This document discusses multimedia and information and communication technologies (ICTs). It defines multimedia as the combination of text, graphics, video, and sound delivered electronically. The five main elements of multimedia are described as text, images, video, audio, and animation. Linear and non-linear multimedia are introduced and examples are provided. Common multimedia content found on websites includes videos, games, online tests/surveys, podcasts, courseware, and vodcasts. Finally, the document outlines several uses of multimedia, such as edutainment, business communication, entertainment, public information access, and virtual reality.

1. LESSON 1:
MULTIMEDIA AND
ICTs
2ND QUARTER

2. What is your
understanding of the
word MULTIMEDIA?

3. MULTIMEDIA
-combination of text, animated graphics,
video and sound delivered to you via
electronic means. It is what appeals to users
for entertainment, learning and research.
- Primary characteristics of a multimedia
system is the use of more than one kind of
medium to deliver content and functionality. .

4. MULTIMEDIA
multimedia =
multi (various) + media
(means of communication)

5. TEXT
IMAGES
VIDEO
AUDIO
ANIMATION
5 Main Elements of
Multimedia
STATIC
STATIC
STATIC
DYNAMIC
DYNAMIC
DYNAMIC

6. contents express specific information
TEXT
make the content more visually appealing.
Common image file formats used are JPEG,
PNG, GIF, and TIFF. Image can also be
interactive like buttons, navigation menus, and
backgrounds.
IMAGES
5 Main Elements of
Multimedia

7. adds more attraction to users. Common digital
video formats are Flash, MPEG, AVI, WMV, and
QuickTime. Video can be embedded within the
content or linked stored outside the content
VIDEO
aids interactions with the users, it can also be
added as background. Common audio formats
are MP3, WMA, Wave, MIDI, and RealAudio.
Audio can be embedded or streamed.
AUDIO
5 Main Elements of
Multimedia

8. can include interactive effects which allow
users interact with the use of mouse or
keyboard. Common animation formats are FLV,
SWF, and ActionScript codes for animated and
interactive effects.
ANIMATION
5 Main Elements of
Multimedia

9. TYPES OF MULTIMEDIA
1. Linear Multimedia – Presents information and active content without any navigation
control for viewer.
Examples: Reading a book, navigating a traditional map, a movie, PowerPoint
Presentation
2. Non – Linear Multimedia (Hypermedia Content) – It presents information requiring
users interactivity to control progress. The users control delivery of elements.
Examples: Website, Video Streaming Sites/Apps such as Netflix, Online Games
3. Online Multimedia - Used in applications available with internet.
4. Offline Multimedia – Application presented and used even without internet.
***Hybrid Multimedia – combines features of online and offline applications.

10. 2. Sound, Music, or
Audio – you can
now share your
sound bites to the
entire world
Multimedia Content you can find
on some website
VIDEOS
1.
through video
hosting sites

11. Online test – online
survey forms and
tests that
automatically display
the results when
finished.
Multimedia Content you can find
on some website
Online games –
game developers
now create
“browser –
based games”.

12. 6. Podcast –
episodic series of
audio or text files
streamed online
Multimedia Content you can find
on some website
5. Courseware
– online courses
that stimulate
the classroom
online.

13. 7. Vodcast –
episodic series of
videos streamed
online.
Multimedia Content you can find
on some website

14. 1. EDUTAINMENT – ( Education +
Entertainment)
USES OF
MULTIMEDIA
- The goal of using the multimedia
approach is to entertain the user while
being unaware that he or she is
actually learning in the process.

15. 2. BUSINESS COMMUNICATION
USES OF
MULTIMEDIA
- Product promotion, customer
information, communication to
employee. - Multimedia multiplies the
degree of effectiveness in promoting
a product.

16. 3. ENTERTAINMENT
USES OF
MULTIMEDIA
- Entertainment industries produce
computer games and develop
animations or special effects for
cartoons and movies.

17. 4. PUBLIC ACCESS OF
INFORMATION
USES OF
MULTIMEDIA
- The ability of multimedia
applications that allowed public
access to information either online or
offline - Tourist information system,
electronic publishing are some
examples of uses of multimedia for
information dissemination.

18. ** VIRTUAL REALITY
USES OF
MULTIMEDIA
The advanced use of multimedia is
what we call virtual reality. VR is a
combination of video, stereo and
computer graphics that attempts to
create an interactive 3- dimensional
environment.

19. Thank you!