a soot light draws your attention to one particular person and marks the
moment.
setting is normally very simplistic as the band want to keep the attention towards the
music and performance.
facial expressions express the feeling of the song and to show how passionate they
are.
Use bodies to reinforce a particular lyric, for example if they are saying no they might
shake their head as a way to express themselves.
Lastly the stereotypical rock hand gesture is associated with the rock genre and is
sometimes incorporated in some musicians music videos to reinforce the genre
20. Sound – Some rock music videos have story lines and are
produced in the style of a ‘narrative’ and therefore might
have some dialogue throughout.
It can also be introduced at the beginning of the video
before the music to set the tone for the rest of the music
video.
Other than this typically it will just be the music from the
musicians in the video
21. Editing – Depending on the tempo and mood of the song
depends on how it is edited.
Fast rock songs with have quicker paced editing rather
than a rock ballad music video.
Lively rock will have lots of cuts and jump cuts between
different scenes creating an energetic atmosphere.
In a slow song the editing will have less cuts and maybe a
cross dissolve between clips as this is softer.
Another common editing feature found in rock music
videos is montages.
22. Camera – Usually the video will consist of mainly close up or extreme close ups on their faces to
show emotion or the instruments.
This will influence how the video impacts the audience. As well wide shots and ariel shots are
used to establish the location or maybe the size of the crowds if the music video is of a
performance.
These shots will either be shown at the beginning to introduce the setting or during the chorus to
demonstrate the impact their music has of the audience.
Point of view shots are incorporated to give an insight into that they are seeing and experiencing
23. Analysing 3 music videos of your
choice
Music video 1 Music video 2 Music video 3
Type / genre
Codes and
conventions
Representations
24. Music Video Type / Sub Genre
► Narrative?
► Performance?
► Thematic?
► A mixture?
► How do you know?
► Does it suit the lyrics & meaning of the song?
25. Codes & Conventions
► Visual Codes (clothing, colours, non verbal communication, graphics,
mise-en-scene, iconography)
► Language Codes (lexis, mode of address, hyperbole, imperatives, ellipsis,
colloquialisms)
► Genre of visuals (especially if its using a narrative style)
► Does it reinforce music video conventions or subvert them? Why?
26. Representations
► Any groups of people / events / issues referenced?
► How are they represented?
► How is this representation created (through what media language?)
► Do they lyrics reinforce or subvert these representations? How?
27. The rock music genre is defined as music with broad appeal distributed to a wide global
audience, it has a strong beat and certain instruments are associated with the genre, for
example the electric guitar. Examples of rock bands and artists include The Killers,
Paramore, and Vampire Weekend. However, rock music encompasses a range of sub-
genres including indie-rock and folk-rock. Indie- rock describes bands and artists who are
often signed to independent labels or whose output incorporates elements of indie and rock
music. Examples of indie-rock artists include The Strokes, The White Stripes and Phoebe
Bridgers. Folk rock is pop music derived from folk music but incorporating the stronger beat
and instruments associated with rock music. Examples include Mumford and Sons, Haim,
Taylor Swift and The Lumineers.