Secondary research into audience
•Download as PPTX, PDF•
1 like•236 views
This document summarizes research into television and internet audiences in the UK. It provides charts showing the most popular TV shows and genres viewed. It also shows data on the increasing trend of catch-up viewing versus live viewing of TV programs. Additional data shows the BBC, ITV and Channel 4 as the most popular TV channels, and that 16-25 year olds favor channels like E4 and MTV. The document also contains charts displaying internet usage statistics in the UK and Europe, with over half of UK residents using the internet and the highest rates of usage among 12-17 and 18-29 year olds. It notes that online shopping in the UK has greatly increased, with over £38 billion spent in 2013.
Report
Share
Report
Share
Recommended
Secondary research into audience
This document summarizes research into television and internet audiences in the UK. It shows that the most popular TV shows are X Factor and Coronation Street, while sports, entertainment and drama are the most viewed genres. It also shows that the percentage of people watching live TV is decreasing as catch-up viewing rises. The BBC, ITV and Channel 4 are the most popular TV channels, especially among 16-25 year olds. The UK has over 57 million internet users, most of whom are 12-29 years old. Online shopping in the UK has grown significantly, with over £38 billion spent in 2013.
Secondary research into audience
This document summarizes research into television and internet audiences in the UK. It includes charts showing the most popular TV shows and genres, as well as data on the increasing popularity of catch-up viewing versus live viewing. It also presents statistics on the most viewed TV channels in the UK, internet usage rates by world region with Asia having the highest percentage of users, and data on online shopping trends in the UK and Europe with online spending and mobile/tablet sales increasing.
Secondary research into audience
This document summarizes secondary research on TV and internet audiences in the UK. It includes charts showing the most popular TV shows and genres, as well as data on the increasing trend of viewers using catch-up services instead of watching live. Additional data shows the BBC, ITV and Channel 4 as the top three TV channels in the UK. Charts also provide data on internet usage worldwide and online shopping trends in the UK and Europe.
NCVO Civil Society Almanac 2018 launch presentation
The 2018 Civil Society Almanac from NCVO provides findings on the changing landscape of civil society in the UK. It finds that the voluntary sector is characterized by diversity, with most organizations being small and local. While the largest organizations generate half of sector income, they make up only a small percentage of organizations. Individual donations remain the largest source of income for the sector, though income from government is decreasing both in real terms and as a proportion of overall income. The almanac raises questions around how to best support small to medium organizations and the changing relationship between the voluntary sector and government.
Mindshare POV: Australian Online Ad Spend Overtakes FTA TV
- The IAB/PwC report found that internet advertising spending in Australia from January to June 2013 was $1,883 million, surpassing free-to-air TV spending of $1,805 million for the first time. However, SMI data, which tracks only agency spending, still shows digital spending trailing TV.
- The discrepancy is likely because SMI misses direct spending on digital publishers like Google and Facebook, whose largest advertisers often don't use agencies and manage activity from overseas. This explains the $1.2 billion difference between the reports.
- It remains to be seen if online advertising surpassing TV is a seasonal change or a structural shift, as online advertising initially overtook but then fell
Who is offline and who is online?
A short presentation inspired by the ONS 2010 stats on internet use in the UK, looking at the demographic make-up of who is offline and who is online.
Market Research - Advertising Placement
The document discusses the target demographics and viewership of several television channels:
E4 targets young females aged 16-24 with quality drama and comedy programming. MTV targets young adults aged 12-34 and is highly recognized among that age group. Sky 1 and Comedy Central both have audiences that are 37% and 59% aged 16-34, respectively, fitting the target demographic of school-aged teenagers. ITV is one of the largest commercial channels in the UK, reaching over 41 million viewers per week, including 85% of housewives and 69% aged 16-34.
Charles Nixon - Introduction
Charles Nixon from the Cambridge Marketing College kicks off the On The Edge Bristol event. Find out more about the Cambridge Marketing College courses in Bristol here: http://www.marketingcollege.com/locations/bristol
Recommended
Secondary research into audience
This document summarizes research into television and internet audiences in the UK. It shows that the most popular TV shows are X Factor and Coronation Street, while sports, entertainment and drama are the most viewed genres. It also shows that the percentage of people watching live TV is decreasing as catch-up viewing rises. The BBC, ITV and Channel 4 are the most popular TV channels, especially among 16-25 year olds. The UK has over 57 million internet users, most of whom are 12-29 years old. Online shopping in the UK has grown significantly, with over £38 billion spent in 2013.
Secondary research into audience
This document summarizes research into television and internet audiences in the UK. It includes charts showing the most popular TV shows and genres, as well as data on the increasing popularity of catch-up viewing versus live viewing. It also presents statistics on the most viewed TV channels in the UK, internet usage rates by world region with Asia having the highest percentage of users, and data on online shopping trends in the UK and Europe with online spending and mobile/tablet sales increasing.
Secondary research into audience
This document summarizes secondary research on TV and internet audiences in the UK. It includes charts showing the most popular TV shows and genres, as well as data on the increasing trend of viewers using catch-up services instead of watching live. Additional data shows the BBC, ITV and Channel 4 as the top three TV channels in the UK. Charts also provide data on internet usage worldwide and online shopping trends in the UK and Europe.
NCVO Civil Society Almanac 2018 launch presentation
The 2018 Civil Society Almanac from NCVO provides findings on the changing landscape of civil society in the UK. It finds that the voluntary sector is characterized by diversity, with most organizations being small and local. While the largest organizations generate half of sector income, they make up only a small percentage of organizations. Individual donations remain the largest source of income for the sector, though income from government is decreasing both in real terms and as a proportion of overall income. The almanac raises questions around how to best support small to medium organizations and the changing relationship between the voluntary sector and government.
Mindshare POV: Australian Online Ad Spend Overtakes FTA TV
- The IAB/PwC report found that internet advertising spending in Australia from January to June 2013 was $1,883 million, surpassing free-to-air TV spending of $1,805 million for the first time. However, SMI data, which tracks only agency spending, still shows digital spending trailing TV.
- The discrepancy is likely because SMI misses direct spending on digital publishers like Google and Facebook, whose largest advertisers often don't use agencies and manage activity from overseas. This explains the $1.2 billion difference between the reports.
- It remains to be seen if online advertising surpassing TV is a seasonal change or a structural shift, as online advertising initially overtook but then fell
Who is offline and who is online?
A short presentation inspired by the ONS 2010 stats on internet use in the UK, looking at the demographic make-up of who is offline and who is online.
Market Research - Advertising Placement
The document discusses the target demographics and viewership of several television channels:
E4 targets young females aged 16-24 with quality drama and comedy programming. MTV targets young adults aged 12-34 and is highly recognized among that age group. Sky 1 and Comedy Central both have audiences that are 37% and 59% aged 16-34, respectively, fitting the target demographic of school-aged teenagers. ITV is one of the largest commercial channels in the UK, reaching over 41 million viewers per week, including 85% of housewives and 69% aged 16-34.
Charles Nixon - Introduction
Charles Nixon from the Cambridge Marketing College kicks off the On The Edge Bristol event. Find out more about the Cambridge Marketing College courses in Bristol here: http://www.marketingcollege.com/locations/bristol
Metro New York Stands Out!
Metro has a larger readership among adults living in Manhattan than the New York Post or Daily News. As a free newspaper, Metro is able to reach more people than traditional paid newspapers in the digital age. Metro encourages readers to visit their website at www.metro.us to learn more about their coverage and get content they may be missing.
11002 Newsprint R6
Each year 25,000 lives are lost to smoking and $6.3 billion in taxes go to cover smoking-related costs. Tobacco advertising in stores influences kids to smoke, as kids are most impacted by in-store marketing and more exposed to tobacco displays, increasing their likelihood to smoke.
Business Opportunity by Leading Media and Entertainment Network
This document provides information about a business opportunity to earn commissions by selling mobile, pay-TV, broadband, and cable subscription services and packages from ABS-CBN/Sky. It notes that the mobile and pay-TV industry in the Philippines is growing rapidly and generated over $5 billion in revenue in 2013. Individuals can become agents and earn 60% commission on sales of various ABS-CBN/Sky packages and services with no territories or quotas. Requirements to become an agent include completing an application, providing ID and proof of billing, passing a drug test, and attending training meetings. Interested individuals are instructed to contact the specified representative for more details.
Grandes Tendencias En La Publicidad
The document discusses changes in media consumption and advertising. It notes that consumers now spend over 10 hours per day engaged with various media like TV, radio, magazines and the internet. The "media wall" between consumers and advertisers is falling as marketing shifts to more collaborative approaches. By 2010 people will be exposed to 3000 ads per day across various media platforms. Engagement will become a more important metric for marketers than simple ad exposure or interruptions. Marketers will seek to place brands wherever consumers are, such as in movies, games and other media. [/SUMMARY]
Almanac 2016: An introduction to the latest data on the voluntary sector
Almanac 2016: An introduction to the latest data on the voluntary sectorNCVO - National Council for Voluntary Organisations
The document summarizes key data from NCVO's Almanac 2016 on the voluntary sector in the UK. It finds that while most charities are small, the majority of income is held by a limited number of large organizations. Income and spending increased in 2013/14 for the first time since 2009/10, with most of the rise seen among the very largest charities. Volunteering remains important, though youth volunteering is an area of continued growth.Uk betting groups place high stakes on tv advertising 14 03-18
UK betting groups are engaged in an advertising war on television as a new taxation regime for online gambling operations is set to be introduced in December. The major betting companies, including William Hill, Betfair, Paddy Power, Ladbrokes and Coral, are spending millions on television advertisements ahead of the World Cup and beyond to increase their customer base before the new tax impacts their profits. However, some analysts warn that the large increase in marketing spending may not be worthwhile and could stimulate extra regulatory scrutiny of the industry's advertising practices.
The voluntary sector in 2016
This document summarizes statistics about the voluntary sector in the UK. It finds that most voluntary organizations are small, with over 80,000 organizations having incomes below £10,000. Total voluntary sector income was £43.9 billion in 2013/14, with most sources of income increasing except for some government grants. Volunteer rates remain high, with over 40% of people volunteering at least once a month. The voluntary sector employs over 827,000 people.
Confidence in media
Kim Kardashian has 86 million followers on social media and can earn between $75,000 and $300,000 per sponsored post. As part of a $20 million sponsorship deal, Samsung negotiated to have its Galaxy smartphone integrated into the Oscars television broadcast. Some news sites generate fake pro-Trump stories to drive web traffic and sell advertisements, taking advantage of how content spreads on Facebook.
Jason Probert
This document discusses the changing landscape of marketing and advertising as new technologies have emerged. It notes that traditional TV advertising is becoming less effective as audiences fragment and people skip advertisements. Mobile internet and smartphones are growing rapidly and becoming the primary access point for internet usage. This represents a shift to more targeted and personalized advertising delivered through mobile devices. The new principles of marketing are described as the 3 P's: permission, privacy and preference. Marketers need to focus on building trusted relationships with consumers by respecting their preferences and consent regarding data collection and usage. Two-way conversations between brands and individuals are becoming more important than one-way broadcast advertising.
2016 Mortgage Banking Executive Summit: The Power of Social Media
Social media is rapidly transforming the mortgage industry. For mortgage lenders and loan originators, it is becoming increasingly important to establish and reinforce their value in an online world.
Wareham 9.26
Wareham is a town in Massachusetts with a population that is growing through commuters, seasonal residents, and retirees. It has a more diverse population than neighboring towns. The median age is 39 and median income is over $10,000 less than neighboring towns. Housing turnover is higher in Wareham, with almost 20% of units being seasonal. Unemployment is higher than the state average. A new shopping center, Wareham Crossing, is expected to draw shoppers from surrounding towns and spur commercial and residential development, though population growth may be negligible in the short term. Expanded commuter rail service could boost higher-income residents and growth if implemented by 2010.
Jason probertfinal
This document discusses the changing landscape of marketing and advertising as new technologies have emerged. It notes that traditional TV advertising is becoming less effective as viewership declines and people skip commercials. Mobile internet and smartphones are growing rapidly and becoming the primary access point for internet usage. This represents a shift to more targeted and personalized advertising delivered through mobile devices. The new principles of marketing are described as the 3 P's: permission, privacy and preference. Marketers need to focus on building trusted relationships with consumers by respecting their preferences and consent regarding data collection and targeted advertising. Two-way conversations between brands and individuals are becoming more important than one-way broadcast advertising.
Alex's work 2
Commercial TV and radio is broadcasting funded by private corporations through advertising revenue rather than public funds. Relying on commercials attracts more viewers, providing funding for privately owned stations. Examples include ITV, where advertising pays for operations. Common commercials on commercial TV stations include those for supermarkets, cars, personal products, entertainment, restaurants, electronics stores and financial services, helping to support national and local channels in London like London Live and Your TV London.
Importance of genre and age
This document discusses the importance and use of genre in filmmaking. Genre categorizes films into sections like romance, drama, comedy, and horror that follow their own conventions. Genre is important for marketing films to audiences and helps investors determine which films will be profitable. It allows the audience to understand what type of film they are watching and be marketed to appropriately. Certain genres have distinguishing characteristics - for example, westerns often feature gunfights, weapons, horses, and dry, desert-like settings while horrors contain dark, mysterious tones and settings like forests with threats and deaths. The document also outlines the age restrictions and content allowed in 12 and 12A rated films in the UK.
Analysis of film openings
The document analyzes the openings of three horror films - Saw, The Woman in Black, and Se7en. The Saw opening uses unsteady camera work and disturbing music and imagery to create tension. The Woman in Black opening seems normal at first but uses lighting and the behavior of the children to introduce mystery. The Se7en opening shows someone researching disturbing topics and leaves the viewer questioning their identity and purpose through the use of jarring editing, music, and shots from their point of view.
Photo shoot plan
The document outlines plans for a makeup look featuring heavy eye makeup and dark lipstick with an airbrushed face. Equipment listed includes various makeup products as well as brushes. The model will wear a black top and leather jacket with hair down and wavy. Lighting will use soft, even colored lights and shadows to showcase the makeup. Shots will be close-up medium shots of the model's face, using a telephoto lens.
Initial ideas
The document discusses opening scenes for horror films. It notes that the author has chosen the horror genre for their film opening and lists some conventions of horror openings including unsettling the audience, scary music, and establishing a scary setting. It also explains what openings establish like characters, music, credits and setting. Finally, it discusses some differences between horror film openings in terms of using music, credits and how much of the plot is revealed.
Importance of genre and age
This document discusses the importance of genre in film. Genre categorizes films into sections like romance, comedy, horror, westerns, science fiction, and action that follow their own conventions. Genre is important for marketing films to the public and helps investors determine what audiences a film might appeal to. It also allows audiences to know what to expect from a film based on its genre conventions.
Haircare advert
This document analyzes three hair care product advertisements using various codes of communication. It examines the visual, audio, narrative, action, enigma, and technical codes used in ads for L'Oreal Elvive Fibrology Thickening Hair Care, Schwarzkopf Essence Ultîme, and Tresemme Keratin Smooth 7 Day Smooth System. Key details like the backgrounds, models, voiceovers, narratives, actions, hidden meanings, and editing techniques are summarized for each ad.
Importance of genre and age
Genre categorizes films into sections like romance, drama, comedy, and horror that follow their own conventions to establish audience expectations. Genre is important for marketing films to the public and helping investors decide which films to fund by identifying the target audience. Understanding a film's genre allows audiences to know what to expect from the film's plot, setting, and events.
Age restrictions for films
This document outlines the age restrictions for films rated 12, 12A, 15, and 18 in the UK. Films rated 12 can contain mild language and violence but nudity must be brief and discreet. Films rated 12A are the same but those under 12 must be accompanied by an adult. Films rated 15 can feature more swearing and violence as long as it is not overly graphic. An 18 rating means only those 18 and over can view the film, which can include graphic violence, strong language, sex scenes and nudity.
Evaluation 1 11111 final
The document discusses how the media product, a horror film opening titled "Scarlett", uses and challenges conventions of the horror genre. It analyzed the film Chucky to identify conventions like an isolated setting, stormy weather, dark lighting, vulnerable victims. The opening aims to conform to these while challenging others like portraying females as weak. It describes how the location, sounds, narrative, lighting, characters, weather, and themes in "Scarlett" both follow and adapt horror film norms established by movies like Chucky, Blair Witch Project, and Texas Chainsaw Massacre.
More Related Content
What's hot
Metro New York Stands Out!
Metro has a larger readership among adults living in Manhattan than the New York Post or Daily News. As a free newspaper, Metro is able to reach more people than traditional paid newspapers in the digital age. Metro encourages readers to visit their website at www.metro.us to learn more about their coverage and get content they may be missing.
11002 Newsprint R6
Each year 25,000 lives are lost to smoking and $6.3 billion in taxes go to cover smoking-related costs. Tobacco advertising in stores influences kids to smoke, as kids are most impacted by in-store marketing and more exposed to tobacco displays, increasing their likelihood to smoke.
Business Opportunity by Leading Media and Entertainment Network
This document provides information about a business opportunity to earn commissions by selling mobile, pay-TV, broadband, and cable subscription services and packages from ABS-CBN/Sky. It notes that the mobile and pay-TV industry in the Philippines is growing rapidly and generated over $5 billion in revenue in 2013. Individuals can become agents and earn 60% commission on sales of various ABS-CBN/Sky packages and services with no territories or quotas. Requirements to become an agent include completing an application, providing ID and proof of billing, passing a drug test, and attending training meetings. Interested individuals are instructed to contact the specified representative for more details.
Grandes Tendencias En La Publicidad
The document discusses changes in media consumption and advertising. It notes that consumers now spend over 10 hours per day engaged with various media like TV, radio, magazines and the internet. The "media wall" between consumers and advertisers is falling as marketing shifts to more collaborative approaches. By 2010 people will be exposed to 3000 ads per day across various media platforms. Engagement will become a more important metric for marketers than simple ad exposure or interruptions. Marketers will seek to place brands wherever consumers are, such as in movies, games and other media. [/SUMMARY]
Almanac 2016: An introduction to the latest data on the voluntary sector
Almanac 2016: An introduction to the latest data on the voluntary sectorNCVO - National Council for Voluntary Organisations
The document summarizes key data from NCVO's Almanac 2016 on the voluntary sector in the UK. It finds that while most charities are small, the majority of income is held by a limited number of large organizations. Income and spending increased in 2013/14 for the first time since 2009/10, with most of the rise seen among the very largest charities. Volunteering remains important, though youth volunteering is an area of continued growth.Uk betting groups place high stakes on tv advertising 14 03-18
UK betting groups are engaged in an advertising war on television as a new taxation regime for online gambling operations is set to be introduced in December. The major betting companies, including William Hill, Betfair, Paddy Power, Ladbrokes and Coral, are spending millions on television advertisements ahead of the World Cup and beyond to increase their customer base before the new tax impacts their profits. However, some analysts warn that the large increase in marketing spending may not be worthwhile and could stimulate extra regulatory scrutiny of the industry's advertising practices.
The voluntary sector in 2016
This document summarizes statistics about the voluntary sector in the UK. It finds that most voluntary organizations are small, with over 80,000 organizations having incomes below £10,000. Total voluntary sector income was £43.9 billion in 2013/14, with most sources of income increasing except for some government grants. Volunteer rates remain high, with over 40% of people volunteering at least once a month. The voluntary sector employs over 827,000 people.
Confidence in media
Kim Kardashian has 86 million followers on social media and can earn between $75,000 and $300,000 per sponsored post. As part of a $20 million sponsorship deal, Samsung negotiated to have its Galaxy smartphone integrated into the Oscars television broadcast. Some news sites generate fake pro-Trump stories to drive web traffic and sell advertisements, taking advantage of how content spreads on Facebook.
Jason Probert
This document discusses the changing landscape of marketing and advertising as new technologies have emerged. It notes that traditional TV advertising is becoming less effective as audiences fragment and people skip advertisements. Mobile internet and smartphones are growing rapidly and becoming the primary access point for internet usage. This represents a shift to more targeted and personalized advertising delivered through mobile devices. The new principles of marketing are described as the 3 P's: permission, privacy and preference. Marketers need to focus on building trusted relationships with consumers by respecting their preferences and consent regarding data collection and usage. Two-way conversations between brands and individuals are becoming more important than one-way broadcast advertising.
2016 Mortgage Banking Executive Summit: The Power of Social Media
Social media is rapidly transforming the mortgage industry. For mortgage lenders and loan originators, it is becoming increasingly important to establish and reinforce their value in an online world.
Wareham 9.26
Wareham is a town in Massachusetts with a population that is growing through commuters, seasonal residents, and retirees. It has a more diverse population than neighboring towns. The median age is 39 and median income is over $10,000 less than neighboring towns. Housing turnover is higher in Wareham, with almost 20% of units being seasonal. Unemployment is higher than the state average. A new shopping center, Wareham Crossing, is expected to draw shoppers from surrounding towns and spur commercial and residential development, though population growth may be negligible in the short term. Expanded commuter rail service could boost higher-income residents and growth if implemented by 2010.
Jason probertfinal
This document discusses the changing landscape of marketing and advertising as new technologies have emerged. It notes that traditional TV advertising is becoming less effective as viewership declines and people skip commercials. Mobile internet and smartphones are growing rapidly and becoming the primary access point for internet usage. This represents a shift to more targeted and personalized advertising delivered through mobile devices. The new principles of marketing are described as the 3 P's: permission, privacy and preference. Marketers need to focus on building trusted relationships with consumers by respecting their preferences and consent regarding data collection and targeted advertising. Two-way conversations between brands and individuals are becoming more important than one-way broadcast advertising.
Alex's work 2
Commercial TV and radio is broadcasting funded by private corporations through advertising revenue rather than public funds. Relying on commercials attracts more viewers, providing funding for privately owned stations. Examples include ITV, where advertising pays for operations. Common commercials on commercial TV stations include those for supermarkets, cars, personal products, entertainment, restaurants, electronics stores and financial services, helping to support national and local channels in London like London Live and Your TV London.
What's hot (13)
Business Opportunity by Leading Media and Entertainment Network
Business Opportunity by Leading Media and Entertainment Network
Almanac 2016: An introduction to the latest data on the voluntary sector
Almanac 2016: An introduction to the latest data on the voluntary sector
Uk betting groups place high stakes on tv advertising 14 03-18
Uk betting groups place high stakes on tv advertising 14 03-18
2016 Mortgage Banking Executive Summit: The Power of Social Media
2016 Mortgage Banking Executive Summit: The Power of Social Media
Viewers also liked
Importance of genre and age
This document discusses the importance and use of genre in filmmaking. Genre categorizes films into sections like romance, drama, comedy, and horror that follow their own conventions. Genre is important for marketing films to audiences and helps investors determine which films will be profitable. It allows the audience to understand what type of film they are watching and be marketed to appropriately. Certain genres have distinguishing characteristics - for example, westerns often feature gunfights, weapons, horses, and dry, desert-like settings while horrors contain dark, mysterious tones and settings like forests with threats and deaths. The document also outlines the age restrictions and content allowed in 12 and 12A rated films in the UK.
Analysis of film openings
The document analyzes the openings of three horror films - Saw, The Woman in Black, and Se7en. The Saw opening uses unsteady camera work and disturbing music and imagery to create tension. The Woman in Black opening seems normal at first but uses lighting and the behavior of the children to introduce mystery. The Se7en opening shows someone researching disturbing topics and leaves the viewer questioning their identity and purpose through the use of jarring editing, music, and shots from their point of view.
Photo shoot plan
The document outlines plans for a makeup look featuring heavy eye makeup and dark lipstick with an airbrushed face. Equipment listed includes various makeup products as well as brushes. The model will wear a black top and leather jacket with hair down and wavy. Lighting will use soft, even colored lights and shadows to showcase the makeup. Shots will be close-up medium shots of the model's face, using a telephoto lens.
Initial ideas
The document discusses opening scenes for horror films. It notes that the author has chosen the horror genre for their film opening and lists some conventions of horror openings including unsettling the audience, scary music, and establishing a scary setting. It also explains what openings establish like characters, music, credits and setting. Finally, it discusses some differences between horror film openings in terms of using music, credits and how much of the plot is revealed.
Importance of genre and age
This document discusses the importance of genre in film. Genre categorizes films into sections like romance, comedy, horror, westerns, science fiction, and action that follow their own conventions. Genre is important for marketing films to the public and helps investors determine what audiences a film might appeal to. It also allows audiences to know what to expect from a film based on its genre conventions.
Haircare advert
This document analyzes three hair care product advertisements using various codes of communication. It examines the visual, audio, narrative, action, enigma, and technical codes used in ads for L'Oreal Elvive Fibrology Thickening Hair Care, Schwarzkopf Essence Ultîme, and Tresemme Keratin Smooth 7 Day Smooth System. Key details like the backgrounds, models, voiceovers, narratives, actions, hidden meanings, and editing techniques are summarized for each ad.
Importance of genre and age
Genre categorizes films into sections like romance, drama, comedy, and horror that follow their own conventions to establish audience expectations. Genre is important for marketing films to the public and helping investors decide which films to fund by identifying the target audience. Understanding a film's genre allows audiences to know what to expect from the film's plot, setting, and events.
Age restrictions for films
This document outlines the age restrictions for films rated 12, 12A, 15, and 18 in the UK. Films rated 12 can contain mild language and violence but nudity must be brief and discreet. Films rated 12A are the same but those under 12 must be accompanied by an adult. Films rated 15 can feature more swearing and violence as long as it is not overly graphic. An 18 rating means only those 18 and over can view the film, which can include graphic violence, strong language, sex scenes and nudity.
Evaluation 1 11111 final
The document discusses how the media product, a horror film opening titled "Scarlett", uses and challenges conventions of the horror genre. It analyzed the film Chucky to identify conventions like an isolated setting, stormy weather, dark lighting, vulnerable victims. The opening aims to conform to these while challenging others like portraying females as weak. It describes how the location, sounds, narrative, lighting, characters, weather, and themes in "Scarlett" both follow and adapt horror film norms established by movies like Chucky, Blair Witch Project, and Texas Chainsaw Massacre.
Title ideas
The group debated naming their horror film after the main character doll. They wanted a traditional doll name to add authenticity and mystery. Through a poll, they chose the name "Scarlett" for the film. The name fits well since red connotes danger and the word "scar" references the doll's backstory and instability while the feminine name contrasts with its creepy nature.
Scarlett plot
The film follows a group of teenagers who are enjoying a night in the park drinking and telling scary stories. Their evening takes a turn for the worse when one of the girls disappears after the boys tell a story about a killer doll. As each friend is killed off one by one by the doll, the remaining teenagers realize the story is true and try to search for their missing friends. However, the doll continues killing them as they attempt to repair the disruption. In the end, only one survivor is left who manages to kill the doll, restoring a new equilibrium.
Media timeline
The document provides a brief history of the internet and the development of web pop-ups and sponsorships. It notes that the internet began in the US over 50 years ago with ARPAnet allowing data sharing. Tim Berners-Lee later introduced the World Wide Web. Web pop-ups were invented in the 1990s as an advertising method and were launched on Tripod.com, though some find them irritating. Online sponsorships similarly support organizations financially and were first used during a 1946 baseball game in America.
Evaluation 1
The document discusses the film opening for the horror film "Scarlett" and how it uses and challenges conventions of the genre. It analyzed the slasher film "Chucky" to identify conventions like a haunted house, stormy weather, dark lighting, vulnerable children as victims, and scary doll characters. The opening for "Scarlett" aims to conform to these conventions by filming in a park at dusk, using unsettling music and sounds, and following the narrative structures of Todorov's and Propp's theories. It challenges some conventions by having strong female leads and not following stereotypes about the order of character deaths.
Presentation1
This document discusses various genres and conventions of TV dramas. It begins by defining genres like drama, subgenres, and specific types of drama including medical drama. It then examines conventions across different drama types like setting, characters, and narrative structures. Specific conventions of crime drama, soap operas, and costume dramas are outlined. Narrative theorists who explored common structures in narratives are also mentioned.
Stereotypes of women
The document outlines stereotypical characteristics associated with different types of women, including dumb blondes seen as stupid and naïve, working women as strong and independent but mean, mothers as caring and family-oriented, teenage girls as moody and focused on appearance and popularity, and old women as grumpy, experienced, and having aches and pains.
How to analyse tv drama
This document provides guidance on how to analyze TV drama. It discusses analyzing representations of gender, age, ethnicity, sexuality, class, physical ability, and regional identity in clips. It also outlines important technical elements to analyze, including camera shots and angles, movement and composition, sounds, editing techniques, and mise-en-scène components like production design, lighting, and color. The goal is to understand how these elements are used to construct representations in TV clips.
Viewers also liked (16)
Similar to Secondary research into audience
Better Than That - Azimo and Migrants today
The document summarizes the key findings of a survey conducted by money transfer company Azimo on the realities of modern migration in the UK. The survey aimed to debunk common myths about migrants, such as that they are poorly educated, rely on benefits, or increase crime. The survey found that migrants are highly educated, contribute more in taxes than they receive in benefits, and crime has actually decreased in areas with high immigration. The document concludes that changing negative public perceptions of migrants is important and Azimo is working to promote a more positive discussion through sharing stories of migrant contributions.
Today's Internet
The document summarizes trends in internet usage in the UK. It finds that internet usage is ubiquitous, with over 70% of the population accessing it at least weekly by 2006. Time spent online is also increasing, with over 30% of users spending over 2 hours daily. Social media usage is growing significantly while traditional websites are declining. Valuable relationships and user generated content on social media sites are driving their multi-billion dollar valuations.
COVID-19 // Media Consumption Report Vol.1 // Havas Media UK POV
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The third iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Consumption Report Vol.4 // Havas Media UK POV
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Lecture One
The document discusses the rise of social media and how people are increasingly using the internet and social media for information, entertainment and communication. It notes that people spend a significant amount of time online through social platforms like YouTube, MySpace and Flickr rather than traditional websites. Advertising revenues are shifting online as people ignore traditional ads and publishers see declining print readership. The value of social media companies is driven by the relationships and user-generated content on their platforms rather than traditional assets.
Statistics for audience consumption
Cinema admissions in the UK peaked in the 1940s but then decreased to a low in the 1980s, since which admissions have increased but not consistently risen or fallen. People aged 45+ and 15-24 are most likely to visit cinemas, while 25-34 year olds visit least. Certain genres appeal more to different age groups. Females prefer films with romance and imagination, while males prefer action and danger. The most popular films in the UK are action, thriller, and adventure films. Technological improvements have increased film production and viewing options at home, contributing to decreased cinema attendance.
COVID-19 // Media Consumption Report Vol.3 // Havas Media UK POV
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Talk Shows Essay
The document discusses the history and rise of talk shows on television from the 1980s to present day. It notes that talk shows started gaining popularity in the 1980s with shows hosted by Geraldo Rivera, Phil Donahue, and Sally Jesse Rafael. By the 1990s, talk shows had taken over most of the daytime television slots. Current popular talk shows like The Oprah Winfrey Show focus on improving society and quality of life, while others like The Jerry Springer Show feature more controversial topics. However, some criticize talk shows for exploiting people's lives and exposing children to inappropriate topics.
Unit 6 - BARB Research - Task 5
The BARB (Broadcasters' Audience Research Board) was created in 1981 to provide official UK television viewing figures. It uses a panel of 5,100 homes that have meters installed on all TV devices to monitor viewing. The data is processed daily and released to broadcasters and advertisers. Higher viewing figures mean more advertising revenue. BARB figures offer a breakdown of national and regional live and time-shifted viewing data used to assess program and advertising campaign performance.
Challenges & Opportunities for the Charity Sector - NFP Synergy - PMDOS -4 Ma...
This document discusses 5 challenges and opportunities for the charity sector: 1) Maintaining fragile public trust in charities in light of scandals. 2) Keeping transparency as a high priority issue. 3) Adapting to changes in digital advertising and media fragmentation. 4) Leveraging new media platforms. 5) Understanding different audience demographics like baby boomers and millennials to effectively communicate. It provides data on trends in trust, transparency priorities, charity advertising spend, volunteering rates by age, and volunteer motivations. The document is from a nonprofit research organization and offers further information in free reports.
MTVMediaPlan
MTV is targeting adults ages 18-34 with a $45 million media plan. The plan allocates 44% of the budget to magazine ads, 39% to television ads, 13% to radio ads, and 4% to digital ads. The ads will run nationally with additional focus in 5 markets. Scheduling will pulse the budget with surges before season premieres in March, April, November, and December. The objectives are for high months to reach 85% of the target nationally with a frequency of 5, and in spot markets to reach 94% with a frequency of 6. Low months will reach 70% nationally with a frequency of 4.
Daily Mail Audience Pack
The document provides an overview of advertising opportunities across various channels on the Mail Online website. It highlights key engagement and audience metrics for each channel, such as demographics, time spent on site, and online spending habits. Case studies and creative ad units are also mentioned.
Mail Media Pack
The document provides an overview of advertising opportunities on the Mail Online media platform. It highlights engagement and reach statistics that demonstrate the Mail Online's highly receptive audience. It then describes various channel categories and target demographics. Finally, it presents three case studies that show increased branding metrics and returns on investment for advertisers using the Mail Online.
Mail Media Pack
The document provides an overview of advertising opportunities on the Mail Online media platform. It highlights engagement and reach statistics that demonstrate the Mail Online's highly receptive audience. It then outlines various channel breakdowns targeting different demographics. Finally, it shares three case studies that show increased branding metrics and returns on investment for advertisers using the Mail Online.
Democracy In The UK Essay
The document discusses democracy in the UK, explaining direct democracy through referendums and how citizens can directly participate. It then explains the key features of indirect democracy and how the UK system works, acting on majority rule while still providing certain freedoms. Criticisms of the UK system are presented such as some powerful positions being unelected and the political system not being fully representative of all classes.
Audience break down
This document discusses how to break down audiences for film and TV based on different demographic factors such as age, gender, sexuality, economic status and education. It provides details on the media consumption habits and preferences of different groups of men and women in the UK, including ABC1 and C2DE men and women, men and women aged 16-34, and men aged 55+. For each group, it outlines what types of TV programming, channels and platforms they prefer, as well as when and how they typically consume media.
Research into radio and websites
This document provides information on the target demographics of popular radio stations and websites in the UK. It finds that Kiss and Capital radio stations have the largest weekly audiences, attracting young adults aged 15-34. Facebook's average user is over 40 years old, while YouTube attracts a more balanced demographic with 55% of users aged 35-64. Twitter's core audience is younger, between 15-25 years old.
T20 presentation 3 a
The document contains responses from three political candidates - Alan Mak (Conservative), Tim Dawes (Green Party), and Dr Graham Giles (Labour Party) - to four questions:
1) They disagree on whether profit is necessary for good customer service, with Mak saying it helps but pride is also important, Dawes saying various organizations can provide good or bad service, and Giles saying management and accountability are more important than profits.
2) They discuss the implications of voting Lib Dem. Mak focuses on choosing the Conservatives for stability, Dawes says tactical voting makes little difference in this seat, and Giles questions whether the Lib Dems would again support the Conservatives.
3) They have different views
COVID-19 // Italy POV Vol.9
Vol.9: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Crime and the British
Slides presented by Simon Atkinson at Criminal Justice Alliance rountable on campaigning during the run-up to 2015 General Election
Similar to Secondary research into audience (20)
COVID-19 // Media Consumption Report Vol.1 // Havas Media UK POV
COVID-19 // Media Consumption Report Vol.1 // Havas Media UK POV
COVID-19 // Media Consumption Report Vol.4 // Havas Media UK POV
COVID-19 // Media Consumption Report Vol.4 // Havas Media UK POV
COVID-19 // Media Consumption Report Vol.3 // Havas Media UK POV
COVID-19 // Media Consumption Report Vol.3 // Havas Media UK POV
Challenges & Opportunities for the Charity Sector - NFP Synergy - PMDOS -4 Ma...
Challenges & Opportunities for the Charity Sector - NFP Synergy - PMDOS -4 Ma...
More from amberbush
Beth top 40
This document lists Bethany Bouchareb's top 20 songs without providing any additional context or information about the songs. It contains a heading stating "Top 40" but only lists 20 items.
Call sheets
The call sheet details four modeling jobs for the company Renown, including shoot dates and times, transportation, meeting points, locations, costumes, makeup instructions, parts being shot, and contact numbers for models Nicola Ribero on January 28th and February 2nd, Beth Connolly on January 27th, Rosie Mercer on February 2nd, and Amelia Barrett on February 2nd. All shoots will take place at the photography studio and require the models to bring their own makeup.
Evaluation question 4
- The document describes the hardware, software, and web 2.0 tools used throughout the planning, construction, and evaluation of various media texts. The hardware included a Mac computer, camcorder, camera, sound recorder, and iPhone used to film, edit, organize models, and control social media. Software like Word, PowerPoint, Photoshop, and Premiere Pro helped create documents, edit photos, and assemble videos. Web 2.0 tools like YouTube, Facebook, and Blogger were used for research, sharing work, and gathering audience feedback.
Evaluation question 4
- The document describes the hardware, software, and web 2.0 tools used throughout the planning, construction, and evaluation of various media texts. The hardware included a Mac computer, camcorder, camera, sound recorder, and iPhone used to film, edit, organize models, and control social media. Software like Word, PowerPoint, Photoshop, and Premiere Pro helped create documents, edit photos, and assemble videos. Web 2.0 tools like YouTube, Facebook, and Blogger were used for research, sharing work, and gathering audience feedback.
Evaluation question 4
- The document describes the hardware, software, and web 2.0 tools used throughout the planning, construction, and evaluation of various media texts. The hardware included a Mac computer, camcorders, cameras, sound recorder, and iPhone used to capture footage, photos, audio, and organize plans.
- Software like Word, PowerPoint, Photoshop, and Premiere Pro were used for documentation, editing photos/videos, and presentations.
- Web 2.0 tools like Blogger, YouTube, SlideShare, Google, and Facebook were utilized for research, sharing work, gathering feedback, and promoting the media texts. Planning involved practicing shots and drafting storyboards, while construction was focused on editing
Evaluation question 3
The document provides an analysis and self-reflection of the student's multi-media marketing campaign for a makeup line. The campaign included a web pop-up, sponsorship video, and two television advertisements. Though largely satisfied, the student notes some areas for improvement, such as consistently showing the actual products and incorporating a wider variety of colors throughout to better represent the "Impact Colour" theme. Overall, the campaign utilized similar visual styles, models, and a red/black color scheme, but could have been strengthened by addressing some missed opportunities in integrating multiple products.
Treatment
The document summarizes two makeup adverts created by the author to promote their company's eye shadow and lipstick products. Advert 1 focuses on close-up shots of models' eyes to showcase the eye shadow, with the models having straight expressions. It uses flashing black and white screens to give a photo shoot effect and make the makeup seem high status. Advert 2 focuses on close-up shots of models' lips for the lipstick. It aims to be more fun by having the models wear colors and smile as they flick their hair to associate positive feelings with the products. Both adverts use fast-paced music and editing techniques to engage the target 16-24 year old audience.
Edit decision list
The document is an edit decision list reviewing 62 video clips from two potential advertisements. Each clip is described by its shot type, duration, and quality. The reviewer notes whether the clip quality is suitable, with issues including unsteady camera work, unflattering model positioning or actions, shots being too long or wide, or zooms that are too fast or unfocused. Of the 62 clips, 17 were selected in full or part for having steady shots that captured the model well while avoiding the issues noted in the other clips.
Edit decision list
The document provides a review of 62 video clips for use in an advertising shoot. Each clip is summarized with the shot type, duration, and quality assessment. Of the 62 clips, 13 were selected for full use and portions of 12 others were deemed usable. The remaining 37 clips were rejected due to unsteady camerawork, unflattering model positioning or actions, or being too long.
Edit decision list
This document contains an edit decision list reviewing 78 video clips from a photo shoot. Each clip is described by its shot type, duration, and quality. The reviewer notes whether issues like unsteady camera work, unwanted model actions, poor positioning, or shots being too long or wide prevent the clip from being used. Of the 78 clips, 21 are marked as being usable in full or in part for the final edit.
Edit decision list
The document contains an edit decision list reviewing 62 video clips for use in two advertisements. Each clip is described by its shot type, duration, and quality, and it is noted whether the clip will be used. Most clips are rejected due to unsteady camerawork, unflattering model positioning or actions, or shots being too long. Several clips are marked as partially usable. In total, 13 clips are fully approved for use in the advertisements.
Advert 1 edit decision list
This document contains an edit decision list for an advertisement shoot. It provides 20 video clips ranging from 3 to 15 seconds in length and notes the reasoning for including or excluding each clip from the final advertisement. Common reasons for exclusion include shots being out of focus, shaky, or including unwanted movements or facial expressions. Shots used tended to be well-framed, steady, and showed the model's movements flowing well. The list helps the editor choose the best shots to construct the final advertisement.
Photo shoot plan
The document provides details for a makeup model photoshoot, including heavy eye makeup, airbrushed skin, brown eyeshadow and dark lipstick. The model will wear a black top and leather jacket with hair down and pushed back to highlight facial features. Soft, even lighting will showcase the makeup and definition will be added using shadows. Close-up shots of the model's face will focus on the makeup products being sold. Equipment includes makeup, hair, lighting and camera items.
Photo shoot plan
The document provides details for a makeup model photoshoot, including heavy eye makeup, airbrushed skin, brown eyeshadow and dark lipstick. The model will wear a black top and leather jacket with hair down and pushed back to highlight facial features. Soft, even lighting will showcase the makeup and definition will be added using shadows. Close-up shots of the model's face will focus on the makeup products being sold. Equipment listed includes makeup, hair, lighting and camera items.
Photo shoot plan
The document provides details for a makeup model photoshoot, including heavy eye makeup, airbrushed skin, brown eyeshadow and dark lipstick. The model will wear a black top and leather jacket with hair down and pushed back to highlight facial features. Soft, even lighting will showcase the makeup and definition will be added using shadows. Close-up shots of the model's face will focus on the makeup products being sold. Equipment listed includes makeup, hair, lighting and camera items.
Photo shoot plan
The document provides details for a makeup model photoshoot, including heavy eye makeup, airbrushed skin, brown eyeshadow and dark lipstick. The model will wear a black top and leather jacket with hair down and pushed back to highlight facial features. Soft, even lighting will showcase the makeup and definition will be added using shadows. Close-up shots of the model's face will focus on the makeup products being sold. Equipment includes makeup, clothing, hair tools, studio lighting and a camera.
Location release form
This location release form grants Renown Production Company permission to use Harlow College's studio from January 5th to February 5th for their Impact Colour Campaign photo and video shoot. It allows Renown to bring personnel and equipment onto the property to complete the work, and gives Renown full copyright and distribution rights to any content featuring the location. The property owner agrees to hold Renown harmless for any liability or loss except for negligence or misconduct by Renown.
Talent release form
This talent release form documents an individual's agreement to have their contribution and image recorded/broadcast by Renown on November 20, 2014. It gives Renown full permission and waiver of moral rights to use the content for their Impact Colour Advertising campaign, sponsorships, and web pop-ups without limits. The individual accepts that Renown may edit the content as needed for these uses according to UK broadcasting regulations. A similar form is included for a parent/guardian to consent to their child's participation and content use.
Main influences for ancillary task
This document discusses different examples of web pop-ups and sponsorships for makeup brands. It analyzes the effective elements in each, such as using pictures and text split into sections for pop-ups, and showing the application and results of makeup for sponsorships. The author indicates they will incorporate strategies seen across the examples, like placing the picture on the left and text on the right, emphasizing color and brightness of products, and displaying models in a fashionable, classy way, for their own web pop-up and sponsorship designs.
Talent release form
This talent release form documents an individual's agreement to have their contribution and image recorded/broadcast by Renown on November 20, 2014. It gives Renown full permission and waiver of moral rights to use the content for their Impact Colour Advertising campaign, sponsorships, and web pop-ups without limits. The individual accepts that Renown may edit the content as needed for these uses according to UK broadcasting regulations. A similar form is included for a parent/guardian to agree to their child's participation and content use.
More from amberbush (20)
Secondary research into audience
- 1. + Secondary Research into Audience By Amber Bush
- 2. + TV Audience Figures This is a chart showing the most popular television shows viewed recently, The Great British Bake Off, Strictly Come Dancing, Downton Abbey and The X Factor have the highest audience ratings.
- 3. + This is a monthly chart showing the audience viewing ratings by genre. This shows that sport, entertainment and drama are viewed the most.
- 4. + This shows a comparison between how the audience view television programmes, the white line shows the ratings of people watching television live and the yellow line shows catch-up audience ratings. You can see that from 2006, from nearly 100% of audiences watching TV live this is slowly decreasing and over the recent years more and more people are gradually using catch-up.
- 5. + Popular Television Channels in the UK 1st BBC 2nd ITV 3rd Channel 4 Channels such as E4, MTV, ITV2 and More4 are popular with 16- 25 year olds.
- 6. + Sponsorship I could do my sponsorship for TV programmes such as New Girl Hollyoaks Skins Misfits 90210 Glee The X Factor The Only Way is Essex
- 7. + Audience Internet Usage This is a chart from last year, showing the percentage of internet users across the world. Asia are the biggest users of the internet counting for 45.1%, second is Europe counting for 20.2%. The United Kingdom is the third country in Europe with the most internet usage with over 57 million people using it.
- 8. + This graph shows the internet usage per age group, we can see generally that the percentage of people online has increased considerably in the coming years. More importantly we see 95% of 12-17 year olds (green line) and 18-29 (blue line) using the internet, a web pop-up will be a good advertising tool for my product as I am aiming towards this age.
- 9. + Online Shopping The UK is the top country in Europe when it comes to purchasing online. In 2013 the people in the UK spent £38.83 billion pounds as seen in the chart below, and has only increased since then. In Europe 8.0% of sales where made on mobile or tablet, this is a growing trend with audiences now and is expected to keep on increasing.
- 10. + References http://www.internetworldstats.com/stats.htm http://www.barb.co.uk/ http://www.retailresearch.org/onlineretailing.php