Amsterdam Museum, strategy and innovation

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"Presentation on the strategy of the Amsterdam Museum, with special attention to innovation (Marijke Oosterbroek, Amsterdam, March 14, 2011)"


(Web & Media group, Computer Science department, VU University Amsterdam)

Published in: Business, Education, Travel
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Amsterdam Museum, strategy and innovation

  1. 2. Mission statement draft <ul><li>The Amsterdam Museum brings history to life for an audience as large and diverse as possible . </li></ul><ul><li>The Amsterdam Museum challenges residents and visitors to deepen their relationship with the city . </li></ul>
  2. 3. Vision 2020 draft <ul><li>the Amsterdam museum wants to be a museum that is open and accessible , that increases the bond between the people of Amsterdam and functions as a 'meeting point' for the city. </li></ul><ul><li>the Amsterdam Museum wants to be 'the entry to the city' by acting as a connecting element between the tourist and cultural attractions throughout the Amsterdam metropolis. </li></ul>Amsterdammers Tourists
  3. 4. Key Concepts authoritative inviting sustainable interactive binding narrative
  4. 5. World Netherland metropolis Neighborhoods Stad 1450 - 2011 1580 - 2011 1400 - 2011 1875 - 2011 1200 - 2011 Alkmaar Leiden De Pijp Purmerend Lelystad Bijlmer Almere Haarlem Entrepreneurship The working man Creativity The playful man Citizenship The emotional and social man Tolerance The rational and governing man Key Themes, Focus
  5. 6. Social media platforms Collection platforms Story platforms Educational platforms Theme platforms Central site Blog Collection online Exhibition and story sites Community site Tours / Apps On-line Community centers Neighborhood museums Other organizations Current events Educational institutions Exhibitions Events Meeting places Tours Education programs Off-line Elsewhere Amsterdam Museum
  6. 7. Experts <ul><ul><li>Heratige and cultural organizations </li></ul></ul>Educational and research institutions <ul><ul><li>Commercial parties </li></ul></ul><ul><ul><li>Volunteers </li></ul></ul>Try to use new possibility’s Share Knowledge Media Experience Collaborate Research and try Involve people Stimulate participation Reach out Stimulate (co)creation Entertain Play, have fun Don’t be afraid to fail Captivate Get to know the people Find new ways to communicate Educate
  7. 8. How can we use technology to give people more possibilities to inform themselves while visiting an exhibition, without bothering others which don’t need as much information? 

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