The target audience for the song "Right Here In My Arms" by the band HIM is teenagers, young adults, and older fans of metal and rock music. The lyrics talk about the singer's love for a girl and his desire to protect her. The tempo starts slow but gets quicker, making the song danceable. The music video shows the whole band performing in a glass cube while a girl walks around the outside, with the singer singing to her through the glass. A variety of camera techniques like close-ups, medium shots, and aerial shots are used to capture the band's performance from different angles. The editing cuts frequently between shots to include all band members. Digital effects include dark colors outside the cube to make the

1. Music VideoAnalysis SadieBailey HIM - Right Here In My Arms - https://www.youtube.com/watch?v=-SQGJ0rfIEk
Commenton the followingaspectsinrelation to your music videochoice.
How will these techniquesappeal to the target audienceneeds? SadieBailey HIM- Right Here In My Arms-
Target Audience &
Needs The target audience forthis song/bandwouldbe mostlyteenagersandyoungadults,and slightlyolderpeople wholike tolistento
metal androck music , bothgenderscouldenjoythisbandbutmostlywomenwholiketolistento‘love songs’withametal/rock
soundto them.
Lyrics (Meaning
Implied?)
The lyricsof thissongare talkingabouta girl,the leadsingersings‘”she’llbe righthere inmyarms,so inlove ,” this couldmean
that the leadsingerissingingabouta girl thathe loves,and howhe wantsto protect her.
Tempo The tempoof thissongstarts off as quite slow,butthenlatergetsslightlyquicker,itsquite acalmsongat the beginning which
laterturns intosomethingthatmakespeoplewanttodance,andgetsslightlyabitmore aggressive sounding.
Genre The genre of musicforthisvideoisrock/ metal or‘love metal’asthe band describesthemselves,the videoisaperformance video,
throughoutthe videothe mainfocusisthe whole bandperforminginaglasscube , whichhas a girl walkingaroundthe outside
where the singerissingingtoherthroughthe glass.
CameraTechnique There isa large varietyof cameratechniquesusedinthisvideo,the firstone we come across ina close upof the guitaristsguitar,
thisgoeswiththe way the songstarts off withthe guitarat firstthenthe whole bandjoin,thisgivesthe vieweramore personal
bondwiththe band , because thisshotisusedto give the audience the ideathatthe bandisperformingjustforthem.After this
shota mediumshotof the singerisusedfrombehindhim,whichalsoshowshisreflectioninthe glassinfrontof himand to his
left.,amediumshotisusedagainand itshowsa female walkingtowardsaswitchwhichshe switchesonandthenthe whole band
start performing.Afterthis alongshot isusedto showthe entire bandinthe glasscube to showthemall performing. A varietyof
mediumshotsare usedwhenthe singerthenapproachesthe glassandstartssingingtothe girl onthe otherside whohe can’t see.
An aerial shotisusedInthe videowhere the camerastartspanningacrossthe drummerto geta bettershotof himperforming.
Close upsof the singerare thenused whenhe startssinging. Anaerial shotisusedagain overthe top of the singerandkeyboard
player.Lowangle shotsare thenusedwhenthe singerstartsperformingtothe camera.

2. Music VideoAnalysis SadieBailey HIM - Right Here In My Arms - https://www.youtube.com/watch?v=-SQGJ0rfIEk
Editing The editingusedinthisvideoismostlycutting,whichisusedquite ofteninthe videobecause of the varietyof shotsthat are used

3. Music VideoAnalysis SadieBailey HIM - Right Here In My Arms - https://www.youtube.com/watch?v=-SQGJ0rfIEk
whenshootingthe bandperformingtogetall of theminthe shot fromdifferentangles,andtheneachshotgoesfromthe lead
singertowardsthe girl on the otherside of the glass,back to the singer,thento the band,and thishappenscontinuously.
Use of Digital Effects The digital effectsused inthisvideowouldbe the colourcorrectionwhichwouldbe usingdarkcolourforthe outside of the cube
thismakingthe bandinside standoutto the audience.Anotherdigital effect isthe lightingwhich isquite lowkeyonthe outsideat
the beggingof the videountil the girl turnsthe switchonwhichthenthe lightinggetsbrighterwhere the bandisperformingwhile
the outside isdarkermakingthe singerreflectioninthe glassstandoutmore.