This document outlines MTV Vietnam's plans for 2016, building on successes from 2015. It discusses targeting millennials aged 12-35 and expanding coverage nationwide. In 2015, MTV Vietnam held successful events like concerts and campaigns around the EMAs. In 2016, plans include making MTV Connection concerts bigger and the Battle of the Bands tournament larger in scope. MTV Vietnam aims to "kill boring" by engaging audiences and using their language, with a more vibrant visual style. A music festival is planned to bring regional, local and international artists. The goal is to make MTV Vietnam the #1 partner for connecting with young people through entertainment and inspiration.