Music videos originated in the 1930s as short films called Soundies that accompanied songs, and gained popularity through the 1960s-1980s with artists like Madonna and Michael Jackson releasing visually memorable videos to promote their songs. A music video typically lasts the length of the song, can feature or tell a story about the artist, and aims to be visually engaging enough to warrant repeat views in order to promote the artist and their music.

2. a brief History of Music
Promos

3. www.petesmediablog.blogspot.com
@petesmediablog
#bfiMV

4. Outline of the Session
• history of music promo: from early origins+ some
ways of analysing
• Ten Tips for making your own music promo
• Task over lunch
• later: Corin Hardy (Director)

5. What is a Music Video?
•lasts the length of the song (but sometimes
longer)
•features the artist (but not always)
•can tell a story (but doesn’t have to)
•needs to be visually memorable and worth repeat
viewings

6. 1930s experimentation

7. Soundies

8. Scopitones

9. 1960s

10. 1970s

12. 1980s

13. Madonna

14. Michael Jackson

16. controversy- MV back in the news

17. Method of analysis
(from Andrew Goodwin)
• Genre characteristics
• Visuals relationship with Lyrics and Music
• Need to sell artist as star
• Voyeurism/looking
• Intertextuality

18. Genre

19. Visuals relationship with lyrics and music

20. Star image

21. Voyeurism- the ‘look’

22. Voyeurism- the ‘look’

23. intertextuality