SlideShare a Scribd company logo
1 of 68
Taking notes
✎ Throughout this presentation, the pencil icon is an indication that you
should take notes on an important aspect of the film production process.
FILM PRODUCTION
Development
Development
• Movies originate from many sources. Some start with an original
idea by a writer who spends years, often unpaid, getting a script
to the stage where a producer agrees to come on board to move
the project forward.
✎ As the script progresses, a development team starts to form.
This usually consists of the writer, a director, and one or more
producers.
• They will need to have a strong belief in their idea because they
have to make dozens of other people believe in it to finance and
produce the movie.
Script development
• The script is the blueprint of the story, based on the original
work or idea, and is usually between 90 – 120 pages long. It
describes every scene in the film. Eight or ten drafts of the
script will be written as development proceeds. A single
draft can take weeks or months; it’s incredibly difficult to
get a script right – finding the right tone, pace, character
motivation and development, story arc and dialogue as well
as creating tension, humour or mood. This is a costly
process that involves high levels of skill and lots of time.
Options
• Every published, performed or created work is covered by
copyright that belongs to the original creator or the owner
of the work.
✎The producer must acquire the right to produce the movie
by paying a fee to the original creator.
• The initial option usually allows the producer three years to
finance the production.
Further development
✎ At this stage, the producer will start to find the key creative
team such as:
• A director suited to the subject of the film, and with a good
track record and reputation.
• A distributor - such as Paramount, Universal, Roadshow,
Hopscotch or Madman - who is in tune with the movie.
• Actors who suit the roles and whose previous films have
attracted audiences and good box office revenue.
Prospectus
✎A prospectus is designed to attract investors who will pay
for the film to be made.
• It contains an outline of the project and explains why it will
be a successful movie. It will list the key creative crew and
possible cast attached to the project and each individual’s
filmography.
• Includes a detailed financial plan.
Production Planning
✎Once the first shooting script is finalised, a first assistant
director is employed to prepare a preliminary shooting
schedule.
• This document “breaks down” all the scenes in the script
and re-arranges them into what will be shot on each
separate shooting day. Films are never shot in script order -
the schedule will try to maximise the use of locations and
cast so that the crew doesn’t have to spend more time than
necessary packing up, moving locations and setting up.
Production manager
✎The producer employs a production manager to prepare a
preliminary budget.
• The budget identifies in great detail all the costs of the film.
This shows the investors that the script can be produced for
the amount of money the producer is intending to raise.
Cost of development
• The cost of development varies widely from film to film,
depending on the total budget of the film. Development on
a group of seven recent Australian features ranged from
$45,000 to over $1,100,000. Removing one very high
budget film from the figures, the average spend on
development was $258,002.
Development hell
• ‘Development hell’ refers to films that languish for years in
the development phase, often never moving onto
production.
• Watch ‘Top 10 movies that we stuck in development hell’.
Case Studies
• Duel, ‘The Writing of Duel’, Universal Pictures.
• District 9, ‘The Alien Agenda: Part 1’, Sony Pictures.
• Batman Begins, ‘The Journey Begins’, Warner Brothers
Pictures.
• Alien Quadrilogy, ‘Star Beast’, 20th Century Fox.
Activities
1. What occurs during the development of a film?
2. Make a list of the people involved in the development of a
film and describe their role in the process.
3. What makes film development high risk?
4. What is development hell? Describe four films famously
stuck in development.
Pre-Production
Pre-production
• Once the film is financed, pre-production begins in earnest.
✎The producer employs the heads of department, including
the cinematographer, who leads the camera department,
and production designer, who leads the art department.
✎A casting agent is employed to find supporting actors.
✎The location manager scouts for locations and confirms
their availability.
Length of pre-production
• The length of pre-production is related to the complexity
and budget of the film. In general, pre-production is given
the same time as the shoot. A medium-budget Australian
film will shoot for about ten weeks, so that will be the time
allocated to pre-production.
Pre-production
• Auditioning and casting will occupy most of the director and
producer’s time for the next few weeks, now that the
departments are working on their script breakdowns and
costings.
Pre-production
• During pre-production, each of the departments on the film
perform a number of important tasks.
Production Department
• Keeps up the flow of communication to all members of the
team: contact lists, schedules, script amendments,
meetings, location surveys
• Identifies and negotiates fees and issues contracts for all
crew and cast members
• Books flights and accommodation, equipment, vehicles,
equipment trucks and cast caravans
• Sets up workplace safety systems and arranges the
production’s insurances
• Tracks expenditure and projected expenditure
Case Studies
• Star Wars: Episode III - Revenge of the Sith, ‘Within a
Minute: Production Office’, Twentieth Century Fox.
Locations
• Find and confirm the locations with the production designer
and director
• Arrange permission for any work to be done, for example
painting a room
• Arrange council, police and traffic permissions for exterior
locations
Case Studies
• Predators, ‘Decloaking the Invisible: Alien Terrain’, 20th
Century Fox.
• The Bourne Supremacy, ‘On the Move with Jason Bourne’,
Universal Studios.
Assistant Director
• Refines the shooting schedule as locations and cast
availability are confirmed
• Continuity person times the script to be sure it’s not too
long or too short
• Arranges and supervises cast for costume fittings and
makeup meetings
• Supervises any cast training required, for example horse
riding, sports, music tuition
Director of Photography
• Breaks down the script to establish camera and lighting
requirements
• Works with the director, art director, costume designer and
production designer to determine the visual style of the movie
• Accompanies the director on location surveys in order to plan the
best shots for the shoot
• Selects and confirms camera equipment
• Carries out technical and creative camera tests
Case Studies
• The Hunger Games: Catching Fire, ‘The Look’, Lionsgate.
• Quantum of Solace, ‘Crew Files Behind-the-Scenes Clips’,
Twentieth Century Fox.
Art Department
• Meet with the director and other key crew to set the visual
style of the movie
• Break down the script to identify sets, set dressing, props,
vehicles, animals, etc
• Design sets and any building work required at locations
• Liaise with stunts, special effects and visual effects teams
• Research, cost and buy or hire set dressing and props; make
any special props required
• Identify any copyright clearances that need to be obtained
– signs, brands, photographs
Case Studies
• Captain America: The First Avenger, ‘Outfitting a Hero’,
Paramount.
• Sky Captain and the World of Tomorrow, ‘The Art of the
World of Tomorrow’, Paramount.
• Inception, ‘The Japanese Castle: The Dream Is Collapsing’,
Warner.
Stunts, VFX
• Break down the script to identify stunt, special effects and
visual effects requirements
• Meet with director and first assistant director to establish
the safest and most cost-effective ways to achieve results
• Cast and brief stunt doubles, and arrange stunt equipment,
possibly modify vehicles
• Liaise with safety supervisor on all aspects of stunt and SFX
work
Stunts Case Studies
• Arrow: The Complete First Season, ‘Arrow: Fight
School/Stunt School’, Warner Home Video.
• Batman Begins, ‘Shaping Mind and Body’, Warner Home
Video.
• Fast & Furious 6, ‘Hand-to-Hand Fury’, Universal Studios.
• The World’s End, ‘Stunt Tapes’, Focus Features.
VFX Case Studies
• Cloverfield, ‘Cloverfield Visual Effects’, Paramount Home
Entertainment.
• District 9, ‘Alien Generation: The Visual Effects of District 9’, Sony
Pictures Home Entertainment.
• Iron Man, ‘The Visual Effects of Iron Man’, Paramount Home
Entertainment.
• Moon, ‘Creating the Visual Effects’, Sony Pictures Home Entertainment.
• Pacific Rim, ‘The Digital Artistry of Pacific Rim’, Warner Home Video.
Actors
• Research the role
• Consult with the director
• Learn lines
• Rehearse
• Learn new skills if required such as horse riding or playing
the piano
• Do costume fittings and makeup and camera tests
Case Studies
• Iron Man, ‘Jeff Bridges and Robert Downey Jr. Rehearsal’,
Paramount.
• Collateral, ‘Tom Cruise & Jamie Foxx rehearse’, DreamWorks
Video.
• The World’s End, ‘Rehearsal Footage’, Focus Features.
Previsualisation
• During pre-production, the filmmakers carefully pre-
visualise every scene in the film. This might involve
traditional hand-drawn storyboards or 3D animation,
particularly for visual effects shots.
Previsualisation
• Minority Report, ‘Previz Sequences’ and ‘Storyboard
Sequences’, Paramount Home Entertainment.
• Red Hill, ‘Storyboard Comparisons’, Sony Pictures
Entertainment.
• War of the Worlds, ‘Previsualisation’, DreamWorks Video.
Pre-Production
• As the shoot approaches, pre-production becomes more
hectic. More crew have been employed as the pace speeds
up, and by the last week of pre-production all cast and crew
members are involved in the preparation. Rehearsals are
taking place. Final costume fittings are done. The camera
team assembles and shoots tests – the cast in costume and
makeup, technical lens tests, visual effects backgrounds.
Pre-Production
• In the final week, the director and key crew visit every
shoot location for a technical survey, to be sure all the
requirements are in place. The first assistant director issues
the final schedule. Production arranges the final production
meeting and safety briefing. The call sheet for the first day
of shooting is issued and distributed.
Case Studies
• The Hobbit, ‘The Hobbit, Production Diary 1’, New Line
Cinema.
Activity
• Outline the duties that are performed during the pre-
production of a film.
Production
Production
• Every film shoot is different. This is one of the things that
makes the film industry so incredibly exciting but so very
difficult.
✎During the production of a film, the director works
collaboratively with all of the other departments to capture
the film.
Case Study
• Buried, ‘Unearthing Buried: The Making of Buried’,
Lionsgate.
Activity
• Using the IP Awareness Making Movies PDF, read over the
chapters on Development, Pre-Production and Production.
Make a list of ten lessons that students filmmakers can
learn from professionals.
– e.g. During pre-production, create a look board to
establish the visual style of your film.
Post-Production
Post-production
• The last day of shooting is generally the last day of work for
most of the crew.
• The producer and director, however, continue to manage
the creative and commercial aspects of the film until it is
delivered to the distributor.
Post-production
✎Post-production is a complex and highly technical process
that involves the collaborative effort of many professionals,
including: editors, visual effect artists and the sound and
music team.
Editing
✎The editor has been working throughout the shoot,
reviewing each day’s footage as it comes through, and
giving feedback to the director.
✎The rough cut is done by the editor in collaboration with
the director. They will select the very best version of each
shot, choose the way it intercuts with shots around it, and
vary the duration of each shot to make each scene as
powerful as possible. They may relocate scenes from script
order, even substantially restructure the movie.
Editing
• The fine cut is then shown to the distributor and investors.
It is usual for further tweaks before it is finally approved. To
an inexperienced eye this version of the movie still looks
very rough – there are no sound effects, some temporary
music, no graceful fades or dissolves, and the colour may
look uneven. This is, however, the final form of the picture
edit, and other post-production processes can now begin.
Case Studies
• Harry Potter and the Order of the Phoenix, ‘Harry Potter:
The Magic of Editing’, Warner Home Video.
• The Social Network, ‘Angus Wall, Kirk Baxter and Ren Klyce
on Post’, Sony Pictures.
• Star Wars: Episode III - Revenge of the Sith, ‘Within a
Minute: Editorial’, Twentieth Century Fox.
Visual Effects
• Visual effects are increasingly used in movies produced
today. Digital image acquisition gives filmmakers a powerful
new tool, with the images manipulated in specialist facilities
by highly creative personnel.
• With these tools, the visual effects team can: create period
backgrounds; replicate stunts – actors leap, fly, crash
through walls; place action in remote locations; fill a sky
with helicopters; put thousands of extras into a scene;
create imaginary characters and environments; animate
objects; make a tear run down the cheek of an actor who
couldn’t cry on the set.
Case Studies
• Cloverfield, ‘Cloverfield Visual Effects’, Paramount Home
Entertainment.
• District 9, ‘Alien Generation: The Visual Effects of District 9’,
Sony Pictures Home Entertainment.
• Iron Man, ‘The Visual Effects of Iron Man’, Paramount
Home Entertainment.
• Moon, ‘Creating the Visual Effects’, Sony Pictures Home
Entertainment.
• Pacific Rim, ‘The Digital Artistry of Pacific Rim’, Warner
Home Video.
Sound
✎ADR, Automated Dialogue Replacement or Additional
Dialogue Recording, is the process of rerecording dialogue.
✎The dialogue editor will work for many weeks to cut the
recorded dialogue to fit the images in the fine cut. He or
she may replace lines from one take with lines from
another, better take, if it improves the clarity of the sound,
and will cut in the recorded ADR. Extraneous sounds, such
as aeroplanes and passing cars, will be removed from the
soundtrack if they are clear of the dialogue.
Sound
✎The sound effects editor will combine atmosphere, foley
effects, sound effects and sound recorded on location into
the mix.
Case Studies
• SoundWorks
• Gary Hecker: Veteran Foley Artist
• Star Wars: Episode III - Revenge of the Sith, ‘Within a
Minute: Editorial’, Twentieth Century Fox.
Music
✎Music for a film can come from a range of different sources.
In some cases, the music might already exist. Musicals and
films that feature soundtracks of existing songs are a good
example. In some cases, if singing or dancing is involved,
the music will be recorded during pre-production. Although
some music might appear to be recorded on location,
performers are often performing to a pre-recorded track.
The musical score for a film is often recorded in post-
production.
Case Studies
• Rogue, ‘The Making of Rogue: The Music’, Dimension.
• The Bourne Supremacy, ‘Scoring with John Powell’,
Universal Studios.
• The Dark Knight, ‘The Sound of Anarchy’, Warner Home
Video.
The Hobbit
• Watch this segment covering the post-production of The
Hobbit.
Distribution and
Exhibition
Distribution
✎Distribution is the process of getting a finished film in front
of an audience. The distributor will negotiate with
exhibitors to screen the film in cinemas and will handle the
marketing and advertising of the film to ensure that as
many people as possible know about the film and go to see
it.
Distribution
✎Most films are created to screen primarily in cinemas. This
is called theatrical distribution.
• Films can also be distributed via the internet, television,
home, on physical media such as DVD and Blu-Ray or a
number of non-theatrical forms such as in-flight movies,
schools, film societies or special interest groups.
• Thousands of films are made around the world every year,
but less than 5% make it into cinemas.
Distribution
• Once all aspects of the post-production process have been
completed, the finished film is delivered to the distributor,
who handles sales and marketing of the film, working
closely with exhibitors to maximise box office revenue.
Sales
• The distributor’s sales staff consider:
– How much money can the film realistically take at the box office?
Distributors usually set box office targets with a low-end and a high-
end.
– How many cinemas do they ideally want to screen in? Wide release is
the typical pattern of a blockbuster and pins huge expectations on the
opening weekend. Limited release often has modest expectations and
then expands if the film connects with audiences.
– What classification will the film receive, such as PG, M, MA or R18? This
can impact box office potential.
Marketing
• The distributor’s marketing staff think about how they will advertise the film:
– What target audience does the film appeal to? Distributors try to identify the age
range of the target audience, any gender skews and socio-economic status so they
can market most effectively.
– What is the best way to reach the audience?
– What is the positioning statement for the film? A positioning statement is the agreed
message used when discussing the film with media or exhibitors which includes a
description of the film and the genre it falls into, e.g. romantic comedy,
mockumentary, epic drama, biopic or special effects blockbuster.
– Is there a particular Australian angle to capitalise on? Sometimes the media responds
particularly well to local angles, for instance if the film was shot in Australia, as with
The Great Gatsby.
– Is the film likely to be nominated for or win numerous awards or get excellent
reviews?
– Will the film generate positive word-of-mouth and benefit from a broad promotional
screening program? Or a carefully targeted screening program?
Exhibition
✎Exhibition is the retail end of the film industry. It involves
screening films to audiences in cinemas. The exhibitor
doesn’t only sell tickets, popcorn and ice-cream. They sell
the experience of going to the movies including the size of
the screen, the seating, the high-tech projection and sound
equipment, upscale premium viewing options and the
atmosphere of the film experience.
Exhibition
• Film exhibition is fiercely competitive. There are far more
films than available screens. It can be challenging for
distributors to negotiate exactly what they want from the
exhibitors, who are juggling offers of films from many
distributors and face tough decisions about which films to
prioritise.
Activity
• Imagine you are the marketing team for
Tomorrow, When the War Began. With a partner,
decide on the following: What target audience
does the film appeal to? What is the best way to
reach the audience? What is the positioning
statement for the film? Is there a particular
Australian angle to capitalise on? What are the
film’s unique selling points?
• Share your answers with the class.
Making Movies PowerPoint from IPAwareness

More Related Content

Similar to Making Movies PowerPoint from IPAwareness

How to make a film
How to make a filmHow to make a film
How to make a filmgeorgiaa_heron
 
How to make a film
How to make a filmHow to make a film
How to make a filmgeorgiaa_heron
 
How to make a film1
How to make a film1How to make a film1
How to make a film1Tom-Manston
 
Conventions of opening sequences of films
Conventions of opening sequences of filmsConventions of opening sequences of films
Conventions of opening sequences of filmsKiera Jade Rickford
 
Charlie how a film is made
Charlie how a film is madeCharlie how a film is made
Charlie how a film is madeangmediasdc
 
Film industry research
Film industry researchFilm industry research
Film industry researchsophlang
 
ppt on film finance
ppt on film financeppt on film finance
ppt on film financeyours sunil
 
Charlie how a film is made
Charlie how a film is madeCharlie how a film is made
Charlie how a film is madeangmediasdc
 
Yr12 Film Indie Vs Blockbuster
Yr12 Film Indie Vs BlockbusterYr12 Film Indie Vs Blockbuster
Yr12 Film Indie Vs BlockbusterShaun Grimsley
 
Tom how to make a film
Tom how to make a filmTom how to make a film
Tom how to make a filmangmediasdc
 
Job roles
Job rolesJob roles
Job roleslumpyspace
 
Production note and task sheet
Production note and task sheetProduction note and task sheet
Production note and task sheetphoeberajput
 
Boyhood Movie - Production process - Project Management
Boyhood Movie - Production process  - Project ManagementBoyhood Movie - Production process  - Project Management
Boyhood Movie - Production process - Project Managementshinoj abraham
 
Film development pre production production
Film development pre production productionFilm development pre production production
Film development pre production productionMissConnell
 
Film development pre production production
Film development pre production productionFilm development pre production production
Film development pre production productionMissConnell
 
Pre production-2
Pre production-2Pre production-2
Pre production-2marija2703
 
Production and roles presentation kasim
Production and roles presentation kasimProduction and roles presentation kasim
Production and roles presentation kasimKatie Emily
 

Similar to Making Movies PowerPoint from IPAwareness (20)

Roles on Set
Roles on SetRoles on Set
Roles on Set
 
How to make a film
How to make a filmHow to make a film
How to make a film
 
How to make a film
How to make a filmHow to make a film
How to make a film
 
How to make a film1
How to make a film1How to make a film1
How to make a film1
 
Conventions of opening sequences of films
Conventions of opening sequences of filmsConventions of opening sequences of films
Conventions of opening sequences of films
 
Media production
Media productionMedia production
Media production
 
Charlie how a film is made
Charlie how a film is madeCharlie how a film is made
Charlie how a film is made
 
Film industry research
Film industry researchFilm industry research
Film industry research
 
ppt on film finance
ppt on film financeppt on film finance
ppt on film finance
 
Charlie how a film is made
Charlie how a film is madeCharlie how a film is made
Charlie how a film is made
 
Yr12 Film Indie Vs Blockbuster
Yr12 Film Indie Vs BlockbusterYr12 Film Indie Vs Blockbuster
Yr12 Film Indie Vs Blockbuster
 
Assignment 1 task 2
Assignment 1 task 2Assignment 1 task 2
Assignment 1 task 2
 
Tom how to make a film
Tom how to make a filmTom how to make a film
Tom how to make a film
 
Job roles
Job rolesJob roles
Job roles
 
Production note and task sheet
Production note and task sheetProduction note and task sheet
Production note and task sheet
 
Boyhood Movie - Production process - Project Management
Boyhood Movie - Production process  - Project ManagementBoyhood Movie - Production process  - Project Management
Boyhood Movie - Production process - Project Management
 
Film development pre production production
Film development pre production productionFilm development pre production production
Film development pre production production
 
Film development pre production production
Film development pre production productionFilm development pre production production
Film development pre production production
 
Pre production-2
Pre production-2Pre production-2
Pre production-2
 
Production and roles presentation kasim
Production and roles presentation kasimProduction and roles presentation kasim
Production and roles presentation kasim
 

Recently uploaded

Jeremy Casson - How Painstaking Restoration Has Revealed the Beauty of an Imp...
Jeremy Casson - How Painstaking Restoration Has Revealed the Beauty of an Imp...Jeremy Casson - How Painstaking Restoration Has Revealed the Beauty of an Imp...
Jeremy Casson - How Painstaking Restoration Has Revealed the Beauty of an Imp...Jeremy Casson
 
Deconstructing Gendered Language; Feminist World-Making 2024
Deconstructing Gendered Language; Feminist World-Making 2024Deconstructing Gendered Language; Feminist World-Making 2024
Deconstructing Gendered Language; Feminist World-Making 2024samlnance
 
The First Date by Daniel Johnson (Inspired By True Events)
The First Date by Daniel Johnson (Inspired By True Events)The First Date by Daniel Johnson (Inspired By True Events)
The First Date by Daniel Johnson (Inspired By True Events)thephillipta
 
Lucknow 💋 Escorts Service Lucknow Phone No 8923113531 Elite Escort Service Av...
Lucknow 💋 Escorts Service Lucknow Phone No 8923113531 Elite Escort Service Av...Lucknow 💋 Escorts Service Lucknow Phone No 8923113531 Elite Escort Service Av...
Lucknow 💋 Escorts Service Lucknow Phone No 8923113531 Elite Escort Service Av...anilsa9823
 
Jeremy Casson - Top Tips for Pottery Wheel Throwing
Jeremy Casson - Top Tips for Pottery Wheel ThrowingJeremy Casson - Top Tips for Pottery Wheel Throwing
Jeremy Casson - Top Tips for Pottery Wheel ThrowingJeremy Casson
 
VIP Ramnagar Call Girls, Ramnagar escorts Girls 📞 8617697112
VIP Ramnagar Call Girls, Ramnagar escorts Girls 📞 8617697112VIP Ramnagar Call Girls, Ramnagar escorts Girls 📞 8617697112
VIP Ramnagar Call Girls, Ramnagar escorts Girls 📞 8617697112Nitya salvi
 
Lucknow 💋 Female Escorts Service in Lucknow | Service-oriented sexy call girl...
Lucknow 💋 Female Escorts Service in Lucknow | Service-oriented sexy call girl...Lucknow 💋 Female Escorts Service in Lucknow | Service-oriented sexy call girl...
Lucknow 💋 Female Escorts Service in Lucknow | Service-oriented sexy call girl...anilsa9823
 
Lucknow 💋 (Call Girls) in Mahanagar | Service-oriented sexy call girls 892311...
Lucknow 💋 (Call Girls) in Mahanagar | Service-oriented sexy call girls 892311...Lucknow 💋 (Call Girls) in Mahanagar | Service-oriented sexy call girls 892311...
Lucknow 💋 (Call Girls) in Mahanagar | Service-oriented sexy call girls 892311...anilsa9823
 
AaliyahBell_themist_v01.pdf .
AaliyahBell_themist_v01.pdf             .AaliyahBell_themist_v01.pdf             .
AaliyahBell_themist_v01.pdf .AaliyahB2
 
Call girls in Kanpur - 9761072362 with room service
Call girls in Kanpur - 9761072362 with room serviceCall girls in Kanpur - 9761072362 with room service
Call girls in Kanpur - 9761072362 with room servicediscovermytutordmt
 
Lucknow 💋 Cheap Call Girls In Lucknow Finest Escorts Service 8923113531 Avail...
Lucknow 💋 Cheap Call Girls In Lucknow Finest Escorts Service 8923113531 Avail...Lucknow 💋 Cheap Call Girls In Lucknow Finest Escorts Service 8923113531 Avail...
Lucknow 💋 Cheap Call Girls In Lucknow Finest Escorts Service 8923113531 Avail...anilsa9823
 
Aminabad @ Book Call Girls in Lucknow - 450+ Call Girl Cash Payment 🍵 8923113...
Aminabad @ Book Call Girls in Lucknow - 450+ Call Girl Cash Payment 🍵 8923113...Aminabad @ Book Call Girls in Lucknow - 450+ Call Girl Cash Payment 🍵 8923113...
Aminabad @ Book Call Girls in Lucknow - 450+ Call Girl Cash Payment 🍵 8923113...akbard9823
 
Admirable # 00971529501107 # Call Girls at dubai by Dubai Call Girl
Admirable # 00971529501107 # Call Girls at dubai by Dubai Call GirlAdmirable # 00971529501107 # Call Girls at dubai by Dubai Call Girl
Admirable # 00971529501107 # Call Girls at dubai by Dubai Call Girlhome
 
Hazratganj ] (Call Girls) in Lucknow - 450+ Call Girl Cash Payment 🧄 89231135...
Hazratganj ] (Call Girls) in Lucknow - 450+ Call Girl Cash Payment 🧄 89231135...Hazratganj ] (Call Girls) in Lucknow - 450+ Call Girl Cash Payment 🧄 89231135...
Hazratganj ] (Call Girls) in Lucknow - 450+ Call Girl Cash Payment 🧄 89231135...akbard9823
 
Indira Nagar Lucknow #Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payme...
Indira Nagar Lucknow #Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payme...Indira Nagar Lucknow #Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payme...
Indira Nagar Lucknow #Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payme...akbard9823
 
Lucknow 💋 Call Girls in Lucknow ₹7.5k Pick Up & Drop With Cash Payment 892311...
Lucknow 💋 Call Girls in Lucknow ₹7.5k Pick Up & Drop With Cash Payment 892311...Lucknow 💋 Call Girls in Lucknow ₹7.5k Pick Up & Drop With Cash Payment 892311...
Lucknow 💋 Call Girls in Lucknow ₹7.5k Pick Up & Drop With Cash Payment 892311...anilsa9823
 
Jeremy Casson - An Architectural and Historical Journey Around Europe
Jeremy Casson - An Architectural and Historical Journey Around EuropeJeremy Casson - An Architectural and Historical Journey Around Europe
Jeremy Casson - An Architectural and Historical Journey Around EuropeJeremy Casson
 
Bobbie goods coloring book 81 pag_240127_163802.pdf
Bobbie goods coloring book 81 pag_240127_163802.pdfBobbie goods coloring book 81 pag_240127_163802.pdf
Bobbie goods coloring book 81 pag_240127_163802.pdfMARIBEL442158
 
Lucknow 💋 Escort Service in Lucknow (Adult Only) 8923113531 Escort Service 2...
Lucknow 💋 Escort Service in Lucknow  (Adult Only) 8923113531 Escort Service 2...Lucknow 💋 Escort Service in Lucknow  (Adult Only) 8923113531 Escort Service 2...
Lucknow 💋 Escort Service in Lucknow (Adult Only) 8923113531 Escort Service 2...anilsa9823
 
(9711106444 )🫦#Sexy Desi Call Girls Noida Sector 4 Escorts Service Delhi 🫶
(9711106444 )🫦#Sexy Desi Call Girls Noida Sector 4 Escorts Service Delhi 🫶(9711106444 )🫦#Sexy Desi Call Girls Noida Sector 4 Escorts Service Delhi 🫶
(9711106444 )🫦#Sexy Desi Call Girls Noida Sector 4 Escorts Service Delhi 🫶delhimunirka444
 

Recently uploaded (20)

Jeremy Casson - How Painstaking Restoration Has Revealed the Beauty of an Imp...
Jeremy Casson - How Painstaking Restoration Has Revealed the Beauty of an Imp...Jeremy Casson - How Painstaking Restoration Has Revealed the Beauty of an Imp...
Jeremy Casson - How Painstaking Restoration Has Revealed the Beauty of an Imp...
 
Deconstructing Gendered Language; Feminist World-Making 2024
Deconstructing Gendered Language; Feminist World-Making 2024Deconstructing Gendered Language; Feminist World-Making 2024
Deconstructing Gendered Language; Feminist World-Making 2024
 
The First Date by Daniel Johnson (Inspired By True Events)
The First Date by Daniel Johnson (Inspired By True Events)The First Date by Daniel Johnson (Inspired By True Events)
The First Date by Daniel Johnson (Inspired By True Events)
 
Lucknow 💋 Escorts Service Lucknow Phone No 8923113531 Elite Escort Service Av...
Lucknow 💋 Escorts Service Lucknow Phone No 8923113531 Elite Escort Service Av...Lucknow 💋 Escorts Service Lucknow Phone No 8923113531 Elite Escort Service Av...
Lucknow 💋 Escorts Service Lucknow Phone No 8923113531 Elite Escort Service Av...
 
Jeremy Casson - Top Tips for Pottery Wheel Throwing
Jeremy Casson - Top Tips for Pottery Wheel ThrowingJeremy Casson - Top Tips for Pottery Wheel Throwing
Jeremy Casson - Top Tips for Pottery Wheel Throwing
 
VIP Ramnagar Call Girls, Ramnagar escorts Girls 📞 8617697112
VIP Ramnagar Call Girls, Ramnagar escorts Girls 📞 8617697112VIP Ramnagar Call Girls, Ramnagar escorts Girls 📞 8617697112
VIP Ramnagar Call Girls, Ramnagar escorts Girls 📞 8617697112
 
Lucknow 💋 Female Escorts Service in Lucknow | Service-oriented sexy call girl...
Lucknow 💋 Female Escorts Service in Lucknow | Service-oriented sexy call girl...Lucknow 💋 Female Escorts Service in Lucknow | Service-oriented sexy call girl...
Lucknow 💋 Female Escorts Service in Lucknow | Service-oriented sexy call girl...
 
Lucknow 💋 (Call Girls) in Mahanagar | Service-oriented sexy call girls 892311...
Lucknow 💋 (Call Girls) in Mahanagar | Service-oriented sexy call girls 892311...Lucknow 💋 (Call Girls) in Mahanagar | Service-oriented sexy call girls 892311...
Lucknow 💋 (Call Girls) in Mahanagar | Service-oriented sexy call girls 892311...
 
AaliyahBell_themist_v01.pdf .
AaliyahBell_themist_v01.pdf             .AaliyahBell_themist_v01.pdf             .
AaliyahBell_themist_v01.pdf .
 
Call girls in Kanpur - 9761072362 with room service
Call girls in Kanpur - 9761072362 with room serviceCall girls in Kanpur - 9761072362 with room service
Call girls in Kanpur - 9761072362 with room service
 
Lucknow 💋 Cheap Call Girls In Lucknow Finest Escorts Service 8923113531 Avail...
Lucknow 💋 Cheap Call Girls In Lucknow Finest Escorts Service 8923113531 Avail...Lucknow 💋 Cheap Call Girls In Lucknow Finest Escorts Service 8923113531 Avail...
Lucknow 💋 Cheap Call Girls In Lucknow Finest Escorts Service 8923113531 Avail...
 
Aminabad @ Book Call Girls in Lucknow - 450+ Call Girl Cash Payment 🍵 8923113...
Aminabad @ Book Call Girls in Lucknow - 450+ Call Girl Cash Payment 🍵 8923113...Aminabad @ Book Call Girls in Lucknow - 450+ Call Girl Cash Payment 🍵 8923113...
Aminabad @ Book Call Girls in Lucknow - 450+ Call Girl Cash Payment 🍵 8923113...
 
Admirable # 00971529501107 # Call Girls at dubai by Dubai Call Girl
Admirable # 00971529501107 # Call Girls at dubai by Dubai Call GirlAdmirable # 00971529501107 # Call Girls at dubai by Dubai Call Girl
Admirable # 00971529501107 # Call Girls at dubai by Dubai Call Girl
 
Hazratganj ] (Call Girls) in Lucknow - 450+ Call Girl Cash Payment 🧄 89231135...
Hazratganj ] (Call Girls) in Lucknow - 450+ Call Girl Cash Payment 🧄 89231135...Hazratganj ] (Call Girls) in Lucknow - 450+ Call Girl Cash Payment 🧄 89231135...
Hazratganj ] (Call Girls) in Lucknow - 450+ Call Girl Cash Payment 🧄 89231135...
 
Indira Nagar Lucknow #Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payme...
Indira Nagar Lucknow #Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payme...Indira Nagar Lucknow #Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payme...
Indira Nagar Lucknow #Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payme...
 
Lucknow 💋 Call Girls in Lucknow ₹7.5k Pick Up & Drop With Cash Payment 892311...
Lucknow 💋 Call Girls in Lucknow ₹7.5k Pick Up & Drop With Cash Payment 892311...Lucknow 💋 Call Girls in Lucknow ₹7.5k Pick Up & Drop With Cash Payment 892311...
Lucknow 💋 Call Girls in Lucknow ₹7.5k Pick Up & Drop With Cash Payment 892311...
 
Jeremy Casson - An Architectural and Historical Journey Around Europe
Jeremy Casson - An Architectural and Historical Journey Around EuropeJeremy Casson - An Architectural and Historical Journey Around Europe
Jeremy Casson - An Architectural and Historical Journey Around Europe
 
Bobbie goods coloring book 81 pag_240127_163802.pdf
Bobbie goods coloring book 81 pag_240127_163802.pdfBobbie goods coloring book 81 pag_240127_163802.pdf
Bobbie goods coloring book 81 pag_240127_163802.pdf
 
Lucknow 💋 Escort Service in Lucknow (Adult Only) 8923113531 Escort Service 2...
Lucknow 💋 Escort Service in Lucknow  (Adult Only) 8923113531 Escort Service 2...Lucknow 💋 Escort Service in Lucknow  (Adult Only) 8923113531 Escort Service 2...
Lucknow 💋 Escort Service in Lucknow (Adult Only) 8923113531 Escort Service 2...
 
(9711106444 )🫦#Sexy Desi Call Girls Noida Sector 4 Escorts Service Delhi 🫶
(9711106444 )🫦#Sexy Desi Call Girls Noida Sector 4 Escorts Service Delhi 🫶(9711106444 )🫦#Sexy Desi Call Girls Noida Sector 4 Escorts Service Delhi 🫶
(9711106444 )🫦#Sexy Desi Call Girls Noida Sector 4 Escorts Service Delhi 🫶
 

Making Movies PowerPoint from IPAwareness

  • 1.
  • 2. Taking notes ✎ Throughout this presentation, the pencil icon is an indication that you should take notes on an important aspect of the film production process.
  • 5. Development • Movies originate from many sources. Some start with an original idea by a writer who spends years, often unpaid, getting a script to the stage where a producer agrees to come on board to move the project forward. ✎ As the script progresses, a development team starts to form. This usually consists of the writer, a director, and one or more producers. • They will need to have a strong belief in their idea because they have to make dozens of other people believe in it to finance and produce the movie.
  • 6. Script development • The script is the blueprint of the story, based on the original work or idea, and is usually between 90 – 120 pages long. It describes every scene in the film. Eight or ten drafts of the script will be written as development proceeds. A single draft can take weeks or months; it’s incredibly difficult to get a script right – finding the right tone, pace, character motivation and development, story arc and dialogue as well as creating tension, humour or mood. This is a costly process that involves high levels of skill and lots of time.
  • 7. Options • Every published, performed or created work is covered by copyright that belongs to the original creator or the owner of the work. ✎The producer must acquire the right to produce the movie by paying a fee to the original creator. • The initial option usually allows the producer three years to finance the production.
  • 8. Further development ✎ At this stage, the producer will start to find the key creative team such as: • A director suited to the subject of the film, and with a good track record and reputation. • A distributor - such as Paramount, Universal, Roadshow, Hopscotch or Madman - who is in tune with the movie. • Actors who suit the roles and whose previous films have attracted audiences and good box office revenue.
  • 9. Prospectus ✎A prospectus is designed to attract investors who will pay for the film to be made. • It contains an outline of the project and explains why it will be a successful movie. It will list the key creative crew and possible cast attached to the project and each individual’s filmography. • Includes a detailed financial plan.
  • 10. Production Planning ✎Once the first shooting script is finalised, a first assistant director is employed to prepare a preliminary shooting schedule. • This document “breaks down” all the scenes in the script and re-arranges them into what will be shot on each separate shooting day. Films are never shot in script order - the schedule will try to maximise the use of locations and cast so that the crew doesn’t have to spend more time than necessary packing up, moving locations and setting up.
  • 11. Production manager ✎The producer employs a production manager to prepare a preliminary budget. • The budget identifies in great detail all the costs of the film. This shows the investors that the script can be produced for the amount of money the producer is intending to raise.
  • 12. Cost of development • The cost of development varies widely from film to film, depending on the total budget of the film. Development on a group of seven recent Australian features ranged from $45,000 to over $1,100,000. Removing one very high budget film from the figures, the average spend on development was $258,002.
  • 13. Development hell • ‘Development hell’ refers to films that languish for years in the development phase, often never moving onto production. • Watch ‘Top 10 movies that we stuck in development hell’.
  • 14. Case Studies • Duel, ‘The Writing of Duel’, Universal Pictures. • District 9, ‘The Alien Agenda: Part 1’, Sony Pictures. • Batman Begins, ‘The Journey Begins’, Warner Brothers Pictures. • Alien Quadrilogy, ‘Star Beast’, 20th Century Fox.
  • 15. Activities 1. What occurs during the development of a film? 2. Make a list of the people involved in the development of a film and describe their role in the process. 3. What makes film development high risk? 4. What is development hell? Describe four films famously stuck in development.
  • 17. Pre-production • Once the film is financed, pre-production begins in earnest. ✎The producer employs the heads of department, including the cinematographer, who leads the camera department, and production designer, who leads the art department. ✎A casting agent is employed to find supporting actors. ✎The location manager scouts for locations and confirms their availability.
  • 18. Length of pre-production • The length of pre-production is related to the complexity and budget of the film. In general, pre-production is given the same time as the shoot. A medium-budget Australian film will shoot for about ten weeks, so that will be the time allocated to pre-production.
  • 19. Pre-production • Auditioning and casting will occupy most of the director and producer’s time for the next few weeks, now that the departments are working on their script breakdowns and costings.
  • 20. Pre-production • During pre-production, each of the departments on the film perform a number of important tasks.
  • 21. Production Department • Keeps up the flow of communication to all members of the team: contact lists, schedules, script amendments, meetings, location surveys • Identifies and negotiates fees and issues contracts for all crew and cast members • Books flights and accommodation, equipment, vehicles, equipment trucks and cast caravans • Sets up workplace safety systems and arranges the production’s insurances • Tracks expenditure and projected expenditure
  • 22. Case Studies • Star Wars: Episode III - Revenge of the Sith, ‘Within a Minute: Production Office’, Twentieth Century Fox.
  • 23. Locations • Find and confirm the locations with the production designer and director • Arrange permission for any work to be done, for example painting a room • Arrange council, police and traffic permissions for exterior locations
  • 24. Case Studies • Predators, ‘Decloaking the Invisible: Alien Terrain’, 20th Century Fox. • The Bourne Supremacy, ‘On the Move with Jason Bourne’, Universal Studios.
  • 25. Assistant Director • Refines the shooting schedule as locations and cast availability are confirmed • Continuity person times the script to be sure it’s not too long or too short • Arranges and supervises cast for costume fittings and makeup meetings • Supervises any cast training required, for example horse riding, sports, music tuition
  • 26. Director of Photography • Breaks down the script to establish camera and lighting requirements • Works with the director, art director, costume designer and production designer to determine the visual style of the movie • Accompanies the director on location surveys in order to plan the best shots for the shoot • Selects and confirms camera equipment • Carries out technical and creative camera tests
  • 27. Case Studies • The Hunger Games: Catching Fire, ‘The Look’, Lionsgate. • Quantum of Solace, ‘Crew Files Behind-the-Scenes Clips’, Twentieth Century Fox.
  • 28. Art Department • Meet with the director and other key crew to set the visual style of the movie • Break down the script to identify sets, set dressing, props, vehicles, animals, etc • Design sets and any building work required at locations • Liaise with stunts, special effects and visual effects teams • Research, cost and buy or hire set dressing and props; make any special props required • Identify any copyright clearances that need to be obtained – signs, brands, photographs
  • 29. Case Studies • Captain America: The First Avenger, ‘Outfitting a Hero’, Paramount. • Sky Captain and the World of Tomorrow, ‘The Art of the World of Tomorrow’, Paramount. • Inception, ‘The Japanese Castle: The Dream Is Collapsing’, Warner.
  • 30. Stunts, VFX • Break down the script to identify stunt, special effects and visual effects requirements • Meet with director and first assistant director to establish the safest and most cost-effective ways to achieve results • Cast and brief stunt doubles, and arrange stunt equipment, possibly modify vehicles • Liaise with safety supervisor on all aspects of stunt and SFX work
  • 31. Stunts Case Studies • Arrow: The Complete First Season, ‘Arrow: Fight School/Stunt School’, Warner Home Video. • Batman Begins, ‘Shaping Mind and Body’, Warner Home Video. • Fast & Furious 6, ‘Hand-to-Hand Fury’, Universal Studios. • The World’s End, ‘Stunt Tapes’, Focus Features.
  • 32. VFX Case Studies • Cloverfield, ‘Cloverfield Visual Effects’, Paramount Home Entertainment. • District 9, ‘Alien Generation: The Visual Effects of District 9’, Sony Pictures Home Entertainment. • Iron Man, ‘The Visual Effects of Iron Man’, Paramount Home Entertainment. • Moon, ‘Creating the Visual Effects’, Sony Pictures Home Entertainment. • Pacific Rim, ‘The Digital Artistry of Pacific Rim’, Warner Home Video.
  • 33. Actors • Research the role • Consult with the director • Learn lines • Rehearse • Learn new skills if required such as horse riding or playing the piano • Do costume fittings and makeup and camera tests
  • 34. Case Studies • Iron Man, ‘Jeff Bridges and Robert Downey Jr. Rehearsal’, Paramount. • Collateral, ‘Tom Cruise & Jamie Foxx rehearse’, DreamWorks Video. • The World’s End, ‘Rehearsal Footage’, Focus Features.
  • 35. Previsualisation • During pre-production, the filmmakers carefully pre- visualise every scene in the film. This might involve traditional hand-drawn storyboards or 3D animation, particularly for visual effects shots.
  • 36. Previsualisation • Minority Report, ‘Previz Sequences’ and ‘Storyboard Sequences’, Paramount Home Entertainment. • Red Hill, ‘Storyboard Comparisons’, Sony Pictures Entertainment. • War of the Worlds, ‘Previsualisation’, DreamWorks Video.
  • 37. Pre-Production • As the shoot approaches, pre-production becomes more hectic. More crew have been employed as the pace speeds up, and by the last week of pre-production all cast and crew members are involved in the preparation. Rehearsals are taking place. Final costume fittings are done. The camera team assembles and shoots tests – the cast in costume and makeup, technical lens tests, visual effects backgrounds.
  • 38. Pre-Production • In the final week, the director and key crew visit every shoot location for a technical survey, to be sure all the requirements are in place. The first assistant director issues the final schedule. Production arranges the final production meeting and safety briefing. The call sheet for the first day of shooting is issued and distributed.
  • 39. Case Studies • The Hobbit, ‘The Hobbit, Production Diary 1’, New Line Cinema.
  • 40. Activity • Outline the duties that are performed during the pre- production of a film.
  • 42. Production • Every film shoot is different. This is one of the things that makes the film industry so incredibly exciting but so very difficult. ✎During the production of a film, the director works collaboratively with all of the other departments to capture the film.
  • 43. Case Study • Buried, ‘Unearthing Buried: The Making of Buried’, Lionsgate.
  • 44. Activity • Using the IP Awareness Making Movies PDF, read over the chapters on Development, Pre-Production and Production. Make a list of ten lessons that students filmmakers can learn from professionals. – e.g. During pre-production, create a look board to establish the visual style of your film.
  • 46. Post-production • The last day of shooting is generally the last day of work for most of the crew. • The producer and director, however, continue to manage the creative and commercial aspects of the film until it is delivered to the distributor.
  • 47. Post-production ✎Post-production is a complex and highly technical process that involves the collaborative effort of many professionals, including: editors, visual effect artists and the sound and music team.
  • 48. Editing ✎The editor has been working throughout the shoot, reviewing each day’s footage as it comes through, and giving feedback to the director. ✎The rough cut is done by the editor in collaboration with the director. They will select the very best version of each shot, choose the way it intercuts with shots around it, and vary the duration of each shot to make each scene as powerful as possible. They may relocate scenes from script order, even substantially restructure the movie.
  • 49. Editing • The fine cut is then shown to the distributor and investors. It is usual for further tweaks before it is finally approved. To an inexperienced eye this version of the movie still looks very rough – there are no sound effects, some temporary music, no graceful fades or dissolves, and the colour may look uneven. This is, however, the final form of the picture edit, and other post-production processes can now begin.
  • 50. Case Studies • Harry Potter and the Order of the Phoenix, ‘Harry Potter: The Magic of Editing’, Warner Home Video. • The Social Network, ‘Angus Wall, Kirk Baxter and Ren Klyce on Post’, Sony Pictures. • Star Wars: Episode III - Revenge of the Sith, ‘Within a Minute: Editorial’, Twentieth Century Fox.
  • 51. Visual Effects • Visual effects are increasingly used in movies produced today. Digital image acquisition gives filmmakers a powerful new tool, with the images manipulated in specialist facilities by highly creative personnel. • With these tools, the visual effects team can: create period backgrounds; replicate stunts – actors leap, fly, crash through walls; place action in remote locations; fill a sky with helicopters; put thousands of extras into a scene; create imaginary characters and environments; animate objects; make a tear run down the cheek of an actor who couldn’t cry on the set.
  • 52. Case Studies • Cloverfield, ‘Cloverfield Visual Effects’, Paramount Home Entertainment. • District 9, ‘Alien Generation: The Visual Effects of District 9’, Sony Pictures Home Entertainment. • Iron Man, ‘The Visual Effects of Iron Man’, Paramount Home Entertainment. • Moon, ‘Creating the Visual Effects’, Sony Pictures Home Entertainment. • Pacific Rim, ‘The Digital Artistry of Pacific Rim’, Warner Home Video.
  • 53. Sound ✎ADR, Automated Dialogue Replacement or Additional Dialogue Recording, is the process of rerecording dialogue. ✎The dialogue editor will work for many weeks to cut the recorded dialogue to fit the images in the fine cut. He or she may replace lines from one take with lines from another, better take, if it improves the clarity of the sound, and will cut in the recorded ADR. Extraneous sounds, such as aeroplanes and passing cars, will be removed from the soundtrack if they are clear of the dialogue.
  • 54. Sound ✎The sound effects editor will combine atmosphere, foley effects, sound effects and sound recorded on location into the mix.
  • 55. Case Studies • SoundWorks • Gary Hecker: Veteran Foley Artist • Star Wars: Episode III - Revenge of the Sith, ‘Within a Minute: Editorial’, Twentieth Century Fox.
  • 56. Music ✎Music for a film can come from a range of different sources. In some cases, the music might already exist. Musicals and films that feature soundtracks of existing songs are a good example. In some cases, if singing or dancing is involved, the music will be recorded during pre-production. Although some music might appear to be recorded on location, performers are often performing to a pre-recorded track. The musical score for a film is often recorded in post- production.
  • 57. Case Studies • Rogue, ‘The Making of Rogue: The Music’, Dimension. • The Bourne Supremacy, ‘Scoring with John Powell’, Universal Studios. • The Dark Knight, ‘The Sound of Anarchy’, Warner Home Video.
  • 58. The Hobbit • Watch this segment covering the post-production of The Hobbit.
  • 60. Distribution ✎Distribution is the process of getting a finished film in front of an audience. The distributor will negotiate with exhibitors to screen the film in cinemas and will handle the marketing and advertising of the film to ensure that as many people as possible know about the film and go to see it.
  • 61. Distribution ✎Most films are created to screen primarily in cinemas. This is called theatrical distribution. • Films can also be distributed via the internet, television, home, on physical media such as DVD and Blu-Ray or a number of non-theatrical forms such as in-flight movies, schools, film societies or special interest groups. • Thousands of films are made around the world every year, but less than 5% make it into cinemas.
  • 62. Distribution • Once all aspects of the post-production process have been completed, the finished film is delivered to the distributor, who handles sales and marketing of the film, working closely with exhibitors to maximise box office revenue.
  • 63. Sales • The distributor’s sales staff consider: – How much money can the film realistically take at the box office? Distributors usually set box office targets with a low-end and a high- end. – How many cinemas do they ideally want to screen in? Wide release is the typical pattern of a blockbuster and pins huge expectations on the opening weekend. Limited release often has modest expectations and then expands if the film connects with audiences. – What classification will the film receive, such as PG, M, MA or R18? This can impact box office potential.
  • 64. Marketing • The distributor’s marketing staff think about how they will advertise the film: – What target audience does the film appeal to? Distributors try to identify the age range of the target audience, any gender skews and socio-economic status so they can market most effectively. – What is the best way to reach the audience? – What is the positioning statement for the film? A positioning statement is the agreed message used when discussing the film with media or exhibitors which includes a description of the film and the genre it falls into, e.g. romantic comedy, mockumentary, epic drama, biopic or special effects blockbuster. – Is there a particular Australian angle to capitalise on? Sometimes the media responds particularly well to local angles, for instance if the film was shot in Australia, as with The Great Gatsby. – Is the film likely to be nominated for or win numerous awards or get excellent reviews? – Will the film generate positive word-of-mouth and benefit from a broad promotional screening program? Or a carefully targeted screening program?
  • 65. Exhibition ✎Exhibition is the retail end of the film industry. It involves screening films to audiences in cinemas. The exhibitor doesn’t only sell tickets, popcorn and ice-cream. They sell the experience of going to the movies including the size of the screen, the seating, the high-tech projection and sound equipment, upscale premium viewing options and the atmosphere of the film experience.
  • 66. Exhibition • Film exhibition is fiercely competitive. There are far more films than available screens. It can be challenging for distributors to negotiate exactly what they want from the exhibitors, who are juggling offers of films from many distributors and face tough decisions about which films to prioritise.
  • 67. Activity • Imagine you are the marketing team for Tomorrow, When the War Began. With a partner, decide on the following: What target audience does the film appeal to? What is the best way to reach the audience? What is the positioning statement for the film? Is there a particular Australian angle to capitalise on? What are the film’s unique selling points? • Share your answers with the class.