Music Advertising

Music Advertising
The music industry and music business have always favored profits whether it is to sell as much
merchandise as humanly possible, to change a group or artists look to look a certain desirable way,
or to churn out similar music styles that appeal to young teenagers in love. The music business is
one that has always favored making as much profit as possible and predicting and gambling which
songs would would hit the big time. Marketing is the department of business that has to produce
products and appeal to target audiences. Marketing was a huge tool in Elvis' career, Berry Gordy's
Motown singers, and selling crooner music that appealed to young women. Elvis career and music is
thanks to not only his great talents but, his marketing team at RCA. In the book Rockin' In Time it
states that girls woke up and fell asleep to images and merchandise that was marketed to young
girls, "All told, the fan could buy seventy–eight different ... Show more content on Helpwriting.net
...
Berry Gordy wanted his singers to look, act, and perform a certain way that resembled grace and
respectable stature. This particular marketed can be seen as overprotective or overbearing, but Berry
Gordy had the goal to break through segregation borders and needed his singers to act and perform a
certain way to appeal to Caucasian audiences. He groomed his men and women with skills of
etiquette. In our class lecture, we watched a video of Motown singer and Martha Reeves from
Martha Reeves and the Vandellas spoke about how Mr. Gordy sent the girls to a class that taught the
ladies how to be "proper". Berry Gordy would also give each of the Supremes a diamond ring to
wear so that they could not date. According to Rockin' In Time, when asked if they were married or
engaged to the girls would respond "Yeah, to Motown." Mr. Gordy marketed these women as
respectable and proper women to achieve his overall goal of challenging segregation during the
Civil
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The Music Video For Worth It By The Artist Fifth Harmony...
In the Western World, men are often viewed as more valuable and capable than their female
counterparts; the girl group Fifth Harmony is fighting back on that view. In early 2015, the all–
female group of five young adults released the final single from their debut album (Billboard). Fifth
Harmony had yet to have success in mainstream music and were vying for success on the charts.
The song they released was entitled Worth It and it is a traditionally catchy pop song, but the
complimenting music video is far from traditional. The music video for Worth It by the artist Fifth
Harmony illustrates women in stereotypical male jobs in a purposely shocking way to point out
institutionalized gender discrimination.
The video opens with scenes from a large urban city, before flashing to a NASDAQ–style stock
board featuring the phrase: "Women in power." The stock board appears constantly throughout the
remainder of the video behind the women, as the words and numbers change to include phrases such
as "glass ceiling" and "feminism." The women of Fifth Harmony are first shown in the music video
confidently strutting in business suits and high heels. It should be noted men are in the back of
several frames, keeping the females in the forefront of the video. As the video progresses, there are
scenes depicting men in stereotypical female jobs such as assistant and secretarial positions, and
men working for women in other positions such as drivers appear. One of the most prominent
visuals of

The Controversy-Out Of Detroit
At a point in history where there was so much controversy over segregation and where minorities
were treated unfairly it was easy to see that there was no one solution to such a problem. One may
have anticipated that the road to equal rights would be a long and bumpy one. However, they may
not have anticipated that a start up record label out of Detroit would play an important role in the
movement towards Civil Rights. This record label would change the face of music in the 60s to
allow for young African–American artists to enter the scene with a fighting chance. In 1959, an
African American man named Berry Gordy took initiative and started his own record label in
Detroit. This record label was originally named "Tamla Records" but was later ... Show more
content on Helpwriting.net ...
"They Produced some of the first 'crossover' hits, songs that caught on with both black and white
audiences. Soon Motown groups like The Supremes were getting classy booking to play for white
audiences in venues like Copacabana" (The Story). Gordy's insistence upon the upkeep of an artist's
style, manners, and diction was based on the style of White Americans. He knew that to sell music
his artists had to appeal to a white audience. Motown records went to great lengths to get favorable
press from white publications. The label was extremely active in promoting its artists and music
through media by establishing a tight knit relationship with Detroit, which loved Motown and fed
into its success greatly. The direct connection of Motown to a community allowed for fans to feel as
though they were part of the Motown team. "Thanks to it's popularity, African–American songs and
faces entered the homes of every American in the country, regardless of race," (The Sixties).
Motown achieved crossover success by adding the expectations and style of white Americans to
African–American artists and the black sound that America had been rejecting. The sound with the
new, cleaned up look of the artists at Motown Records appealed to black and white audiences
everywhere. The crossover of Motown opened many doors for African– Americans during this time
period by initiating the acceptance of black role models in American society. The African–American
base of Motown in addition to the style and sound that appealed to every race allowed for Motown
records to play a key role in the Civil Rights Movement not only through the creation of African–
American power figures but also through the records it produced to aid in the

The Importance Of Dance In My Life
Dance In My Life Dance, along with music, has always been a part of my life. As a child, my sister
and I would 'choreograph' our own dance routines pretending to be with the USO. We wanted to be
like The Supremes or Martha and the Vandellas, or even the Bee Gees or Osmonds. Together, we
would make up 'song and dance' routines then perform them for our family. Really, we were just
trying to please our daddy whom we adored. Regrettably, I was never able to participate in formal
dance training. Most other kids joined the dance classes at Tony Deel's Studio but I was unable to do
so for financial reasons. Alternatively, I became a cheerleader and that same year I was allowed to
also join drill team and pom squad. Initially, I was a lanky, awkward teen with little coordination,
but in time I gained skills and dance moves that put me at the front of the squad. Surprisingly, I
became so adept at the moves in the routines I was able to also choreograph many of our
performances. Dance became my 'happy place'. There, in front of all the crowds of people at the
football or basketball games, I was no longer the shy little girl who was embarrassed to speak for
fear of being made fun of. My self–image of being a scrawny, crooked toothed, flat–chested little
curly mop–head didn't matter when I was performing. I was so good at it, that I was able to show off
those skills with confidence. This form of dance saved me from a life of cowering in the corner or in
the shadows of my peers.

Song Analysis : Martha And The Vandellas
Song Analysis Essay
Martha and the Vandellas was a female vocal group and one of the first groups signed by Motown
Records. Big in the 1960's and 1970's, they were probably best known for their song "Dancing in the
Street" which has been covered by numerous artists since. Though one of their less popular songs, "I
Should Be Proud", stands out to this day as an anti–war song which voiced a disagreement with the
war– particularly regarding civil rights issues at the time. Though it was the first protest song by
Motown Records when it was released in 1970, the song was never very popular and only peaked
the R&B Billboards at number 45. In searching for more information on the song, there is little to
find aside from a mention on Wikipedia. There the song is described as "uncharacteristic of the
Vandellas," and as having done "nothing to promote the group". Despite this, the song is very
characteristic of the time it was made. The lyrics of the song tell a story which was extremely
similar to many women's during the war. They describe a woman who learns that a loved one
(presumably her husband) is missing in action in the Vietnam War after being shot down. Six weeks
later she receives a letter stating that her loved one is dead. What follows is a description of
receiving her loved one's body and medals for his participation in the war along with the comments
by many that she should be proud that he served in the war. The repetition of the lyrics "and they tell
me that I

Marvin Gaye Analysis
Marvin Gaye Jr. was born Marvin Pentz Gay Jr., later he officially added the "e" to his last name.
Playing tribute to one of his favorite artist Sam Cooke (Mix, 2002), and also to avoid the constant
rumors about his sexuality. Marvin Gaye was born in 1939, in Washington, D.C. Marvin Gaye father
was a minister of the House of God. Gaye grew up in a poor and segregated section of Washington
on First Street. That particular section of the neighborhood was known as "Simple City". Marvin
Gaye Jr. started his singing at a young age while attending his father's church. Marvin Gaye was the
middle child of the six children, his parents had together. The of the boys were his half–brothers. His
mother had one from a previous relationship and his dad had ... Show more content on
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The author describes the album as "Marvin Gaye's masterpiece, it's the most important and
passionate record to come out of soul music, delivered by one of its finest voices, a man finally free
to speak his mind and so move from R&B sex symbol to true recording artist (Allmusic.com, 2016).
The sound was nothing that Motown or anybody else had heard before a combinations of funk, jazz,
and Latin rhythms. These sounds are heard in some of the music we hear today in soul music.
Marvin Gaye received many accolades for the album, the NAACP Image Award, the major gave him
a key to the city of Washington D.C. He received Trendsetter of the Year award from Billboard
Magazine's and the Male Vocalist of the Year award from Cashbox Magazine. Rolling Stone
Magazine rated it in the top ten album of all–time. With all his success, Gaye also had some failures
in his personal life also. His divorce with Anna Gordy was a messy one, with both side claiming
physical abuse. By then his drug use got out of control again, thus the start of an affair with Janis
Hunter who was reported to be sixteen–years–old at the time. With one child and one on the way
with Ms. Hunter, Anna Gordy finalized their divorce in

Dr. Dre's Success In The Music Industry
"It's always weird when people approach me to make an investment. I tell them, 'I don't need any
more money. I'm good.' Then I wait for their expression. That part is entertaining, because people
look at you like you're crazy when you say you don't need any more money. Who says that?", said
Dr. Dre when asked about his fortune. Andre Ramelle Young, also know as Dr. Dre is one of the
most influential hip hop artists and producers of all time. Dr. Dre came from next to nothing and
accomplished huge success in the music industry. This quote reflects on his humble beginnings.
Born into a poor household and raised by his single mother Dr. Dre faced a large amount of diversity
growing up. Though he could have turned to the gang life, that surrounded ... Show more content on
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Dre is the second most successful person in the hip hop industry. With a net worth of an estimated
$745 million, Dr. Dre certainly has proved to be a real business man in the hip hop industry.
Throughout his career Dre has sold a total of 28.5 million albums 16 million singles. He has won six
Grammy awards for various achievements such as Best Rap Performance (1994) and Best Rap
Album (2001). Dre has earned over $26 million on his album sales, recordings, mix–tapes,
collaboration, and other music related endeavors. His concert sales have been reported three times
the money he earned rapping an estimated $91 million. He also managed to gain $46 million from
endorsements such as Hewellet Packard, his own cognac and vodka, various beats headphones and
electronics, and Dr. Pepper Beverages. Dr. Dre acting career has earned him little money until his
recent executive producing of Straight Outta Compton a film documenting N.W.A's success story.
This film earned $200 million in the box office. Recently, Dr. Dre purchased a $40 million mansion
in Brentwood, California from NFL champion Tom Brady and his supermodel wife Gisele
Bündchen. The fabulous European–styled estate is four acres huge, with the magnificent French
chateau resting in the middle of ponds and waterfalls. The house has five exquisite bedrooms, nine
baths, an infinity pool, lush green lawns, gardens, and many landscapes around it. The property
overlooks the Pacific Ocean and has a special section for the

African American Integration Research Paper
When someone says "music", one might think of a favorite song or band; not necessarily what kind
of impact music truly has. When someone says "segregation", the mind thinks of multiple things not
being able to be together. But people not being able to be together are not always a common one.
The merging of these two things starting a revolution that lasted decades. With the power of music
and famous people, integration was procured between the white and African American cultures.
White people always saw themselves as being "above" the African Americans. For too long "'triple
evils of racism, economic exploitations and militarism' explaining the perils of capitalism and how
that system is slanted against Americanized Africans" ("Dr. Martin

Berry Gordy Jr.: The Birth Of Motown
Berry Gordy Jr. started Motown Records in January of 1959 with only an $800 loan from his family
and a passion for music. Within a few years of opening Motown Records, what started as a small
Detroit record studio, they were selling more singles and releasing more hits than any other
recording company. Motown became a cultural icon changing the way music was. Berry Gordy Jr.
was known as the most successful African–American owned and operated record company which
gave African–American artists a chance to record and sell their music. The embrace of Motown's
artists and recordings by the entire listening audience helped control racial barriers that had plagued
the country since its establishment. In its classic era, the eventful music scene of the 1960s,
Motown's artists were among the most popular, establishing a standard of excellence and
sophistication that has never been exceeded. Beginning with a roster of young artists drawn largely
from Detroit's poor and working class neighborhoods, the Miracles, the Marvelettes, Martha and the
Vandellas, Marvin Gaye and Mary Wells began providing Motown with consistent hits, which many
were written and produced by Robinson. Other acts that were signed with Motown Records included
the Temptations and the Supremes. After signing the Temptations ... Show more content on
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Walker & the All–Stars, the duo of Marvin Gaye and Tammi Terrell plus the youthful, Jackson 5
kept Motown were high on the charts. Proving it could change as musical fashion did, Motown
racked up more hits imbued with psychedelic soul and funk overtones and socially conscious
themes, led by producer Norman Whitfield. By the mid–1980s Motown had started losing money,
and Berry Gordy sold his ownership in Motown to MCA Records and Boston Ventures in June 1988
for $61 million for which had only costed him $800 in 1959. Motown today continued to have a
massive impact in music and the style of the way music is

Vietnam War Popular Music Analysis
Annotated Bibliography "Since the Vietnam War, Popular music has been used as a means of Social
Commentary" Sykes, C.E. 2015, "The Black Forum Label: Motown Joins the Revolution", ARSC
Journal, vol. 46, no. 1, pp. 1–41. Sykes, discusses the subsidiary "Black Forum Label" created and
operated by the Motown Recording Company, detailing their involvement in the Civil Rights
Movement and the emergence of Black Power. Specifically, Sykes mentions Phase III (1968–1972)
of the Civil Rights Movement, in which Motown Records released songs that protested the "war"
calling for peace, "be it peace in Vietnam, peace on the streets, or world peace." (Page 10). An
example was Martha and the Vandellas recording of "I Should Be Proud" telling the story of a
"soldier, who was also a loved one, killed in the Vietnam War" (Page 11). The first Black Forum
artist was Dr Martin Luther King, Jr and Sykes explains his involvement with Motown Records,
including the release of his "controversial" spoken word ... Show more content on Helpwriting.net ...
Auliffe examines how Iranian musicians around the world "negotiate perceptions of tradition and
transgression" in their music. Auliffe discusses the "links between popular music" and the
"construction of cultural memory". Drawing on Philip V. Bohlman's argument that music "functions
powerfully to facilitate both remembering and forgetting" (Page 59) Per source Neda Maghbouleh,
Iranian music represents "effective media for nostalgia" and a popular progressive rock band such as
"Soul Nidus" represent this, whereas a band such as "Blurred Vision" explicitly shows political
activism instead. (Page 67) Both bands however share the belief in asserting "Universal Identity"
and strive to write music that will "break down the walls" that divide us from one another. (Page

Motown Impact On Society
"Motown was about music for all people – white and black, blue and green, cops and the robbers. I
was reluctant to have our music alienate anyone" (Berry Gordy Jr.). Motown Records was founded
in 1959 in Detroit, Michigan, by a young entrepreneur Berry Gordy Jr., in pursuit for better music
and society. With the signing of many culture–changing artists, such as Stevie Wonder and Gladys
Knight, Motown's influence in music and society has forever changed the lives of many. After their
move to Los Angeles in June of 1972, many artists signed to the record label either left, or moved
with the label to Los Angeles. This move to Los Angeles effected their sound, exploring other
genres. Even though their move to Los Angeles hurt their image, their effect on society was still felt
throughout the people. From the 1960s – 1970s, Motown Records established themselves as a major
contributor to African American culture by actively partaking in fighting against injustice, serving as
a social and industrial conciliator for unfaltering racial injustice existing throughout America, and
changing modern–day society forever.
Motown's role in society as a social conciliator provided hope for racially segregated groups, such
as African Americans, and unrepresented sexual groups, like women. Motown Records, led by the
president, Berry Gordy Jr., was very involved in the Civil Rights Movement in the 1960's, from
producing music about African American rights to producing the speeches of Martin

1960-1970
1960–1970
During the 1960s the United States was going through a lot of social changes. One of the major
trends was the widespread use of illicit drugs. The most common drugs used were hallucinogens,
marijuana and LSD. Two men, Timothy Leary and Ken Kesey, were known as "the so–called acid
gurus" of the sixties. They helped gain the recognition of LSD seemingly overnight. Leary and
Kesey made very public exploitations and wrote many books to explain and vilify this phenomenon.
It all happened so suddenly and soon after young men were wearing long hair and growing beards
and the women dressed like peasants and wearing psychedelic colors. All of them dirty, drugged and
carefree. They were known as hippies. Being a hippie was the ... Show more content on
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The term ``Pop Art'' was first used by the English critic Lawrence Alloway in a 1958 issue of
Architectural Digest to describe those paintings that celebrate post–war consumerism, defy the
psychology of Abstract Expressionism, and worship the god of materialism. The most famous of the
Pop artists, the cult figure Andy Warhol, recreated quasi–photographic paintings of people or
everyday objects.
In 1960, Elvis returned to the music scene from the US Army, joining the other white male vocalists
at the top of the charts; Bobby Darin, Neil Sedaka, Jerry Lee Lewis, Paul Anka, Del Shannon and
Frankie Avalon. America, however, was ready for a change. The Tamla Motown Record Company
came on the scene, specializing in black rhythm and blues, aided in the emergence of female groups
such as Gladys Knight and the Pips, Martha and the Vandellas, the Supremes, and Aretha Franklin,
as well as some black men, including Smoky Robinson, James Brown, Jimi Hendrix, and the
Temptations. Bob Dylan helped bring about a folk music revival, along with Joan Baez and Peter,
Paul & Mary. The Beach Boys began recording music that appealed to high–schoolers. The Beatles,
from England, burst into popularity with innovative rock music that appealed to all ages. There was
a major change in popular music in the mid–1960's, caused in part by the

1984 Songs Analysis
The Dark 1984 Soundtrack Music always has hiding meanings. Every song we listen to we can
almost always compare it to an event or person. While reading 1984 two songs came to mind that
had definitive ties to the characters Winston and Big Brother. Another song had similarities to the
telescreen. The connection of these three songs of the characters and object enhance the meaning of
the story. Winston is one of those rebellious characters. He doesn't care completely of the
consequences, he just does what he wants, even if the Party doesn't agree with him. This is why the
song "Devil in her Heart," by Richard Drapkin describes him perfectly. In the song there is a part
were the lyrics say "I'll take my chances." He will do whatever he wants ... Show more content on
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Well in Oceania they are always being watched by telescreens. This is why the song "Nowhere to
Run," by Martha and the Vandellas fits perfectly with telescreens. The Lyrics that show that the
people in Oceania are always being watched is when it says, "Nowhere to run, nowhere to hide." No
matter where you are at there is never away to get away from the Party due to the telescreens. An
example in the book that represents these lyrics well is when Julia and Winston are upstairs at Mr.
Charrington's house and they are near each other and they say we are dead and then an iron voice
repeated them. They sprung apart and then realized that the whole time there was a telescreen
behind the big picture on the wall (221). They thought they had finally found a place where they
weren't being watched by the telescreen but they were being watched the entire time. This just
proves that they never had anywhere to run or hide because wherever they went they were being
watched. Another example that shows these lyrics depicting the telescreen is in the beginning of the
book when it was described that any sound Winston made could be picked up and that it was
conceivable that they watched everyone all the time. They had to live and did live in the assumption
that every sound they made was overheard, and, except in darkness, every movement scrutinized
(3). These two examples in the book 1984 really show the lyrics "Nowhere to run,

The World Of The Vietnam War
The year is 1965: the skate board is the latest craze in kids toys; the miniskirt makes its appearance;
hypertext is introduced for linking on the Internet; Kellogg 's Pop Tarts pastries are created; Sonny
& Cher make their first TV appearance in "American Bandstand"; rights activist Malcolm X is shot
dead; the Gemini 3 launched the first US 2–man space flight; and the first United States combat
forces arrive in Vietnam. This was not the start of the Vietnam War since the war actually started in
1955, pitting Communist North Vietnam against anti–Communist South Vietnam. The United States
believed it had to protect South Vietnam from Communist take–over and is the reason the U.S.
supplied South Vietnam with millions of dollars in military aid as well as with military advisors
from the start of the war. Eventually, the US had no other choice but to send troops to war and it
became the first war Americans opposed publicly and passionately, making the US involvement in
the Vietnam War a shameful venture rather than a noble cause. Although the Vietnam War was the
first televised war, it is unclear if Vietnam War films are able to give an honest portrayal of the
Vietnam War experience, or if truer reality of the war can be found only in textbooks. The Vietnam
War was so much a part of American life that it could not be ignored, and with war films losing their
appeal after World War II, it's hard to know if the Vietnam War would be actually portrayed on the
big screen. The

African American Music Culture
African American Music Culture Jakiella James "African–American gospel music is a major
influence in nearly all genres of modern popular music, from rhythm 'n blues to jazz, from soul to
rock 'n roll. The musical genre is a unique expression of the black experience in America? The
emotionally–charged, wailing vocals and syncopated rhythms give the music a distinctive style. The
singing is accompanied not only by instrumentals, but often also by hand–clapping, foot–stomping
and shouting. Gospel music is rooted in slave spirituals and protestant hymns. During the late 1800s,
the music spread in popularity among white Christians through the traveling revivals led by
Evangelist Dwight Moody. The music took root in the black ... Show more content on
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As in traditional African cultures and as the ancestors that endured slavery had done, African
Americans used music to communicate, synchronize, summon courage and assuage pain and
adversity. That uniquely African style of singing with emotion, power and rhythm was evident
through the field hollerers, work songs, spirituals, gospels and blues. Then the rhythm and blues
artists and the soul artists provided a rich resource for the succeeding style of music called "funk".
And these artists drove it home to an ever widening audience. This was also the time when other
artists were delivering songs with philosophical and social messages. The emphasis of this paper
will be on the music called funk and its impact on the American culture. Students will be engaged in
actively listening to and discussing a variety of artists to evaluate their effect on the music's
direction, impact and audience. At the turn of the nineteenth century, jazz was making its entrance
and establishing itself as the music of the future with icons such as Buck Clayton, Sidney Bichet,
Louis Armstrong, Lil Hardin, King Joe Oliver and Jelly Roll Morton. They were followed by Scott
Joplin, Fletcher Henderson, Noble Sissle, Louis Jordan, Duke Ellington, Count Basie and others.
While jazz was riding a crest, there was another style of African American music with a

Popular Beliefs In The 1960s
The 1960s: A Generation of Change
Popular Beliefs
When you think of the 1960s, what comes to mind? Many people think the era of drug abuse and
peace signs. The 60s were the beginning of hallucinogenic and barbiturates, which were considered
psychedelic drugs. Psychedelic drugs cause a change in cognition and perception, which became
popular in hippies, also referred to as a flower child. They were characterized by free sex, drug
abuse, and rock and roll music. These people were free spirits that lived through peace and love.
During this time, free sex was promoted and monogamy was rare. In addition, the 1960s was the
start for the Beatles. The Beatles were a popular rock and roll band from England who were very
popular in the hippie community. ... Show more content on Helpwriting.net ...
During his presidency, he successfully took the United States out of a recession, established the
Peace Corps, avoided a nuclear war during the Cold War and contributed to the treaty to end the
Cold War. He also helped to pass the Equal Pay Act of 1963, which required "employers to pay men
and women equally for doing the same work" (nolo.com). This was a big step for equal right for
women. JFK was also assassinated in 1963 in Dallas, TX during a presidential motorcade in Dealey
Plaza. After his assassination Lyndon Baines Johnson became president and was mostly known for
"his Great Society social service programs, finishing the civil rights act of 1964 and expanding U.S.
involvement in the Vietnam War"

Social Movementism And The History Of The Black Power...
Social movements are actions of history that have shaped the way societies run and the values their
citizens uphold. The Black Power Movement is one example of a major social movement is the
history of the United States. While it stemmed from and contains a purpose similar to that of the
Civil Rights Movement, a shift in attitude and leadership gave the Black Power Movement (BPM)
its own unique identity. Musicking and the use of music changed with the times to reflect this new
movement and is arguably one of the central reasons the BPM is examined as its own tour de force
in the push for equal rights. A social movement is defined as the gathering of people to change an
element of society that they feel is not acceptable and cannot endure any longer. There are two
primary types of movements: reactive and proactive. Reactive movements typically involved
resistance movements and are a pushback or reaction to current social changes. Proactive social
movements include reform and revolutionary social movements which are designed to bring radical
social change and replace the existing structures with new ones. While these definitions remain
constant, as social changes impact societies, many social movements may change labels. A proactive
movement can become a reactive movement and vice–versa. The Black Power Movement is a social
movement because it was seeking to change the societal belief that while blacks and whites were
legally equal, blacks were still treated as inferior in

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