SlideShare a Scribd company logo
I am a science nerd




                I run www.sciencememes.com
I curate exhibitions
I contribute to books
I am passionate about curators using digital mediums
I live here
I own a crazy albino labdrador
Blogging at the Powerhouse
         Museum
who are you?
You are not a
  building
you are findable and quotable
Text
WORKSHOP


    write your bio
sketch your profile pic
writing blog posts
use 1st person
150. Why are you
                     posting it??
about 300 words

                  150. details, maker,
                      company..
it can be fun and light
serious information is serious...
but it doesn t have
 to be all the time
it’s not a marketing release




               or Wikipedia..
be YOURSELF
put the Cooper Hewitt
      spin on it!
write once


use many times
articles




                              emails
           public enquiries




                                papers
content ideas
connect the collection with the
          real world




connect the collection with the
          real world
Quick response
Be prepared to respond to sudden news events....
12 minutes....
International Day of.....
Tap into staff’s existing
       passions
inspired by the collection
create resource that lives on long after you write it...
use video
go behind the scenes
WORKSHOP


what’s your
  angle?
Comments...are customer service
invite people to comment...ask them what they think or
                    to contribute.
Respond as fast as possible
in 3 years the Powerhouse had
  only one negative comment


     worst case scenario...
Be human...
Don’t fight
Be honest and transparent
Apologise
Don’t take it personally
WORKSHOP


“This blog post is rubbish and full of lies”
1.Thank you
                  2. Sorry
                  3. Agree
                  4. Fix it
               5. Follow up

Thank you for your comment, I’m sorry you
 feel that way. I can see how this post may be
  seen as untruthful however the curator/I has/
 have used sources x and y. We will endeavour
   to be more transparent in our sources next
time. If you wish to discuss this further you
can reach us on xxxx (email and phone number).
be (a little) controversial
it s ok to have an opinion
Every negative comment is a chance to provide exceptional
                   customer service
skills to pay the bills
manipulate images



     edit video


      basic web editing
Teach each other
share your skills
be each others audience
share on your networks
analytics
WORKSHOP

  write down
  2-3 ideas for
   blog posts


   titles too!
thank you...i ll be watching
                      (but not in a creepy way)




  @erikajoy....erikajoytaylor@gmail.com

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