Music Video Proposal and Treatment
Artist – Ben Pearce
Song – What I Might Do
Production Company – LC’S Music Video Productions
Director – Lydia Cooke
Contact Email - email@example.com
My music video will contain dark lighting, creating a night life mood, there will be one man dressed
all in white in a black background, performing on his own with dancers in the background also
dressed in white contrasting to the black background. Red lights will flash, implying a night club
setting, close up shots and long shots will be included. It’s a dance/ house music genre so the video
is going to quite unusual and contain unique elements. The lyrics will mainly tell the story while the
cast will perform and entertain. Set in a spacious empty area, so the main focus is the song, cast and
Must shoot the music video in a dark spacious place, to create a dark empty setting.
Cast must ALL be dressed in white to create that contrast between the black background.
Video must contain a variety of camera shots and angles.
Include a red lighting effect, to give the impression the music video is supposed to be set in a
Must deliver the music video as a whole in good quality, and in a professional manner.
Use good quality editing effects to make the video as good as possible
Camera skills must be at a good standard, no unprofessional shots or filming, so therefor we
must practice using the camera and it’s effects.
Must act professional, setting deadlines and completing tasks within the time we have set.
Inspirations for Music Video
As the song I have chosen is within the dance genre, there was other similar song from different
artists I was considering basing my music video upon for example:
Duke Dumont – Need You 100 - http://www.youtube.com/watch?v=mfc6cCLhmk4
Storm Queen – Look Right Through - http://www.youtube.com/watch?v=_BqhuRMk8R4
Disclosure – F For You http://www.youtube.com/watch?v=5TUIciKQzxI&list=PLSO8FWcIcXnW093F3DKUTPKphkfWjFVLw
Chase and Status – Count On Me -http://www.youtube.com/watch?v=91V0Cqx9TzM
The setting of my music video is quite unusual as ideally I do not want anything else in the shot but
the cast. I want the background to look completely empty and black, so the audience focus on the
artist and dancers performance. I want a huge contrast of three colours which are black white and
red. As the cast will wear all white and red lights will occasionally flash onto the cast. I was inspired
to do such a unique setting as most dance songs include narrative stories, I wanted to go against this
convention and introduce a new style of a dance music video.
Some movie clips have good elements I could use in my music video which would be ideal, and could
bring some life and entertainment for the audience as they can reflect back on the movies:
Alice in Wonderland - http://www.youtube.com/watch?v=N8d6UO0TI1w
Corpse Bride - http://www.youtube.com/watch?v=Lgc5SHbCcys
This Is The End - http://www.youtube.com/watch?v=14GO0JcLRfo
Director/ Production Designer: Lydia Cooke
Director of Photography: Tom Ross
Assistant Director: Callum Wallace
Production Manager: Alex Nesbit
Art Director: Tom Ross
Set Decorator: Callum Wallace
Head Stylist: Lydia Cooke
Make Up Artist: Lydia Cooke
Editor: Alex Nesbit
1. Need to consider a budget towards the production of the music video as we have no money
for equipment. So we need to think about suitable areas to film and the equipment we
already have easy access to.
2. Need to consider the necessary costumes and props, if we have to purchase anything in
particular that’s needed to make our music video the best it can be. We will have to decide
fairly who spends what amount of money.
3. Limited amount of crew members so each person will have to take on a number of roles and
professionally perform well. Decide each role fairly and maturely.
4. Attendance of our crew, we all must be at every filming session so we complete our filming
process quickly and professionally, and also so each member brings the necessary props,
make up and equipment for shooting. We will also need to establish what days each
member is available at the same time on the same day.
5. Each member steps up to bringing new ideas to the table, all put equal effort and
consideration into the project.
6. Practice using the camera, to ensure our shots are good quality and up to a good standard
for our target audience.
7. Create deadlines for certain things, and complete them within the time we have given