1. Client: Bose Noise Canceling Headphones Date: 6/28/10
Project: Outdoor & online campaign
Job Number: 2
WHY ARE WE ADVERTISING?
You don’t have to be an audiophile to want crystal clear sound. Bose Noise Canceling Headphones offer the best
in headphone technology, and we need to spread the word. Many people are used to their ear buds and sub-
standard headphones, and put up with daily noise. Many don’t realize Bose offers a better experience.
WHAT IS THE ADVERTISING TRYING TO ACCOMPLISH?
Convince people who get their entertainment on the go (laptops, mobile devices, etc.) that they’re missing out if
they don’t have Bose Noise Canceling Headphones.
WHO ARE WE TALKING TO?
65% male, 35% female. 28 – 35 year olds who are into technology and have the income to afford $300
headphones (making $50k+). Skews single without kids.
WHAT IS THE ONE MAIN POINT WE’RE TRYING TO GET ACROSS?
The Bose Noise Canceling Headphones give you the best possible entertainment experience.
WHAT ARE THE REASONS TO BELIEVE THIS?
From the Bose site:
Less noise. More music.
Our proprietary Acoustic Noise Cancelling and audio headphone technologies work together so you hear less unwanted
noise, and more of your music. A quieter listening experience, combined with Bose quality sound, can reveal nuances in
your music you never noticed before. And even when you're not listening to audio, you can still use QC headphones to fade
ambient noise—with the flick of a switch.
Experience the difference
QuietComfort headphones deliver a combination of noise reduction, audio performance and comfortable fit that's unmatched
in the industry. And their fold-flat earcups and included case make them great traveling companions. Experience the Bose
legacy of peaceful listening, just about anywhere life takes you.
ASSIGNMENT
Develop 4 to 5 campaigns with 2 outdoor ads and 1 online execution (banner ad, microsite, Facebook apps, online
contests, etc. NO VIRAL VIDEO SCRIPTS)
Present in thumbnail sketches only (no Photoshop comps).
THIS MIGHT HELP
Bose site: http://www.bose.com/controller?url=/shop_online/headphones/noise_cancelling_headphones/index.jsp
(For Agency Signature) (For Client Signature)
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