The document provides an overview of the MuchMusic Video Awards (MMVA). It discusses the target market, costs, impact, competitors and key details of the annual Canadian music video awards show. The target market is music fans aged 14-26. Advertising costs and placement strategies are examined for People and Famous magazines. Competitors include the Teen Choice Awards and MTV Video Music Awards. Justin Bieber and Cody Simpson are identified as two main artist players in the industry.
What is music marketing? | Virginie Berger, Don't believe the hype | MIDEM ex...midem
Music strategist and founder of marketing and promo agency Don't believe the hype's Virginie Berger explains why marketing is important for all artists. With case studies... and without exceptions!
What is music marketing? | Virginie Berger, Don't believe the hype | MIDEM ex...midem
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Artist Publicity: Is Your Music Media Ready?Urbane Imagery
Are you an artist, artist manager/representative or label owner who wants to attract media attention? What should your plan look like? How do you reach out to media personnel? What are the first steps to set up tour publicity, and how do you follow through to capitalize on media opportunities?
On Saturday, April 23, 2011, the Memphis Music Foundation hosted a music publicity workshop with Aerial Ellis of Urbane Imagery in Nashville. This presentation included PR tips on press kits and EPKs, how to use a media list, media training and etiquette, strategic record release and tour marketing, and PR through social media.
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardomgreendigital
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
Experience the thrill of Progressive Puzzle Adventures, like Scavenger Hunt Games and Escape Room Activities combined Solve Treasure Hunt Puzzles online.
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
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A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
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A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
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Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
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Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
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A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
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Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
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A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
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Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
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A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
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Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
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From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdfAzura Everhart
Matt Rife's comedy tour took an unexpected turn. He had to cancel his Bloomington show due to a last-minute medical emergency. Fans in Chicago will also have to wait a bit longer for their laughs, as his shows there are postponed. Rife apologized and assured fans he'd be back on stage soon.
https://www.theurbancrews.com/celeb/matt-rife-cancels-bloomington-show/
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
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Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
As a movie director, I am often asked about the process of creating an indie film. It's a journey of passion, perseverance, and planning, and today, I'm going to take you through it.
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Modern Radio Frequency Access Control Systems: The Key to Efficiency and SafetyAITIX LLC
Today's fast-paced environment worries companies of all sizes about efficiency and security. Businesses are constantly looking for new and better solutions to solve their problems, whether it's data security or facility access. RFID for access control technologies have revolutionized this.
2. +
OVERVIEW
Brief Introduction Target Market
Media Costs Impact On Industry
Statistics Competitors
Ethical Issues „In The News‟
Trends & Forecasts Endorser
Main Players SWOT
Global & Local Effects PEST
Magazine Advertisements
3. +
MuchMusic Video Awards Promo
http://www.youtube.com/watch?v=QGw32
bPGAWQ&feature=related
4. +
MuchMusic Video Awards Promo
http://www.youtube.com/watch?v=Emi
a5MPTNSg
5. +
Brief Introduction
The MMVA‟s was first established in 1990
Stands for MuchMusic Video Awards
Held annually, Downtown Toronto (Queen Street West)
The event is to recognize Canadian and International
music artists, directors, producers and cinematographers
for their accomplishments
6. +
What are the MMVA‟S
• Very unique in it‟s stage layout. This method increases
it‟s brand awareness and brand image
• Growing every year
• Voting is made to be convenient to consumers and can
be done online
• Nominated based on popularity during the year and votes
by their fans
8. +
Media Costs
Magazine People Magazine Famous Magazine
CPM Male= 1124 Female= 2418 Male= 475 female= 619
So the total amount of people who So the total amount of people who
saw the ad = 3542 see the ad is 1094. 1094/1000=
So, 3542/1000=3.542 units. 1.094
Therefore they have 3 units and the Therefore they have 1 unit with a
total cost is $29,215 for a 4 color 1- total cost of $28,750.
page ad. CPM= $28,750/1=$28,750
CPM=29,215/3=9,738.33$
Frequency of Ad Because the event starts around Famous Magazine is not as popular
June we should advertise 4 months as People Magazine is, that‟s why
in advance just to get the consumers we are just going to have our ad in
interested and engage them with our this magazine for 2 months. Famous
campaign. I think we should have 1 Magazine is distributed monthly So
page 4-color ad in flare for 4 months therefore 1 page 4 color ad in flare
before the event starts. for 2 months is just right to fit out
budget.
Total Cost People magazine is distributed With our ad being viewed once each
weekly so therefore, if our ad were month for 2 months makes our total
placed in the magazine every other cost $28,750 x 2= $57,500
week then it would be distributed 8
times in the 4 months. $29,215 x
8= $233,720
9. +
Why these 2 magazines?
They are well known and not that expensive. With
enough publicity we‟re still left with $8,780
They already come with their own fan base and brand
image
People magazine and Famous are great sources for the
latest celebrity gossip, they always have the latest new of
the celebrity world
Their targeted market is similar to that of the MMVA‟s
They are at a maturity stage therefore fan base is stable
10. +
Statistics
“Lady Gaga, Justin Bieber and co-host Selena Gomez helped
MuchMusic outdraw everything in prime time in Canada with
1,009,000 overnight, estimated MMVA viewers.” (Yeo)
11. +
Ethical Issues
In 2010 co-host Miley Cyrus supposed
to be known as a Disney character
is going wild.
In 2011 co-host Selena Gomez
also supposed to be known as
a Disney star is seen wearing a
super short skirt.
12. +
Trends & Forecasts
Increase in brand awareness and brand image because more
people are getting to know the MMVA‟s by the day.
With each new celebrity performing for the MMVA‟s his/her fan
base comes along too, increasing the show‟s publicity and
spreading awareness
The 2011 MMVAs were the
most-watched broadcast in
MuchMusic history, with a 67%
increase in viewers 18 to 34.
13. +
Main Players
Justin Bieber
Currently in the forefront of the music industry
Growing out of his „little boy‟ image
- Still maintain morals and ethics
Most searched person in 2011
Maintains his positive brand image through
associating all-around super-star Usher, as well as
Jaden Smith and Ludacris
Ranked number three on Forbes celebrities top
100 list in 2011
14. +
Main Players
Achieved over 10,000,000 views purely from word
of mouth
Recent Album: Under The Mistletoe
Christmas song, Under The Mistletoe ranked #1
Endorses Proactive
Teens are able to relate to him
16. +
Main Players
Cody Simpson
Quickly shaping up to be a true pop phenomenon
Social Media: YouTube uploads lead to a worldwide
commotion and he received millions of views
2010 signed with Atlantic Records
Over 1.5 million Twitter followers, approaching 2 million
Facebook likes and over 100 million YouTube views
17. +
Main Players
Debut Single FT. Flo Rida
High profile TV appearances including
- The Today Show
- Nickelodeon „s Bucket and Skinner‟s Epic Adventures
- Disney‟s So Random
- Ellen DeGeneres
On tour nearly non-stop, including a sold out co-headline
tour
19. +
Main Players
Justin Bieber:
An uprising Canadian artist
Forefront of the music industry
Recent ground breaking success in the pop culture genre
A progressive icon as many individuals look up to him
and aspire to be like him.
20. +
Main Players
Cody Simpson:
Rising in the Ranks
Currently at the end of his Introduction Stage
Grasped the attention of fans worldwide through his
outstanding success
He is an artist to watch out for in the near future
21. +
Global & Local Effects
The MMVA‟s spreads awareness about the city to people
Toronto is a city that is characterized as having a busy
and fast paced lifestyle.
It can be identified with people who have a busy work life
and constantly traveling from one location to another
MMVA‟S takes around five days
22. +
Global & Local Effects
Tourism in turn effecting the local economy
- Effect on the Canadian Dollar value
- Decreased unemployment
- Money Circulation
No long lasting effect on the over all Canadian economy
- Fairly small scale event.
No evident effect on the global economy
25. +
Magazine Advertisement
The host for the 2012 MMVA‟s has not been announced
The magazine advertisement is a campaign is called
“guess your host”.
Provides the consumers with an opportunity to state their
opinion on who they think the MMVA host will be
Creates interaction between the consumers and gives
them a sense of belongingness
26. +
Magazine Advertisement
Attempt to create a trending topic amongst teens, as
word of mouth can be very powerful
Spread awareness to consumers about the award show
and increase viewership.
Benefits MuchMusic as they get the opportunity to
research who consumers would want to see as hosts
28. +
Target Market
Demographics:
- Age group of 14 – 26
- Style and taste of music changes during late 20‟s
- No restriction to either gender
- Held in Toronto, multicultural city
- Does not target any specific ethnic culture
29. +
Target Market
Demographics:
- No specific income level, as tickets are free
- Wide consumer base as awards are presented to a
variety of artists
- Bring together „music lovers, , fanatics and loyalists
30. +
Target Market
Geographics:
- Urban or Sub-Urban areas
- Most consumers would be from either Toronto or the GTA
- The event does not restrict audience members from any
specific region
- Many fanatics can also come from further geographical
regions
31. +
Target Market
Usage:
- Since this event only occurs once a year it would be
targeted towards „heavy users‟
- Even those who fit in the low consumer usage category
could attend as it occurs only once a year and is a
memorable experience
32. +
Target Market
Psychographics:
- Spending time outdoors, enjoy the rush and excitement
as well as those who love music and celebrities
- Physically healthy and active in order to completely enjoy
the show, as it is held outdoors with thousands of
screaming fans
33. +
Target Market
Psychographics:
- The event is more of a „party‟ and so consumers who do
not enjoy the loud music and dancing atmosphere would
not be targeted.
- The music showcased includes only mainstream
- Heavy metal, rock or other forms of music fans will not be
targeted
34. +
Impact On Industry
MMVA‟s are one of the well known entertainment award
shows in the music industry
It is presented by MuchMusic which is a well reputable
music channel in Canada
1009000 viewers in 2011
Celebrities gain media attention – platform and market
themselves
35. +
Impact On Industry
Gives celebrities from other parts of the entertainment
industry to be recognized
An example of this would be during the 2011 MMVA‟s
where Taylor Lautner came on stage and marketed his
upcoming movie Abduction
Cody Simpson also used the MMVA platform to help him
gain exposure in the Canadian market as an upcoming
pop sensation
37. +
Competitors
Teen Choice Awards -
- Annual awards show that air on the Fox cable channel,
- Voted by teen viewers between the age group of 14 to 17
- The winners receive an authentic surfboard
- The Teen Choice Awards acknowledges not only those in
the music industry but also in sports, television and
movies.
- The MMVA‟s only recognize those who have had
successful and popular music videos
38. +
Competitors
Teen Choice Awards -
- The Teen Choice Awards only focus their marketing
strategies towards a narrow target market of those in the
age group 14 to 17
- MMVA‟s have a much larger target audience
- An important factor That the Teen choice Awards possess
is the fact that every year their surfboard awards are
designed differently,
- MMVA‟s do not have such a unique trophy
39. +
Competitors
MTV Video Music Awards-
- Award presented by the MTV channel to appreciate the best in
music videos
- Known to be an alternative to the Grammy Awards or Oscars
for youth.
- Targets those within the age group ranging from teens to
twenty‟s.
- The statue given to winners is an astronaut on the moon
40. +
Competitors
MTV Video Music Awards-
- MMVA‟s have similar target market
- Both award ceremonies only recognizes popular and top
charting music videos
- MTV Video Music Awards more well known
- The MTV Video Music Awards trophy is an astronaut on
the moon. This has symbolized not just the award show
but also MTV.
41. +
Competitors
Billboard Music Awards -
- Honor given by Billboard magazine
- Held annually in December until it went dormant in 2007,
- Finalists are based on year-end chart performance based
on sales, downloads and airplay
- MMVA‟s and Billboard Music Awards collaborate with
another organization
42. +
Competitors
Billboard Music Awards -
- The Billboard Music Awards have lost their credibility as
they went dormant in 2007
- Billboard Music Awards are not based on consumer
votes,
- Makes the viewers feel disconnected as their direct input
and opinions are not acknowledged.
43. +
In The News
Article
# 1: Justin Bieber provokes screams at
MMVAs
- Justin Bieber made a surprise appearance for his
girlfriend and MMVA host Selena Gomez
- Sent the crowd crazy
- "I want to say thank you so much to all my fans, you guys
are amazing," Bieber said.
- Lady Gaga won numerous awards that evening and was
blessed and felt very welcome and loved in Canada
44. +
In The News
Article # 2: Celebs arrive in style at 2011 MMVAs
- Arrival of stars on the MMVA red carpet
- First to arrive was pop/rock star Avril Lavigne
- Far East Movement arrived shortly after
- Marianas Trench arrived in hamster balls.
- Portrays their brand image of being
fun, playful, enthusiastic and unpredictable performers.
45. +
In The News
Article # 2: Celebs arrive in style at 2011 MMVAs
- Simple Plan also surprised their fans by arriving in a pink
limo stating,
- “We‟re trying to stay ahead of the curve - this look next
year is going to be massive,”
46. +
In The News
Article # 3: Nina Dobrev& Ian Somerhalder Hit the
2011 MMVAs
- The vampire diaries co- stars Nina Dobrev and Ian
Somerhalder attended the MMVA‟s
- The two were known to be presenters at the award show
- Nina Dobrev is a Canadian star and came out to support
the event held Downtown Toronto
- Promote the hit teen series Vampire Diaries
47. +
In The News
These three articles –
- Associate celebrities with the MMVA‟s
- The first one describes the way the
actors, actresses, music artists and others arrived to the
event
- Various things they did in order to portray their brand
image
- Gives readers a glimpse into what the MMVA‟s are like
and what its viewers can expect.
- Ian and Nina are presenting the award, gain publicity
and awareness about their show through a Canadian
award show
- The third article talks about the loyal fans
48. +
Celebrity Endorser
Selena Gomez best fit the MMVA image, and so we
chose her to be the endorser
Already co-hosted the award show last year
MMVA‟s and Selena Gomez have a very fun, youthful and
enthusiastic image
She is a role model to her fans and an upcoming icon to
look up to
While growing she is able to maintain a clean image.
Has many celebrities interested in working with her such
as Demi Lovato
50. +
SWOT
Strengths:
- MuchMusic share their assets with the Much Music Video
Awards - Buildings, equipment, camera crew etc.
- MuchMusic channel is a reputable music source in
Canada
- Direct competition is with MTV, Billboards and Teen
Choice.
- Sponsors provide them with sufficient financial funds and
resources, Doll&Dash, Got Milk, Stride etc
- Competitive Advantage- three stages making it interactive
for its viewers and audience members
51. +
SWOT
Strengths:
- Associate with Canadian celebrities such as, Justin
Bieber and Nina Dobrev
- Unique alliance with People magazine
- It also has a strong fan base as it includes all the
celebrities from various genres of music
- Free to attend the event
- No use of inferior technology
52. +
SWOT
Weaknesses:
- Not market leaders in the music industry
- Product line too narrow – only awards music videos
- Advertisements and sponsorships only source of revenue
- Set up for MMVA too time consuming and creates a
hassle downtown
- No unique Trophy
53. +
SWOT
Opportunities :
- Expand into television, sports and movies
- MMVA‟s can give new artists the opportunity to gain
exposure and build a fan base.
- Economic outlook is positive
- Presented in English
- Use social media to help create awareness about its
brand internationally and locally
- Attract top charting Billboard artists
54. +
SWOT
Threats :
- MMVA‟s competitors are equally growing and innovating
year by year.
- Too much time to set up causing a commotion Downtown
- Takes place in a very crowded area
- Weather conditions
55. +
PEST
Political :
- Political conditions of Toronto are very stable
- Important that the political conditions in US are also
stable, to avoid any traveling complications for celebrities
- EU has rapidly growing music industry
- Canadian government regulates the entertainment
industry
- Alcohol
- Children‟s television
- Multicultural and multi-religion city
56. +
PEST
Economical :
- Currently Canada is at the recovery stage from the
recession
- Stable inflation, high interest rates, increased
employment
- Exchange rates play a significant role
- CDN = 0.9626 US, 1 US = 1.0388 CDN (subject to
change
- Seasonal event
57. +
PEST
Social :
- Toronto is a multicultural city
- Event takes place during the summer
- Is in English which is a universal language
- The roles of men and women in the music and
entertainment are both equally dominant
- Life expectancy is rising in Canada
- Crucial to be environmentally friendly for MMVA‟s
58. +
PEST
Technological:
- MuchMusic Video Awards is the same technology that is
used by the MuchMusic channel
- Do not have any significant or special technology that
would make them a market leader.
- Build three separate stages yet still maintain excellent
communication and harmony throughout the show.
- Outsourcing would not be a suitable option