The document provides examples and analyses of digipak cover designs for various popular artists and albums. It notes design elements like logos, images of the artists, album titles, fonts, colors and graphics that help identify and promote the artist and reflect themes of the music. Common goals are to make the artist and album instantly recognizable and convey something about the music's style or message through visual design choices.

1. ASSIGNMENT 3: DIGIPAK
RESEARCH

2. THE BEATLES – "ABBEY ROAD"
The apple is a symbol that the Beatles used – this
makes the CD instantly recognisable as a Beatles CD
without reading the CD's title
Band's logo appears on front cover – trademarks the
CD & confirms that the album is a Beatles album
Famous Beatles photo on front cover –
shows the artist & makes the album instantly
recognisable as a Beatles album

3. BRITNEY SPEARS – "CIRCUS"
Clown – further enhances the circus
theme
Front cover is 'circus' theme – reflects the song's name. This is done by
making 'Britney Spears' in a promotional circus-like font & the curtains
in the background
Britney Spears, appears on the front –
promotes the album as a Britney Spears
album

4. KATY PERRY – "TEENAGE DREAM"
Digipak reflects Perry's song
"California Gurls" – promotes that
the Digipak has this song included.
The design also makes the digipak
eye-catching
Lack of text on the front cover – puts more
attention on the image of Katy Perry
Artist appears on the front cover –
promotes whose album it is
Discs have sweet features candy –
further promotes the "California
Gurls". It also makes the discs have a
more original appearance

5. AC/DC – "HIGHWAY TO HELL"
Dark colours – reflects AC/DC's hard rock genre
& style of music. Lighter colours would suggest
a lighter genre
"AC/DC" & "Highway to Hell" are
positioned very high & low – puts more
focus on the band so that they can easily
be recognisable.
Album is mostly made up of an image of the
band – the band may be very famous that they
might not need to largely show their name to
let people know who the album's artist is.
Lead singer wears horns & a devil's tail
& reddish background – reflects the
album's hellish theme. Hell is part of
their song "Highway to Hell"
The album hasn't been modernised & is still an
old-fashioned 1970s style – reflects that that the
band are from the 1970s & brings some
nostalgia to fans

6. ABBA – "GOLD: GREATEST HITS"
Plain black background – Makes the gold stand
out better & makes "ABBA" more of the main
focus.
"Greatest Hits" – promotes that this
album contains the top songs of the
artist.
Artist name in large text – promotes who the
artist of the album is, as there is no image of
the artist
"Gold" is second largest text –
promotes that this is a special album of
the artist. Gold is usually a
The album hasn't been modernised –
reflects that that the band are from the
past & brings some nostalgia to fans

7. EMINEM – "THE EMINEM SHOW"
"Emninem" is the largest text with the album
name underneath in smaller text – large text
promotes who the artist of the album is. The
smaller text shows what the name of the album
is.
Eminem is sat down on the steps of the
stage in deep thought with the curtains
rising – symbolic meaning: Eminem may
feel that the curtains have been raised on
his life, & his life has become public.
Artist & album names are at the top –
reflects the theme of the album of a
stage show. Stage shows usually have
their titles up high
Artist is not shown up close – the artist
may be very well know that it may not
be necessary to have a larger image of
the artist

8. SAM SMITH – "THE WRITING'S ON THE WALL"
Text is small – puts more focus on the image of
the artist & the album image as a whole.
Spectre logo underneath artist & album
names – shows which James Bond film this
song is from
James Bong style theme – reflects that the song
is the song of the latest James Bond movie
Spectre. Promotes the album better because
James Bond is a very popular franchise, &
James Bond fans would be able to recognise
the spot light
Artist name is in small text while an
image of the artist is large – the artist
may be already well known that he
doesn't require to boldly show his name

9. AVRIL LAVIGNE – "THE BEST DAMN THING"
Large image of Avril Lavigne – promotes the
artist
Heart & cross bones & Lavigne pulling her–
further promotes that the album is targeted
towards teenage girls. May suggest it's for
the tough or chavvy teenager girls
Teenage girl theme – suggests who the target
audience of the album is. This is done by
adding a lot of pink (pink is the stereotypical
favoured colour of girls) & the artist wearing a
fancy-designed jacket/top & having long hair
to make herself appear like a teenager (fancy
clothes & long hair are prime stereotypes of
young girls).

10. MAROON 5 – "V"
"Maroon 5" is small & faint – puts more focus
on the "V"
Very little stuff in the background – further
puts more focus on the "V"
Large glowing red "V" – V is the Roman
numeral for 5. Makes the album very eye-
catching & fans may work out that the album is
a Maroon 5 album. The "V" represents the artist
in different manner rather than just a "5". The
glowing red may suggest that album is good
for discos.

11. RITA ORA – "I WILL NEVER LET YOU DOWN"
Lightly dressed & showing some skin – Adds
sex appeal & seduces the audience to buy the
album
Red background & leather jacket – may
reflect that the album is romance theme as
red is associated with love
"RITA ORA" in large text – promotes the name
of the artist. Artist may not be very well known
yet & still has to rely on promoting her name.
Her name & a large image of the artist may
aim to make herself more famous not by her
name but her image.