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Clash media pack_2013
- 1. M E DI A PAC K 2 0 1 3
- 2. S TAT S A N D FA C T S XY AGE DEM O GR APH IC 12% Under 21 37% 34% 26 - 30 11% 6% 31 - 35 370,000 UNIQUE USERS 74 0 , 0 0 0 PA G E I M P R E S S I O N S 32,000 NEWSLET TER RECIPIENTS 21 - 25 36+ XX 52 % 48 %
- 3. S TAT S A N D FA C T S L O C AT I O N B R E A K D O W N 4 3 % L ondon & E ast 2 2 % N orth & Y orks 17 % Wales & S outh W est 11% S cotland 7 % M idlands 43% 36% G o T o T he C inema E very M onth S pend over £ 8 0 0 on T ech P er Y ear 75% own a smartphone 42% 46 % 12 % P U R C H A S E M U S I C AT LEAST EVERY WEEK shop online every month 86% 67 % of our readers earn a salary of over £ 6 5 , 0 0 0 P U R C H A S E M U S I C AT L E A S T E V E R Y month spend over £ 1 0 0 on clothes shopping each month
- 5. THE MAGAZINE
- 6. INSIDE FRONT/BACK COVER £6, 000 OUTSIDE BACK COVER £7, 500 F U L L PA G E £4, 000 CLASH MAGAZINE AD SPECS SPECS: A LWAY S C M Y K 300 DPI Q U A R T E R PA G E £2, 500 H A L F PA G E H O R I Z O N TA L £2, 500 H A L F PA G E V E R T I C A L £1, 250 ADVERTORIAL £6, 400 INSERT £4, 000 G AT E F O L D £4, 000
- 7. CLASSIFIED £750 CLASH MAGAZINE AD SPECS SPECS: A LWAY S C M Y K 300 DPI
- 9. ONLINE
- 10. ROS £10, 000 FA D E I N £4, 000 RESKIN £7, 000 LEADER £18 CPM TOP LEADER £15 CPM BILLBOARD £18 CPM MPU £20 CPM BOTTOM MPU £18 CPM CLASSIFIED £250 C L A S H M US I C .C O M O N L I N E S P E C S SPECS: A LWAY S R G B 150 DPI
- 11. PA G E P E E L £35 CPM FOOTER £40 CPM E X PA N D A B L E F O O T E R A D £40 CPM C L A S H M US I C .C O M O N L I N E S P E C S SPECS: A LWAY S R G B 150 DPI DROP DOWN £35 CPM MICROSITE £10, 000 BESPOKE MICROSITE £ PO A
- 13. THE APP
- 14. THE PP SH A CLA F U L L PA G E A D 640 x 960px £1, 000 BESPOKE AD £2, 000 VIDEO £1, 000 M A RH S A L L Having proved its mettle as an amplifier manufacturer, Marshall is trying its hand SPONSORED VERTICAL £2, 000 ADVERTORIAL £3, 000 TA G G E D I M A G E S £500 A P P TA K E O V E R £5, 000
- 15. THE NEWSLETTER
- 16. NEW TA K E O V E R £5, 000 LEADER £1, 000 FOOTER £1, 000 SIDE AD £250 BREAKER AD £500 E LETT S R SPONSORED SECTION £3, 000
- 17. I N T E G R AT E D C A M PA I G N S
- 18. LEVI’S THE BRIEF THE RESPONSE In 2011 Clash was selected as the sole music partner for all Levis UK live music activity. After a succession of in-store gigs, and an all-day festival show at the Camden Crawl, we set our sites on creating the big idea. Clash booked artists of the level of Primal Scream, Graham Coxon and Carl Barat, produced premium events activation and content distribution across Levi’s Craft of Music and Go Forth platforms, and created unique digital mechanics for fan interaction with the project. A concept was developed between Levi’s, Clash and Spotify whereby the fans were put in complete control of proceedings. The main event would be an interactive, fan-curated show with Primal Scream preceded by three warm-up in-store gigs, showcasing six new bands that the fans voted on to choose the support act for Primal Scream. A microsite was constructed where fans voted for the support bands, chose the Primal Scream set list and nominated the live cover song they wished to hear; effectively controlling almost every element of the gig.
- 19. S C H WA R Z KO P F & HENKEL THE BRIEF THE RESPONSE Clash is the lead partner in the Right Guard brand campaign Off Guard Gigs, visiting some of the best festivals in the UK to create viral video content with premium artists like legends Tricky and Nile Rodgers, up-and-coming heroes like Wild Beasts, Jamie Woon and off-the cuff stars like Rolf Harris and Mr Motivator as part of an ambitious 3-year social media fan acquisition video campaign, which sits on popular branded channels YouTube and Facebook. We divided our activity into two areas; festival and non-festival. For the festival activity, we took Right Guard to three major UK music festivals: The Great Escape, Lovebox, and Bestival. At each of these, we worked backstage with the biggest artists available to create live sessions and interviews, all of which were posted through the Off Guard Gigs social media channels. Artists included Magnetic Man, The Vaccines, TEED, Modeselektor, Maverick Sabre, Ghostpoet, Foster The People and more. For the non-festival activity, we secured The Subways to perform an acoustic guerrilla gig on Carnaby Street, attained an exclusive backstage interview and three live videos of The Kooks performing, and aligned the brand with sport by getting The Wombats to play a round of golf with the world trick-shot champion, Jeremy Dale. Thus creating three completely unique and richer music programmes, outside of festivals.
- 20. R AT E S U M M A R Y PRINT APP ONLINE I nside F ront C over £6,000 ROS £10,000 S ponsored V ertical £2,000 I nside B ack C over £6,000 Fade I n £4,000 V ideo £1,000 O utside B ack C over £7,500 R eskin £7,000 F ull PA G E ad £1,000 F ull Page £4,000 L eader £18 CPM BESPOKE AD £2,000 Q uarter Page £2,500 T op L eader £15 CPM ADVERTORIAL £3,000 H alf Page H orizontal £2,500 B illboard £18 CPM Tagged images £500 H alf Page V ertical £1,250 MPU £20 CPM A pp takeover £5,000 A dvertorial £6,400 B ottom M P U £18 CPM I nsert £4,000 C lassified £250 G atefold £4,000 Page P eel £35 CPM F ooter £40 CPM E xpandable F ooter A d £40 CPM D rop D owns £35 CPM M icrosite £10,000 B E S P O K E M icrosite £POA NEWSLETTER Takeover £5,000 leader £1,000 F ooter £1,000 S ide ad £250 B reaker ad £500 S ponsored S ection £3,000
- 21. C O N TA C T CLASH MUSIC T: +44 (0)20 76282312 1 9 4 H ercules R oad L ondon SE1 7LD