This document provides an analysis of Taylor Swift's "Bad Blood" music video through the lens of various film and music video theories. It examines the lyrics, genre, mise-en-scene, camerawork, editing, intertextuality, narrative, star image, and voyeurism elements of the video. The analysis finds that while the lyrics and visuals do not match, the editing and camerawork are motivated by the music. It also explores how the video draws from Britney Spears' "Toxic" video and features many famous friends, establishing Taylor's new image and brand.