2. Features- able to skip to the different parts
of the website, click and they take you
straight to it. This makes the website easy to
navigate.
Logo- Conan’s name in
bold, quite blocky capital
letters
Links to his
socials-
further
engagement.
Colour- sunshine yellow and black, a contrast that
strikes the eye. Is a very recognizable colour scheme
and matches his new single ‘never ending song’ album
cover (synergy).
Image- a star in a teardrop shape, presented
as a neon sign. Symbol is the focus of the new
singles cover, which has quite an 80s feel, so
the neon fits with that.
Link to
download and
listen to
newest
single-
(priority
advertising).
3. Newest albums and popular singles on
display, which will be recognised by
the audience/fanbase.
Features- ‘see all’, a link that
takes you to his Spotify page
so you can view his
discography.
Font- titles of the songs, still remaining
with the bold capital letters.
Link to listen to and download
songs to your playlists.
Features- the arrows move to
show another song, easy
viewing.
4. The company, ‘seated’ is used for booking
concerts and shows. They use the word
‘powered’, which connotes an electric feel, and
links to the neon sign and retro 80s theme.
Features- the ‘follow’ button takes you to
Conan’s profile on Seated and allows you to
sign up to be notified when he is doing a
show in your area.
Information- no current upcoming events, but due to the
new single, fans can anticipate a new album and then a
new tour.
5. Image- the first video we are shown to watch is his latest video. He’s wearing glasses in the cover photo and
there are dark tones with a bit of yellow at the bottom of the image, that we can see is part of his jacket.
Immediately this is recognisable to the colour scheme of the website, so we can guess that’s this is the song he
is currently focusing on advertising
Features- ‘play’ button, plays the video as it is on
the website
Arrows- show the other popular music videos by
Conan.
Text- title of
the song
centred In the
middle of the
screen grab
from the video.
This just
makes clear
what song is
what.
6. Obvious section to
promote the merch, and
arrows allow viewer to see
other products.
Features- an option to a
single image of the
products to see how they
appear better.
Names of products and prices shown on
the website, meaning you don’t have to
click on the merch shop link to view.
Makes it seem more transparent, which
fits with Conan’s themes of songs.
7. Colour- the text is now in yellow,
rather than white. Links the
products more to the music, rather
than just a generic writing colour.
Products- his merch contains,
hoodies, t-shirts, bags and CDs. All
the items are on brand with his
theme throughout the rest of the
website and also match his
discography. This is important as
it establishes a solid brand
identity.
8. Another reminder
of his social media
platforms.
Features- opportunity to subscribe on shop as well.
Basket- allows buyer to add and view items they
want.
3 lines- used to navigate the store
where you can search for specific
items.
9. Features- an option to sign up
to receive information on
Conan Gray. Most likely
information on his tours.
Information- legalities and
giving right to withdraw
email from subscribing.
10. Reminder of the socials and legal notes, these are the necessary
features of websites.
Also, the ‘cookie consent’ has remained all throughout, the
audience know through the whole viewing of the website about
cookies and can easily consent.
