The document provides feedback from the target audience on photographs taken for an indie/acoustic magazine. The feedback is presented in bullet points. The respondent addressed the feedback by considering each comment and making adjustments to the design, layout, and photographs used accordingly. Key points of consideration included using dramatic lighting, blank backgrounds, varied poses, incorporation of props like hats, and photos that depicted the target audience's lifestyle. The respondent aimed to create a consistent, professionally designed magazine that appealed to genre conventions and attracted their target demographic.

1. Question 5: How did you
attract/address your
audience?

2. Research & Planning:
When writing my proposal I thought about how my
magazine could reflect the genre in a more
traditional way. I wanted to focus on the artists
themselves and how they are more than ‘just
music’ they are about style and presentation.
This I think was important to look at my research
in a way that was influenced by lifestyle and self
reflection (in the mindset of my target audience)
of the person who listens to music.
When I found my research I made sure I stuck to
interesting points I found to show the use of
genre and target audience conventions.

3. Photography:
When looking back at my research into shot types and mise-
en-scene (costume mostly) I had kept to the information I
had discovered for my audience representation. I started
targeting both genders by featuring a male and female
within my target demographic.
My images were how I was overall representing my target
audience and genre, so it was curtail I got them perfect. I
uploaded my images to facebook and asked people for
feedback. My most constructive commenter was my
friend Georgia who is obsessed with indie bands and
photos. I used her opinions to make sure I had selected
the photographs that would work best for an
indie/acoustic magazine.

4. I asked my target audience and people who were
fans of the genre what they thought when they
randomly saw the composition of my design
work. Here is a bullet point list of comments I
received throughout my collection of
•so perfect photographs. •really intense, effective
•so cute (x3)
•this one's amazing •really cute •mysterious
•love it (x2) •this one's just amazing •beautiful
•this one is really intense •really sweet love this one •just perfect
•this one's really sweet •dark atmosphere •so dramatic
•just gorgeous •advert - so sweet •model... right now...
•really elegant •this one's just so amazing -
•love this one (x3) love it so much
•this one's really cute (x2) •love this one - so dramatic
•this one's beautiful •really cute - quirky
•this one's so dramatic •dramatic lighting
•dramatic •so amazing
•this one's great •perfect (x2)
•intense •just beautiful

5. This comment I took
This comment I took
into consideration and
into consideration and
made sure that I only
made sure that I used
used photos with a
this ‘dramatic’ effect
blank background to
for the cover to grab
make the artists stand
my target audience’s
out more.
attention.
This comment I took This comment I took
into consideration into consideration and
however this photo made sure that
didn’t make the final included some more
DPS because I two shot on my DPS. I
thought others fitted didn’t choose this one
the target audience because of how
better. different it was to the
others and would
THESE COMMENTS ARE have affected the
SMALL SO PLEASE MAKE consistency of my
design.
THIS PRESENTATION FULL
SCREEN!

6. This comment I took
This comment I took into consideration
into consideration used the different eye
however I felt there focuses in another
were better shot of two shot to add this
Kiera that met the element into my DPS.
genre conventions.
This comment I took
into consideration and
made sure that I used
some shots with the
hat in to incorporate
the ‘quirky’ prop to
show costume
conventions. This comment I took into
consideration and made sure
THESE COMMENTS ARE that I used photos with this
lighting, as it picked up the
SMALL SO PLEASE MAKE shadows on her face really
THIS PRESENTATION FULL well and looked like a
professional magazine shoot.
SCREEN!

7. This comment I took into
consideration and made
sure that I had some shots This comment I took into
of Kiera that looked feisty consideration and made
like this one. I’m not sure sure that I had some
why I didn’t use this shot, vertical shots alongside
but it was mostly likely due horizontal shots. I wanted
to issues with enough a two shot to have this
space. casual element, so I chose
a variation of the cover
image with this relaxed
feel.
This comment I
took into
consideration and
made sure that I
used a photo like This comment I
this on my DPS took into
(which I did). consideration and
made sure that I
THESE COMMENTS ARE kept Kiera mostly
in the foreground.
SMALL SO PLEASE MAKE
THIS PRESENTATION FULL
SCREEN!

8. This comment I took
This comment I took into consideration and
into consideration and made sure that I had
tried to recreate this included light and
mood without dark in my photos to
disrupting the create this visually
consistency in design. appealing blend.
This comment I took into
This comment I took
consideration and
into consideration and
because I had received
made sure that I used
similar feedback of light
this pose and mise-
and dark, I chose this two
en-scene. I think the
shot to bring comments
shot distance works
together to fulfil target
well here, and shows
audience and
off the centre framing.
conventions.
THESE COMMENTS ARE
SMALL SO PLEASE MAKE
THIS PRESENTATION FULL
SCREEN!

9. This comment I
This comment I took
took into
into consideration and
consideration and
made sure that I only
used a similar
used photos with a
shot distance for
blank background to
one of the photos
make the artists stand
on my contents
out more.
and DPS.
This comment I took
into consideration
and made sure that I
used this dark
intensity for my front
cover to give the
same reaction. This comment I took into
consideration and made
sure that I used photos that
THESE COMMENTS ARE captured Kiera in the same
way that makes her hair
SMALL SO PLEASE MAKE look this way and makes her
THIS PRESENTATION FULL eyes look brighter.
SCREEN!

10. This comment I took
into consideration and
made sure that I used
the same pose but a
better facial This comment I
expression. Apart from took into
that change the photos consideration and
were identical. made sure that I
This comment I took
into consideration
and made sure that I
used a shot that was
taken straight after
this one so only the
pose altered. Apart
from that change the This comment I took into
photos were consideration because it
identical. had such a strong reaction
and it was so different from
THESE COMMENTS ARE most of my other images I
thought this one would be a
SMALL SO PLEASE MAKE good shot to use enlarged
on my contents page. I think
THIS PRESENTATION FULL the posing was strong
SCREEN! enough to pull it off.

11. This comment I took into This comment I took into
consideration and made sure consideration and made
that I used shots where Kiera
sure that I had sense of
had her eyes panning down the
camera to make the magazine difference to my imagery
personal/relevant to add a that doesn’t seem the
sense of communication with same as other
the reader. I think the way it magazines. I think this
showed only her looking helped my magazine
matched other positive
stay original.
feedback I had received.
This comment I took into This comment I took
consideration and made into consideration and
sure that I used shots with made sure that I used
active looking poses, I photographs that had
didn’t want my sense of contrast so
photographs to look static they stood out on the
as if they just stood page. They weren’t as
around. That’s why I used intense as this one, but
the show of her hair did incorporate the
flicking for my DPS. essence.
THESE COMMENTS ARE
SMALL SO PLEASE MAKE
THIS PRESENTATION FULL
SCREEN!

12. The weaving of the The hat was used as a convention of the Her hair is very natural, a convention in the representation of Indie
masthead is
unconventional (most
representation of ‘Indies’ I discovered in my musicians, her long wavy hair shows the connotations and stereotype
opt for behind or in Research & Planning which proved ‘quirky’ from fulfilled. It shows a down-to-earth tone about the magazine and how
front) which gave my Target Audience feedback. this is about music not the perfection of an artists hair that might
vertical masthead
originality. I think using
occur for a pop magazine.
* Pull out quote and
lower case was more
appropriate for the differences in font
genre than capitals. I slightly show magazine
think capitals would conventions. This
have seemed too variation used for each
aggressive for my laid cover line gives is a
back style of magazine more professional
and visually this quality. This was my
appeals to my target only quote and slight
audience. form of plug on my
The mise-en-scene
shows the genre and is cover. I decided to use
relevant to music. It grey because it was a
contrasts against the colour that worked well
lighter black background in co-ordinating with the
in a way that isn’t black and white
distracting. photography which
looked slightly grey-
*
scale. I helps the blue
stand out between the
Using the baby sky blue two greys . I didn’t use
only once on the cover any additional puffs,
highlights the significance plugs or stand out
of the link to that colour colour choices because
and looks visually I wanted to keep a
interesting as a pattern
simplicity that suited the
amongst the cover lines.
genre conventions and
The use of column and
lines is more noticeable show off the background
with this between the mise-en-scene more.
greys, This would have been
The names of artists in the hidden if I had what
magazine are underlined to looked like stickers
highlight the genre and attract an slapped over my main
indie music fan of bands that they Both their eyes are panning down the camera lens to give a sense
image to make it look
are likely to be interested in. The price is really Both their hands
Highlighting significant people on important to show the are placed like a of direct address and personal relevance. This gives a sense of
tacky.
the cover follows some conventions class of the target school photo, this communication with the artist and the reader. This was important
of addressing a target audience. I audience, £2.85 may
link to education to set up from the start as it fulfils the point interview – to
think this shows the representation seem expensive to a
of fans as people who want to be and style of look communicate to a reader about the artist. This look was mentioned
working class reader,
informed of their favourite artists presents a preppy in my target audience feedback, so I thought it was important to
however for employed
not entertained. The black text
middle class people, it edge to the artists bring it forward on my front cover. The darkness around their eyes
boxes makes the cover lines
isn’t far off £2.50, which that fulfils the also fulfils the ‘spooky’ comment about being dark and intense.
standout and fulfils genre
conventions of interesting design was the price fedback to genre and artist Using this allowed me to attract my target audience’s attention
and features that are unique to that me in my research & representation because it’s so different to brightly lit front covers that’s
brand. Continuing this onto my planning. I think this stereotype. everywhere today.

13. The repetition The repetition of black text boxes to highlight headings The repetition of mise-en-scene as the photography set to show it’s a music
of masthead matches the design on the front cover to keep the magazine, fulfilling the conventions of the genre as well. The use of black and white
for the consistency, The use of the blue font colour uses the key photography throughout matches the front cover and represents the conventions of
contents page colour of the issue and looks visual. It connotates to the attracting target audience I looked at during my research and planning. The
title shows the indie genre to attract and appeal to the target audience. consistency of design adds professionalism and the look of a real media product.
consistency in
design by
relating to the
front cover,
I’ve used the
same
technique of
overlapping
the image with
the text to give
the brand a
significant
look. This
fulfilment of
convention
makes the
magazine look
more
professional
but also sticks
to the
convention of
a quirky indie
magazine.
The repetition of blue font and colour with black text The repetition of The use of social The layout of text matches the caption on the
box shows a consistency in design and relates to the background colour media represents the photograph, showing a consistency in design layout. It
same person highlighted on the cover. It works as a throughout keeps the target audience shows the conventions of a music magazine which
caption to the photograph well because of the strong consistency of design and through age. It attracts should appeal to a music fan. The contents include the
image has a feisty pull quote alongside it. I used this colour scheme. It attracts them through interest cover lines on the front cover linking with what’s
to relate to my feedback given from my target the target audience by and lifestyle, this advertised on the front cover to what’s actually inside.
audience to show how I was attracting them. The keeping a constant theme matches my research The descriptions appeal to the target audience by giving
them a hint into what they want to read about and use
bold font with the description underneath matches and showing the and planning. It
forms of features that they would expect to see (article,
the style of font layout on the adjacent page. Having conventions of the genre appeals to their other
interview, biography etc.) in a music magazine. Not
the caption as a pull quote looks more interesting through connotations of past times, so by labelling every page shows the conventions of a real
and appealing to the target audience because it colour. Grey can be seen combining both music magazine, I have used short amounts of text appeal to a
works similar to a plug without looking obvious or as thoughtful, something and other ways to young demographic and represent an image focused
tacky. I think the positioning isn’t too dominating over that reflects the indie spend time it conveys target audience (links to instagram/twitter/tumblr) who
the rest of the page but it highlighted enough to music and artists. and link and feel of use social media sites that focus on using images rather

14. The youthful and This is an image that was well received amongst my target audience, The repetition mise-en-scene shows the genre and is The repetition of blue
energetic image the red edit over it adds a moodiness and attitude to the image and relevant to music. It contrasts against the lighter colour scheme and black
shows my inclusion of uses the conventions of how youths are seen in today’s media. I have black background to stand out and show the text box highlights the
feedback and how I kept my male artist in a hat throughout because it shows the quirky representation of a modern music scene. It keeps subtitle and design
have used movement conventions of the style of artists and their representations, target the consistency of design throughout the front consistency that is kept
to represent the young audience and genre. cover, contents and DPS. throughout my three
target audience and elements. It stands out
appealed to what they because it has only been
find stimulating to find used once. It uses chatty
in a music magazine. language to give the style
It adds a sense of life of the feature and relates
to the stereotyped to the young target
indie music which audience, which should
conventionally is very attract and appeal to
thoughtful. I have them. It’s an informal
included this to blend address that adds a
with the stereotype relevant sense of
and not seem two communication. The
dimensional. vocabulary is fairly basic,
but guides the audience
The use of a two shot
* into the feature with ease.
in a casual manner The one column of text
was something that looks really obviously
was positively fedback placed and adds a sense
to me, I wanted to of importance to what is
include the thoughts I said. The consistent use
was given and having of one grey background
a similar image to the keeps the genre colour
cover keeps design conventions throughout. It
consistency and style. co-ordinates well with the
It features the mise- black and white
en-scene to attract photographs.
and appeal to the The use of age brackets
target audience and fulfils the conventions of a
shows off the genre real media product but
conventions.
*The turquoise edit also points out the target
adds visual appeal to audience is young. Being
this well received in the middle (roughly) of
image that I wanted to the 16-26 bracket shows
include because of it’s not just for teenagers
audience response. it’s for early adults. The
The image’s style font choice is like a
looks professional. newspaper, or a novel
The repetition of including an internet association keeps the target This look and pose was The use of blog style of writing with catchy sounds and which stereotypically fits
audience in mind and shows the representation of the younger commented on in my play on words is presented in an intellectual way to the ideology of their
generation of today’s western culture. It relates back to the contents target audience attract and appeal to the target audience’s interest in lifestyle choice. This link
page, with the representation fulfilling the stereotype that connotates feedback and I think this education and internet use (communication and relaxing to other lifestyle aspects
to how indie music is seen and communicated with it’s target shot was the best one to past time). It gives the article an upbeat tone which should attract and appeal
audience. It communicates the ideology that indie musicians promote attract and appeal to would relate to the style young adults would want to to them because it shows
online and get their word of mouth through videos and web that. The purple edit is read and keeps it fresh and modern, The language isn’t a connection and
association. It also matches the youtube nation and how the 16-26 calming, which contrasts too colloquial that it couldn’t be appreciated by other understanding of them
demographic use and consume the media. The idea of exclusivity to the harsh tone this audience's but it keeps it middle class and entertaining. which gives the magazine
and content only they will know about is something that will attract image could portray but The description and factual information keeps to the a sense of personal
the target audience and appeal to their want to be individual and now looks soft and conventions of a magazine and homes in on the genre communication. Which
adds another appeal.