Channel 4 uses a consistent advertising checklist to promote their programs: their logo is always placed in the top right corner to reinforce their brand identity; the program name and start time are featured prominently in large white text on a brightly colored background for visibility; and many ads include a web address for viewers to find more information about the program being advertised. The ads follow a simple, one image landscape format to stand out.

1. ADVERT CHECKLIST
By Katie Pearl

2. ■ All Channel 4 programmes have the logo situated on right
hand side of their advert.This is so their brand identity is
instantly recognisable and makes the programme more
accessible by showing audiences where to find it.

3. ■ The majority of adverts also have a large headline,
with the name of the programme and the starting
time below.This is usually the only typography on the
page and is white font in a brightly coloured box.

4. ■ On many adverts there is also a web address for the
reader to find out more.

5. ■ The adverts are also always one simple image, filling
the whole page and is landscape.