Presentation at MEDIANE conference on Media in Europe for Diversity Inclusiveness in Florence, October 2013 - see part 1 here: http://www.slideshare.net/onlinejournalist/diversity-mediane

1. Multiplatform journalism
sourcing for diversity
@PaulBradshaw onlinejournalismblog.com
Wednesday, 23 October 13

2. Level 1:
Beyond the rolodex
Wednesday, 23 October 13

3. image by Joseph Novak http://www.flickr.com/photos/9408336@N03/8623785709/
Wednesday, 23 October 13

4. image by Ged Carroll
ttp://www.flickr.com/photos/renaissancechambara/3122900531/
Wednesday, 23 October 13

5. “Green ink brigade”
Wednesday, 23 October 13

6. “The Twitterati”
Wednesday, 23 October 13

7. “The Commentariat”
Wednesday, 23 October 13

8. “The blogosphere”
Wednesday, 23 October 13

9. “Video from YouTube”
Wednesday, 23 October 13

10. “Image from
Facebook”
Wednesday, 23 October 13

11. https://plus.google.com/116988351660148062102/posts/5yWkFYqpNWi
Wednesday, 23 October 13

12. “The usual suspects”
Wednesday, 23 October 13

13. Wednesday, 23 October 13

14. image by
.
Wednesday, 23 October 13

15. 2005: “African Americans are
producing more content
proportionally than white groups”
2005: Wojdynski and Smith: The participatory Web: Demographic predictors of online content creation at the Convergence and Society:The
Participatory Web conference at the University of South Carolina, http://pjnet.org/post/1897/
Wednesday, 23 October 13

16. 2009: “Internet users are as likely as
anyone else to visit with their
neighbors in person. Cell phone users,
those who use the internet frequently at
work, and bloggers are more likely to
belong to a local voluntary association”
http://www.pewinternet.org/Reports/2009/18--Social-Isolation-and-New-Technology.aspx?r=1
Wednesday, 23 October 13

17. 2011: “Minority Internet users are more
than twice as likely as white Internet
users to utilize Twitter, and young
Internet users are also significantly more
likely than older Americans to adopt the
still relatively-new social network. For
many [it is used] for keeping up with
news and giving them a voice on
national or local issues they may not
have previously perceived they
possessed.”
Carrie Brown & Elizabeth Hendrickson, University of Memphis * University of Tennessee 2011, https://online.journalism.utexas.edu/2011/
papers/Brown2011.pdf
Wednesday, 23 October 13

18. “Broadband take-up among most
EMGs is higher than in the GB
population as a whole. The Indian
group has the highest levels of
broadband penetration, at 82%,
compared to 71% of the GB population.”
- Ofcom
“The internet is accessed less relative to
the rest of the population.”
- BFI
Ofcom Market Report 2013 http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr13/2013_UK_CMR.pdf
BFI 2013 http://www.academia.edu/1482465/Media_Culture_The_social_organisation_of_media_practices_in_contemporary_Britain
Wednesday, 23 October 13

19. “Britain’s ethnic minorities are more likely
to be early adopters of, and spend
proportionally more on, new technology.”
IPA, 2013 http://www.ipa.co.uk/news/ipa-publishes-report-on-britains-ethnic-minorities#.UmffUpTk4Rw
Wednesday, 23 October 13

20. “Some of those most alienated from
mainstream news offerings, such as
young Asians, are also exceptionally
enthusiastic users of the internet. Among
young Asians, 8% regard the internet as
their main source of news.” (Ofcom,
2002)
Ofcom, http://www.ofcom.org.uk/static/archive/bsc/pdfs/research/news.pdf
Wednesday, 23 October 13

21. “Talking about what
they had for dinner”
Wednesday, 23 October 13

22. Look harder.
Wednesday, 23 October 13

23. Look harder.
(You’re a journalist)
Wednesday, 23 October 13

24. What are people likely to say?
•
•
•
•
To find someone’s phone number?
To find people who are twins?
To find someone with diabetes?
To find someone out of work?
Wednesday, 23 October 13

25. What are people likely to say?
•
•
•
•
•
“My new mobile number is”
“My twin sister”
“My insulin levels/injection”
“My JSA”
“Another job interview”
Wednesday, 23 October 13

26. Where? (Offline/Online)
•
•
•
•
•
Limit results to one site using site:
Limit to types of pages using inurl:
Limit to exact phrases using quotes
Exclude words/places using minus sign
Limit document types using filetype:
Wednesday, 23 October 13

27. Where? (Offline/Online)
•
•
•
•
site:facebook.com/pages
site:linkedin.com/groups
"air safety" -site:ac.uk
“child poverty” site:org.uk
Wednesday, 23 October 13

28. Wednesday, 23 October 13

29. Where? (Offline/Online)
•
•
•
•
•
Bing Maps: find lat/long
Search on Twitter:
geocode:51.527660,-0.102460,15km
Exclude some tweets, e.g.
-RT
Wednesday, 23 October 13

30. Wednesday, 23 October 13

31. Level 2:
Beyond Twitter + Facebook
Wednesday, 23 October 13

32. http://tywkiwdbi.blogspot.co.uk/2011/09/importance-of-selection-bias-in.html
Wednesday, 23 October 13

33. Wednesday, 23 October 13

34. Wednesday, 23 October 13

35. http://searchengineland.com/a-portrait-of-who-uses-social-networks-in-the-u-s-and-how-social-media-affects-our-lives-81653
Wednesday, 23 October 13

36. http://searchengineland.com/a-portrait-of-who-uses-social-networks-in-the-u-s-and-how-social-media-affects-our-lives-81653
Wednesday, 23 October 13

37. Wednesday, 23 October 13

38. http://gigaom.com/2012/10/12/dark-social-why-measuring-user-engagement-is-even-harder-than-you-think/
Wednesday, 23 October 13

39. inurl:forum
inurl:messageboard
intitle:discussion
Wednesday, 23 October 13

40. Google alerts: be alerted
to new mentions
Wednesday, 23 October 13

41. Nodocentrism
"A network is quite incapable of
recognizing things that are not nodes.
If something is available in the
network, it is perceived as part of
reality, but if it is not available it might
as well not exist."
Ulises Mejias: ‘The Limits of Social Networks for organising the social’
Wednesday, 23 October 13

42. Using online to find offline
• Google Street View
• Mentions of places
• White pages: phone numbers of local
businesses, residents
• People search - Pipl, registers
Wednesday, 23 October 13

43. Putting online what is offline...
Wednesday, 23 October 13

44. Level 3:
SEO + SMO
as a public service
Wednesday, 23 October 13

45. SEO =
Search Engine
Optimisation
Wednesday, 23 October 13

46. Wednesday, 23 October 13

47. Leanpub.com/8000holes
Wednesday, 23 October 13

48. What are your sources
searching for?
Wednesday, 23 October 13

49. What are your sources
searching for?
Wednesday, 23 October 13

50. SEO check
- Tags for names of people, companies,
places, concepts/terms/issues
- Does the headline include key name(s)?
- Ditto URL?
- Category?
Wednesday, 23 October 13

51. SMO =
Social Media
Optimisation
Wednesday, 23 October 13

52. Provide resources to
gather round
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53. Wednesday, 23 October 13

54. Create database using
Knight freeDive
Wednesday, 23 October 13

55. Wednesday, 23 October 13

56. Thank you.
Twitter.com/paulbradshaw
Linkedin.com/in/onlinejournalist
Slideshare.net/onlinejournalist
All links at Delicious.com/paulb/mediane13
Wednesday, 23 October 13

57. image by mattedesign
http://www.flickr.com/photos/33644713@N00/5601650733/
Wednesday, 23 October 13