The document provides information about the MTO Summit 2009 conference taking place March 25-26 at the Gaylord National Hotel in Washington D.C. The summit will focus on networking and educational sessions to help technology buyers and sellers in the meetings industry navigate emerging technologies. The agenda includes a keynote on using online media, panels on embracing social media and selecting tradeshow tools, workshops on social networking solutions and preparing for the social media world, and opportunities to see product demos from sponsoring companies.

1. Gaylord National Hotel
Washington, D.C.
SUMMIT 2009 March 25-26
NOVEMBER 5 - 6, CHICAGO
Escape the Technology Maze
MTO Summit 2009
The premier educational event for technology buyers and sellers in the meetings industry
Networking How-to Workshops
Wed 25 Mar 2009 Thurs 26 Mar 2009
6:00 PM - 8:00 PM Opening Reception 2:05 PM - 3:30 PM How-to Workshops
Join MeetingTechOnline and the MTO Summit sponsors for light Attend hands-on workshops where the experts introduce you to the tools
refreshments as you network with your peers and meet the speakers that are changing our industry.
and panelists that will be presenting the next day.
The Promise of Social Networking
Education What are the myths and realities of social networking solutions?
What is the potential organization growth from use of these tools?
Thurs 26 Mar 2009
8:00 AM - 9:00 AM Breakfast Determining Help or Hype – Figuring Out Social Media Tools
8:30 AM - 9:30 AM Keynote Speaker Rick Calvert, BlogWorld & New Media Expo
David Meerman Scott Has social media become the next over-hyped cliché for our industry (remem-
Learn how to use news releases, blogs, podcasts, viral marketing and ber how digital events were going to replace face-to-face marketing)?
online media to reach your association community directly.
Being Prepared in the Social Media and Web 2.0 World
9:50 AM - 10:35 AM Embracing Social Media Cherilyn Stringer, Global Village Marketing
Chris Brown, National Association of Broadcasters This workshop highlights critical marketing elements that should be
Rick Calvert, BlogWorld & New Media Expo considered before launching new media strategies. Participants will have
Tara Dunion, Consumer Electronics Association a checklist to test their readiness for social media and the Web 2.0 world.
Events and Exhibitions have made slower progress in embracing the
power of the Internet economy. Three show managers discuss their Twitter for Audience Recruitment
concerns and expectations of these new solutions. David Meerman Scott
Three real world examples of how Twitter has enhanced the marketing
10:55 AM - 11:40 AM Finding and Selecting Tradeshow 2.0 Tools efforts of Events and Exhibitions.
Andrea Bahr, Society of Petroleum Engineers
Gene Sanders, The Society of the Plastics Industry What do Facebook and LinkedIn groups offer for your organization?
Megan Tanel, Association of Equipment Manufacturers Stephen Nold, MeetingTechOnline
Dave Lutz, Velvet Chainsaw Tips and tricks to take these tools and make them work for your associa-
Why isn’t anyone adopting the next-gen tools? For years we’ve been tion, exhibit booth, or corporate marketing campaigns.
talking about RFID, social networking and digital events. Where is this
technology and why hasn’t there been a larger market adoption? 3:45 PM - 5:30 PM Round Tables
12:00 PM - 1:00 PM Lunch Attendees will have three 30-minute opportunities to see a product demo
from gold sponsors. Gold Sponsors include a2z, ASP , IndustryConnect,
1:00 PM - 1:45 PM Exhibitor/ Attendance Marketing Acteva, Alliance Tech, Attendee Interactive, and ethnoMetrics.
Margaret Core, Biotechnology Industry Organization
Nicole Buraglio, Hanley Wood Exhibitions 5:30 PM - 6:30 PM Closing Reception
Turbo Todd Watson, IBM After a long day of intense sessions, panels, and speakers, we invite you
Michael Hart, Tradeshow Week to decompress at the closing reception and network with old and new
Are there new rules and new tools for distributing relevant messages to acquaintances. We will be sad to see you go, but hope that you take with
targeted customers and prospects? What is the value of direct mail in you a wealth of knowledge.
today’s digital world?
Register Today! www.MTOSummit.com or call us at 888.633.8651
Platinum Sponsors: F I N A L L O G O S - O R A N G E PA N T O N E 1 4 4 U Sponsored by: