This document provides guidelines for desktop publishing and document design, focusing on key principles like balance, alignment, proportion, use of space, and flow. It discusses both formal and informal balance, the importance of white space, and avoiding centering everything. Guidelines are provided for alignment, proportion of elements, effective use of graphics, repetition to create harmony, sequencing graphics with text, and using proximity and appeal to guide the reader's eye. Creativity and understanding what will be effective for the design are emphasized.