This document summarizes a study assessing marketing methods to improve attendance at community health classes. Attendance data was collected and analyzed to identify factors affecting participation. A survey gathered feedback and suggested improvements. Marketing plans were created and implemented, including distributing flyers, lengthening classes, and enhancing the atmosphere. Attendance increased significantly from September to December 2015 compared to the same months in 2016, rising from 31% to 75% and 115%. The outcomes demonstrated that the marketing implementations successfully increased health class attendance.

1. Implementation of Marketing Methods for Health
Class Attendance and Effectiveness
Patricia Taylor
Gerald Kozlansky, Director of Parks and Recreation
PurposePurpose
● Community health class assessment in
identifying possible reasons for low
attendance through data analyzation
● Assessment will identify factors affecting
class attendance , implement strategies to
improve health education programs and help
lower obesity trend
SignificanceSignificance
● Regular physical exercise is vital in health of
body , mind and lowering obesity/overweight
rate in America
● U.S. Department of Health and human
services states main cause of obesity
epidemic is lack of regular physical activity
● 35% of Americans are considered obese
today which negatively impairs all parts of an
individual’s life
MethodologyMethodology
Health class attendance data
collected and recorded
Feedback survey created and
distributed
Results analyzed and recorded
Strategic marketing plans created
and implemented
Attendance comparison data
analyzed and recorded for
determination of marketing success
Implementations
- Health class flyer created and
distributed
- Class time lengthened
-Incorporated enhanced atmosphere
Feedback Survey Suggestions
- Start earlier, longer sessions and
twice a week
-Improve instructor audibility
-Create class theme and ambience
OutcomesOutcomes
EvaluationEvaluation
● Marketing implementations were
successful at increasing health class
attendance
● Results showed ,September 2015 to
December 2015 compared to same
months in 2016, attendance rose from
31%, to 75% and 115%
● To conclude, participant satisfaction
prior to changes was satisfactory,
however more implementations proved
increasingly beneficial
AcknowledgmentsAcknowledgments
I would like to thank Ann Hill, Kamila
Pavezzi , my Preceptor, Gerald
Kozlansky and assisting Supervisor
PattiAnne who guided and supported
me throughout this project.
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NumberofParticipants
Health Class Attendance
Pre-Implementation
Post Implementation
“Health is a state of complete harmony of the body,
mind and spirit. When one is free from physical
disabilities and mental distractions, the gates of the soul
open.” ~B.K.S. Iyengar