This document provides a public relations plan to rebrand MTV by moving away from reality television shows and focusing more on music. It analyzes MTV's target audience of 12-34 year olds and profiles specific members to understand their preferences. The plan outlines overall business objectives to reconnect with viewers and advertisers. A SWOT analysis examines MTV's strengths like its influence over youth culture but also weaknesses like catering to fleeting interests. The plan identifies problems with shows like Jersey Shore, such as losing advertisers and negatively influencing youth, and proposes opportunities to partner with music festivals. The goal is to restore MTV's image and focus on music, youth, and diversity.
The four most popular and modern methods for music marketing.
How the rise of social media and YouTube has helped music marketing and replaced traditional marketing methods.
For A2 Media Studies - looking at the music industry and Music Videos.
A basic overview of to help small businesses create a communication strategy by integrating PR, email marketing, social media, customer relations and social media.
Presentation form for class project. Group created a strategic plan for Gardasil for Males HPV Vaccine. Details can be found in the word document titled Strategic PR Plan.
The four most popular and modern methods for music marketing.
How the rise of social media and YouTube has helped music marketing and replaced traditional marketing methods.
For A2 Media Studies - looking at the music industry and Music Videos.
A basic overview of to help small businesses create a communication strategy by integrating PR, email marketing, social media, customer relations and social media.
Presentation form for class project. Group created a strategic plan for Gardasil for Males HPV Vaccine. Details can be found in the word document titled Strategic PR Plan.
Public Relations During Times Of CrisisBarbara Nixon
So what is a crisis anyway? How many kinds of crises are there? What are the best steps to handling a crisis? This presentation will guide you through public relations during times of crisis. [NOTE: Many thanks go to Kami Huyse; her presentation given to the Boys & Girls Club makes up the core of this slide deck.]
26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class examples. Designed as flashcards so that it can be printed out to help stimulate brainstorm sessions.
Reality Crowd TV Media Corporation Pitch to CT Technology CouncilPatch of Land
Reality Crowd TV Media Corporation Pitch to CT Technology Council is a presentation that will be given as part of being selected as of 2014 Tech Company to Watch. Our core business is crowdfunding and supporting services including Marketing, Social Media, Public Relations, Business Development, and Fundraising Consulting.
POPC 2900 Television as Popular Culture Final Exam Essays (Spring.docxharrisonhoward80223
POPC 2900: Television as Popular Culture Final Exam Essays (Spring 2018)
Each of the following essay questions is worth 10 points. You may receive partial credit due to the quality of your responses. Please be as specific and detailed as possible in your answers as possible. You are to choose Any FIVE of the following from 1 to 11. Responses should be approximately 1-2 pages for essay question, So 5 pages at least, (double spacing) in length. There is no need to cite any of your facts.
Please discuss the power of advertising as discussed in class and in the textbook. How is advertising incorporated into modern programming? What do you believe makes an ad effective? What are some of the more successful advertising strategies? Do you think TV commercials are influential on you? Have you ever bought a product simply based on its ad campaign? Do you think that ads are becoming too intrusive in television and in our modern media as a whole? What do you think is the best and worst TV commercial currently running?
1. Situation comedies underwent a dramatic revolution in the 1970s. How did programs like MASH, All in the Family, Good Times, Maude, & Mary Tyler Moore differ from the sitcoms of the previous decade? What types of issues were discussed on these programs and how were women/minorities represented in this era? Which sitcom of this era do you believe had the greatest impact and why? Finally, how would you compare the state of the today’s sitcoms with those produced in the 1970s?
2. What TV program or TV event has had the greatest impact upon you and why? Please explain your own “relationship” with TV. Are you an active viewer – do you seek out thought-provoking programming or do you see TV as merely a form of entertainment? Has the quality of TV programming improved with the rise of so many channels in recent years? What do you think is the most important thing you have learned about TV this semester? Has this course altered any previous notions you may have had about television?
3. The 1950s sitcom I Love Lucy remains a landmark of American television. What were the elements that made this program so important – both in front of and behind the camera? What is your view of the depiction of Lucy Ricardo? Do you agree or disagree (and why) that she is a feminist icon? What are some of the elements that this program had that helped it establish the sitcom as one of the most dominant TV genres? What is your opinion on the state of the sitcom today? Do you think there is a current sitcom that will (like Lucy) still be viewed decades into the future?
4. The representation of Blacks, ethnics, and other minorities has changed dramatically on TV over the last 50 years. Please briefly discuss 3-4 moments that you believe were significant is TV’s move away from broad ethnic or racial stereotypes. How would you rate TV today in its depictions of these groups? For example, do you think a program like Jersey Shore is de.
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardomgreendigital
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
Follow us on: Pinterest
Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Loveget joys
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
Hollywood Actress - The 250 hottest galleryZsolt Nemeth
Hollywood Actress amazon album eminent worldwide media, female-singer, actresses, alhletina-woman, 250 collection.
Highest and photoreal-print exclusive testament PC collage.
Focused television virtuality crime, novel.
The sheer afterlife of the work is activism-like hollywood-actresses point com.
173 Illustrate, 250 gallery, 154 blog, 120 TV serie logo, 17 TV president logo, 183 active hyperlink.
HD AI face enhancement 384 page plus Bowker ISBN, Congress LLCL or US Copyright.
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Create a Seamless Viewing Experience with Your Own Custom OTT Player.pdfGenny Knight
As the popularity of online streaming continues to rise, the significance of providing outstanding viewing experiences cannot be emphasized enough. Tailored OTT players present a robust solution for service providers aiming to enhance their offerings and engage audiences in a competitive market. Through embracing customization, companies can craft immersive, individualized experiences that effectively hold viewers' attention, entertain them, and encourage repeat usage.
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
Experience the thrill of Progressive Puzzle Adventures, like Scavenger Hunt Games and Escape Room Activities combined Solve Treasure Hunt Puzzles online.
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
Follow us on: Pinterest
Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
2. Objective
MTV Facts
Target Audience
Target Audience Profiles
Ebony
Veronica
Timothy
Monica
Rob
Overall Business Objectives
Specific public relations and advertising objectives
Specific public relations and advertising objectives (Cont.)
SWOT Analysis
Strengths
Strengths (Cont.)
True Life Featurette
Weaknesses and Opportunities
Threats
Problems and Opportunities
Problems- Jersey Shore
Problems (Cont.) Jersey Shore
Problems (Cont.) Teen Mom
Opportunities
Opportunities (Coachella)
Opportunities (Coachella Cont.)
Coachella Benefits to MTV
Coachella/MTV Advertising Example
Electric Zoo
Electric Zoo Sponsors
Electric Zoo- DMA
Electric Zoo-Go Green Efforts
Product/Service
Price
Customer Acquisition/Retention
Distribution
Quality and Customer Service
Public Relations Advertising and Objective Techniques
Budget Estimate
Implementation Time Table
Conclusions and Recommendations
Press Release and Appendix
Table of Contents
3. Public Relations Plan Objective
Why Rebrand?
If MTV stands for Music Television, why has the music aspect of this well-
known network become recently overshadowed by the reality TV shows such
as Jersey Shore and Teen Mom? Yes, these shows make MTV popular
amongst some viewers, but have the reality TV shows and the people on the
shows gotten more attention than the network itself? What happened to
focusing on music artists and actors/actresses who actually possess a level of
respectable talent? Can we devise a plan that will fix MTV's tarnished image
(due to the trashy reputations of shows like Jersey Shore) and restore its
respected image that once represented music, youth, and diversity?
Yes we can…
4. MTV Facts
-Over 32 million people in the United States watch MTV at least once a week
-8.5 million teenagers watch MTV at least once a day
-Teenagers represent MTV’s main source of revenue
-The American market represents 80% of MTV’s revenue
-On average, teenagers in American spend 100 billion dollars of their earning each year
-The parents of teenagers spend 50 billion dollars on top of the 100 billion spend by their children
-MTV’s parent company is Viacom
-Viacom also owns networks such as Nickelodeon, Country Music Television, Comedy Central, and VH1
-MTV is Viacom’s most profitable network
Therefore…
Jones, Chris. "The Narrow Road." The Narrow Road. N.p., n.d. Web. 06 Dec. 2012.
Cast of MTV’s TV series ―Skins‖
5. Who is MTV’s current target audience?
-12-34 year olds (Jones)
-Due to reality television shows like Teen Mom and Jersey shore, the 18-34 year old age group
grew by 39% after these shows first appeared (Flamm)
What does this mean?
-According to an article ―MTV gets its groove back‖ posted in 2011:
-Judy Mc Grath, CEO of MTV networks and one of the channel’s early architects ―We know the
audience we serve, shows that appeal to young people—not their parents (referring to the
controversial show ―Skins‖ which portrays young teens on a show filled with sex and drug use—
is what it's about‖ (Flamm)
Basically…
-This means MTV currently has the attention of it’s most valuable target
audience
America’s youth (also known as the ) )
Flamm, Matthew. "Crain's New York Business." Latest from Crains New York Business. N.p., n.d. Web. 03 Dec. 2012. <http://www.crainsnewyork.com/article/20110123/FREE/301239975>.
Jones, Chris. "The Narrow Road." The Narrow Road. N.p., n.d. Web. 06 Dec. 2012.
6. But lets ask the Millennials
themselves about rebranding…
7. …Music, youth and diversity?
By rebranding, who are we trying to appeal to?
African American President for two presidential terms…times are changing and America’s youth is
too…
Meet Ebony (age 22),
Fashion Blogger, Fashion Institute of
Technology Student, Aspiring fashion designer
and was recently featured on Teenvogue.com
for her Blog ―The Fashion Key‖. Do you think
she is going to relate to Jersey Shore and Teen
Mom? NO.
Just one perfect example of todays
respectable, ambitious youth
She thinks
NEEDS A
MAKEOVER!
8. Meet Veronica (age 26)…
Creator of the blog Veesaidshesaid, Miami resident, lives with
her professional photographer boyfriend, yoga instructor, and
huge Justin Bieber fan. She wants something she can watch
that is as individual and creative as she is. Her world is so
spontaneous, that reality television is lame in comparison to
her everyday lifestyle
BORES MEEEEE!
9. Meet Timothy (age 23)…
New York City night life club kid, part
time cashier at Diesel 5th Avenue, and
aspiring singer/song writer/musician.
Anything that happens on reality
television is nothing in comparison to
things he witnesses in New York City
every night. He needs something new
to excite him. He wants less reality
TV and more of the thing that he’s
most compassionate about…MUSIC
and nightlife
GIMME MY
BAAAAAACK!
10. Meet Monica (age 25)…
Party girl, Fashion showroom employee in Los
Angeles, frequent concert goer, and loves to mingle in
LA every other night. The last thing she is doing is
sitting at home watching television. MTV needs to find a
way to connect with her other than through television
SHE WANTS THE OLD
BACK! (no Snookie)
11. And Finally, Meet Rob (Age 32)
Slightly older than the other
target audience members.
Retail Manager in New York
City and former Florida
resident. Could relate to the
old (80’s-90’s era) MTV
better (TRL). Would love to
see MTV revamp and end
the reality televisions
phenomenon
YOU REPLACED
WITH WHAT!?
12. Overall Business Objectives
-To gain new viewers with new and old
programs that are not reality television shows
-To connect with a fan base (target audience)
that can be defined as today’s youth (as seen
in the previous slides)
-To find new ways to creatively educate the
future through our programs
-To give respect to musicians of all kinds by
provided them a decent foundation which is
the MTV network
13. Specific Public Relations and
Advertising Objectives
Continuing with their recent stream of music-related announcements,
MTV also decided to revive the alternative music-based show ―120
Minutes‖. Previously featuring the likes of Nirvana, Foo Fighters, Weezer,
and more, the show had a large following and influence during one of
alternative rock’s best times. Also returning will be VJ Matt Pinfield as
host. With a weekly online show, and yet no return to the primary channel
(it will be shown monthly on MTV2), it seems MTV is focusing on
creating more music-related content, outside of the standard pop, in their
online presence.
http://www.mtvhive.com/category/videos/120-minutes/
14. -To reconnect with their Target Audience
-To gain back the respect of advertisers they have lost and others they wish to
gain
-To maintain their high ratings without offending any viewers ethnicity, race,
religion, and/or orientation
-To showcase the talents of America’s youth
To increase their online audience
To showcase upcoming, aspiring musicians
-To stray away from reality television and replace it with television shows that
not only entertain but also educate
To become associated (w/ MTV logos) with associations such as Coachella
and Electric Zoo
Specific Public Relations and
Advertising Objectives (Cont.)
16. Strengths
MTV dominates the young adult population due to its association
to pop culture (Music, films, fashion, and other forms of
entertainment such as award shows).
Has ―appeal‖ to advertisers that support the station and make it
successful.
For example, during VMA’s (video music awards) companies
such as PepsiCo and Ford jump at the opportunity to get the
largest commercial slots.
MTV is a launch pad for thriving artists.
Once they are on MTV they can represent the top successful
artists of the time.
MTV is an expanding network, opening up to locations such as
India and China and adapting to their cultural and regional
differences.
MTV has tremendous support for social and political
issues, which strengthen and influence its viewers to take a stand
for what they feel is right in and for the world.
17. Strengths (Cont.)
Part of MTV’s rebranding efforts should be to work with what they have already created, but emphasize on the fact that some
of their programs that already exist can provide a greater sense of education and connection with the viewers than newer
television shows (Teen Mom and Jersey Shore)
For example:
TRUE LIFE
A documentary series that starting airing on MTV since 1998 True life provides a unique
approach to educating the public through real-life examples of people they feature on the show
Every episode features different people of genders, race, orientation, religion (sometimes), and
even in different countries
A young viewer will be able to relate more to these people featured on True Life rather than
people who they see regularly in the tabloids
A young viewer can not only learn, but be comforted by the fact that someone on the show may
be going through the same thing in their lives considering so many different life scenarios are
shown
For Example:
Meet Alyssa
http://en.wikipedia.org/wiki/True_Life
18. Alyssa: True Life featurette
“I have Tourette's syndrome”
(Aired 2006)
http://www.youtube.com/watch?v=uteI0mUNFUI
(Link above) Small taped portion of Alyssa’s video
―Alyssa, 16, suffers from a severe case of Tourette's that causes her to flail her body uncontrollably and shout both
words and inaudible shrieks randomly. She has an otherwise great personality and plenty of friends, but when
frustrated, she often lashes out, especially at her grandmother, with whom she lives. When Alyssa's doctor
recommends an experimental brain surgery that places electrodes in her brain and a generator in her pelvic region in
order to improve her Tourette's symptoms by 70 percent, she opts to undergo the procedure. She's completely
confident that the surgery worked, but two months later, she hasn't seen any changes. Fortunately, as her attitude
becomes more positive, her relationship with her grandmother improves and Alyssa decides to be more
independent‖(Source 2).
Alyssa’s episode is one of the most infamous because he behavior was so outrageous.
However, the point of the episode wasn’t to make fun of her, but to enlighten viewers and show people who may
have Tourette’s Syndrome that they are not alone
Other True Life Episodes include:
―I am getting a divorce‖
―I have an embarrassing habit‖
―I’m coming out‖
―I live a secret life on the internet‖
―I’m addicted to Heroin‖
http://www.mtv.com/shows/truelife/series.jhtm
2-http://www.mtv.com/shows/truelife/episode.jhtml?episodeID=109377#moreinfo
19. Weaknesses & Opportunities
Weaknesses
MTV tends to cater to ―instant fleeting on-demand interests,‖ which means MTV will
lose its ranking because there are other wants and needs its viewers have.
Through advertising, branding, and cultural contexts, MTV comes across problems
reaching local audiences due to the cultural misunderstandings.
Opportunities
MTV can merge into the Internet and Mobile markets to gain a higher distribution of
their products. By doing this MTV will open up its viewing demands and experiences.
Globalization plays a major role in MTV’s international deals with India, China, and
Brazil. By expanding its market to these places MTV has also grown in the marketing
and advertising revenue fields.
MTV can also sponsor popular concerts in the United States such as Coachella, who
has the same target audience as MTV
20. Threats
-The emerging digital cable and other substitute
platforms.
-Due to the high interest of Pop Culture MTV takes
a lot of risks and makes a lot of changes to the
network.
-Digital platforms are beginning to offer alternative
network programs through other channels.
-Other networks are trying to one up MTV by
taking on some of MTV’s biggest advertising
investors.
-The target market of MTV is getting older so as a
result MTV will have to expect a new generation
with new likes and wants from the network.
22. Problems
Jersey Shore
―As a nation, we have viewed the progressive degradation of reality shows, which now feature cast
members seemingly willing to undergo any humiliation to secure their 15 minutes of fame‖
―MTV is exploiting bad behavior for shock value and ratings‖- Elissa Ruffino, Contact for the National
Italian American Foundation
―Any parent allowing a young child, or even teenager, to watch ―Jersey Shore‖ at this point, with no
sense of what they’ll see, has either been living under a rock or is totally unaware of pop culture.‖
(Huff)
-Many New Jersey residents hate ―Jersey Shore,‖ claiming it gives the Garden State a bad image.(Ruffino)
-Projects negative stereotyping regarding Italian Americans (Ruffino)
-―Jersey Shore‖ accounted for 47% of the disparaging remarks and 59% of the sexual references in the four shows
on MTV (When compared to Teen Mom 2, 16 and Pregnant, and The Real World) (Huff)
-To take what Jennifer (JWoww) Farley, Nicole (Snooki) Polizzi or Mike (The Situation) Sorrentino seriously
would be a huge mistake (Huff)
-For the first time in over a year, MTV has shown dramatic weekly ratings improvement (posted on November
2, 2012, only after the Jersey Shore show was announced discontinued back in August 2012) (Anne)
Ruffino, Elissa. "NIAF News Releases." NIAF News Releases. N.p., n.d. Web. 30 Nov. 2012. <http://www.niaf.org/news/index.asp?id=699>.
Huff, Richard. "Parents Group Says MTV's Filled with Demeaning Dialogue ." New York Daily News. N.p., 7 Dec. 2011. Web. 30 Nov. 2012. <http://articles.nydailynews.com/2011-12-
07/news/30488089_1_jersey-shore-polizzi-teen-mom>.
Anne, Rachel. "Nickelodeon and MTV Celebrate Weekly Ratings Gain for First Time in over a Year." Nickelodeon and MTV Celebrate Weekly Ratings Gain for First Time in over a Year.
N.p., 22 Nov. 2012. Web. 30 Nov. 2012. <http://www.tvrage.com/news/3503/nickelodeon-and-mtv-celebrate-weekly-ratings-gain-for-first-time-in-over-a-year>.
23. Problems
Jersey Shore (Cont.)
Lost Advertisers
Jersey Shore reality television show the blame for diminishing advertisers for MTV
(Ruffino)
Companies that have ―Ran from the shore (Jersey Shore)‖:
Dell: Will 'block' their commercials from running in future episodes of the
show, claiming they don't 'condone or support ethnic bashing in any form.'" (Nittle)
Domino’s Pizza (Du Pre)
American Family Insurance (Du Pre)
Abercrombie and Fitch: ―The company said it would offer "substantial payment" to
MTV's The Jersey Shore's cast members to stop wearing the brand on air‖ (Coleman)
Ruffino, Elissa. "NIAF News Releases." NIAF News Releases. N.p., n.d. Web. 30 Nov. 2012. <http://www.niaf.org/news/index.asp?id=699>.
Du Pre, Jolie. "MTV's Jersey Shore: Advertisers Run Scared While the Show Continues to Be a Hit." Yahoo! Contributor Network. N.p., 10 Dec. 2009. Web. 30 Nov. 2012.
<http://voices.yahoo.com/mtvs-jersey-shore-advertisers-run-scared-while-the-5050184.html>.
Coleman, Leight R. "CP Living." Christian Post. N.p., 23 Aug. 2011. Web. 30 Nov. 2012. <http://www.christianpost.com/news/talk-show-host-and-others-say-jersey-shore-is-killing-our-kids-
54396/>.
24. Problems (Continued)
Negative influence on future generations (especially females)
Featuring: The Parents Television Council (PTC)
“Violence against women. Ethnic stereotyping. Anti-Italian slurs” (Nittle)
-24% of what females said about themselves on those shows was positive
Positive dialogue among females focused on:
-Their appearance
-Sense of accomplishment
-Emotional resilience
-―Women tended to talk about sex acts more than men, mentioned body parts more than men, and
talked about intercourse more than men‖
-―Compared to men, women were far more degrading to themselves and other females.‖ -PTC
president: Tim Winter
"I do have a master's degree, so a person like me is rather annoyed with a show like that because I went
to college, you know, to better myself, and then these idiots come out and make Italians look bad,"
Behar said. "It's awful. They should go to Firenze and Rome and Milano and see what Italians really
did in this world. It's irritating.―-Joy Behar of ABC talk show "The View― (Nittle)
Huff, Richard. "Parents Group Says MTV's Filled with Demeaning Dialogue ." New York Daily News. N.p., 7 Dec. 2011. Web. 30 Nov. 2012. <http://articles.nydailynews.com/2011-12-
07/news/30488089_1_jersey-shore-polizzi-teen-mom>.
Nittle, Nadra Kareem. "Public Outcry Against “ Jersey Shore” Grows." About.com Race Relations. N.p., 23 Dec. 2009. Web. 30 Nov. 2012.
<http://racerelations.about.com/b/2009/12/23/public-outcry-against-jersey-shore-continues.htm>.
25. Problems (Continued)
Overpaid Bad Role-Models
TEEN MOM
Reality stars are overly paid and giving off a
negative image to young teens
―Jenelle gets paid $75,000 a year and her mom
gets paid $65,000: she calls her an overpaid
babysitter,‖ a source tells Star of the
unemployed reality star. ―She also gets a lot of
gift cards to places like The Olive Garden
from MTV as a bonus payment."
Yes, Teen Mom can be a lesson to the youth
NOT to get pregnant, but at the very least.
Jenelle is always in the tabloids due to
misbehaving boyfriends and drugs.
Radar Online. 12 May 2012
http://starcasm.net/archives/158568
27. Coachella Festival
Coachella, California
2012: the festival brought in $254 Million
to the Coachella valley
Held over two weekends in April
Included artists such as:
The Black Keys
Swedish House Mafia,
Pulp, Refused
Arctic Monkeys
Mazzy Star
Afrojack
Explosions in the Sky
M83
Amon Tobin,
Cat Power
Madness
Jimmy Cliff & Tim Armstrong
GIRLS
The Rapture
Madeon
M.Ward
The Horrors
Frank Ocean
James
Alesso
Datsik
Yuck
Neon Indian
Dawes
The Black Angels
Death Grips
Wu Lyf
Breakbot
Atari Teenage Riot
Feed Me
Givers
Other Lives
Band of Skulls
R3hab
Wolf Gang
The Midnight Beast
EMA, etc.
Haylie Duff and Lauren Conrad at Coachella
"Coachooser 2012." Coachella. N.p., n.d. Web. 30 Nov. 2012. <http://www.coachella.com/lineup>
Coachella is one of the biggest festivals in the
USA, with the biggest names in music travelling to
the desert to perform at the festival
28. Current Coachella Sponsors
(and some celebrity sightings)
H&M
Heineken
Hyundai
Musicians Institute
Statefarm
Playstation
Redbull
Music Unlimited
T-Mobile
"Sponsors." Coachella. N.p., n.d. Web. 30 Nov. 2012. <http://www.coachella.com/festival-info/sponsors>
Vanessa Hutchens, Emma Watson, and Katy Perry at Coachella
29. How will this benefit MTV?
-MTV can become the main sponsor for Coachella
Assets to doing so include:
-MTV logos on Coachella merchandise
-Positive Recognition for the network
-MTV VJ’s interviewing concert goers but also celebrities attending such as
Vanessa Hutchens, Kristen Dunst, Alessandra Ambrosia and MANY more
-Yes, this will cost MTV money, but it will be worthwhile in regards to mending MTV’s
reputation by:
-Connecting with their fan base (modern day youth)
-Promote the musically artistic side of MTV by being linked to
today’s most popular artists performing at Coachella
-Also, as listed in the previous slide, if MTV were to become a sponsor, it would be the only
major television network to do so
"Coachella." YouTube. YouTube, n.d. Web. 30 Nov. 2012. <http://www.youtube.com/coachella>
Since Coachella is already greatly affiliated with youtube.com (main
competitor of MTV), MTV must find a way to be part of this huge
event. Therefore…
31. ELECTRIC ZOORandall’s Island Park, New York City
(8/31/12 - 9/2/12)
-First festival took place in 2009
-110,000 people (and increasing each year) attended in 2012
-Electric Zoo has received coveted International Dance Music
Awards nominations in 2010, 2011, and 2012 for "Best Music Event―
-Has received press coverage from major media outlets like
CNN, New York Times, Huffington Post, Village Voice, Time Out
New York, New York Post, DJ Mag, and Ocean Drive, establishing it
as New York City's premier electronic music festival as well as a top
American event
-Each year, the number of performing artists increases
http://en.wikipedia.org/wiki/Electric_Zoo_Festival
32. Current Electric Zoo SponsorsCoors Light:
The World’s Most Refreshing Beer returns to Electric Zoo for the third year in a row! Perfect for cooling off after all-day dancing in the sun, Miller Coors offers a
selection of domestic and imported beers.
Trident:
As the official gum of the Electric Zoo Festival, Trident is the spark that will help liberate even more fun in your festival experience.
Hi-Chew:
Stop by the Hi-Chew airstream to kick back in our lounge and recharge with Hi-Chew fruit chews; the best fruit chew candy out there. It livens you up!
Mobli:
A Supporting Sponsor of the Official After Parties at Best Buy Theater, Mobli is a photo and video-sharing app built to connect awesome content with captive
audiences. Find yours on Mobli!
Virgin Mobile:
Be sure to check out the Virgin Mobile Truck at Electric Zoo. We answer to a higher calling!
BILLY BOY:
Germany’s #1 condom brand has landed in America and returns to Electric Zoo once more. BILLY BOY is proud to be the sponsor of 3D glasses at The Riverside
Tent.
CMJ 2012:
Don’t miss the annual CMJ Music Marathon on October 16-20 in NYC.
ReverbNation:
The world’s largest independent music marketing website, hosted an opportunity for a performance slot at this year’s Electric Zoo, to which over 600 eager DJs
submitted. We’re pleased to announce the winner Julien Loreto who will be opening the Main stage on Friday, August 31st.
SiriusXM:
Live broadcast and artist interviews from Electric Zoo Festival on subscription satellite radio.
SPIN:
Since 1985, SPIN has given the first national exposure to many of history’s most important cutting-edge recording artists, while vividly documenting the culture
surrounding music.
Yelp:
Connects people with great local businesses and community happenings. Visit Yelp.com/nyc to see what’s buzzing in your hood.
Integral Sound:
Custom professional sound systems renowned world-wide for their purity, precision and high performance.
NEO:
Audio cables created by Oyaide.
https://beatsmedia.com/events/electric-zoo-2012-set-times-mobile-app-green-initiatives-sponsors/
33. ELECTRIC ZOO
Like Coachella, MTV can become the main sponsor for Electric Zoo
If MTV starts sponsoring major festivals/concerts such as Coachella and Electric Zoo it can advertise to people
in different demographics who are also in top DMAs such as New York (Electric Zoo) and Coachella (Los
Angeles) which means these areas have the best circulation and most likely the largest populations
http://accessabc.wordpress.com/tag/audience-fax
http://www.tvb.org/media/file/TVB_Market_Profiles_Nielsen_Household_DMA_RANKS.pdf
Rank Designated Market Area (DMA) TV Homes
1 New York 7,387,810 (# of TV homes)
2 Los Angeles 5,569,780
3 Chicago 3,493,480
4 Philadelphia 2,993,370
5 Dallas-Ft. Worth 2,571,310
6 San Francisco-Oak-San Jose 2,506,510
7 Boston (Manchester) 2,379,690
8 Washington, DC (Hagrstwn) 2,360,180
9 Atlanta 2,292,640
10 Houston 2,185,260
34. ELECTRIC ZOO
(Go-Green efforts)
Electric Zoo is also promoting Go-Green Initiatives that will benefit MTV’s image if it becomes the main
sponsor of this festival
Electric Zoo 2012 Green Initiatives:
-Like previous years, Electric Zoo is also proud to include several green initiatives for its fourth edition,
including:
-On-site recycling program for all of the trash.
-50% of on-site generators are running on 100% biodiesel alternative fuel from recycled NYC fryer grease and
the rest are on a B50 blend of 50% biodiesel from recycled NYC fryer grease and 50% diesel.
-All of the site equipment is running on a B30 blend of 30% biodiesel from recycled NYC fryer grease and 70%
diesel.
-No factory farmed meat products are permitted for sale at Electric Zoo.
-All of the food products and beer will be served on compostable ware (including plates, cups, napkins and
utensils).
-Free water will be available from refill stations.
https://beatsmedia.com/events/electric-zoo-2012-set-times-mobile-app-green-initiatives-sponsors/
35. Product/Service
-MTV Networks International is one of the world’s
largest television networks, spanning niche brands
from pre-school to adulthood, including premier
multimedia entertainment brands MTV and
Nickelodeon. MTV brands are seen in more than
495 million households and are presented in 32
languages via 133 locally programmed and operated
TV channels and 138 Web sites. In addition to its TV
products, MTV produces films through MTV Films
in association with Paramount Pictures.
-MTV Networks International is a global media
network with a channel reach of 1.4 billion people.
-MTV Networks, based in New York, is a leading
operator of entertainment cable channels, including
MTV and other niche brands around the world.
MTV. 22 March 2007. 22 November 2012.
36. Price
Current revenue is $1,088,000,000 yearly.
-Ads on TV during their shows, earning a $170 CPM
Merchandising--MTV (and all its associated channels
including NIC, SPK, TVL, CMT, CMC)
Items ranging from $8.99-$59.99
-The cable companies. In order to carry any of the MTV
channels, cable companies need to pay them licensing
fees. Television licensing fees also increased in
2009, returning $1.33 billion, 2.92% higher than in
2008.
-Cable companies pay the company for support for
events and programming, $200 million per year
-Revenues from studio revenues, consumer product
licensing and the distribution of filmed entertainment
through new online and mobile platforms are recorded
as ancillary revenue in the filmed entertainment
segment. In 2009 these revenues accounted for $262
million
Hakes, Jennifer. Google Press. 7 August 2006. http://googlepress.blogspot.com/2006/08/google-and-viacoms-mtv-networks-to-test_07.html. 1 December 2012.
McCracken, Brett. QIDEAS. 2012. http://www.qideas.org/blog/mtv-and-the-future-of-music-media.aspx. 1 December 2012.
Viacom Careers. 2012.
http://seeker.dice.com/jobsearch/servlet/JobSearch?op=101&dockey=xml/c/3/c3f91ed9d72f9515d4cb3fe6d38ad92f@endecaindex&c=1&source=34&CMPID=AG_SH_PD_JS_AV_OG__&utm_source=SimplyHired&utm
_medium=Aggregator&utm_content=Paid&utm_campaign=Advocacy_Ongoing&DFA=1. 1 December 2012.
37. Customer Acquisition
1. Identifies key customer segments
through research (Nielsen)
2. Creates target groups of similar
segments (shows targeted to
tweens, teens, and young adults)
3. Delivers differentiated messages and
experiences (through different
television shows: reality, music
shows, artist interviews, series)
4. Measures the effectiveness and
adjust strategy.
Retention
-Long standing partnerships with
organizations relating to
discrimination, education, environ
ment, political, global and sexual
health organizations
-Pod-busting-breaking up
commercial pods with content
that is almost indistinguishable
from the entertainment
programming
MTV/THINK MTV. 2012.
Carter, Bill. New York Times. 8 May 2008.
I NEED MY
OLD
38. Distribution
-Via satellite, cable, and
terrestrial television
-Google Video
-MTV Website-live streaming shows
- USA MTV.com
- International TVNI.com
-Smart phone applications (increase
hype)
-MTV is Europe’s top distributed channel
-Moving from distribution toward content
production rather than just content
providing.
-Licensing agreements, syndication
deals, joint ventures
McCracken, Brett. QIDEAS. 2012 News Correspondent. Broadband News. 25 September 2012.
Hakes, Jennifer. Google Press. 7 August 2006
39. Quality and Customer Service
-Monitors programming, messages,
symbols, culture, language and
advertisements to ensure quality
requirements
-Ad product testing.
-Exchange of information from Customer
Service, Product Managers and outsource
development teams to verify quality
assurance in all programming.
-Utilize standardized procedures - test plans,
bug tracking, regression testing, automated
testing
Viacom Careers. 2012.
MTV employs a Quality
Assurance team to:
40. Public Relations and Advertising
Objectives Evaluation Techniques
-There was great effort made by MTV to rebrand when the
network decided to stop airing music videos and primarily show
reality programming. Another attempt at rebranding may not be
worth the same effort, given the channel is now viewed by a new
demographic
-Airing music related programs on television may not be in
MTV’s best interest as viewers have kept up with the changes in
technology and do not rely on television much for music needs
-Music videos do not have the same value as they used to during
MTV’s prime time in ’80s and ’90s
Buchanan, Kyle. "How MTV Plans to Resurrect Music Videos (Hint: By Financing Them)." Vulture.
Kit, Zorianna. "MTV's 120 Minutes to Return." Reuters.
Wells, Jett. "Can MTV Return to the Glory Days of Music Videos?" Popeater.
41. Budget Estimate
Cost to sponsor at Coachella and EZOO
$70,000 Direct Sponsor Fees
$2-$10 per promotional item (production cost)
Promo Items: 550,000 (T-shirts sizes XS-XL, hats, key chains, sweatshirts)
Total estimated promo cost $3,300,000
Staff cost 200 people at $100 a day (per festival)
Total staff cost $40,000 for the weekend
At a rate of 0.01% ROI sponsors receive guaranteed 25,000 for co-op advertising
Total Cost for sponsorship-$3,435,000
Coachella FAQ. 2012. http://www.stringcaninteractive.com/blog/5-key-coachella-lessons-learned-from-a-digital-marketing-perspective/. 2012.
Employee, MTV. Yahoo Answers. 2009. http://answers.yahoo.com/question/index?qid=20100514002205AAX8Mpp. 29 November 2012.
42. Implementation Timetable
Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec 2013
Begin Contacting
Coachella Officials
for information
regarding
merchandise
Decrease
airing of
Teen Mom
Begin
Contacting
Ezoo
officials
Ezoo takes
place
Analyze
festival
revenue
Increase
airing of
new True
Life
episodes
Coachella
Takes
Place**
Attempt to
mend
relationship
s w/lost
Sponsors
Promote new
Seasons of True Life
Take Jersey
Shore off
MTV.com
Analyze
ratings
Analyze
ratings
Analyze
ratings
Promote 120
minutes
Promote
120
minutes
Delete MTV
app for
reality TV
MTV Team designs
2013 Coachella Logo
(MTV’s) for merch
Advertises
Coachella
on Apps,
Commerci
als and
Website
MTV Team
designs
2013 Ezoo
log o
(MTV’s)
for Merch
Advertis
es Ezoo
on Apps,
Commer
cials, and
Website
Ezoo
takes
place
Analyze
festival
income
Make
plans/chan
ges for
next years
sponsorshi
ps
43. Conclusions and Recommendations
-By investing heavily in shows such as 120 minutes and True Life, MTV can not only educate the future, but
gain back the respect the public once had for the Network
-By investing heavily and creatively teaming up with festivals like Coachella and Electric Zoo, MTV can gain
attention for it’s own network and at the same time, associate with music
-As time goes on, MTV can explore other Festivals/Concerts that take place in top DMA’s to reach all areas of
the United States
-By deleting Applications that showcase Jersey Shore and Teen Mom, MTV can have a cleaner
image, especially since Jersey Shore was cancelled. It makes no sense to still be promoting a cancelled shows
via internet (mtv.com)
-By having a relatively production cost for merchandise sold at the festivals, MTV can even gain some of their
invested budget back from the merchandise profits
44. Press Release
MTV Makes Efforts To Bring Back The Music
NEW YORK, NY– MTV is prepared to undergo rebranding in efforts to return to its original Music Television
platform through the revival of the show MTV’s 120 Minutes. MTV is also planning on becoming the main sponsor for
music festivals such as Coachella 2013 and Electric Disco Carnival 2013 to re-connect with their target audience
through a music-orientated environment. MTV2’s 120 Minutes with Matt Pinfield, the re-introduction of MTV’s
music series, is set to return to MTV2 as
an on-air monthly series beginning mid summer. Also returning is Matt Pinfield, 120 Minutes’―most beloved
and respected host‖, to provide music fans and MTV2 viewers with a pure look at today’s most noteworthy
alternative and ―indie‖ artists, along with emerging artists whose music span various genres, through exclusive
interviews and music videos.
―I am ecstatic to part of the rebirth of this iconic and influential music series,‖ said Matt Pinfield. ―While the
new show on MTV2 will feature the same dose of progressive music fans of the original 120 Minutes embraced
and loved, we’ll now be expanding outside the alternative music universe to feature a myriad of emerging
artists and sounds from a variety of genres.‖1
New episodes of MTV2’s 120 Minutes with Matt Pinfield will air the last Saturday of every month and will be
available online at 120.MTV2.com. In addition, there will be a bi-weekly two-minute web series also hosted by
Pinfield called 120 Seconds broadcasted exclusively on MTV’s recently launched strictly music website, MTV
Hive. This web series will not only recap 120 minutes but will also show great moments and performances from
many classic 120 Minutes episodes.
According to Amy Doyle, MTV’s Executive Vice President of Music and Talent, ―The original 120 Minutes’ paved
the way for the most exciting bands and artists of the time to forge deep-rooted connections with their fans‖.
―With the show’s re-launch across MTV’s multiple platforms and screens, we’re once again providing
passionate music fans with a weekly and monthly destination to discover, celebrate and connect with the best
established and emerging musical talent of today.‖
MTV.com/press