This document summarizes research into television and internet audiences in the UK. It provides charts showing the most popular TV shows and genres viewed. It also shows data on the increasing trend of catch-up viewing versus live viewing of TV programs. Additional data shows the BBC, ITV and Channel 4 as the most popular TV channels, and that 16-25 year olds favor channels like E4 and MTV. The document also contains charts displaying internet usage statistics in the UK and Europe, with over half of UK residents using the internet and the highest rates of usage among 12-17 and 18-29 year olds. It notes that online shopping in the UK has greatly increased, with over £38 billion spent in 2013.

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Secondary Research into
Audience
By Amber Bush

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TV Audience Figures
This is a chart showing the most popular television shows viewed
recently, The Great British Bake Off, Strictly Come Dancing,
Downton Abbey and The X Factor have the highest audience
ratings.

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This is a monthly chart showing the audience viewing ratings by
genre. This shows that sport, entertainment and drama are
viewed the most.

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This shows a comparison between how the audience view
television programmes, the white line shows the ratings of people
watching television live and the yellow line shows catch-up
audience ratings. You can see that from 2006, from nearly 100%
of audiences watching TV live this is slowly decreasing and over
the recent years more and more people are gradually using
catch-up.

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Popular Television Channels in the
UK
 1st BBC
 2nd ITV
 3rd Channel 4
Channels such as E4, MTV, ITV2 and More4 are popular with 16-
25 year olds.

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Sponsorship
I could do my sponsorship for TV programmes such as
 New Girl
 Hollyoaks
 Skins
 Misfits
 90210
 Glee
 The X Factor
 The Only Way is Essex

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Audience Internet Usage
This is a chart from last year, showing the percentage of internet
users across the world. Asia are the biggest users of the internet
counting for 45.1%, second is Europe counting for 20.2%. The
United Kingdom is the third country in Europe with the most
internet usage with over 57 million people using it.

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This graph shows the internet usage per age group, we can see
generally that the percentage of people online has increased
considerably in the coming years. More importantly we see 95%
of 12-17 year olds (green line) and 18-29 (blue line) using the
internet, a web pop-up will be a good advertising tool for my
product as I am aiming towards this age.

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Online Shopping
The UK is the top country in Europe when it comes to purchasing online. In
2013 the people in the UK spent £38.83 billion pounds as seen in the chart
below, and has only increased since then.
In Europe 8.0% of sales where made on mobile or tablet, this is a growing
trend with audiences now and is expected to keep on increasing.

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References
 http://www.internetworldstats.com/stats.htm
 http://www.barb.co.uk/
 http://www.retailresearch.org/onlineretailing.php