When Why Goes Fuzzy Walmart began with the intention, the why, to help and serve people. They did this using a discounting method of selling goods. However, along the way, they lost sense of their why and forgot their purpose. They stopped caring about their employees. No one could explain what happened, it’s a feeling in the part of the brain why has no capacity for language. So we blame size and money. Simon Sinek says that a company always starts fueled by passion. But for passion to thrive and survive, it also needs structures and HOWs. Most companies fail, says the author, because both HOWs and WHYs need each other. An Idea. That