Presentation at MEDIANE conference on Media in Europe for Diversity Inclusiveness in Florence, October 2013. See part 1 here: http://www.slideshare.net/onlinejournalist/multiplatform-journalism-the-diversity-gaps-part-1

1. Multiplatform journalism
publishing for
diversity
@PaulBradshaw onlinejournalismblog.com
Wednesday, 23 October 13

2. Part 2: Bonus level:
Media literacy:
our stories, their medium
Wednesday, 23 October 13

3. You do not control
the platform
..
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7. https://leanpub.com/21stcenturynewsroom
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16. delicious.com/paulb/youtube
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17. Ofcom Market Report 2012
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18. “YouTube accounts for about 65 per
cent of views. "And we see that
growing quite rapidly."”
Grant Bremner,
Future
http://www.journalism.co.uk/news/how-magazine-publishers-are-finding-success-in-online-video/s2/a552656/
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19. http://onlinejournalismblog.com/2011/10/24/drafting-a-content-strategy-4-ws-and-a-h/
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20. http://searchenginewatch.com/article/2255624/77-of-Mobile-Searches-Happen-at-Home-or-Work-Study
http://www.themediabriefing.com/article/2013-04-05/user-day-usage-mobile-news
http://www.niemanlab.org/2011/11/more-evidence-that-different-devices-fuel-news-consumption-at-different-times/
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21. http://www.emarketer.com/Article/Search-Gets-Mobile-Makeover/1009822
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23. Key points:
Nothing is ‘representative’
Imagine the source and use
advanced search
Use online to find offline
Use SEO and SMO to bring
sources to you
Right platform, right time
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24. Thank you.
Twitter.com/paulbradshaw
Linkedin.com/in/onlinejournalist
Slideshare.net/onlinejournalist
All links at Delicious.com/paulb/mediane13
Wednesday, 23 October 13

25. image by mattedesign
http://www.flickr.com/photos/33644713@N00/5601650733/
Wednesday, 23 October 13