Full program for MuseumNext Europe

1. ROTTERDAM - 26 — 28 JUNE 2017

2. Our team
We want everyone at MuseumNext to have
a fantastic time. If you have a problem please
don’t hesitate to speak to Kala Preston or Jim
Richardson and we’ll do our best to help.
kala@museumnext.com
@museumkala
jim@museumnext.com
@museumjim
Platinum Sponsors
Gold Sponsors
Silver Sponsors
Bronze Sponsors

3. Welcome to
MuseumNext
Europe
MuseumNext started with a simple
question, ‘what’s next for museums?’
Since 2009, we’ve tried to answer
that, building a global community
of museum leaders, innovators and
makers who champion future thinking
in museums.
We’ve discovered that the answer to
‘what’s next?’ is as varied as the people
who are building it, and with more
than 500 presentations shared, we’ve
discussed every aspect of the modern
museum.
But perhaps the most important lesson
that we’ve learned is the positive effect
on our organisations of taking time out
with like-minded people to think about
where we are going.
And thinking about the role which
museums can play in the world seems
more pressing now than at any time
since I started working in the museum
sector twenty years ago.
Since our last conference in Europe
we have had Brexit and the election
of Donald Trump. Whether these are
game changing events in the world or
just bumps in the road? We don’t know.
What has inspired me has been
the response to a rapidly changing
world from museums.
There seems to be a desire for our
institutions to be places for difficult
questions to be asked, to use our place
in society to challenge and even in
some cases to protest.
In a challenging world, I hope that you
find the next three days energizing and
when the time comes to leave, you
don’t just have a notebook full of new
ideas, but also new friends and an
unofficial support network.
MuseumNext is above all a community
and the suggestion that we come to
Rotterdam came from our old friend
Jacco Ouwerkerk from DOOR.
He encouraged us to come and see
Rotterdam, introduced us to the cities
rich cultural landscape and we’ve been
blown away by what we’ve seen.
Rotterdam museums have been a
great support, hosting a whole series
of special events over the three days
to make MuseumNext a special
experience for all of us.
Support has followed from our
generous sponsors and exhibitors.
I hope that you’ll take the time to visit
their stands in the exhibition hall and
learn about the game changing work
that these businesses are doing with
museums around the world.
MuseumNext wouldn’t be possible
without the help of a huge number
of volunteers who do everything from
stuffing bags to chairing sessions.
This really is vital, and we really
appreciate this support.
I’d also like to thank our speakers
who have generously taken time out
to share their work with us over the
next three days. These people and
our wider community are changing
the shape of museums and it’s a true
privilege to bring together such an
inspiring group for MuseumNext.
Jim Richardson
Founder, MuseumNext
#MuseumNext

4. MuseumNext Europe
Belasting & Douane
Museum
Parklaan 14-16, 3016 BB
Rotterdam
de Doelen
Schouwburgplein 50, 3012 CL
Rotterdam, Netherlands
Het Nieuwe Instituut
Museumpark 25, 3015 CB
Rotterdam
Witte de With – Center
for Contemporary Art
Witte de Withstraat 50 3012
BR Rotterdam
Het Schielandshuis
Korte Hoogstraat 31, 3011 GK
Rotterdam
Museum Rotterdam
Rodezand 26 3011 AN
Rotterdam
Maritime Museum
Rotterdam
Leuvehaven 1 3011 EA
Rotterdam
Wereldmuseum
Willemskade 22-25,
Rotterdam
Natural History
Museum
Westzeedijk 345, 3015 AA
Rotterdam
Strips Museum
Wijnbrugstraat 5, 3011 XW
Rotterdam
Markthal
Dominee Jan Scharpstraat
298, 3011 GZ Rotterdam
Chabot Museum
Museumpark 11, 3015 CB
Rotterdam
1
2
3
7
8
9
1
2
3
4
5
6
7
8
9
4
5
6
Fabrique
Delftseplein 30c, 3013 AA
Rotterdam
Nederlands
Fotomuseum
Gebouw Las Palmas,
Wilhelminakade 332, 3072 AR
Rotterdam
Boijmans
Van Beuningen
Museumpark 18, 3015 CX
Rotterdam
Kunsthal Rotterdam
Westzeedijk 341, 3015 AA
Rotterdam
10
11
12
13
14
15
10
11
12
13
14
15
16
16
Venues

5. #museumnext
Time Event Location
10:00 - 16:00 Registration de Doelen
10:00 - 11:30 Workshop: International Advisory Board on Culture Het Schielandshuis
10:00 -12:00 Exchange of exhibitions projects & ideas at Kunsthal Rotterdam Kunsthal Rotterdam
11:00 -14:00 Museum Rotterdam Visit Museum Rotterdam
11:00 - 12:30 Maritime Museum Guided Tour Maritime Museum Rotterdam
12:00 - 15:00 Natural History Museum Visit Natural History Museum
12:00 - 15:00 Strips Museum Visit Strips Museum
12:00 - 16:00 Chabot Museum Visit Chabot Museum
12:00 -12:45 (Not) getting lost with the Tate app - Talk Fabrique
12:00 - 14:00 Modernism Bus Tour Chabot Museum
13:00 - 15:00 Wereldmuseum Visit Wereldmuseum
13:15 - 14:00 Service designing the Largest Museum of the Netherlands Fabrique
13:30 - 15:00 Maritime Museum Guided Tour Maritime Museum
13.30 - 16:00 Nederlands Fotomuseum Visit Fotomuseum Rotterdam
14:00 - 15:00 Witte de With Guided Tour Witte de With
14:00 - 16:00 Storyscoping your museum with DOOR Museum Boijmans Van Beuningen
14:00 - 16:00 Modernism Bus Tour Chabot Museum
14:30 - 15:15 The Magic Digital Formula Talk Fabrique
15:00 - 16:30 Art Tour in the Witte de With City Quarter Witte de With
15:00 - 16:00 Art Education Expert Meeting Witte de With
16:00 - 19:00 Het Nieuwe Instituut welcomes MuseumNext Het Nieuwe Instituut
The Discovery Day is an informal
start to MuseumNext.
It is packed full of activities to
introduce delegates to the city
of Rotterdam and each other.
Because of limited capacity, you needed to pre-book
to attend some of the events in the Discovery Day.
If you haven’t done that, the museum visits are
open to everyone with no need to prebook. Do take
note of the opening times as these museums are
not normally open on a Monday, so are opening
at specific times, just for our delegates.
Further information on these activities can be found on the online programme on www.museumnext.com
Monday
26 June

6. MuseumNext Europe
At a glance
Tuesday
28 June
9.309.35
WILLEM
BURGER HALL HALL TWO
WORKSHOP
ROOM ONE
WORKSHOP
ROOM TWO
WORKSHOP
ROOM THREE
Syx Ticketing
presentation
Welcome
Keynote:
Curating bits
rather than
atoms
10.30–11.259.45–10.25
How Can
Museums Foster
21st Century
Global Citizens
WORKSHOP
Beyond Doubt:
How to harness
doubt for
more resilient
leadership in
WORKSHOP
The Role of Cross
Cultural Workers
in Supporting
Museum Inclusion
WORKSHOP
How Collaboration
can Enlarge the Pie
We Walk
Amongst You
Experiments
in Emerging
Technologies
The Power of
a perfect brand
match
We’re Here
Because
We’re Here
11.30–12.20
Exploring Sex
at the British
Museum
Transforming
learning at Te Papa
12.30 - 1.30 LUNCH
1.30-2.30
1001 Heimat :
A journey
of Discovery
All you can art
Beyond the
Museum
Web Archaeology in
a Museum Context
WORKSHOP
Touring exhibitions:
Football Hallelujah
and next…?
Radical Intention:
Jumpstarting a
Museum’s Social
Value
Engaging the
Arctic
3.30 - 4.00 BREAK
Keynote: How
Not to Die of
Excellence
Stealing from
Silicon Valley
Museums as
a Learning Lab
for Leaders
WORKSHOP
Walk in my shoes
WORKSHOP
Get the most
of your digitized
collection
2.30-3.304.00-4.40
The day will conclude with a drinks reception in the Exhibition Hall
followed by an evening reception at Kunsthal Rotterdam

7. #museumnext
At a glance
Wednesday
28 June
9.309.35
WILLEM
BURGER HALL HALL TWO
WORKSHOP
ROOM ONE
WORKSHOP
ROOM TWO
WORKSHOP
ROOM THREE
DOOR Cultural
Immersive
Storytelling
Welcome
Keynote:
Culture Bank
10.30–11.259.45–10.25
Open Stage The Big Art Show WORKSHOP
Museum Oops
WORKSHOP
Museums as
Conveners for
Civic Engagement
WORKSHOP
A more innovative
and inclusive
museum by smart
use of existing tools
Big Bang Data
Citizen Driven
Research at
Museums and
Science Centers
Creating a
co-development
platform for
science centre
environment
11.30–12.30
Cultural
Interpretation
with Smartwatches
Prototyping
Tomorrow
2.30 - 1.30 LUNCH
1.30-2.30
The exhibition
that believes art
can be a climate
game changer
Ethical challenges
of climate change
Trends in Corporate
Sponsorship
How do you
manager more
than 50 partners?
WORKSHOP
More than British
Landscapes and
Terracotta Warriors
Do Facts Matter?
The 21st century
of patronage
3.30 - 4.00 BREAK
Directors Panel
Making an impact
Exhibition as
research in progress
WORKSHOP
Van Gogh meets
Older People
WORKSHOP
Building a Better
Museum Website
Using Wordpress
2.30-3.304.00-5.00

8. 16.00-19.00
Het Nieuwe Instituut
welcomes MuseumNext
With a programme of events and guided
tours this evening reception is sure to be
a great event. A drink on arrival, paid bar
afterwards.

9. 8.30
Registration and
exhibition opening
9.30
Welcome to
MuseumNext
Delegates from around the world
will be welcomed to the ninth
European MuseumNext conference
by founder Jim Richardson.
9.35 - 9.45
Social Dealmaking
- Rethinking online
ticket distribution
Matthijs de Gruijter
Sales Manager
Syx Ticketing
In an increasing digital world,
museums manage ticket reselling
in an analogue way. Syx rethinks
how next generation museums
connect to online distribution
partners, in order to simplify
channel management and
maximize ticket sales.
Tuesday
27 June
#MuseumNext

10. 9.45-10.25
Curating Bits
Rather than Atoms
Honor Harger
Executive Director
ArtScience Museum
At ArtScience Museum in Singapore
they explore the intersection
between art, science, culture and
technology.They like to say it is in
the place where these areas meet,
that the future is made. Positioning
themselves as a place to reflect on
how the future might be shaping
up. As a museum occupying that
role, they go beyond objects.This is
most keenly felt in their permanent
exhibition, Future World:Where Art
Meets Science.This is something of
a paradox, in that it is a permanent,
yet changing exhibition; one not
made with objects, but rather with
digital technology. It’s an exhibition
of bits, rather than atoms.
When bits are your material,
rather than atoms, the challenge is
to find creators, artists and makers
who are masters of this domain.
This lecture will examine how
they have worked with digital
artists, and technologists to create
the permanent developments in
ArtScience Museum. As well as
foscusing on Future World, the
talk will additionally outline Into
the Wild: An Immersive Virtual
Adventure, an AR/VR exhibition
made by ArtScience Museum,
Google, Lenovo, and WWF.
WILLEM BURGER HALL

11. 10.30 -11.00
How Can Museums
Foster 21st Century
Global Citizens?
Karleen Gardner
Director of Learning Innovation
Minneapolis Institute of Art
In our ever-changing world,
museums have the opportunity
to become more integral and
impactful in the lives of our
communities by serving as places
of reflection, connection, and
dialogue.
In our divisive and increasingly
global world, there is a growing
and urgent need for Global
Competence.With collections
of art objects from across the
globe and an institutional focus
on fostering global citizenship,
Minneapolis Institute of Art (Mia)
and other museums are positioned
to lead initiatives in developing
strategies and frameworks for
cultivating such skills through art.
Through innovative engagement
strategies and a focus on Global
Competence attitudes and skills,
museums can foster 21st century
Global Citizens—people who
respect and appreciate different
perspectives, ideas, and cultures,
connect the local to the global, and
think of multiple possibilities and
innovative solutions.
11.00-11.25
We Walk Amongst
You: how the shy
activists in our
midst will reach the
21st century visitor
SaraWajid
Head of Interpretation
Birmingham Museum
& Art Gallery
Many museum workers are now
familiar with ideas about audience
segmentation, GenerationY and
intersectional identity. It’s largely
accepted that ‘traditional visitors’
will soon be eclipsed by a new
breed of digital-natives that have
different cultural appetites and
values.
Large, august museum
services, in particular, struggle
to find an authentic tone and
interpretive approach for a 21st
century visitor. Calls from
multi-cultural and younger
audiences to decolonise and queer
the collections are getting louder.
But what if we stop focussing
so directly on the under represented
communities ‘out there’ and start
harnessing the power of ‘shy
activists’ in our own workforces by
looking and listening more carefully
to our own community of workers.
By building solidarity between
LGBTQ workers, Black Asian and
Minority Ethnic staff, feminists,
unionists and activists of all stripes
within your own workforce you can
radically alter the cultural DNA of
your museum and become relevant
to the next generation of visitors.
Honor Harger
@honorharger
Karleen Gardner
@karleen_gardner
Honor Harger is the Executive
Director for ArtScience Museum
at Marina Bay Sands.
A curator from New Zealand, she
has a strong interest in artistic uses
of technologies and in science as
part of culture. Honor brings with
her over 15 years of experience of
working at the intersection between
art, science and technology.
Karleen Gardner is the Director of
Learning Innovation at the
Minneapolis Institute of Art (Mia),
she leads initiatives & experiments
in learning and interpretation in the
museum and community. Gardner
serves on Mia’s leadership team
and collaborates to develop and
implement institutional strategies
and impactful community-focused
initiatives.
Sara Wajid
@waji35
Sara Wajid is Head of Interpretation
at Birmingham Museum and Art
Gallery.
She has joined BMAG, as one
of the inaugural cohort of Arts
Council England sponsored Change
Makers tasked with sparking
institutional change and is leading
a project to re-interpret the
collections for a modern
multi-cultural audience.
Sara is also the founder of the
Museum Detox network for
Black Asian Minority Ethnic
museum workers.
WILLEM BURGER HALL
WILLEM BURGER HALL
#MuseumNext

12. 10.30-11.00
Feeling the past
and finding the
Lost Palace
Tim Powell
Digital Producer
Historic Royal Palaces
The Lost Palace is a unique
immersive heritage experience
that brings the hidden history
of Westminster in London to life.
Developed by Historic Royal
Palaces through an innovative
R&D project which combined
technical and creative expertise,
the experience gives visitors a
multi-sensory digital experience
without screens.
Developed over two years,
Tim Powell shares his lessons
from this innovative project, how
can an open call lead to this
innovative project, how do you
create an immersive augmented
reality experience without screens
and what can we learn from the
way in which the public responded
to the Lost Palace.
HALL TWO
11.00-11.25
Experiments
in emerging
technologies
Dave Patten
Head of New Media
Science Museum, London
In December 2016 the Science
Museum Group launched Digital
Lab to develop technology and
content for their four museums
and to point towards the future
of digital within a museum
context.
What does a lab do which
a museum’s digital department
hasn’t traditionally done? This
presentation will take you behind
the scenes in one of the world’s
most exciting museum tech teams.
HALL TWO
(1) The Lost Palace
(2) Aemin van Buuren at Van
Gogh Museum
(3) We’re here because we’re here
1
2
3

13. 11.30-12.00
Armin van Buuren x
Van Gogh Museum
Cas Boland
Head of Marketing
Van Gogh Museum
Sanneke Prins
Programme Manager Multimedia
Van Gogh Museum
To attract new audiences worldwide
Van Gogh Museum teamed up
with five-time World’s Best DJ
Armin van Buuren in a special
collaboration during the
Amsterdam Dance Event.
By bringing together two global
brands the initiative gained 14
million Facebook views, press
coverage in over 100 publications
and created awareness of the
Van Gogh Museum in new target
groups.
What can museums learn from
partnering with a global superstar?
WILLEM BURGER HALL
12.00-12.30
We’re Here Because
We’re Here
Claire Eva
Brand and Communications Director
14-18-NOW
On 1 July 2016, soldiers dressed in
authentic First World War uniform
started to appear across the UK, in
train stations, car parks, shopping
centres and beaches.
The soldiers were unannounced
and did not speak, but at points
throughout the day they handed
out cards to members of the public
with the name and regiment of the
soldier they represented, and the
age of the soldier when he died
on 1 July 1916.
All of the soldiers represented
real men who had died on the first
day of the Battle of the Somme,
exactly 100 years before.The
silent soldiers had an astonishing
effect on the public, whilst raising
awareness of the centenary of the
Somme.The event stopped people
in their tracks, with many moved
to tears, and images flooded
social media alongside passionate
responses to the sightings of
soldiers across the UK.
The campaign has won many
awards for its innovative use of
social media, including the Grand
Prix at the Drum Dream awards,
the Chairman’s award at Social
Buzz and Best Viral Campaign
at the Digital Impact awards.
Learn about this extraordinary
project and the power of the
unexpected in the era of social
media.
WILLEM BURGER HALL
Tim Powell
@TCP1980
Tim Powell is a digital producer at
Historic Royal Palaces. He works
in the Creative Programming and
Interpretation team, the creative
directors of the visitor experience
for over four million visitors per year.
Dave Patten
@TCP1980
Dave Patten is Head of New Media
at The Science Museum, London,
where his role includes managing all
aspects of new media and AV, from
design to production.
Cas Boland
@casboland
Cas is Head of Marketing Van
Gogh Museum and is responsible
for Van Gogh Museum’s global
brand, corporate communication,
marketing campaigns, customer
insights and trade & sales.
Sanneke Prins
Sanneke Prins is the Progam
Manager Multimedia at the Van
Gogh Museum. She has worked
for companies like the RIVM,
Rijksmuseum and Sanoma.
Claire Eva
@OtterClaire
Claire Eva is Communications
Director for 14-18 NOW– the UK’s
contemporary arts programme
for the First World War centenary.
Claire has 20 years’ experience in
the cultural sector and is a specialist
in strategy, digital marketing and
branding.
#MuseumNext

14. 12.00-12.30
Transforming
Learning with
the
Learning Lab
MiriYoung
Head of Learning Innovation
Te Papa, the National Museum
of New Zealand
As of June 2017,Te Papa
National Museum of New
Zealand, will be eighteen months
into fundamentally transforming
learning at Te Papa for schools
and the public through
exhibitions, school and public
programmes, and Hīnātore
Learning Lab.
This presentation will outline
our strategy and approach to
this transformation. Focussing
on the development and early
outcomes from Hīnātore as a site
of innovative learning practice in
the museum context. Hīnātore
provides an exciting case study
of strategy, digital technology and
staff development coming together
to improve both staff and visitor
learning & capabilities.
This presentation will focus
on how Hīnātore enables the
development of core competencies
of collaboration, communication,
creativity and critical thinking, as
well as STEAM and personalised
learning.
11.30-12.00
Exploring Sex
& Relationship
Education at the
British Museum
Melany Rose
Education Manager: Schools
and Young Audiences
British Museum
Inspired by the British museum
publication ‘A Little Gay History’
an innovative schools offer for
secondary schools that explores
issues around sexual and
relationship education was
developed in late 2015.
The session is delivered by
artist educators and uses historical
artefacts from the museum
collection to create a stimulating
and informative cross-curricular
series of workshops to generate
critical thinking and discussion.
The sessions aim to explore
contemporary issues of gender
identity, sexuality and well-being
through workshops.
This presentation will explore
the journey the education team
have been on to implement this
offer in the museum and how
the programme has had a wider
impact on inclusivity and exploring
collection in new ways at the British
Museum.We will also explore how
this work has helped the British
Museum connect with schools,
community groups and charity
organisations in new ways.
HALL TWOHALL TWO
Melany Rose
@Melanorosaurus_
Melany has worked within learning
teams in organisations such as: The
Foundling Museum, The Florence
Nightingale Museum, Bow Arts,
Chisenhale Gallery, Whitechapel
Gallery, Tate, ICA, South London
Gallery and has also worked as a
freelance artist educator working on
creative learning projects.
Melany has worked at the British
Museum for the past two years.
Miri Young
@MiriYoung
Miri Young is the Head of Learning
Innovation at Te Papa, the National
Museum of New Zealand, where she
is responsible for education, public
programmes and learning experi-
ences. She leads a team of highly
skilled educational and digital
experts in transforming learning at
Te Papa, including the pioneering
| Learning Lab.

15. Beyond Doubt: How to Harness Doubt
For More Resilient Leadership in Turbulent Times
with Michael Smets, Pegram Harrison and Lucy Shaw
The Role of Cross Cultural Workers
in Supporting Museum Inclusion
with Sarah Franke, Claire Bown and Kate Bowell
How Collaboration Can Enlarge the Pie
with Bunmi A. Esho
10.30-12.30
WORKSHOPS
WORKSHOP ROOM 1
WORKSHOP ROOM 2
PLEASE NOTE: To participate in these workshops you had to pre-register, they are now fully booked.
WORKSHOP ROOM 3

16. 12.30-1.30
Lunch
Lunch will be served in the exhibition
village. Grab some food and network
with your fellow delegates and our
exhibitors.
*If you have listed any food preferences
please see a member of the catering staff.
WIN
Visit the Locatify stand
for the chance to try their
indoor GPS enabled audio
guide and enter the draw to
win a pair of Aftershokz bone
conduction headphones

17. Sibylle
Lichtensteiger
@stapferhaus
Since 2002 Sibylle Lichtensteiger
has been director of the Stapferhaus
Lenzburg where she is responsible
for the development and
implementation of innovative
exhibition projects on topics
such as time, money, death
or deciding.
Emily Ansenk
@EmilyAnsenk
Director of Kunsthal Rotterdam
since 2008. Art historian. Before
she was appointed director at
Kunsthal she was director of the
privately owned Frisia Museum.
She is responsible for the
programming of the Kunsthal’s
exhibitions, finance & fundraising,
strategy & organisation.
2.00-2.30
All you can Art
Emily Ansenk
Director
Kunsthal Rotterdam
Last summer, the Kunsthal
Rotterdam was the epicenter of
the art project “AllYou Can Art”
where 32 young people had their
summer replaced by a six-week,
intensive and inspiring Summer
School. Developed by concept
artists David Bade and Tirzo
Martha, founding fathers of the
Instituto Buena Bista (IBB), a
renowned institute for creative
training in Curacao.
The Kunsthal was asked to
celebrate the tenth anniversary of
IBB with a special Dutch edition
of the IBB Summer School and an
exhibition. Following a national
call 32 highly motivated young
people were selected to take part
in the program alongside other
groups within the community.The
program was so successful they
will run it again in summer 2017.
1.30-2.00
1001 Heimat –
A Journey of
Discovery
Sibylle Lichtensteiger
Director
Stapferhaus Lenzburg
With the innovative project
“1001 HEIMAT*”, the Stapferhaus
Lenzburg went on a journey of
discovery through Switzerland
at 12 different fairs, from July to
December 2016.The Stapferhaus
didn’t invite visitors to its usual
homebase in Lenzburg in the
greater Zurich area for an
exhibition – instead, it took to
the road to visit the people of
Switzerland.
Fair visitors from all kinds of
backgrounds were asked to take
a free ride on the Ferris wheel to
talk about their feelings and visions
of home and to fill in a survey on
iPads on questions of home along
with their socio-economic specifics.
That way, 1000 voices of home
were gathered.The qualitative
material (every encounter on the
Ferris wheel was filmed) was
continually posted online on the
project website and will be an
integral part of the exhibition
“HEIMAT” in Lenzburg and
the accompanying publication.
The exhibition shows all the
participants in a special installation
and ten ‘best-of-videos’ on
different topics of home from
the tour through Switzerland.
WILLEM BURGER HALL
WILLEM BURGER HALL
#MuseumNext

18. 2.00-2.30
Web Archaeology
in a Museum
Context
Lizzy Komen
Project Manager Research
and Development
Netherlands Institute
for Sound andVision
Twenty-two years ago a city
emerged from computers,
modems and telephone cables.
On 15 January 1994 De
Digitale Stad opened its virtual
gates in Amsterdam. DDS, the
first virtual city in the world,
and made the internet (free)
accessible for the first time to the
general public in the Netherlands.
But like many other cities
in the world history, this city
disappeared. In 2001 The Digital
City, the website, was taken offline
and perished as a virtual Atlantis.
With the web archaeology project
‘The Digital City Revives’ the
Netherlands Institute for Sound
and Vision, the Amsterdam
Museum,Waag Society and the
University of Amsterdam aim to
reconstruct and safeguard this
unique Dutch community and
virtual city.
In this presentation we will go
deeper into the (im)possibilities of
presenting The Digital City in a
museum context, either online or
onsite.
1.30-2.00
Beyond the
Museum
Jenna Madison
Assistant Director, Interpretation,
Research and Digital Learning
Department of Education
Museum of Modern Art
This presentation will examine
the use of digital platforms and
on-demand content as a means
for expanding audience reach and
engaging new and non-museum
going audiences. Using several case
studies, including MoMA’s massive
open online courses
and audio and video projects
produced as evergreen content to
reach far beyond the museum walls,
MoMA aims to engage learners and
listeners through thematic, on-de-
mand content
that centers around visual literacy
and critical thinking using our col-
lection as a springboard.
HALL TWO
HALL TWO
Lizzy Komen
@lizzykomen
Lizzy Komen works as a project
manager at the Netherlands
Institute for Sound and Vision
Research and development
department. Digital AV culture,
users and research are at the heart
of the activities she is involved in.
Jenna Madison
Jenna Madison is the Assistant
Director of Interpretation, Research
and Digital Learning at MoMA
in New York City, Jenna works
on interpretive materials for
collections and exhibitions,
content development for MoMA’s
audio+ program and online courses
and oversees visitor research and
evaluation.

19. 3.00-3.30
Engaging With
The Arctic
Ailsa Barry
Vice President
Experience and Engagement
Canadian Museum of Nature
Julie Decker
Director and CEO
Anchorage Museum
Jeremy Taylor
Content Director
GSM Project
Two new signature galleries about
the Arctic are opening in 2017,
one in Alaska and one in Canada,
at a critical time for the Arctic and
the world.
Ailsa Barry will talk about
how the Canadian Museum of
Nature is adding a new gallery
on the Arctic to its permanent
exhibitions.Throughout the
development of this new gallery,
the museum has worked closely
with Indigenous and northern
communities to ensure that their
voices are included.
Julie Decker talks about
the new Alaska Gallery at
the Anchorage Museum, the
museum’s signature exhibition
on the history and culture
of Alaska. A big part of the
redesign has included careful
reconsideration about how we
talk about the history of Alaska,
including multiple voices and
perspectives as a vital part of
the storytelling.
2.30-3.00
Radical Intention:
Jumpstarting a
Museum’s Social
Value
WendyWolf
Deputy Director for Learning
and Community Engagement
Vizcaya Museum
As Vizcaya embark upon their
centennial year and a new master
plan, they are exploring how they
as museum professionals value
their institution, what their local
community values about them and
how history values Vizcaya.
What are the intersections of
these relevancies? How can they
leverage their value to serve as
a community hub that is equal
in stature to our elite identity as
an international cultural heritage
destination?
In this presentation Wendy
Wolf will share Vizcaya’s journey
and ask us all to consider the value
of our organisations.
WILLEM BURGER HALL
WILLEM BURGER HALL
Wendy Wolf
Wendy Wolf oversees learning
programs and manages visitor
operations at Vizcaya Museum
and Gardens.
Wendy is currently co-chair of
Vizcaya’s Interpretive Planning Task
Force and the former co-chair of
the Visitor Services Task Force.
Ailsa Barry
Ailsa Barry joined the Canadian
Museum of Nature as Vice President
of Experience and Engagement in
2014. She is responsible for the
public and commercial offer of
the Museum.
Julie Decker
Julie Decker acts as a messenger
of the North through her work
curating art and sharing culture
as the Director and CEO of the
Anchorage Museum. Since 2010,
when Julie became the curator
of the Anchorage Museum, she
has been heavily involved in
sharing the art and cultures
of the North with Alaskans.
Jeremy Taylor
Jeremy is Content Director at GSM
Project in Montreal. Since joining
the company in 2010, he has worked
on major projects, including the
Alaska Gallery at the Anchorage
Museum, the Canadian History
Hall for the Canadian Museum
of History, the Burj Khalifa
observation deck experience, and
the Ajax Experience in Amsterdam.
#MuseumNext

20. 3.00-3.30
Museums As A
Learning Lab for
Leaders
Cindy Peterson
Deputy Director of Educaiton
andVisitor Engagement
Taubman Museum of Art
Learn how the Taubman
Museum of Art, Roanoke,
Virginia, USA has turned their
interactive children’s space and
galleries into a learning lab for
leaders.
What if the same space your
museum uses for their children
and families during open hours is
turned into an additional income
steam on closed days and hours?
Taubman Museum of Art have
set a new level of engagement
and expanded their audience
to corporate leadership teams,
medical students, and community
groups amongst others.
This was accomplished through
a model focused on building
creative confidence and reducing
obstacles that inhibit innovative
thinking with participation in
individual and team activities
which will be shared. Discover
how museums of all sizes and
focus can play a key role in the
community for leaders.
2.30-3.00
Stealing from
Silicon Valley:
What Museums
Can Learn from
the Tech industry
Alexis O’Banion
Design Services Manager
Mingei International Museum
Amber O’Banion
Technical Program Manager
Intuit
The most important technology
a Museum can implement is never
seen by visitors. Amber and Alexis
will show how any Museum can
create a scalable framework, by
combining the three principles
below, enabling them become a
nimble, potent force—able to take
on any project, exhibition, or
strategic initiative.
Most museum departments
operate in silos. Increased
transparency leads to collaboration.
The tech industry approaches
internal communication
differently from external
communication. Email and
social media is set aside for
communicating with those outside
of the organization. Using Slack,
WhatsApp,Wikis and other SaaS
products – internal communication
is immediate and effective.
Amber and Alexis will
illustrate how these practices
have contributed to time-savings,
increased collaboration.
HALL TWO
HALL TWO
Alexis O’Banion
@lexihatespoetry
Alexis is a self-taught designer
making it work at a Museum with
a small budget and big goals.
Inspired by her sister, she has
absorbed principles used in the
tech industry to run a lean,
high-productivity department
that can accomplish a lot with
Cindy Petersen
Cindy Petersen is the Deputy
Director of Education & Visitor
Engagement at the Taubman
Museum of Art.
Cindy led the redesign and was the
creative mind behind the museum’s
exploratory, interactive learning
space. She oversees and develops
innovative education practices,
community partnerships, and visitor
engagement strategies.
Amber O’Banion
@lexihatespoetry
Amber is part of the Leadership
team for the Consumer Tax Group
(CTG) Operations Engineering group
at Intuit. Micro to macro, Amber
creates, develops and implements
frameworks to that allows cross
functional teams to accomplish
ambitious organizational strategies.

21. 1.30-3.30
WORKSHOPS
Touring Exhibitions:
Football Hallelujah and next…?
with Annemarie DeWildt
Walk in My Shoes – practicing empathy
and decolonization strategies
with Shailoh Phillips
Get the most of your digitized collection
with Koldo Garcia
WORKSHOP ROOM 1
WORKSHOP ROOM 2
PLEASE NOTE: To participate in these workshops you had to pre-register, they are now fully booked.
WORKSHOP ROOM 3

22. 3.30-4.00
Break
Have a tea or coffee and network with
the exhibitors in our expo area.
Get making
Collective Paper Aesthetics
believe anyone can be creative.
We’re delighted to welcome them
to MuseumNext and to give
everyone the opportunity to
help build a special artwork.

23. 4.00-4.40
How Not To Die
Of Excellence
Adam Lerner
Director and Chief Animator
Museum of Contemporary
Art Denver
Adam Lerner will speak about
the vulnerabilities associated
with going outside conventional
ways of doing things in an arts
organization, discussing his own
experience applying the lessons
of an alternative art space to a
more traditional museum context.
He will describe his work
bringing shamans, go-go-dancers,
assorted livestock and other
unexpected elements into the walls
of the museum alongside serious
exhibitions of contemporary art.
Finally, he will talk about
avoiding best practices and
ignoring your mission so as to
keep life, energy and libido in
an institution, ultimately, doing
whatever is necessary to not die
of excellence.
WILLEM BURGER HALL
Adam Lerner
@adamlerner
Adam Lerner is the Director and
Chief Animator at the Museum
of Contemporary Art Denver.
He has curated dozens of exhibition
and projects with contemporary
artists and also showcased
the non-traditional talents of
astrobiologists, shamans, and
pigeoneers among others.

24. 4.40-5.40
Exhibitors Reception
at de Doelen
Join the exhibitior’s in the hall for
a drink and the chance to network
6.30-8.30
Evening Reception at
Kunsthal Rotterdam
The Kunsthal Rotterdam welcomes
delegates to an evening reception with
the artists from AllYou Can Art talking
about their work, the opportunity to
help build Rotterdam in Minecraft
and live music.

25. BERLIN | 30 OCTOBER 2017
Speakers include:
Shelley Bernstein
Chief Experience Officer
Barnes Foundation
Hilary Knight
Head of Digital Content
TATE
Barbara Thiele
Head of Digital & Publishing
Stiftung Jüdisches Museum Berlin

26. 8.30
Registration and
exhibition opening
9.30
Welcome back
Jasper Visser welcomes delegates
for the final day of MuseumNext.
9.35 - 9.45
DOOR -
Cultural Immersive
Storytelling
Jacco Ouwerkerk
Concept & strategie
DOOR
Last year, DOOR realised several
innovative museum projects and
concepts at the intersection
of digital and physical visitor
experiences. During this
presentation they will share their
learnings, insights and practical
tips.
DOOR will demonstrate how
museums can use service
design-methods to create relevant,
impactful and unforgettable
museum experiences in which
the visitor plays a central role.
In this presentation they will take
a retrospective view of, amongst
others, projects like the Erasmus
Experience, the Anne Frank
House and Museum Boijmans
Van Beuningen.
Wednesday
28 June

27. 9.45-10.25
CultureBank:
A new investment
paradigm for art
and culture
Deborah Cullinan
CEO
Yerba Buena Centre for Arts
YBCA is a pioneering institution
that is transforming the role
cultural centers can play as citizen
institutions – places that gather
creative people together to make
change in their communities.While
social impact artists are doing some
of the most important work in our
sector, it’s been hard to scale their
work and to evolve arts funding
strategies to meet 21st Century
needs and demands.
WILLEM BURGER HALL
Deborah Cullinan
@deborahcullinan
Deborah Cullinan joined Yerba
Buena Center for the Arts as CEO in
September 2013. With her stewardship,
YBCA has sharpened its mission and
vision; regrounding the organization
in its origins as a citizen institution
and San Francisco’s premiere art
center built by the community, for
the community.
In this keynote presentation
Deborah Cullinan fromYBCA
will share her organisations radically
different funding model for social
practice art and artists. How do
you design a game changing new
financial model that leverages art
and community assets along with
financial investments?
Can they create something that
will be sustainable, adaptable and
replicable by others?

28. 10.30-11.25
Open Stage
JasperVisser
Senior Partner
VISSCH+STAM
The open stage session consists of
eleven lightening talks, lasting five
minutes each.
Money Talks
Caroline Hussey-Bain
Get Real! Good PR Should Make
Exhibitions Tangible
Jasmin Mickein
The Problem With ‘Diversity’ &
Five Easy WaysYou Can Make A
Change
Shaz Hussain
Sparks Project
Maria Zolotonosa
Harnessing the Kindness Economy
Thanh Sinden
Everyone Can be a Designer
Noa Haim
Coming soon: ‘futures’
at Futurium!
Dr. Gabriele Zipf
Deploying the power
of digital off-line
An Tanghe
Welcome to the world
of Ed van der Elsken
Frederike van Dors
Extraordinary Everyday
People: Marilyn
Charlotte Holmes
What’s culture got to do with it?
Adam Reed Rozan
WILLEM BURGER HALL

29. Jasper Visser
@jaspervisser
Caroline
Hussey-Bain
@CarolineHBxx
Jasper Visser is an international
change agent and social and
cultural innovator.
Jasper has extensive experience in
the cultural and heritage sectors
and social institutions. Jasper is
senior partner at the consultancy
boutique VISSCH+STAM.
Caroline Hussey-Bain works with
Artists and Collectors to produce,
programming, projects and
relationships.
As an Art lover she believes in the
transformative powers of the Arts,
and the cultural impact it makes on
everyone’s life, intentional or not.
Jasmin Mickein
@mausimmuseum
Jasmin Mickein is Head of Press and
Public Relations at the Art Museum
Kunsthalle Bremen (Germany). Her
essential ambition is to reach new
audiences and to change the image
of the museum into a accessible,
human and enriching institution.
Shaz Hussain
@shazhussain93
Shaz Hussain is a Collections
Assistant at the Royal Air Force
Museum London.
Shaz is passionate about making
collections accessible to all and
is committed to championing
diversity.
Maria Zolotonosa
@mausimmuseum
Maria Zolotonosa works at Ecsite
coordinating their EU funded
Sparks project which brings together
33 partners. It aims at promoting
Responsible Research and Innovation
through a traveling exhibition,
interactive events and artistic
interventions.
Thanh Sinden
@ThanhSinden
Thanh Sinden is Strategic Audience
Development Manager at Culture
Coventry Trust in England.
Thanh champions and supports
culture change and organisational
development to create and
capture value that is of relevance
in a changing world of cultural
consumption.
Noa Haim
@NoaHaim
Designer and Architect Noa
Haim established Collective Paper
Aesthetics in 2008 following the
presentation of her graduation work
in London Festival of Architecture.
In collaboration with museums,
science centres, cultural and
educational organizations the
studio is developing educational
toys, hands-on furnishing and
participatory pop-up spaces
with the motto – everyone can
be a designer!
Gabriele Zipf
@CarolineHBxx
Gabriele is the Head of Exhibitions
at Futurium, Berlin. She has worked
in museums and exhibition projects
for over 15 years. As a project
manager and curator she realised
the Arche Nebra, the Nebra Sky Disc
visitor center, and the paläon, the
Research & Experience Centre
Schöningen Spears.
An Tanghe
@AnTanghe
An Tanghe is the Managing
Director of Health House where
she is grounding a 1st-in-kind
cross-medial exhibition concept
that is dwelling on the power
of visualization, experience and
storytelling.
Frederike
van Dorst
@fredvandorst
Frederike van Dorst works in the
Marketing & Communication team
at Stedelijk Stedelijk Museum in
Amsterdam.
Charlotte
Holmes
Charlotte Holmes is the Community
Engagement Officer at Birmingham
Museums Trust.
She has worked in a range of roles
in and for museums for the last
13 years. Her current role involves
working with people in the
neighbourhood where she grew
up to collects objects and stories.
Adam Reed Rozan
@adamrozan
Adam Reed Rozan is an adjunct
professor of museum studies at the
Harvard University Extension School.
Previously, he was the director
of audience engagement at
the Worcester Art Museum in
Massachusetts, where he helped
lead the historic institution into
the 21st century through innovative
exhibition programming.
#MuseumNext

30. 11.00-11.25
Big Bang Data
Olga Subiros
Conceptualization
and design for art and culture
Big Bang Data is a case study
of how a temporary exhibition
becomes a worldwide citizen tool
kit on a relevant contemporary
matter: big data.
It is an ongoing project that has
reached an international success,
selected by Artnet as one of the
Biggest Art World Trends in 2016.
Since it opened in 2014 the ex-
hibition has been touring world-
wide and has reached more than
300,000 visitors.
The exhibition combines
contemporary art and design
projects, historical documentation,
video interviews and prototypes
for new technologies and services,
as well as including a full
active laboratory that hosts
participatory projects and
activities.
10.30-11.00
The Big Art Show:
Disrupting the
Presentation of Art
Johan Idema
Consultant,Author
and Cultural Entrepreneur
The Big Art Show turns Dutch
theaters into a museum for one day.
The audience experiences art
works presented to them in the
format of a show, including a
master of ceremonies, actors,
lights, drama, music and audience
participation.The Big Art Show
turns the classical museum model
topsy-turvy: visitors do not wander
through galleries, but are seated
together – 300 people per show on
a theater stage – while presented
visual art works in new, theatrical
ways.The Big Art Show showcases
the many stories behind art works,
in order to demystify and intensify
the visual arts experience.
The Big Art Show was initiated
by Johan Idema in 2014, in
collaboration with the City Theater
of Amsterdam. Since then more
than seven different editions of the
shows have been organized.
HALL TWO
HALL TWO
Olga Subirós
@osubiros
Olga Subirós is a curator of projects
that take an integrative approach
to 21st century culture and the
far-reaching transformations of the
digital age. She is also an architect
expanding her expertise into
creative direction, exhibition design
and consultancy.
Johan Idema
@johan_idema
Johan Idema is a passionate
promoter of cultural innovation.
He works as a consultant, writer,
and cultural entrepreneur, specializing
in creative concept development and
innovation management. Johan is
the initiator and curator ‘The Big Art
Show’ and ‘The Parade Museum’.

31. 12.00-12.25
Creating a
co-development
platform for
a science center
environment
Leenu Juurola
Project Manager
Heureka, the Finnish Science Center
Tuomas Olkku
Head of Sales & Marketing
Heureka, the Finnish Science Center
In Finland schools have tablets,
but they do not yet have sufficient
knowledge about good learning
applications and how to utilise
them in teaching. Startups have
games and applications suitable
for school use, but they do not
have the right users to test them
out. Digital learning environments
enable new means of participatory
and social learning, but these are
too easily left unexplored.
In developing learning
applications, it is important to
take into account the end users’
interests and media use habits
in order to ensure that the
applications motivate their users.
The Finnish Science Centre
Heureka is offering a solution
to these challenges, bringing
together pupils, people
interested in science and
technology, startups involved in
project development and institutes
and students in the field.
11.30-12.00
Citizen Driven
Research at
Museums and
Science Centers
Ricardo Mutuberria
Director of External Programs
Genspace
Do-it-yourself biology (DIY bio) is
a social movement in which citizens
practice research and development
in natural sciences using the same
methods as professional research
institutions.This is empowering
citizens, expanding amateur
expertise and turning ideas of into
products and solutions.
Adopting and enhancing the
principles and methodologies of
DIY’Bio is an innovative way for
museums to embed an ethos of
active and ´real´ research into their
institutions that goes beyond
the more traditional workshops,
tinkering and design, make, play
activities.This 20’minute
presentation will show how DIY
Bio labs can be used as a model
for implementing citizen driven
research institutes within museums.
Ricardo will also show how
DIY Bio spaces and maker
culture can play a part in reversing
traditional roles within the
museum.We can adapt community
labs to be a fundamental part
of museums and they can become
a transformational force for
museums.
Ricardo
Mutuberria
Ricardo Mutuberria is the Director
of External Programs at Genspace,
a science laboratory open to the
public in Brooklyn, New York.
Tuomas Olkku
Tuomas Olkku works as Head
of Sales and Marketing at Heureka,
the Finnish Science Centre.
He is specialized in working with
corporate partners and foundation
funders. He is especially dedicated
to creating long-term, strategic
partnerships and establishing
a high demand from businesses
and foundations wanting to work
with Heureka.
Leenu Juurola
Leenu Juurola works as a Project
Manager for Heureka, the Finnish
Science Centre. Her responsibilities
include the coordination of the
projects, the development of the
co-creation programs and platform,
events and evaluation methods.
WILLEM BURGER HALL
WILLEM BURGER HALL
#MuseumNext

32. 12.00-12.30
Prototyping
Tomorrow
Marcela Sabino
Lab Director
Museum of Tomorrow
The next five decades will contain
more changes than the previous
ten thousand years. It is against
this backdrop that the Museum
of Tomorrow in Rio aims to
stimulate debate about the
processes that are transforming
our world and reflect on the
consequences of our actions.
The Museum explores
topics of profound impact on
the future such as climate change;
population growth and increased
longevity; changing consumption
patterns; genetic manipulation;
income distribution; advances in
technology and changes in bio-
diversity — among many others.
If the Museum of Tomorrow is a
space of dissemination of scientific
information, the Laboratory of
Tomorrow´s Activities (LAA)
promotes scientific - as well as
artistic and technological
participation.
In this presentation Marcela
Sabino will take delegates behind
the scenes in the Laboratory
sharing with us how her team are
inspiring visitors to stop being
simply consumers and become
instead creators of their own
tomorrows.
11.30-12.00
Cultural
Interpretation
with Smartwatches
Beate Lex
Head of New Concepts for Learning
MAKWien
Kasra Seirafi
Founder and CEO
Fluxguide
Between September 2016 and
February 2017, a Viennese team
of museologists, technologists, and
cultural interpreters broke new
ground in the area of cultural
mediation with wearables.
The general goal of the project
was to learn about new approaches
for the enrichment of the digital
experiences of museum visitors
through non-immersive means of
digital cultural mediation.
A smartwatch app called
‘What’s your craft?’ was
programmed for the project
and was tested in the exhibition
‘handiCRAFT.Traditional Skills
in the Digital Age’.
The app was aimed at pupils
between the ages of 13 to 15 years:
this being the age in the Austrian
school system when pupils are
about to choose whether to keep
going to school or to learn a trade.
The presentation will share
findings about the advantages,
challenges, and drawbacks of
smartwatch apps.
HALL TWO
HALL TWO
Marcela Sabino
Marcela Sabino is the Director of the
Museum of Tomorrow’s Laboratory. She
specializes in innovation and studies
and experiments with the practical
impact of exponential technologies
such as artificial intelligence, digital
fabrication, robotics, biohacking, big
data, and the Internet of things on
society.
Kasra Seirafi
@kasraseirafi
Kasra Seirafi is founder and CEO
of Fluxguide, where he works on
the topics of digital museum
interpretation and mobile tech.
His experience includes international
projects in Europe, the US, Middle
America, Saudi Arabia or China.
Beate Lex
@beatelex
Beate Lex has headed the New
Concepts for Learning section
of the MAK–Austrian Museum
of Applied Arts/Contemporary
Art since 2014.
The MAK was founded in 1863 in
Vienna, modelled on the Victoria
& Albert Museum in London as the
world’s second museum of applied
arts and possesses a collection
of around 600 000 objects.

33. 10.30-12.30
WORKSHOPS
Museum Oops
with Katherine McAlpine, Programmes Producer, National Maritime Museum
WORKSHOP ROOM 1
WORKSHOP ROOM 2
PLEASE NOTE: To participate in these workshops you had to pre-register, they are now fully booked.
WORKSHOP ROOM 3
Museums as Conveners for Civic Engagement
with Stephanie Ratcliff, Executive Director
& Jen Kretser, Director of Programs &Youth Climate Initiative,TheWild Center
A More Innovative and Inclusive Museum
by Smart Use of Existing Tools
with Petra Brinkhoff, Sales Manager, Guide ID,
Marijke Oosterbroek, Head of department of e-culture,
Nikki Pootjes, Department of e-culture,Amsterdam Museum

34. 12.30-1.30
Lunch
Lunch will be served in the exhibition
village. Grab some food and network
with your fellow delegates and our
exhibitors.
*If you have listed any food preferences
please see a member of the catering staff.

35. 2.00-2.30
The ethical
challenges of
climate change –
are museums doing
enough?
Dr Chris Garrard
Researcher and Campaigner
Art Not Oil
In recent years, a new movement
for ‘fossil free culture’ has been
shaking up the museum sector
internationally, with climate
campaigners and cultural
figures calling on museums to
demonstrate ethical leadership
by cutting their ties to the fossil
fuel industry. From the US to
Norway, and from the UK to the
Netherlands, museums, galleries
and theatres are becoming pivotal
spaces in which the legitimacy
of oil, gas and coal companies is
being challenged.
While many museums have
embraced so-called ‘sustainable
development’ issues by reducing
their operational impact on the
environment, most continue to
view their financial ties to fossil
fuels, whether that is through
investments of assets or
sponsorship deals with oil
companies, as being of a different
nature. But given the urgency
of climate change, and the benefits
the fossil fuel industry gain from
these ties, should museums now
be treating their operational and
financial decisions as two sides
of the same coin?
This presentation will explore
the complex ethical questions
faced by museums in an era
of climate change and the risks
of not taking action.
1.30-2.00
Art can be a
climate game
changer
Camilla Carlberg
Head of Public Programs Dept.
Moderna Museet
Ylva Hillstrom
Curator
Moderna Museet
WILLEM BURGER HALL
The need for art and creativity in
climate discussions has never been
more urgent. Art can inspire a
diverse understanding and dynamic
action in a way that science and
technology cannot. Acclimatize is
an especially designed participatory
website targeting climate change,
art and creativity.
Acclimatize addresses
sustainability issues that are
highly relevant for all humankind.
It inspires particularly young people
to engage in the museum in new
ways. Acclimatize makes use of the
fact that personal engagement is
central to real change. Creativity
stimulates action, and therefore
it is crucial that the site is open
and that anyone can participate
and contribute, regardless of age
and of creative experience.
It is a reasonably low cost project
with potentially a major impact.
Camilla
Carlberg
Camilla Carlberg is the Head
of Public Programs Department
and a curator at Moderna Museet
in Stockholm, an important aspect
of her job is to move the boundaries
of the museum’s programs and find
new perspectives on audience and
how the audience can be invited to
participate in the development of
the museum and its practice.
Chris Garrard
@artnotoil
Dr Chris Garrard is a campaigner
with Culture Unstained, a member
group of the ‘Art Not Oil’ coalition
which campaigns against oil
sponsorship of cultural institutions.
He was the lead author of Art Not
Oil’s influential report into BP’s
sponsorship of arts and cultural
institutions and has written about
ethical funding of museums and
galleries for publications including
The Guardian, Arts Professional
and Classical Music Magazine.
Ylva Hillstrom
Ylva Hillström is a curator in the same
department. Ylva has has a strong
engagement in environmental issues
and we have together developed her
idea with an online project on climate
change. Ylva’s core responsibility as a
curator is to develop public programs
for the age 13-19 years.
WILLEM BURGER HALL
#MuseumNext

36. 2.00-2.30
How to manage
more than 50
partners?
Rinske Jurgens
Senior Project Manager
Maritime Museum Rotterdam
The 16th of December 2016
the Offshore Experience opened
in the Maritime Museum
Rotterdam at a total cost of
€4.8 million.
That amount of money is
almost more than their annual
budget. More than 50 offshore
companies were responsible for
one-third of the budget. How do
you manage a win-win situation
with partners you need for there
expertise, collection and money,
without any knowledge of
making a experience?
1.30-2.00
Trends in Corporate
Sponsorship
Siobhan Burger
CEO
Arttenders
Museums are increasingly
searching for alternative funding
opportunities, including
corporate sponsorships.We read
about examples of successful
cross-sector partnerships, but
oftentimes it is hard to translate
these success stories into a strategy
that fits your specific organization.
However, no matter the
organization size, target audience
and means, there is always a way
to create meaningful corporate
partnerships!
Based on the research ‘The
Future of Corporate Sponsorship
in the Arts, a Dutch Corporate
Perspective’, Arttenders presents
recent trends and developments
in the field of corporate funding
and translates them into a
practical how-to of 7 steps to get
started with corporate funding and,
more importantly, to keep going!
This presentation is illustrated
by case studies from both large
and small museums and overall
trends in the field of corporate
development, branding and
communication.
HALL TWO
HALL TWO
Siobhan
Burger
@SiobhanBurger
With Arttenders Siobhan and her
cofounder Faye Ellen connect art
and business. They advise cultural
organizations and companies
on how to approach sustainable
partnerships.She mainly works
on research projects that focus
on providing access to digital
heritage and the creative re-use
of these materials.
Rinske Jurgens
Rinske Jurgens is Senior Project
Manager at Maritime Museum,
Rotterdam working on exhibitions
and interpretation.
She joined the museum in 2001,
and has played a key role in the
continued development of the
Maritime Museum.

37. 3.00-3.30
The 21st century
of patronage
Lija Groenewoud vanVliet
Co-Founder & Creative Director
In4Art
Rodolfo Groenewoud vanVliet
Co-Founder & Business Director
In4Art
In4Art was founded in 2015
to shine a spotlight on young,
talented artists and build an
internationally appealing art
collection filled with works from
the artists they support.
This collection is an open
collection that is spread over the
houses of In4Art members and
that is actively put on display
during exhibitions throughout
Europe.
This presentation will examine
how In4Art developed their two
Incubation Tracks, elaborating on
how they have taken inspiration
from the start up workd to help
artists to build their careers.
2.30-3.00
Do Facts Matter?
PaulVoogt
Head
Utrecht University Museum
There is a worldwide tendency to
ignore facts in public debate. And
many people share the view that
science is nothing more than ‘just
another opinion’.
What can science museums and
science centers do to stem this tide?
How can we counter the fact-free
discourse?
In this presentation Paul Voogt
shares the new approach that the
Utrecht University Museum have
taken to engage 21st century
visitors.
WILLEM BURGER HALL
WILLEM BURGER HALL
Paul Voogt
@voogtpaul
Paul Voogt is Head of the
Utrecht University Museum in the
Netherlands (a science museum).
He previously held management
positions at the Tropenmuseum in
Amsterdam (ethnography) and
Naturalis in Leiden (natural history).
He was responsible for projects to
refurbish the National Museum of
Nairobi in Kenya and the House of
Wonders Museum in Zanzibar. In
each museum he has been involved
in/responsible for redevelopment
of the permanent presentations.
Lija Groenewoud
van Vliet
@lijavanvliet
Lija is a Co-Founder and Creative
Director of In4Art, a company
which combines two of her greatest
passions: innovation and art. She
is an innovation advisor, writer, art
lover, collector and discoverer.
Rodolfo
Groenewoud
van Vliet
@rolfgroenewoud
Rodolfo is a Co-Founder and
Business Director of In4Art. Before
starting In4Art he worked as an
innovation managers and business
developer for knowledge institutes,
start-ups and corporates.
#MuseumNext

38. 3.00-3.30
The Exhibition
as Research
in Progress
Katia Truijen
R&D Researcher in Digital Culture
Het Nieuwe Instituut
Marina OteroVerzier
Head of Research & Development
Het Nieuwe Instituut
The interdisciplinary remit
of Het Nieuwe Instituut, linking
architecture, design and digital
culture, and its combination
of public programme, R&D
department, national archive,
puts it in a unique position to
investigate societal issues for a
professional and general audience.
Museum exhibitions are
often organised and presented
as the end result of several months
of research by a curator.The
installation/exhibition Architecture
of Appropriation at Het Nieuwe
Instituut in Rotterdam (from 26
January 2017) takes ‘the exhibit’
as a starting point for research
that develops during the period
that it is open to the public.
How has this worked? How
have the public reacted? And what
can other museums learn from
this approach?
2.30-3.00
Making an impact
Hannah Swartz
New Initiatives Manager
Peabody Essex Museum
Museums have the ability and
influence to inspire and even
sometimes transform their visitors.
By partnering with external
organizations, museums can build
meaningful connections between
their scholarship, collections and
exhibitions, and the complex
changing world and communities
that they exist within.
In this session Hannah will
begin to untangle the following
questions: How does your
museum’s mission support these
partnerships and to what extent
is it within a museum’s mission to
bring communities together? What
can be gained by integrating the
fields of art, the humanities, and
sciences? By tackling local and
global “knotty problems”—
racism, immigration, economic
disparities, health crises —can
museums become more relevant?
How do we build partnerships that
result in social action, to improve
human welfare, deepen civic culture
and develop commitment to others?
How do we ensure that these
partnerships benefit all parties and
are not merely philanthropic?
The Peabody Essex Museum
(PEM), are exploring new ways
to impact people’s lives through
community intersections and
entrepreneurial social service
partnerships discover what’s
working for them in this exciting
presentation.
HALL TWO
HALL TWO
Hannah
Swartz
@HawnSwartz
Hannah Swartz is the New Initiatives
Manager at the Peabody Essex
Museum. Hannah supports the
museum by leading, managing,
and participating in initiatives
that drive the mission of the
museum through strategic projects,
innovative programs and workshops,
and external partnerships.
Katía Truijen
@katiatruijen
Katía Truijen is a media theorist
based in Amsterdam. She works
for Het Nieuwe Instituut as an R&D
researcher in digital culture. She is
particularly interested in the tactical
use of media technologies and the
urban commons.
Marina
Otero Verzier
@marina_ov
Marina Otero Verzier is a Rotterdam
based architect. She is the Head
of Research & Development at Het
Nieuwe Instituut. Previously, she
was Chief Curator of the 2016 Oslo
Architecture Triennale together
with the After Belonging Agency,
and director of Global Network
Programming at Studio-X.

39. 1.30-3.30
WORKSHOPS
More Than British Landscapes
and Terracotta Warriors
with Dana Andrew, Museum & Gallery Consultant and
Yu Zhang, International Department Director & Museum Consultant,
Chinese Museums Association Exhibition Exchange Platform
WORKSHOP ROOM 1
WORKSHOP ROOM 2
PLEASE NOTE: To participate in these workshops you had to pre-register, they are now fully booked.
WORKSHOP ROOM 3
Van Gogh meets older people
with Marthe deVet, Head of Education,Van Gogh Museum
and Esther den Breejen, Programme Coordinator, Kunst maakt de Mens
Building a Better Museum Website Using WordPress
with Mike Ellis, Founder,Thirty8 Digital

40. 3.30-4.00
Break
Grab a tea or coffee in the exhibition
hall.This is the final chance to network
with the exhibitors.
Last chance
This is your last opportunity to
speak with the exhibitors in the
Exhibition Hall.
Discovery what these
innovative companies can
do for your museum.

41. 4.00-5.00
Directors Panel:
Leadership and the
Future of Museums
Tonya Nelson will chair this panel
looking at Leadership and the
Future of Museums with speakers
from Europe, North America and
Australia.
WILLEM BURGER HALL
Tonya Nelson
@museumhunter
Tonya Nelson is currently Head
of Museums and Collections at
University College London (UCL)
where she oversees the operations
of four museums: Petrie Museum
of Egyptian Archaeology, Grant
Museum of Zoology, UCL Art
Museum and UCL Pathology
Museum. Tonya is also Chair of
the Board of Trustees of the Bomb
Factory Art Foundation, which
promotes community engagement
with contemporary art by merging
artist studio spaces with public
exhibition and learning spaces.
Sjarel Ex
@museumhunter
In June 2004 Sjarel Ex was
appointed director of Museum
Boijmans Van Beuningen in
Rotterdam and since then has
taken ultimate responsibility for
the museum’s artistic and financial
policies. On average Museum
Boijmans Van Beuningen
organises 25 exhibitions per year,
often as part of international
partnerships, varying from old
masters to contemporary art.
The museum also exhibits its
collections in as series of regularly
changing displays. Ex has revived
the museum’s partnerships with
private collectors and patrons and
has given a new direction to its
educational programme, with
positive results. The museum has
become financially independent
under his directorship.
Shane
Breynard
@shanebreynard
For the past five years Shane
has worked as Director of Canberra
Museum and Gallery. In this time
visitation to the museum and
gallery has more than doubled,
in step with brave exhibitions, a
proliferation of new partnerships
and the growing use of digital
technologies. Live social media
feeds are now curated alongside
major exhibitions, helping to
position the dynamic, online life
of the local community at the
forefront of the museum and
gallery’s work. Negotiations are
underway to acquire the first ever
series of Instagram posts for the
museum and gallery’s permanent
collection.
#MuseumNext
Lisa W.
Schermerhorn
Lisa W. Schermerhorn is the Deputy
Director of the Samuel H. Kress
Foundation in New York.
The mission of the Samuel H.
Kress Foundation (est. 1929) is
to sustain and support the work
of individuals and institutions
engaged with the appreciation,
interpretation, preservation,
study and teaching of the history
of European art and architecture
from antiquity to the dawn of the
modern era.
The foundation make grants in
defined program areas and offer
professional development
fellowships for historians of art
and architecture, art conservators
and historic preservation
professionals, art museum curators
and educators, and art librarians.

42. Exhibitors
Syx Ticketing
Syx Ticketing offers complete ticketing systems
including software for ticketing, POS, bookings
and registrations for cultural heritage, museums,
theatres, amusement parks and zoos.
Edwin Hemkes
info@syxticketing.com
www.syxautomations.com/en
WEZIT
Wezit is a multi-device management solution.
Our transmedia platform allows the management
and administration of contents, creating interactive
programs. Beyond the multi-device aspect, Wezit
offers thorough customer/visitor data analysis.
The global idea is... to be autonomous & innovative!
Mr J. Richard from the Cité de l’Architecture testifies:
“We mainly produce interactive kiosks - time varies
according to the scenario chosen by the curator.
If we are just counting media integration and
application generation, we need [with Wezit]
one day of work.”
To keep permanent discussions going with
professionals, we have created Wezitcamp.com;
a dynamic think-tank addressing essential topics
around the world that will be the future of Wezit.
Ségolène Valençot
contact@wezit.io
www.wezit.io
Kossmann.dejong,
exhibition architects
Kossmann.dejong, exhibition architects, specialises
in planning and designing multidisciplinary, narrative
environments. Our portfolio spans permanent
and temporary exhibitions for museums to brand
experiences, visitor centres and airport interiors.
A strong basis in storytelling characterises our
approach. We aim to create meaningful engaging
spaces that inspire visitors, appeal emotionally and
provoke thought.
Curious to see what we do? You could get a good
impression of our work by visiting the Offshore
Experience at the Maritime Museum in Rotterdam.
www.kossmanndejong.nl
info@kossmanndejong.nl
DOOR
DOOR helps cultural organisations become
future proof with new presentation forms,
digital storytelling and experience design.
We create unique, immersive experiences for your
visitors - both online and offline - placing them right
in the middle of the story. Surprise your regulars and
introduce your museum, theatre or festival to
a whole new crowd.
DOOR helps cultural organisations become future
proof with new presentation forms, digital
storytelling and experience design.
We create unique, immersive experiences for your
visitors - both online and offline - placing them right
in the middle of the story. Surprise your regulars
and introduce your museum, theatre or festival to a
whole new crowd.
Jacco Ouwerkerk
jacco.ouwerkerk@in10.nl
ww.unlockthedoor.nl
Leach Studio
We are interpretive designers experienced
in co-producing exhibitions for museums,
galleries, heritage sites and visitor attractions.
From concept planning and innovative
design, through to project and installation manage-
ment, we have earned an enviable
reputation for creativity, imagination and
exceptional high quality.
Our passion is creating engaging and
memorable visitor environments.
Helen Mort
helen.mort@leachstudio.com
www.weareleach.com
Locatify
Specializing in location aware apps, Locatify
is an Icelandic based company which, provides
software solutions for museums and tourism. Since
its beginnings in 2009, Locatify has crafted a variety
of Android and iOS applications and simultaneously
developed a dynamic cloud based CMS for managing
location based app content. From Scavenger Hunt
Games at Science World, British Columbia, to
Location aware Audio Guide in London’s National
Portrait Gallery, Locatify solutions can be found in
many popular locations around the globe.
www.locatify.com
Steinunn Anna Gunnlaugsdóttir CEO
steinunn@locatify.com

43. Guide ID
Guide ID Use simple handsets or the App to
educate and entertain all your visitors during their
visit. Offering a stress free service to enhance your
interpretation, visitor research and marketing
Petra Brinkhof
petrabrinkhof@guideid.com
www.guideid.com
Zumtobel
Zumtobel, a leading international supplier of integral
lighting solutions, enables people to experience the
interplay of light and architecture. As a leader in
innovation, Zumtobel provides a comprehensive
range of high-quality LED luminaires and lighting
management systems for professional interior
lighting in the areas of offices, education,
presentation & retail, hotel & wellness, health,
art & culture as well as industry.
Vlatka Duric
Zumtobelgroup.com
Vlatka.Duric@Zumtobelgroup.com
Imagineear
Imagineear provides audio and multimedia
solutions to cultural sites and visitor
attractions. We create multilingual content,
published to our own Android devices and
consumer apps. From rich, immersive audio
through to interactive multimedia including
VR/AR, our multi-talented team will help you
deliver exceptional, memorable experiences
to your visitors.
Eleonore Heijboer
eleonoreheijboer@imagineear.com
www.imagineear.com
Mad Pixel
Mad Pixel have developed Second Canvas,
a new way to experience art through tablet
and smartphone deivces, combining ultra-HD
gigapixel images, storytelling, gamification
and social sharing.
Koldo Garcia
koldo@madpixel.es
madpixel.es
Collective Paper Aesthetics
How do we make places people truly love?
Designer and Architect Noa Haim graduated from
The Berlage Institute – Post graduate laboratory of
architecture, Rotterdam (2004). In her work though
International architectural firms she specializes
in the field of mixed-use developments and urban
strategies.
In collaboration with museums, science centres,
cultural and educational organizations the studio
is developing educational toys, hands-on furnishing
and participatory pop-up spaces with the motto –
everyone can be a designer!
www.collectivepaperaesthetics.com
Het Lab Rotterdam
In 2013 HET LAB Rotterdam started as the first
organization in Rotterdam providing digital making
workshops for 9-14 year olds.
Though still focusing on teaching and facilitating
children and youngsters, we now concentrate our
resources and efforts on projects that combine art,
technology and entrepreneurship. The tools have
changed accordingly.
www.hetlabrotterdam.nl
Digital Playground
At Digital Playground we use 21st century creativity
to inspire children and youngsters in their use of dig-
ital media. In our workshops they learn to use media
technology to express themselves while they also
learn about art and culture. We work closely with
museums and other cultural institutions to construct
workshops around their content. DIY 360 Selfie is
a spin-off of one of our latest innovations, the DIY
Virtual Reality platform for the use of VR in cultural
education. Our medialab is located in Rotterdam.
www.digitalplayground.nl
Museum Future Labs
The MuseumFutures lab (TU Delft) is a new Design
Research lab that explores the impact of novel
technological developments and of connecting
museums to the outside world.
The exhibit provides a way to learn more about the
lab, through prototypes and by discussing with
students and staff what the lab can mean to your
museum or design agency.
www.tudelft.nl
#MuseumNext

44. www.museumnext.com
It’s good to share
We want to encourage all delegates
at MuseumNext to share the insight
and innovations that they hear at
the conference with the wider museum
community.
You can use the hashtag #museumnext
on Twitter and Instagram to make your
comments and pictures easier to find.
Blog and win
Write a blog post about your experience
of MuseumNext Europe, sharing what you
learn at the event and you can win a free
ticket to next years conference.
Simply tweet us your blog post and we’ll
enter you in the prize draw (and share it
with our 45,000 Twitter followers).