The document discusses creating an artist profile for a house music artist named "Illicit". The artist would follow the theme of rising from poverty like Jay-Z and Nas, but operate within the house music genre instead of hip-hop. The house music genre is gaining more attention, so an artist with a unique background in it would stand out. The name "Illicit" was chosen to reflect danger and an underground impression. In an interview, the artist expresses admiration for different genres of music, making him an admirable character.