The document summarizes the results of a market research questionnaire conducted to learn about the target audience for a music video. Most respondents were teenagers and students. They preferred rock and pop music and liked watching music videos at night. Symbolic music videos between 3-5 minutes long seemed to be the most popular format according to the questionnaire responses.

1. A2 Media Studies
Market Research
Nikoleta

2. Questionnaire
In order to get to know more about the
information of my target group and their
opinion towards my music video, I made a
questionnaire and I investigated 20
people. My questionnaire includes a lot of
aspects, such as the type of music video
that they prefer, so that I could get to
know their preference better and learn
how to attract the audiences.

4. The results of the questionnaire
7
8
3
1
1
Age
below 18
18-23
24-29
30-35
35+
14
6
0
Gender
Male Female Others

5. 14
5
1
Employment states
Student Employed Unemployed
19
1
Do you watch music video?
Yes No

6. 3
3
5
10
When do you usually watch music video?
morning noon afternoon night
5
6
3
2
2
1
What kind of music do you prefer?
pop rock classic rap electronic others

7. 8
12
What kind of music video do you
prefer?
Thematic Symbolic
7
10
3
How long you think the music video should
be?
1-3 minutes 3-5 minutes 5 minutes+

8. Conclusion
After summarizing the results of the questionnaire, I found
out that most participants are teenagers and students,
they dominate the main part of the chart. Their favorite
type of music is rock and pop. Most of the participants like
to watch music videos especially at night.
The music videos that have length between 3-5 minutes
are the most popular ones. Symbolic music videos might
attract more attention.