This document discusses redefining the role of media in the modern landscape. It argues that media is no longer a subset of advertising but that advertising is now a subset of media. It promotes taking a consumer-centric approach to planning using in-depth consumer data and profiling. It also advocates for measuring the total value of media across all parts of the customer journey rather than just direct response. Finally, it concludes that the media landscape has changed and that success requires understanding consumers, their purchase journeys, and employing holistic measurement techniques.
presentations I held School of Business Administration / HEG-FER Fribourg, on wealth managemen. Overview, Advisory Process and the future of Wealth Management
Presentation at ITB Berlin, 9th March 2011.
The Great Himalaya Trail is the highest and longest walking trail on Earth. This slideshow showcases this and also adds information on trips to this wonderful trail offered by socialtours, a soft adventure specialist based in Kathmandu, Nepal.
presentations I held School of Business Administration / HEG-FER Fribourg, on wealth managemen. Overview, Advisory Process and the future of Wealth Management
Presentation at ITB Berlin, 9th March 2011.
The Great Himalaya Trail is the highest and longest walking trail on Earth. This slideshow showcases this and also adds information on trips to this wonderful trail offered by socialtours, a soft adventure specialist based in Kathmandu, Nepal.
14. CONSUMER CONNECTION SYSTEM
ENABLES DETAILED PROFILING & INTEROGATION OF CURRENT & DESIRED
TARGET AUDIENCES
Single source study of 11,000 UK
consumers (200,000 globally) covering
demographics, attitudes, lifestyles, media
consumption, and relationships with media
THE MOST IN-DEPTH
MEDIA AND LIFESTYLE
SURVEY IN THE UK