Hilty Moore & Associates is a marketing and sales consulting firm that was founded in 1999 and has completed over 1,500 projects for over 100 clients, specializing in developing solutions to improve performance for B2B clients in industries like manufacturing, healthcare, and energy. The firm uses frameworks around marketing, sales, business goals, gaps, and fact-based solutions to define measurable improvements for clients. Key services include market intelligence, planning, strategic planning, marketing programs, and commercialization support.

1. Capabilities Overview June 2010

2. Hilty Moore & Associates 6/15/2010

4. Specializing in serving B2B clients, with deep experience in the industrial, healthcare, and energy sectors

5. Using the framework of marketing & sales, the firm defines business goals, identifies gaps, and develops fact-based solutions that result in measureable performance improvementHilty Moore & Associates HM&A Provides Revenue Generation Solutions

7. Marketing Communications

8. Large-Scale Project Management

9. Industrial / Motors Segments

10. Business-to-Business Marketing

11. Strategic Planning

13. President – Halcyon Products, Inc. (2004 – present)

15. BS Business Administration, Miami University (Oxford, Ohio), 1987

16. Member of MAGNET’s Council of Smaller Manufacturers, Council of Smaller Enterprises (COSE) and the Greater Cleveland Partnership

17. Soccer Coach – Gilmour Middle School

18. Active Grade Eight Soccer Official

20. Market and Business development

21. Marketing and Sales Programs

22. Product Portfolio Management

24. Product and Manufacturing Process Leader -Picker Corporation, (1973-1978)

26. Specific Business Graduate Coursework – John Carroll University

27. BS Business Administration, Cleveland State University

28. Electronic Technology, UEL

30. Competitive Intelligence for engineering companies

31. Product Marketing Management – New product introduction, P&L

32. Project Management

33. Industrial sales

36. 10 years Project Management with Hilty Moore & Associates

37. MBA – Case Western Reserve University

39. Hilty Moore & Associates 6/15/2010

40. Our Experience … Over 1,500 Engagements

41. A Sample of Client Partners

42. Hilty Moore & Associates

43. Our Approach Market Intelligence Market Planning Strategic Planning Marketing & Sales Programs Commercialization Engine

45. Leading economic indicators

46. Market growth forecasting

47. Performance tracking

48. Profile customer, distributor or sales rep candidates

49. Conduct db searches for new customers

50. Territory development analysis

51. Telephone & web-based surveys

52. Voice of customer

53. New products concept products

54. Heads’ up comparisons

55. Focus groups

56. Soliciting beta test sites

57. Footprint / Market share analysis

58. Next likely moves

59. Rankings

60. Public & private databases

61. Government, trade publications & trade associations

62. Interviewing thought leaders

63. Market studies

64. Tradeshow researchTiming: 1 to 8 Weeks Refresh Rate: As Needed Must Have’s: Functional Champion

65. Our Approach Market Intelligence Market Planning Strategic Planning Marketing & Sales Programs Commercialization Engine

67. Company

68. Competitor

69. Customer

70. Planning Assumptions

71. Post-Program Reviews

72. Formal Documentation

73. Use For Future Program Development

74. Link to business Objectives

75. Integration of:

76. Image & Awareness

77. Cross-sell

78. Acquisition

79. Retention

80. Budgets

81. Capital Needs

82. Other Investment

83. ROI

84. Scorecard

85. Contingency PlansTiming: 2 to 3 months Refresh Rate: 12 months Must Have’s: Senior Sales & Marketing Involvement

86. Our Approach Market Intelligence Market Planning Strategic Planning Marketing & Sales Programs Commercialization Engine

88. Maintain

89. Defend

90. Grow

91. P&L

92. Financials

93. Capital

94. Staffing

95. Internal

96. External

97. Monitors / Controls

98. Stakeholders

99. Products/Services

100. Financial Performance

101. SWOT

102. Culture

103. Market / Channel

104. Competitors

105. Customers

106. Environmental

107. RegulatoryTiming: 4 to 6 months Refresh Rate: 24 months Must Have’s: Senior Mgt / X-Functional Involvement

108. Our Approach Market Intelligence Market Planning Strategic Planning Marketing & Sales Programs Commercialization Engine

110. News Releases / PR Programs

111. Product Management

112. New Product Introductions

113. Sales Collateral

114. Tradeshow & Event management

115. Lead Generation

116. Website Design & Build

117. Integrated Marketing Campaigns: -Direct mail, Print, Radio, Internet

118. Marketing Department Strategy & Planning Market Research Target Audience Message Development Management Implementation Marketing Programs – Message Delivery Measure Metrics RevenueGeneration

119. Hilty Moore & Associates

121. Hired sales support to cover key geographic areas

122. Implementing marketing programs to communicate benefits

123. Re-establishing channel partners

124. Leveraging our fast and flexible approach to gathering market intelligence, the HM&A team developed a comprehensive market plan which included detailed customer insights, competitive assessment, and market/channel dynamics.

127. The business was sold to a competitive firm in 2008.

128. Integrated marketing plan, which included market research, strategic planning and marketing communications programs.

129. HM&A was instrumental in defining and building the company’s online presence.

131. Opportunities were mapped to identify new geographic markets and areas of concentration.

132. HM&A also identified new prospective customers in these target areas.

133. Defined the commercial and residential markets by conducting secondary research.

135. Overview of a half dozen prospective countries, existing manufacturing capacities, country’s trend/attitude towards a U.S. company expanding manufacturing

136. Overview of competitive acquisition/partnering options.

137. The client presented on-time options to the CEO and the board.

139. Focused client on specific New Product Introductions to drive sales.

140. Developed high-level P&L objectives to double business in 3-years.

141. Client achieved 3-year sales growth objective.

142. Client expanded organizational structure to support growth.