Fanpowered concerts aims to give music lovers a voice in the live music industry by making concert planning more efficient and fan-centered through its platform Addact. Addact allows fans to directly participate in selecting tour stops for artists by crowdfunding concerts in multiple cities. Concerts are only realized in cities that reach the funding threshold, providing more planning security and transparency while ensuring shows take place where fans want them. This shifts the focus to fans and democratizes the live music experience.

1. FANPOWERED
CONCERTS

2. MISSION
OUR MISSIONIS TO GIVE
MUSIC LOVERS
THE VOICE THEY DESERVEAND TO MAKE
MORE EFFICIENT.
THE LIVEMUSIC INDUSTRY

3. IT’S ALL ABOUT THE FANS.
IT’S THE DEMOCRATIZATION OF LIVE MUSIC.
MISSION

4. PROLOGUE
THE MUSIC INDUSTRY IS ADAPTING
RAPIDLY TO THE DIGITAL SHIFT
No other market has experienced such disruption
through the digitalization as the music industry.
New possibilities of storaging, selling and sharing
music made the consumer more powerful.
Companies such as Spotify or Soundcloud show:
It is all about the fans! Their interests are put first.
While the recording industry finally begins to adjust
to this new rule, the live music market still works
pre-digitally. Although concerts generate most of the
industry‘s income today, concert planning is old
fashioned and highly inefficient.

5. PROLOGUE
THE LIVE MUSIC SEGMENT HAS MISSED
THE DIGITAL TRANSFORMATION
The reason is simple: There
is no reliable data on the
demand in the live music
market. Planning concerts is
still based on experience and
estimate. It is obvious: The
system is missing the fan.
We think: If the whole
world is connecting and
communicating, why should
fans, music acts and the
industry not do the same?
LÜNEBURG
KÖLN
TOUR

6. PROLOGUE
THREE FORCES ARE TRANSFORMING
THE LIVE MUSIC MARKET TODAY
The increasing relevance
of the live music market
REVENUES OF THE RECORDING SEGMENT ARE DWINDLING
DOWN. THE LIVE MUSIC MARKET IS BECOMING THE MOST
IMPORTANT INCOME STREAM FOR THE MUSIC INDUSTRY.
The need for
technological progress
THOUGH BEING THE MOST IMPORTANT INCOME
STREAM, THE LIVE MUSIC MARKET IS STILL WORKING
WITH OUTDATED FRAMEWORKS. THE ADAPTION TO THE
TECHNOLOGICAL PRESENCE IS OVERDUE AND GROWS
MORE URGENT EVERY YEAR.
The change from
consuming to participating
THE WILLINGNESS TO MERGE, TO SPEAK UP AND TO
VOTE ONLINE HAS NEVER BEEN OF MORE IMPORTANCE.
THE COSTUMER IS NO LONGER CONSUMING, HE/SHE IS
MAKING A CHOICE OR EVEN DESIGNING HIMSELF. CON-
SUMING BEHAVIOR IS BEING REPLACED BY PARTICIPA-
TING BEHAVIOR.

7. PROLOGUE
ADDACT TAKES ADVANTAGE
OF THESE DEVELOPMENTS
The developments in the music industry show: The live music market is about to change.
With ADDACT we will turn ‘about to’ into ‘now’.

8. PROBLEM
There is no contemporary technology in the live music
market that could help to match demand and supply.
NO POSSIBILITIES TO PARTICIPATE IN THE TOUR PLANNING
PROCESS – FANS CANNOT LET THEIR FAVOURITE ARTISTS KNOW
WHERE THEY WANT THEM TO PLAY A CONCERT
NO RELIABLE INFORMATION ABOUT
DEMAND – BANDS KEEP PLAYING
IN THE SAME BIG CITIES
NO PLANNING SECURITY BUT FINANCIAL RISK – PROMOTERS CAN ONLY
GUESS HOW MANY PEOPLE WILL VISIT A CONCERT AND START THE
PLANNING PROCESS NOT KNOWING IF PRODUCTION COSTS WILL BE COVERED
ARTISTS PROMOTER TICKET SALE SALES SUCCESS CONCERT
FANS
STATUS QUO –
CONCERT PLANNING IS A BROKEN SYSTEM

9. PROBLEM
Fans try to participate and to tell their
bands where they want them to play
on Facebook and other channels.
But this information is unstructured and
non-committal. Therefore it cannot
function as valid basis for routing a tour.
SOCIAL MEDIA TECHNOLOGIES ARE NOT
CAPABLE OF SOLVING THE PROBLEM
NEBRASKA WANTS
TO SEE YOU
CAN’T WAIT
TILL YOU COME
TO CHICAGO
WHEN ARE THEY
IN MONTREAL?
COME TO ARGENTINA
MY FRIEND
COME TO TEXAS FOR
THOSE OF US WHO DON’T
HAVE PLANE TICKETS
TO KNOXVILLE TONIGHT!

10. SOLUTION
WITH ADDACTTHE CONCERT PLANNING PROCESS
STARTSWITH THE FAN.
THIS ALLOWS US TO BRING ALL PARTIES TOGETHER
MORE EFFICIENTLY.
WE COMBINE TICKETINGAND
CROWDFUNDING.

11. SOLUTION
WHERE THE FANS ARE.
CONCERTS FINALLY TAKE PLACE

12. SOLUTION
THIS IS HOW CONCERTS ARE
PLANNED WITH ADDACT
With ADDACT there is less financial risk, more planning
security, higher market transparency – and happy fans.
FANS
DIRECT INVOLVEMENT
IN THE SELECTION
OF THE TOUR STOPS
PROMOTERS SELL MORE TICKETS IN ADVANCE –
BEFORE THE PLANNING PROCESS
ACTUALLY BEGINS
RELIABLE INFORMATION ABOUT
DEMAND – BANDS PLAY MORE
CONCERTS FOR MORE FANS IN
VARIOUS CITIES
ARTISTSPROMOTER CONCERTCROWDFUNDING ONLY FUNDED CONCERTS
GET REALIZED

13. SOLUTION
ADDACT PROVIDES THE TECHNOLOGY
TO CROWDFUND EXTENSIVE TOURS
PROMOTER
SETS DATE AND VENUE
FOR CONCERT
FANS
GET CHARGED FOR
TICKETS
THE CONCERTS
TAKE PLACE
THE CITIES THAT
REACH THE THRESHOLD
GET THE CONCERT
ADDACT PUBLISHES
A CAMPAIGN FOR
MULTIPLE CITIES
FANS CAN PLEDGE
FOR A SPECIFIC CITY OVER
A DEFINED TIMESPAN
FANS DO NOT
GET CHARGED FOR
TICKETS
CITIES THAT DO NOT
REACH THE THRESHOLD
DO NOT GET THE CONCERT
0%
0%
0%
0%
23%
11%
Chemnitz
Oberhausen
Frankfurt a.M.
Heidelberg
100%
100%
LATEST
CAMPAIGN

14. PRODUCT
THIS IS WHAT THE ADDACT
HOMEPAGE LOOKS LIKE

15. AWARDS
AWARDS AND PUBLIC FUNDING

16. FOUNDERS:
Hilko Aikens
Dirk Veit
OFFICE LÜNEBURG
Salzstraße 1
21335 Lüneburg
OFFICE HAMBURG
Neuer Kamp 30
20357 Hamburg
WWW.ADDACT.DE
INFO@ADDACT.DE