When Why Goes Fuzzy Walmart began with the intention, the why, to help and serve people. They did this using a discounting method of selling goods. However, along the way, they lost sense of their why and forgot their purpose. They stopped caring about their employees. No one could explain what happened, it’s a feeling in the part of the brain why has no capacity for language. So we blame size and money.
Simon Sinek talks about companies which have lost sight of their original “Why.” Take the example of Volkswagen and Walmart. Volkswagen literally means “car of the people” and its image has always been that of reliable, affordable cars for everyone.
RetailOasis Big Breakfast: Garry Connell, CEO TrakRetailOasis
A presentation by Garry Connell from the RetailOasis Big Breakfast - talking about his time in New York City - his key observations from our Retail Tour and the National Retail Federation Big Breakfast.
Artificial Intelligence, The Rise of Agents and The Death of ChoiceMichael Nicholas
These are the slides I stood in front of during a presentation I gave at the Modern Marketing Summit at The Village in San Francisco on November 1, 2016.
The presentation was a high level 25 minutes attempting to explain the potential and power of Artificial Intelligence for marketeers.
The discussion Included:
Bot hype
Artificial Intelligence + Empathy
Natural Language Understanding + Trust
The A.I. Choice Paradox
Challenges for CMO's & Agencies
The Raise of A.I. Agencies
Born
I used to be able to export from keynote with a full size slide and the presenter notes...
Unfortunately I can't seem to do that now, so most of the discussion isn't actually here. See if i can get the notes in here somehow so this makes a bit more sense.
RetailOasis Big Breakfast: Pippa Kulmar, Co-Director RetailOasisRetailOasis
A presentation by Pippa Kulmar from the RetailOasis Big Breakfast. Talking about the shrinking lifecycle of a business and how successful businesses are addressing change. A more to being more ethical in their operations, focusing on culture and cooperating with start-ups.
5 key trends that are currently effecting retail: 1. the rise of the millennial, 2. Mobile #1 and AI #2, 3. Importance of Experience, 4. Tell don't Sell, 5. Building for change.
RetailOasis Big Breakfast: Garry Connell, CEO TrakRetailOasis
A presentation by Garry Connell from the RetailOasis Big Breakfast - talking about his time in New York City - his key observations from our Retail Tour and the National Retail Federation Big Breakfast.
Artificial Intelligence, The Rise of Agents and The Death of ChoiceMichael Nicholas
These are the slides I stood in front of during a presentation I gave at the Modern Marketing Summit at The Village in San Francisco on November 1, 2016.
The presentation was a high level 25 minutes attempting to explain the potential and power of Artificial Intelligence for marketeers.
The discussion Included:
Bot hype
Artificial Intelligence + Empathy
Natural Language Understanding + Trust
The A.I. Choice Paradox
Challenges for CMO's & Agencies
The Raise of A.I. Agencies
Born
I used to be able to export from keynote with a full size slide and the presenter notes...
Unfortunately I can't seem to do that now, so most of the discussion isn't actually here. See if i can get the notes in here somehow so this makes a bit more sense.
RetailOasis Big Breakfast: Pippa Kulmar, Co-Director RetailOasisRetailOasis
A presentation by Pippa Kulmar from the RetailOasis Big Breakfast. Talking about the shrinking lifecycle of a business and how successful businesses are addressing change. A more to being more ethical in their operations, focusing on culture and cooperating with start-ups.
5 key trends that are currently effecting retail: 1. the rise of the millennial, 2. Mobile #1 and AI #2, 3. Importance of Experience, 4. Tell don't Sell, 5. Building for change.
From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from NOW... BUILD A GREAT BUSINESS (Mark Thompson & Brain Tracy). Enjoy.
Como Lifestyle was the lowest bidder in a government tender.
With a bit of strategy, we helped them edge out the competition and make the headlines:
http://www.straitstimes.com/singapore/dempsey-to-get-new-lifestyle-quarter
RetailOasis Big Breakfast: Steve Kulmar, Founder RetailOasisRetailOasis
A presentation by Steve Kulmar from the RetailOasis Big Breakfast - here we discuss two key questions in retail.
1. What is the one thing that will kills us in the future?
2. What really makes a great retail business?
A brief presentation about branding and the creative process that's behind the way I do my work. A presentation made for Expert in the House event organized by PharmAssist with the support of Start-Up Lisboa.
“Caroline’s common sense and straight talk is delivered
with the enthusiasm and passion that made her a
successful fund raiser. Her advice should be listened to by
all new entrepreneurs.”
DIANE FRAIMAN
VENTURE PARTNER, VOYAGER CAPITAL
ABOUT THE AUTHOR
Caroline Cummings is passionate about entrepreneurship
and mentoring. She is the former cofounder and CEO of two
technology companies, she’s experienced both startup failures
and successes, and has raised close to $1 million in investment
capital. She has pitched to friends and family, angel investors,
venture capitalists, and private equity firms. She’s pitched in
elevators, parking lots, taxicabs, hotel lobbies, conference
rooms, using Skype, and even on stage in front of hundreds
of angel investors. In 2009, she pitched her business in 10
minutes at the Angel Oregon business plan competition, the
largest angel investor conference in the Pacific Northwest, and
was one of the three companies funded out of over 50 startup
companies who submitted for an opportunity to pitch.
Caroline’s first venture, OsoEco.com (social shopping),
dissolved in 2009. Her second venture, RealLead (mobile
marketing for real estate) sold in early 2012. She has cofounded
several successful entrepreneurial programs for the Eugene
Area Chamber of Commerce, including Smartups Pub Talks and
the Southern Willamette Angel Network. As a contractor for
the Oregon Entrepreneurs Network, she assisted several cities
in Oregon by helping them launch or expand entrepreneur,
mentorship, and investor programs.
Caroline is regularly invited to participate as a business
plan competition judge, as well as speak on topics including
entrepreneurship, angel investing, and authentic self
promotion. She is a graduate of Drexel University’s LeBow
School of Business and a longtime mentor through the Big
Brothers Big Sisters program.
Don’t Mine for Gold When You Can Sell Shovels - The Power of B2B BusinessesMatt Ward
How do you forgo fast profit for future success? Life isn’t a race. Bank balance isn’t a score card. Don’t get caught up in the hype.
Wealth ALWAYS accrues to the facilitators. Companies that assist entrepreneurs and SMBs are the among the most valuable in the world.
Google and Facebook do ads. Stripe and Square handle payments. Amazon and Etsy empower sellers… there are thousands of examples.
Today selling shovels sucks. There are many brands, and shovels are a commodity — people do not care. If it moves snow, dirt or sand from A to B, it is probably good enough for me.
To be a venture scale opportunity, startups MUST be playing in a winner take most (or all) market. Venture capitalists and angel investors have to shoot for the moon — that is the nature of the power law profile of early stage investing. One or two companies returns the portfolio, the majority die or lurk in obscurity.
Any person or organization can explain what they do; some can explain how they are different or better, but very few can clearly articulate why. WHY is not
about money or profit — those are results. WHY is the thing that inspires us and inspires those around us.
This book is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them.
Although these “natural-born leaders” may have come into the world with a predisposition to inspire, the ability is not reserved for them exclusively. We can all
learn this pattern. With a little discipline, any leader or organization can inspire others both inside and outside their organization to help advance their ideas and
their visions. We can all learn to lead.
Start With Why shows that the leaders who inspire all think, act and communicate in the exact same way — and it’s the complete opposite of what everyone
else does. Drawing on a wide range of real-life stories, it provides a framework upon which organizations can be built, movements can be led, and people can be
inspired — and it all starts with WHY.
Spikes Asia Creativity Festival 2013 - Insights and InspirationsElva Wu
Here're some insights and observations of the Spikes Asia Creativity Festival 2013. I attended the Spikes Asia Young Marketer Academy this year, it was a truly fruitful and inspiring experience which triggered me to organise my thoughts and gather all the amazing stories together in one deck. And crazy enough, I also started a blog - creativecurations.wordpress.com, which is still at the infant stage and looking insanely ugly at the moment, but the whole purpose was to bring these inspirations forward, to explore further, dig deeper and think bigger, writing seems to be the most effective way to do it. So this deck and my blog are completely dedicated to my own learning, but if occasionally someone finds them an interesting read, I'll be over the moon.
From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from NOW... BUILD A GREAT BUSINESS (Mark Thompson & Brain Tracy). Enjoy.
Como Lifestyle was the lowest bidder in a government tender.
With a bit of strategy, we helped them edge out the competition and make the headlines:
http://www.straitstimes.com/singapore/dempsey-to-get-new-lifestyle-quarter
RetailOasis Big Breakfast: Steve Kulmar, Founder RetailOasisRetailOasis
A presentation by Steve Kulmar from the RetailOasis Big Breakfast - here we discuss two key questions in retail.
1. What is the one thing that will kills us in the future?
2. What really makes a great retail business?
A brief presentation about branding and the creative process that's behind the way I do my work. A presentation made for Expert in the House event organized by PharmAssist with the support of Start-Up Lisboa.
“Caroline’s common sense and straight talk is delivered
with the enthusiasm and passion that made her a
successful fund raiser. Her advice should be listened to by
all new entrepreneurs.”
DIANE FRAIMAN
VENTURE PARTNER, VOYAGER CAPITAL
ABOUT THE AUTHOR
Caroline Cummings is passionate about entrepreneurship
and mentoring. She is the former cofounder and CEO of two
technology companies, she’s experienced both startup failures
and successes, and has raised close to $1 million in investment
capital. She has pitched to friends and family, angel investors,
venture capitalists, and private equity firms. She’s pitched in
elevators, parking lots, taxicabs, hotel lobbies, conference
rooms, using Skype, and even on stage in front of hundreds
of angel investors. In 2009, she pitched her business in 10
minutes at the Angel Oregon business plan competition, the
largest angel investor conference in the Pacific Northwest, and
was one of the three companies funded out of over 50 startup
companies who submitted for an opportunity to pitch.
Caroline’s first venture, OsoEco.com (social shopping),
dissolved in 2009. Her second venture, RealLead (mobile
marketing for real estate) sold in early 2012. She has cofounded
several successful entrepreneurial programs for the Eugene
Area Chamber of Commerce, including Smartups Pub Talks and
the Southern Willamette Angel Network. As a contractor for
the Oregon Entrepreneurs Network, she assisted several cities
in Oregon by helping them launch or expand entrepreneur,
mentorship, and investor programs.
Caroline is regularly invited to participate as a business
plan competition judge, as well as speak on topics including
entrepreneurship, angel investing, and authentic self
promotion. She is a graduate of Drexel University’s LeBow
School of Business and a longtime mentor through the Big
Brothers Big Sisters program.
Don’t Mine for Gold When You Can Sell Shovels - The Power of B2B BusinessesMatt Ward
How do you forgo fast profit for future success? Life isn’t a race. Bank balance isn’t a score card. Don’t get caught up in the hype.
Wealth ALWAYS accrues to the facilitators. Companies that assist entrepreneurs and SMBs are the among the most valuable in the world.
Google and Facebook do ads. Stripe and Square handle payments. Amazon and Etsy empower sellers… there are thousands of examples.
Today selling shovels sucks. There are many brands, and shovels are a commodity — people do not care. If it moves snow, dirt or sand from A to B, it is probably good enough for me.
To be a venture scale opportunity, startups MUST be playing in a winner take most (or all) market. Venture capitalists and angel investors have to shoot for the moon — that is the nature of the power law profile of early stage investing. One or two companies returns the portfolio, the majority die or lurk in obscurity.
Any person or organization can explain what they do; some can explain how they are different or better, but very few can clearly articulate why. WHY is not
about money or profit — those are results. WHY is the thing that inspires us and inspires those around us.
This book is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them.
Although these “natural-born leaders” may have come into the world with a predisposition to inspire, the ability is not reserved for them exclusively. We can all
learn this pattern. With a little discipline, any leader or organization can inspire others both inside and outside their organization to help advance their ideas and
their visions. We can all learn to lead.
Start With Why shows that the leaders who inspire all think, act and communicate in the exact same way — and it’s the complete opposite of what everyone
else does. Drawing on a wide range of real-life stories, it provides a framework upon which organizations can be built, movements can be led, and people can be
inspired — and it all starts with WHY.
Spikes Asia Creativity Festival 2013 - Insights and InspirationsElva Wu
Here're some insights and observations of the Spikes Asia Creativity Festival 2013. I attended the Spikes Asia Young Marketer Academy this year, it was a truly fruitful and inspiring experience which triggered me to organise my thoughts and gather all the amazing stories together in one deck. And crazy enough, I also started a blog - creativecurations.wordpress.com, which is still at the infant stage and looking insanely ugly at the moment, but the whole purpose was to bring these inspirations forward, to explore further, dig deeper and think bigger, writing seems to be the most effective way to do it. So this deck and my blog are completely dedicated to my own learning, but if occasionally someone finds them an interesting read, I'll be over the moon.
"How To Create Your First Six Figure Income In The Home Base Business Arena"Charles Booth
Reveled For The First Time Ever, How You Can Finally Crack The Code And Discover What It Really Takes To Produce Income On Demand With Your Current Business...
Three myths about creativity and entrepeneurshipFerdi Anggriawan
Ever wondering why creativity do almost nothing to your business? Ever asking yourself how come the innovation made by your company always miss to grasp the attention of wider audiences? Here, we're going to present three myths that people tends to make during their entrepeneurial stage.
Follow us: @aiesec_ugm
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
4. Simon Sinek here talks about examples of a
company who lost their WHY, either in a mishap
Volkswagen or more seriously in their core
values Walmart.
Volkswagen for example literally means “car of
the people” and its image has always been that
of reliable cars for everyone, for the average
citizens.
5. And the
most famous
Volkswagen model
was a hippy symbol
of freedom and
simple life. So when
they introduced a
super expensive
model, that flew
against their own
WHY and sold
nothing.
6. Walmat is a more serious case. It started with the idea
of helping people and communities and providing
products at low prices.
However, after the death of its founders, the company
focused only on low prices, forgetting about helping
people and the communities they entered. So it
became a cutthroat business towards its suppliers,
employees and the communities it joined.
7. Simon Sinek says that achievement comes when you
pursue and attain WHAT you want but success only
comes when you are clear in pursuit of WHY you
want it. Simon Sinek wording is just too
beautiful that I will quote him verbatim here:
Success comes when we wake up every
day in that never-ending pursuit of WHY we do
WHAT we do.
8. Which brings me again to Viktor Frankl when
he says that success, like happiness, cannot be
pursued, it can only ensue. Ensuing from a
cause bigger than yourself (your WHY). Simon
Sinek says that of those successful, rich
entrepreneurs, few are actually happy. The
ones who are, tend to never have lost sight of
their WHY.
9. Simon Sinek also says that gaining a clarity of
WHY is not the hardest part. The hardest part is
the discipline to trust one’s gut over outside
advice (Steve Job’s example), and to stay true to
your cause or belief.
“Success comes when we
wake up every day in that never-ending pursuit
of WHY we do WHAT we do.”
10.
11. Sinek talks about companies which have lost
sight of their original “Why.” Take the
example of Volkswagen and Walmart.
Volkswagen literally means “car of the people”
and its image has always been that of reliable,
affordable cars for everyone. The original VW
Beetle was a cheerful symbol of freedom and a
simple, carefree life. So when they introduced
the super-expensive, $70,000 VW Phaeton, that
flew against their own “Why” and sold
nothing.
12. Walmart was a more serious case. Walmart was
started by Sam Walton with the idea of helping
people and communities by providing products
at low prices. However, after the death of its
founders, the company focused only on low
prices, forgetting about helping people and the
communities they entered. It ended up
becoming a cutthroat business towards its
suppliers, employees and the communities it
was a part of. Walmart got into serious trouble
when it lost its initial “Why.”
13. When Why Goes Fuzzy Walmart began with the intention,
the why, to help and serve people. They did this using a
discounting method of selling goods. However, along the
way, they lost sense of their why and forgot their purpose.
They stopped caring about their employees. No one could
explain what happened, it’s a feeling in the part of the brain
why has no capacity for language. So we blame size and
money. Simon recalls attending the Gathering of Titans
where americas most successful entrepreneurs gather
together. 80% has achieved their financial goals! although
80% didn’t feel successful. As their companies had grown,
they had lost a sense of their why. They still knew what
they did and how they did it, but their why had gone fuzzy.
And of course, this was difficult to put in to words.
14. “More importantly, some people, while in pursuit
of success, simply mistake WHAT they achieve as
the final destination. This is the reason they never
feel satisfied no matter how big their yacht is, no
matter how much they achieve.”
15. “For great leaders, The Golden Circle is in balance.
They are in pursuit of WHY, they hold themselves
accountable to HOW they do it and WHAT they
do serves as the tangible proof of what they
believe.”
16. “Achievement is something you reach or attain,
like a goal. It is something tangible, clearly
defined and measurable. Success, in contrast, is
a feeling or a state of being
17. ”She feels successful. She is successful,“ we
say, using the verb to be to suggest this
state of being”. “In my vernacular,
achievement comes when you pursue and
attain WHAT you want. Success comes
when you are clear in pursuit of WHY you
want it.”
18. Walmart began with the intention, the why, to
help and serve people. They did this using a
discounting method of selling goods. However,
along the way, they lost sense of their why and
forgot their purpose. They stopped caring about
their employees. No one could explain what
happened, it’s a feeling in the part of the brain
why has no capacity for language. So we blame
size and money.
19. Simon Sinek says that a company always starts fueled
by passion. But for passion to thrive and survive, it
also needs structures and HOWs. Most companies
fail, says the author, because both HOWs and WHYs
need each other. An Idea. That’s probably where
every company starts. At the beginning, ideas are
fueled by passion. That very compelling emotion
that sometimes causes us to do irrational things.
20. For all
organisations
that go through
the split, they
are no longer
inspired by a
cause greater
than
themselves.
They simply
come to work,
manage
systems and
work to reach
certain preset
goals.
21. There is no longer a cathedral to build. The
passion is gone and inspiration is at a
minimum. They are focused too much on the
how and what.