Mẫu thiết kế profile Công ty xây dựng BMT bằng Tiếng Anh với dung lượng 20 trang do Sao Kim thực hiện Xem ngay các dự án thiết kế profile được nhiều khách hàng lựa chọn nhất: http://www.saokim.com.vn/dich-vu/tai-lieu-marketing/thiet-ke-profile/ Liên hệ để được tư vấn thiết kế profile trực tiếp ngay hôm nay: 0964.699.499 (Chuyên gia Nguyễn Tuấn Hùng)

1. BMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANY
Add: 36 Vo Van Tan Street, Ward 6, District 3, Ho Chi Minh City
Tel: (+84-8) 3930 2322 Fax: (+84-8) 3930 4095
BMT CONSTRUCTION INVESTMENT
JOINT STOCK COMPANY
CREATING THE VALUE OF LIFE TOGETHER

2. INTRODUCTION
After more than 20 years in hot mix asphalt production and distribution, BMT Con-
struction and Investment Joint Stock Company: “BMT” is a market leader in
Southern Vietnam with over 40% in market share.
Not only a pioneer in applying automation and clean energy source in production,
BMT also offers high-quality asphalt products that certified by Institute of Transpor-
tation Science and Technology and other well-known organizations.
With relentless efforts in technology and innovation, BMT is expanding its busi-
ness and presence to the North and Central of Vietnam. We are honored to con-
tribute to the success of road and bridge project in Vietnam such as Hanoi - Hai
Phong highway, 1A highway and HCM city - Long Thanh - Dau Giay highway,Ho
Chi Minh - Trung Luong highway…
With our belief "Creating the value of life together ", BMT wants to work closely with
our partners and customers to deliver high-quality hot mixasphalt, that fit the
projects’ difficulties and complexity.
CONTENTS
CONTENTS
INTRODUCTION
OUR HISTORY
REMARKABLE MILESTONE
VISION, MISSION, CORE VALUES
PRODUCTS AND SERVICES
COMPETITIVE EDGES
HIGHLIGHTED PROJECTS
ACHIEVEMENTS
OUR CULTURE
2
3
4
5
6
8
11
13
15
17
CONTENTS2
BMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANY BMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANY

3. REMARKABLE MILESTONE
Production growth
1993: Hoang Son Construction & Transportation Ltd., BMT’s predecessor
was established.
1997: Hoang Son set up the first hot mix asphalt plant in District 9, Ho Chi
Minh city.
2000: The company was renamed to BMT Construction & Transportation Ltd.,
2007: Invested in Astec’s continuous asphalt mixing plant with US tech-
nology, located in Di An, Binh Duong province. The very first company in
Vietnam that invested in US technology during that time.
2010: Invested in Ammann batch asphalt mixing plant with Germany
technology, located in Ben Luc, Long An province., BMT was honored as
One of the top 500 largest private enterprises in Vietnam during that time.
2012: Applied technology advanced technology aggregates processing
system in the production of high quality hot mixasphalt products.
2013: Established BMT Research & Development center.
2014: Invested in to two mobile batching hot-mix asphalt plants.
2015: Established offices in Northern and Central of Vietnam.
2016: Established office in the Mekong Delta region.
OUR HISTORY
2 3 9 23 50
136
294
568
719
900
1200
2000
0
200
400
600
800
1000
1200
1400
1600
1800
2000
1993 1994 1997 2000 2003 2007 2008 2009 2011 2013 2014 2015
Billions dong
Increasing in shareholders’ equity
Revenue growth
8376
105
138 147 150
276
419
727 710 708
664
692
870
1200
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
200
0
400
600
800
1000
1200
Tons
0.6
1993 1998 1999 1998 2004 2010 2014 2015 2016
2.465 6
100
20
200
300
400
800
Billions dong
0
50
100
150
200
250
300
350
400
450
500
550
600
650
700
750
800
OUR HISTORY4
BMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANYBMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANY

4. VISION
With our strong ambition, and passion, BMT aims to become one of the
leading diversified groups in Vietnam not only in hot mix asphalt production
but also other related businesses, based on solid foundations of modern
technology, sustainable development and human resources.
MISSION
- The most reasonable production cost.
- The most convenient service provider.
- The highest level of quality control.
CORE VALUES
BMT always values our five core missions and sees it as our guidance for each
strategic decision in the Company’s development plan.
For employees, BMT wants to build a dynamic, transparent and professional
working environment to create the best opportunities for career development.
For products, BMT continuously develops high-quality and diversified products
with the most reasonable cost.
For customers, BMT always tries to create value-added products, whereby,
customers’ satisfaction is the key measurement for BMT’s development.
For society, as a socially responsible company, BMT does care for the
environment protection and social security.
For profit, BMT keeps profit within the company to reinvest in new products,
technology and further innovation plan.
1
2
3
4
5
VISION, MISSION, CORE VALUES6
BMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANYBMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANY

5. 6
2. Hot mix asphalt concrete project
Construction capacity: 400 tons / hour.
PRODUCTS AND SERVICES
1. Production and distribution of hot mix asphalt concrete
• Hot mix asphalt concrete
• Cold mix asphalt concrete
• Modified asphalt concrete
• Colored a sphalt concrete.
• Hot recycled asphalt concrete*.
(*The Thesis was certified and tested
successfully in 2013)
PRODUCTS AND SERVICES
PRODUCTS AND SERVICES8
BMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANYBMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANY

6. 1. Proactive in terms of volume and
quality of input materials:
Aggregates are processed under
advanced technology with high precision,
where AS1- automatic quality control is
applied. Aggregate system’s processing
capacity: 350 tons / hour.
To maintain its quality’s consisten-
cy, asphalt was imported directly from
worldwide refineries with certified origin.
Our asphalt’s quality is qualified by Viet-
nam and International Standards.
2. Our six hot mix asphalt plants,
located from the North to the South, are
operating automatically under strict pro-
cedure. Thus, the consistency in quality
of our products are guaranteed.
3. 120 specialized trucks, equipped
with modern insulation. Regular mainte-
nance, ensuring the fleet to meet the most
stringent requirements of asphalt concrete
temperature, while minimizing heat loss
during transportation. Our transportation
capacity is 10,000 tons/day.
The fully integrated supply chain accompanied with the synchronized service
packages creates outstanding competitive advantages.
COMPETITIVE EDGES
COMPETITIVE EDGES10
BMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANYBMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANY

7. Fully integrated supply chain accompanied with the synchronized
service packs creates outstanding competitive advantages.
Some national highlighted projects:
HIGHLIGHTED PROJECTS
HCMC - Long Thanh - Dau
Giay Expressway, 2012-2014
Hanoi - Hai Phong
Expressway, 2015
1A National highway,
2014-2015
4. The system of sufficient construction
equipments are updated with advanced
technology and high precision. Maintenance
procedure and mechanical support are strictly
followed to ensure that the equipments con-
stantly ready to use anytime.
5. Our research team has deep insights and
equipped with latest laboratory equipment.
Thus, BMT’s hot mixed asphalt products
have consistently improved and innovated
over time. We are proud to be one of very
few private companies in this sector that
have strong research team with notable
and influential thesis, which are highly
acknowledged by Institute of Transportation
Science and Technology and the experts.
12 COMPETITIVE EDGES
BMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANYBMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANY

8. Phu my bridge, 2009
Other highlighted projects:
ACHIEVEMENTS
Saigon Bridge, 2011-2013
Thu thiem tunnel, 2011
ACHIEVEMENTS
BMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANYBMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANY
14

9. FOREIGN PARTNERSHIPS
Mr. Phil Bredesen, Governor of
Tennessee visited BMT thanks
to strong relationship between
BMT and US
business partners.
1. Investing in human resources is a home for highly
BMT Construction Investment Joint Stock Company is a home for skilled and
enthusiastic people. We promote self-improvement and team-work. We provide
team building, on-job, and oversea trainings annually to enrich our staffs knowl-
edge, specialties, and teamwork skill.
OUR CORPORATE CULTURE
ACHIEVEMENTS16
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10. 2010 COMPLIMENT
LETTER
2. Social commitment
Pursuing as a social company from the
beginning.
Pioneering in using clean energy CNG
in production;
Responsible to community where our
projects at;
Donating scholarships for unprivileged
students; organizing work-shops, internship
programs and out-door activities for students.
CORPORATE CULTURE, SOCIAL RESPONSIBILITY18
BMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANYBMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANY

11. Download more at: http://www.saokim.com.vn/download/
S A O K I M

12. YOUR BRANDING
PARTNER

13. Sao Kim là công ty chuyên sâu về hoạch định
chiến lược, thiết kế và truyền thông thương hiệu.
Chúng tôi cung cấp giải pháp toàn diện giúp
doanh nghiệp nâng cao năng lực cạnh tranh
thông qua việc xây dựng thương hiệu mạnh.
Sao Kim tự hào đang tạo ra sức mạnh và sinh khí
cho hàng nghìn thương hiệu khách hàng, qua đó
nỗ lực góp sức mình vào sứ mệnh vì sự phát triển
của thương hiệu Việt.
Sao Kim is a company specializing in strategic
planning, identity designing and brand communi-
cating. We provide comprehensive solutions to
help corporations improve their competitiveness
by building strong brands.
Sao Kim proudly contributes to the mission of
enhancing strengths, developing vitality for
thousands of Vietnamese brands.
VỀ CHÚNG TÔI ABOUT US

14. Đam mê của chúng tôi là khám phá những ý tưởng giúp
mang lại thành công cho doanh nghiệp. Chúng tôi sử
dụng đa dạng các công cụ để thấu hiểu mục tiêu kinh
doanh, sáng tạo ý tưởng và biến chúng trở thành hiện
thực.
Our passion is to discover inspired ideas that will make
your business successful. We use an array of tools -
most innovative and proprietary, some traditional - to
understand your objectives, gain insights, and create
ideas that bring the brand to life.
NHẬN DIỆN DOANH NGHIỆP
CORPORATE IDENTITY
NHẬN DIỆN CỐT LÕI
CORE IDENTITY
Brand name, subbrand name, logo, slogan, logo
guidelines
TÀI LIỆU MARKETING
SALES & MARKETING TOOLS
Print: brochure, flyer, poster...
POSM: booth, ô dù, tờ rơi...
Parkaging: bao bì sản phẩm, tài liệu POSM
Multimedia: e-catalogue, TVC
NHẬN DIỆN BÁN LẺ
STORE IDENTITY
POSM
Billboard
Signature
Print Ads
NHẬN DIỆN SẢN PHẨM
PRODUCT IDENTITY
CHIẾN DỊCH MARKETING
MARKETING CAMPAIGN IDENTITY
Marketing Campaign Identity
Direct Marketing: mail, e-mail, SMS, Newletter...
Event: Tradeshow, event, exhibition
Advertising: Billboard, Online, Radio, TV
NHẬN DIỆN SỐ
DIGITAL IDENTITY
Website, microsite, social chanel, blog…
QUẢNG CÁO TRUYỀN HÌNH
TV COMMERCIAL
Phim quảng bá doanh nghiệp
Phim dự án
TVC quảng cáo
Chụp ảnh doanh nghiệp
Business introduction film
Project 3D illustration
TVC
Company photo shooting
NGHIÊN CỨU & PHÂN TÍCH
Nghiên cứu nội tại
Tài liệu marketing
Dữ liệu nội bộ
Phỏng vấn lãnh đạo
Nghiên cứu thị trường
Khám phá các nhu cầu tiềm ẩn
Thử nghiệm các kịch bản ra mắt
Đánh giá bối cảnh cạnh tranh
Đánh giá mức độ hài lòng của khách hàng
RESEARCH& ANALYSIS
Internal research
Marketing matterials
Leaders interview
Market research
Discover potential needs
Test alternative of lauching plans
Evaluate competitive landscape
Evaluate customer satisfaction
XÂY DỰNG CHIẾN LƯỢC
Chiến lược thương hiệu
Kiến trúc thương hiệu
Định vị thương hiệu
Nhận diện thương hiệu
STRATEGY DEVELOPMENT
Brand strategy
Brand architecture
Brand positioning
Brand identity
NGHIÊN CỨU
& PHÂN TÍCH
RESEARCH
& ANALYSIS
XÂY DỰNG CHIẾN LƯỢC
STRATEGY
DEVELOPMENT
QUẢN TRỊ THƯƠNG HIỆU
BRAND MANAGEMENT
TRUYỀN THÔNG
THƯƠNG HIỆU
BRAND
COMMUNICATION
HỆ THỐNG NHẬN DIỆN
THƯƠNG HIỆU
BRAND IDENTITY
SYSTEM
QUY TRÌNH
XÂY DỰNG
THƯƠNG HIỆU
BRAND
BUILDING
PROCESS
TRUYỀN THÔNG THƯƠNG HIỆU
Giới thiệu nhận diện thương hiệu mới
Kế hoạch truyền thông
Kích hoạt thương hiệu
BRAND COMMUNICATION
Introducing new brand identity
Media plan
Brand activation
QUẢN TRỊ THƯƠNG HIỆU
Đào tạo nội bộ
Giới thiệu NDTH
Cẩm nang hướng dẫn
BRAND MANAGEMENT
Internal training
Introducing new brand identity
Brand Guidelines & supports
OUR BRANDING
PROCESS
QUY TRÌNH CỦA CHÚNG TÔI

15. WE CREATE
TO HELP YOU
STAY AHEAD!
SAO KIM BRAND SOLUTION COMPANY LIMITED
Email: contact@saokim.com.vn Web: www.saokim.com.vn
Hotline: 1900.6451 - 0964.699.499
Hanoi Office:
Floor 18th, Hapulico Complex, 01 Nguyen Huy Tuong, Thanh Xuan
Tel: (+84-4) 62.857.857 Tel2: (+84-4) 62.854.854
HCMC Office:
Floor 3rd, Hoa Lam Building, 02 Thi Sach, District 1
Tel: (+84-8) 38.237.920 Tel2: (+84-8) 38.237.921