Shout magazine targets girls aged 11-14 with interests in pop music, fashion, beauty, and celebrity gossip. The magazine contains articles on these topics as well as competitions, quizzes, horoscopes and celebrity interviews. The language is informal and chatty to appeal to teenage girls. Images of celebrities accompany page numbers to help readers find articles. The layout is neat and fonts are informal but clear to be easily readable. The brand identity and house style use simple, bold colors and rounded fonts to match the target audience.

1. Shout Contents Page
By Hollie Gittins

2. Introduction to the magazine
The music genre is pop. ‘Shout’ magazine
contains content that isn’t just music based
however it does include pop music in it.
The publisher of ‘Shout’ Magazine is D.C
Thompson & Co. Ltd
The target audience is girls aged 11-14 years
old with interests in pop music, the latest
fashion, beauty trends, celeb gossip and true
life stories.

3. Articles
The articles are on
celebrities, fashion, real life
stories and problems. These
articles are typically
expected when targeting a
young teenage audience.
They also include
competitions and quizzes as
well as horoscopes and
subscriptions to the
magazine.
One of the articles includes
Crush of the month which
is Zayn Malik who is a pop
singer in One Directon
which appeals to girls.

4. Language
The language used is
informal and chatty which is
appropriate for the target
audience as it appears it is
easy to understand and they
can relate more to it.
The use of words such as
‘Cringe’ and ‘The Diva Dial’
show that Shout magazine is
targeting young girls. By
using ‘#’ it relates to twitter
showing the audience which
is being targeted as it is
mainly teenagers that use
twitter.

5. Page numbers
There are 74 page numbers
in Shout magazine. The
last page focuses on what
is going to appear in the
next issue. Due to there
being 74 pages it shows
that there is a lot of
content within the
magazine and so shows
that is worth the money
that is charged for it. Some
of the pages are found on
the images which makes it
easier for the reader to
find the article.

6. Fonts
The fonts used are rounded
appropriate for the genre of
pop. They appear to be
feminine which is appropriate
for the target audience as
they aren’t masculine or
‘rocky’. The category title
fonts are all in capitals and
are formal as well as a larger
font size compared to the
article headings and the text
accommodating. They seem to
be quite informal fonts and
most of them are bold to
stand out to the reader and so
that they can be easily read.

7. Images
The images used on the
contents page of ‘Shout’
are accompanied by page
numbers so that the
reader can easily find the
page. They include small
images of artists featured
in the magazine. The shots
of the celebrities are mid
close ups to show facial
expression, medium long
shots to body language
and long shots so there is
a range of shots found on
this contents page.

8. Colour palette
The colour palette consists of pink used to underline
category titles and to highlight key words. Pink
connotes femininity which links to the target audience
being girls. Black connotes boldness and is used for the
majority of the text such as page numbers, category
titles and article headings. It also stands out against
the white background. White is used for Lana Del Ray’s
name connoting purity. Yellow is used for the website
address against a pink background which is eyecatching and bright connoting warmth and fun. The
colour palette uses 4 colours which is what the majority
of pop music magazine’s uses. By using simple colours
and only 3 of them it draws the readers attention to the
articles rather then to colours showing that ‘Shout’
magazine cares more about its content then the
colours.

9. Layout
The layout of Shout’s content page
appears to be neatly laid out with the
articles categorised and containing 2
images at the top of the magazine and
2 at the bottom featuring page
numbers on them. The fonts are clear
and easy to read which is appropriate
for the target audience who are
teenagers as they can find it easy to
understand.

10. Brand identity and House
style
The brand identity is
shown through the simple
colours and neat layout of
the contents page. It also
shown by the website
being included in the
bottom right corner of the
page.
The house style of the
magazine is shown by the
rounded informal fonts as
well as the use of simple and
bold colours that are eye
catching such as the yellow
against the pink background.