Music has a great potential for positive country branding, still not exploited enough.
Music branding as such offers a strategic way to reach audiences in ways that traditional communication can’t.
Music provides the spark for people to socialise, energise and organise.
Music is ranked as more difficult to live without in peoples’ everyday lives than sports, movies and newspapers. Music also beats TV, radio, arts and literature. Only Internet and mobile phones are ranked higher.
This is the presentation used in a Conversation Club class about "Cultural expressions", the lesson plan that complete it can also be found in this profile
Wim Oscé (Africalia, Belgium) presented this presentation during the Global Youth Anti-Corruption Forum in the Culture & Development Session - Linkages and added value of cultural elements in maximizing the potentials of development projects with a focus on anti-corruption.
Paul Long Royal Geographical Society 2014 presentationPhil Jones
Whose Culture, Whose Creative City. A paper given by Paul Long of the AHRC-funded Cultural Intermediation project at the Royal Geographical Society annual conference in August 2014.
what is folk media, genesis, characteristics and significance of folk media in development context, contribution of folk media in development of the society, limitations of mass media, advantages of folk media, comparison of folk media with electronic media.
This is the presentation used in a Conversation Club class about "Cultural expressions", the lesson plan that complete it can also be found in this profile
Wim Oscé (Africalia, Belgium) presented this presentation during the Global Youth Anti-Corruption Forum in the Culture & Development Session - Linkages and added value of cultural elements in maximizing the potentials of development projects with a focus on anti-corruption.
Paul Long Royal Geographical Society 2014 presentationPhil Jones
Whose Culture, Whose Creative City. A paper given by Paul Long of the AHRC-funded Cultural Intermediation project at the Royal Geographical Society annual conference in August 2014.
what is folk media, genesis, characteristics and significance of folk media in development context, contribution of folk media in development of the society, limitations of mass media, advantages of folk media, comparison of folk media with electronic media.
World Youth Choir. A story about ''THE WORLD UNITED IN SONG!''. World Youth Choir
The World Youth Choir is a genuine educational and social experience drawing on many vocal traditions, aiming for the highest artistic level. By music education, professional artistic approach, multicultural social interaction and exchange the World Youth Choir unites 40 to 80 young choral singers age 18 to 30 from all over the world at projects organized in different countries each or every other year. Artistically, singers develop their musical talents by interacting with internationally renowned conductors performing repertoires of various styles, time periods at a professional level. The choir performs both a cappella and with distinguished youth or national orchestras, further expanding its message of artistic unity. Socially, and regardless of political or cultural differences, singers share up to a month of their lives together. They work, play, converse, and debate. Such communal living creates a genuine spirit of understanding, lifelong friendships, and a cohesive group with a unique bond. This is why UNESCO has awarded the World Youth Choir with the “Artist for Peace” title in 1996, recognizing its success as a platform for intercultural dialogue through music.
Digital Music Video - Tricks & Tips (Content, Marketing, Monetization)/Video streaming, fan engagement, digital marketing & money, Hristo Hristov, Vbox7/Netinfo
Inside out communications: Turning your employees into social advocatesUnited Partners
Stanislas Magniant from MSLGROUP at #Webit CEE Digital Summit: "If content is the name of the game, the question is how to get it out there? Ask your employees. In every company you have those evangelists that are crazy about what you do. And why not gamify your employee advocacy program - whoever shares the most content, gets a Mars bar!"
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
1. Music and art as tools for
country branding
Maria Gergova-Bengtsson
Istanbul, January 2014
2. Content
• Country image is based on…?
• Art and culture – country branding tools
• Music as part of art and culture branding
tools
– Test it!
– Music is … (key insights)
– Music branding
• Case study – Eurovision
4. Country image is based on:
•
•
•
•
•
Value system
Quality of life
Good for business
Heritage and culture
Tourism
5. What does each mean?
• Value system:
– Political freedom
– Environmental
friendliness
– Stable legal
environment
– Tolerance
– Freedom of speech
• Quality of life:
–
–
–
–
–
–
Education
Healthcare
Standard of living
Safety
Job opportunity
Most likely to live in
6. What does each mean?
• Good for business:
– Investment climate
– Advanced technology
– Regulatory
environment
– Skilled workforce
• Tourism:
– Value for money
– Attractions
– Resort and lodging
options
– Food
7. Hard to influence
• All mentioned above
depend largely to the
government and the
politics of a country and
can not be
influenced/changed
easily through
communication.
9. Easier to use as reputation tool is:
• Culture and heritage:
– History
– Art and culture
– Authenticity
– Natural beauty
10. Why culture and art?
Culture and art are universal languages
Culture and art are personal choices/taste
Culture and art generate positive news
Culture and art create positive attitude/feelings
Culture and art create emotional bond with the audience
Culture and art are more accessible and easier to involve great
amount of people – both for creating it and enjoying it.
22. Music is everywhere
• 97% of people in the world LOVE/LIKE music
(research of Frukt Communications)
• Insight: Music is almost universal social currency
23. Music is important
• Music is ranked as more difficult to live without in
peoples’ everyday lives than sports, movies and
newspapers. Music also beats TV, radio, arts and
literature. Only Internet and mobile phones are ranked
higher.
• More than 6 out of 10 further say that music is important
or very important to them in their lives. As for 16-24 year
olds, that figure rises to 74%.
* Soundslikebranding study
24. Music is listened/enjoyed in many
ways:
• Passively or actively
• Independently or socially
• Expressively or receptively
Also:
• Physical
• Digital
• Live
• On air
25. No borders for music
Experiential, online, mobile and social
media channels emerged
over the last few years and music travel in real time
with no borders.
26. Music is emotive
• It makes people do things
• It brings people together – physically and
emotionally
• Online music is the glue for music lovers
communities
27. Music is vast
• Music is vast in:
Its depth and breadth of content
Genres and styles
And is constantly expanding and changing
And is inclusive – there is something there for
everyone
28. Music/Emotion
• Music creates big amount of emotional
value
•
•
•
•
Music is the jogging soundtrack
The roar of a crowd
A trigger for distant memory
Shared experience from live gig
etc.
29. Music is engaging
• Music encourages engagement.
• Beats, words and sounds arouse energy, emotions.
• More than half of the online audience go there for music,
and roughly 40% embed music into their personal profile
in popular social networks like Facebook, MySpace,
Last.FM and Twitter.
• Music provides the spark for people to socialise,
energise and organise.
• Music is an engine for social interaction.
30. Music branding
‘We know what our country brand looks like.
But we have no idea what our country brand
sounds like?’
31. Music branding
• Music branding is communication through emotions.
• Music engages people in conversation and creates
memorable experiences.
• Music branding as such offers a strategic way to reach
audiences in ways that traditional communication can’t.
33. Eurovision
• Great example to get a feeling what a country sounds
like.
A Ministry of Culture
spokesman of Belarus
said:
34. The case of Ukraine
•
•
•
•
•
The 2004 Eurovision Song Contest hosted in Istanbul, Turkey, was
won by Ukraine.
Singer Ruslana and a set of long haired dancers, all dressed in
bearskins and leather, sang and danced their way to the top. Their
song “Wild Dances” was the first win for Ukraine
The performance was based on traditions, clothing and music of the
Hutsul-people from the Carpathian region of Western Ukraine122
It was remarkably exotic in its representation of Ukraine, mixing
modern-day music with age old Hutsul dancing styles, exotic outfits
and traditional musical instruments, such as the Surma horn.
Interestingly, this was not just a coincidental idea of the writers and
artists of the song. It was part of a deliberate marketing strategy to
brand Ukraine, selected by the Ukrainian PR and government
relations firm CFC Consulting