1. Client: REI
Date: Today
Due Date: ASAP!!!!!!!!
Objective: Get people to buy the new REI backpack
Assignment: Banner ad campaign so it’s easy and won’t take any time at all. If you bill
more than an hour you’ll get reamed.
Budget: TBD
Key Message:
o New backpack.
 It’s great.
 Get it.
Audience: Hikers and people who like backpacks and backpack-related things.
Mandatory: TBD