MSLGROUP is Publicis Groupe’s strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events.
With more than 3,500 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in fast-growing China and India.
The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution.
Contagious rounds up the landmark events, movements and socio-economic shifts that have shaped the last year. Buy a beautiful physical copy now: bit.ly/printMoCo
The team at Contagious Magazine spends its days finding, filtering and reviewing the most innovative exercises in branding, technology, and popular culture, and delivering our collective wisdom to our beloved subscribers.
Once a year, we round up the highlights, tell you what's important and why, and push it out to the world, for free.
Welcome to Most Contagious, the only retrospective you'll ever need. Available on a beautiful website here: http://www.mostcontagious.com
www.contagiousmagazine.com
Contagious rounds up the landmark events, movements and socio-economic shifts that have shaped the last year. Buy a beautiful physical copy now: bit.ly/printMoCo
The team at Contagious Magazine spends its days finding, filtering and reviewing the most innovative exercises in branding, technology, and popular culture, and delivering our collective wisdom to our beloved subscribers.
Once a year, we round up the highlights, tell you what's important and why, and push it out to the world, for free.
Welcome to Most Contagious, the only retrospective you'll ever need. Available on a beautiful website here: http://www.mostcontagious.com
www.contagiousmagazine.com
Web Intelligence For Small and Medium Enterprisesmicky83
Web Intelligence for Small and Medium Enterprises - Social Media Marketing Tools and Techniques for Small and Medium Enterprises
(European Project TRI-ICT)
In this presentation we'll see how small and medium enterpises can use Social Media in order to improve their business and their image.
Mega Trends & Counter Trends: Create Marketing Plans with Lasting Impact
(1) Define and describe mega trends and counter trends that influence your markets.
(2) Understand how today’s trends affect how your markets respond to your messaging
Using megatrend assessments in pharma in order to raise the relevance of the ...Frederic De Meyer
Presentation for the European Pharma Competitive Intelligence conference, Zurich, March 21-22, in association with ISIS Global consultancy.
- Overview of major trends affecting the pharma industry;
- How to use a megatrend exercise as basis for strategic innovation and competitive benchmarking
This summer the Agile Alliance gathered together the world’s greatest Agile thinkers and practioners to further the advancement of Lean and Agile principles. Agile Developers and Teams, Executives and Managers, Coaches and Consultants came to Atlanta, Georgia to collaborate and learn from experts and thought leaders sharing their passion.
Please join us as we present our key takeaways and insights from this gathering of Agile tribes.
Key Topics:
The continuing evolution of Agile
Agile culture change
Scaling Agile in the enterprise
Advances in Agile architecture and DevOps
The transversus abdominis plane, more commonly referred to as the TAP block,
Places local anesthetic in the lateral abdominal wall in a plane between the internal oblique and the transversus abdominis muscles.
Here, the local anesthetic block can block many of the abdominal nerves as they pass to the abdominal structures.
Web Intelligence For Small and Medium Enterprisesmicky83
Web Intelligence for Small and Medium Enterprises - Social Media Marketing Tools and Techniques for Small and Medium Enterprises
(European Project TRI-ICT)
In this presentation we'll see how small and medium enterpises can use Social Media in order to improve their business and their image.
Mega Trends & Counter Trends: Create Marketing Plans with Lasting Impact
(1) Define and describe mega trends and counter trends that influence your markets.
(2) Understand how today’s trends affect how your markets respond to your messaging
Using megatrend assessments in pharma in order to raise the relevance of the ...Frederic De Meyer
Presentation for the European Pharma Competitive Intelligence conference, Zurich, March 21-22, in association with ISIS Global consultancy.
- Overview of major trends affecting the pharma industry;
- How to use a megatrend exercise as basis for strategic innovation and competitive benchmarking
This summer the Agile Alliance gathered together the world’s greatest Agile thinkers and practioners to further the advancement of Lean and Agile principles. Agile Developers and Teams, Executives and Managers, Coaches and Consultants came to Atlanta, Georgia to collaborate and learn from experts and thought leaders sharing their passion.
Please join us as we present our key takeaways and insights from this gathering of Agile tribes.
Key Topics:
The continuing evolution of Agile
Agile culture change
Scaling Agile in the enterprise
Advances in Agile architecture and DevOps
The transversus abdominis plane, more commonly referred to as the TAP block,
Places local anesthetic in the lateral abdominal wall in a plane between the internal oblique and the transversus abdominis muscles.
Here, the local anesthetic block can block many of the abdominal nerves as they pass to the abdominal structures.
Lean & Agile DevOps with VSTS and TFS 2015Clint Edmonson
Take a guided tour of the latest features in Visual Studio Team Services & Team Foundation Server 2015 to help your team adopt Agile and DevOps practices. We will show you how the products and services will shape your process and enable your teams to build amazing applications on any platform.
Key Experiences:
Agile work item flow
Builds and continuous integration
Infrastructure as code
Self-hosted package management
Release management
And much more…
In the digital age, custimer service means far more than answering a phone call or replying to a mail or handlinga complaint.
It is going beyond these basics and enabling a great purchase & usage journey for the customer.
This presentation hopefullt helps you think, what are the pain points for customers & how can we ease them? what are teh pleasure points and how can we enhance them and most importantly how can we value add beyond what they expect and digitally delight them.
Happy reading...may it provoke you!
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
This report outlines 10 of the most compelling macro trends identified today—trends whose impact will be felt in 2015 and beyond as they continue to unfold, the ones shaping societal mood, behaviors and attitudes. This report explores where these trends stand now and where they’re headed, with insights gleaned from a J. Walter Thompson MEA survey of consumers across six key regional markets and a spectrum of industry experts and innovators.
A few things you need to know about digital marketingAna Andjelic
This is the presentation I gave at IdejaX conference this past weekend. I focused mostly on the overall approach characteristic to digital marketing that often gets lost when people talk about it.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas Media
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but still filled with big ideas.
Here are our major takeaways.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but, still filled with big ideas.
Here are our major takeaways.
The Evolution of Marketing and CommunicationTara Mahady
Social media didn't just happen. We've evolved into a culture that demands immediate, transparent, and authentic communication. We desire this not only with each other, but with the companies and brands with which we affiliate. Understanding how we arrived at this place, and how marketing and communication has evolved helps us understand the context as we move forward.
Beyond Advertising: Creating Value Through all Email and Mobile TouchpointsMarketingSherpa
Watch this session live at 2:00pm EST on Wednesday, May 3, 2017. www.marketingsherpa.com/beyond
MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.
To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
In this webinar, you will learn:
The five forces of change affecting marketing and advertising
Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking
Brand Week 2019 Istanbul | The Future Of Brands: Lead With Meaning At The CoreDr. Martina Olbert
Brands are in the business of meaning exchange. Meaning is what we consume in all things, be it products, services or our human relationships. It drives our decisions and behaviours. It is the cornerstone of value.
Meaning is the core intangible asset for brands to build and retain value and grow long-term equity. Without meaning, brands become innately hollow, empty shells and mere commodities.
Understanding how people create, share and consume meaning and how to navigate meaning systemically in the global market full of cultural complexity is paramount to the future success of brands and organisations.
Meaning is quickly becoming the new leading business currency in the 21st century. Semiotics and anthropology are the new literacy, the new language that brand leaders need to speak to keep their brands relevant, valuable and profitable in the quickly changing world today.
Istanbul, Turkey | November 6, 2019
https://www.brandweekistanbul.com/
Parsons | MS in Strategic Design & Management
Design Innovation and Leadership: An innovation report to help The New York Times meet the challenges of, and thrive in the digital age.
Digital marketing success is hinged on social currency.
Everywhere you look, there seems to be a growing dissonance between brands and their digital marketing offerings.
RetailOasis are proud to announce a new partnership with Edge (www.edgecustom.com.au), one of Australia's leading content marketing agencies.
With the proliferation of media channels, it's getting harder to truly connect with customers. We believe the future of communications is in content creation - engaging customers with your brand, through a meaningful story that leverages your own channels.
In partnership with the NRA, Edge have surveyed some of Australia's biggest retailers to shed light on the key opportunities in this area.
Is Technology Removing the ‘Care’ from Healthcare?MSL
We live in a digital age that is transforming healthcare. But, how does the industry need to adapt to fully engage in the digital future of the NHS?
New solutions are critical to embrace the benefits of improved digital technology in personalised care, while ensuring that patients are not marginalised in the process.
An enquiry led by US cardiologist, geneticist and digital medicine expert, Dr Eric Topol, explores how to support the deployment of digital healthcare technologies throughout the NHS.
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, United Kingdom and the United States.
Powered by AI: Communications and Marketing in the Algorithm AgeMSL
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, UK and US. We partnered with our colleagues at sister agency Publicis.Sapient who are experts in counselling companies and brands on the AI revolution.
A look inside the endless debate between traditional and digital media.
For more information write to Joshua Gardner, Vice President & North American Lead, Global Energy Practice, MSL | joshua.gardner@mslgroup.com
SCOTUS Launches New Economy with Legalized Sports BettingMSL
In a 6-3 decision in the case Murphy vs. National Collegiate Athletic Association, SCOTUS ruled that because Congress exceeded its constitutional authority when it passed PAPSA. In essence, Congress tried to prohibit state legislatures from repealing their existing statues that outlawed sports betting. Under a line of Supreme Court precedent known as the anti-commandeering doctrine, federal efforts to coerce states into enforcing federal law are unconstitutional violations of the Tenth Amendment.
To say this is just the beginning would be cliché, but what SCOTUS has wrought with its decision will have lasting consequences that go far beyond sports betting.
Our current consumption patterns are stretched to breaking point. Few would argue the need to fix our systems. It’s how to manage an economically viable and just transition that is making heads ache.
[Salterbaxter Directions] Moving The Goal PostsMSL
Is your business goal-ready to move beyond 2020? Explore a new generation of emerging sustainability goals that are unlocking business returns and driving transformational change.
The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.
The Second Technology Revolution: How the PR Business Needs To Change Once AgainMSL
Not even a decade after the PR industry turned on its head when social media ushered in the Age of Influence, technology once again is causing brands, companies and organizations to rethink its communication in dramatic ways. This time machines that process data and artificial intelligence, combined with immersive technologies like virtual reality, augmented reality and mixed reality, are creating new opportunities for “augmented influence” as well as giving communicators pause to manage a number of emerging new challenges from Machine Journalism to Artificial Influence.
SDG Signals - SBTribe Research by Salterbaxter MSLMSL
It’s been two years since the launch of the SDGs and the UN’s recent progress report highlights that support is uneven and needs to accelerate. New data sources, including
social media, continue to be vital tools to measure, monitor and report progress.
SDG Signals uncovers new insights about SDG communications online and which areas, people and brands are cutting through. We explore the overall SDG online conversation, providing clear opportunities for differentiation, with initial comparisons from the Technology and Food & Beverage sectors. Future editions will put the spotlight on other specific sectors and issue areas.
A joint initiative conducted by MSL and SPARK Neuro gives PR pros true cause for excitement. What was once only subjective – how much people are engaged with content and their emotional experience with it – can now be directly quantified by reading brain activity and other neurological responses.
For more information about Conversation2Commerce, email Erin.Lanuti@mslgroup.com or visit www.publicisC2C.com.
In PR2020, experts give us their perspective on what’s coming next in terms of tech disruptions, and how they believe this will impact the work we do. We explore influence, data, human science and machines, and our relation to them as communications professionals, business owners, governments, and human beings.
Write to us to start a conversation on how we can help you distill actionable insights and foresights from conversations and communities.
For more information contact Pascal Beucler, SVP & Chief Strategy Officer, Global, MSL (pascal.beucler@mslgroup.com) and Melanie Joe, Consultant – Research & Insights, MSL (melanie.joe@mslgroup.com)
[Salterbaxter Directions] Human Rights - The Time is NowMSL
Is your business up to speed on the risks and opportunities of human rights issues?
Learn from the early adopters of the UN Guiding Principles Reporting Framework and get ahead of the game.
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
News in the Times of Digital - Indian Media TrendsMSL
The way India consumes news is changing in this digital age. 20:20 MSL's media trends infographic assesses Print v/s Online media consumption and how communications professionals can choose the right media mix through a structured approach.
Connect with our insights experts or share your feedback with us on Twitter @2020MSL and @msl_group.
To supplement Qorvis MSLGROUP's Guide to the Trump Administration, we have created a set of appendencies highlighting expected cabinet and staff appointments as of 12/1/2016.
Governing a Divided Nation - Insights about the 2016 U.S. Presidential ElectionMSL
Public affairs and policy experts from Qorvis MSLGROUP have compiled an extensive election coverage and analysis of how the new U.S. President and Congress will move forward after one of the most bitter campaigns in American history.
For more updates, follow @qorvis or reach out to us on Twitter @msl_group.
Each year, Directions takes an in-depth look at an area of sustainability and communications. This time, we’re delving into the quite sizeable gap that still exists between business and society. It’s not the void that interests us so much as the question of how it can be shrunk.
How do we move from just minding the gap to actually mending the gap?
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
Qorvis MSLGROUP has created a comprehensive guide to the Trump Administration. This document provides a first look at the people and players behind the most unlikely presidential campaign in American history.
For each person mentioned here, we have included a bio, a photo, and representative institutions and organizations affiliated with that person, so that the reader may better understand the relationships that influence the people who in turn are influencing President Trump.
For real-time updates, follow @Qorvis or reach out to us on Twitter @msl_group.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3. MSLGROUP is
Publicis Groupe’s
strategic
communications Established in 2009, in a period dominated by seismic cultural
and engagement shifts brought about by digital technologies and new
communication channels, MSLGROUP’s narrative was shaped
network during what has become known as the conversation age.
Advisors in all aspects of communications, and masters in the
art of conversation, we offer strategic planning and counsel,
insight-guided thinking, and big, compelling ideas - with
thorough execution.
With more than 3,500 people, our network spans close to 100
offices and covers virtually every discipline required for our clients
to engage creatively with their audiences 24 hours a day.
Whether you’re a leader - we work with a quarter of the top-100
most valuable global brands - or a challenger, keen to be heard,
our mission is to be your most trusted advisor; a source of
creativity, engagement and value in today’s always-on
conversation.
4. T EC H Advent of social media
900+ million “citizens”
N
on Facebook
OLOGY Erosion of trust at all
levels, in all domains
US
People driving the
TR T
consumer
experience as a
result of technology.
It is no longer a
company-led, one-
way street
5. Real-time, always-on,
From North and West
ME hyper-fast
to South and East TI
From “me first” to APHY
R
“we as a community”
GEOG
ES
LU
VA
At MSLGROUP,
we are passionate
about the science
and art of listening
to and engaging
with people
A series of seismic shifts in recent years has meant that business
as we knew it has been fundamentally transformed forever.
Welcome to the conversation economy. Today we live in a
real-time marketplace of communities where individuals have the
facility to engage with other people, brands and organisations
through connections, conversations and information sharing.
Yet, people expect something in return for their time and
attention - they will only engage if those entities offer substantial
value and relevance.
At MSLGROUP, we are passionate about the science and art of
listening to and engaging with people - with insight, with
understanding and with a response that is helpful and valuable.
We help our clients move from campaigns to narrative, from
intrusion to engagement and from consumers to communities.
6.
7. We help create
positive
conversations and As your trusted advisors, MSLGROUP works to:
spark the coming 4 Craft communications strategies
Designing and executing innovative plans and brand narrative
together of loyal across all media channels
communities 4 Identify emerging trends
We listen to the relevant conversations for you, tracking
emerging ideas and movements that shape your industries
4 Engage communities
We help create positive conversations and spark the coming
together of loyal communities around a client’s brand
4 Create insights and foresights
New thinking and needs are constantly emerging and we
ensure we’re connected to them to generate compelling
insights and foresights that inspire and feed big ideas for your
brands
4 Partner and simplify
We collaborate with your most important partners and
stakeholders to deliver seamless communications solutions
8.
9. We use
information and
insight to develop
foresight
Our research-driven studies give us a deep understanding of
contexts, situations and people. We use this information and
insight to develop foresight - to be prescient and to gauge what
might happen - to help our clients stay ahead of the curve.
10. Recent Publications
Produced by our Crisis team, this e-book looks at
three key interplays shaping crises today:
the interplays between mainstream media and
social media, between local and global dynamics,
and between crisis planning and response.
From our food and nutrition marketing specialists
comes a report that looks at the social media
relationships that are providing cues for food and
beverage marketers today.
11. A new quarterly magazine from MSLGROUP,
based on insights into some of the most inspiring
TS
INSIGH
projects shaping marketing and communications
today, leveraged via our dedicated crowdsourcing
platform “The People’s Lab”.
This study from our China team identifies three
types of female luxury consumers in China and
highlights untapped opportunities for luxury
brands to effectively engage with their
target audiences.
12.
13. AFRICA+MIDDLE EAST LATIN AMERICA NORTH AMERICA
Beirut, Lebanon Bogota, Colombia Albany, New York
Cairo, Egypt Buenos Aires Baltimore, Maryland
Johannesburg, South Africa Caracas, Venezuela Charlotte, North Cardina
Riyadh, Saudi Arabia Guayaquil, Ecuador Cleveland, Ohio
Lima, Peru Columbus, Ohio
La Paz, Bolivia Indianapolis, Indiana
Montevideo, Uruguay Kansas City, Missouri
Mexico City, Mexico Miami, Florida
San Juan, Puerto Rico Minneapolis, Minnesota
Santiago, Chile New Orleans, Louisiana
Suncion, Paraguay Orlando, Florida
Philadelphia, Pennsylvania
Phoenix, Arizona
Sacramento, California
Salt Lake City, Utah
St. Louis, Missouri
EUROPE
Athens, Greece
Barcelona, Spain
Belgrade, Serbia
Budapest, Hungary
Istanbul, Turkey
Kiev, Ukraine
Madrid, Spain
Moscow, Russia
Sofia, Bulgaria
St. Petersburg, Russia
Zagreb, Croatia
ASIA
Bangkok, Thailand
Canberra, Australia
Colombo, Sri Lanka
Dhaka, Bangladesh
Hanoi, Vietnam
Ho Chi Minh City, Vietnam
Jakarta, Indonesia
Karachi, Pakistan
Kathmandu, Nepal
Lahore, Pakistan
Manila, Philippines
Melbourne, Australia
Naha, Japan
Osaka, Japan
Phnom Penh, Cambodia
Sydney, Australia
Vientiane, Laos
Information contained on this global map, including names of countries, regions, cities, and border lines, does not reflect certain areas under political dispute.
14. OUR WORK
Case study
AMSTEL LIGHT
THE CHALLENGE
The Amstel Light brand had lost its relevance in the 15 years since it first hit the market. With declining sales, it
was barely on the radar screens of its target audience.
THE SOLUTION
When Boston Bruins (a US ice hockey team) won the 2011 Stanley Cup, they partied hard. After a night of
celebration, news leaked that the team had run up a bar tab in excess of $156,000 - with an itemised receipt to
prove it. Initially the conversation was about a $100,000 bottle of champagne but the MSL New York team
noticed something else. On the receipt was one bottle of Amstel Light. We knew sports fans would want to know
who had ordered it…
THE RESULTS
Amstel Light garnered more than 275 unique stories, 30 minutes of dedicated broadcast coverage and in the
first day of the news hitting Twitter, it became a trending topic. The client reported a 4% increase in total brand
awareness and a 9% increase in “favourability” amongst the target.
15. Case study
ESSAR
THE CHALLENGE
To introduce the newly created entity, Essar Energy, to financial markets and support the company’s IPO in
the UK with an effective and convincing communications programme. The timing of the company launch
and its IPO was a key challenge - uncertain markets against a tough economic backdrop meant that
investors and the media were wary of new equity offerings.
THE SOLUTION
Through a targeted, integrated communications campaign, our agency Capital MSL positioned Essar
Energy as an Indian growth and success story. We also positioned the IPO, which was the largest offering
in London for several years, as a renaissance moment - a positive event for the market after the credit
crunch.
THE RESULTS
At a time when other IPOs were being pulled from the market due to unfavourable market conditions,
Essar Energy successfully raised approximately $2 billion with a blue-chip roster of investors.
Subsequently, Capital MSL and Essar Energy were recognised by the Chartered Institute of Public
Relations, in the UK, taking first place in the Investor Relations category at the annual Excellence Awards.
16. Case study
PAYPAL
THE CHALLENGE
Since its inception in 2000, e-commerce innovator PayPal has changed the way people shop online. In 2011, the
company launched its vision to change the way people shop everywhere. Yet, PayPal lacked a way to illustrate
the experience of paying for goods with its integrated technology to potential partners and media, whose buy-in
was essential if its vision was to become reality.
THE SOLUTION
PBJS - a creative studio within the MSLGROUP family - transformed a Tribeca storefront in New York into the
PayPal Shopping Showcase, a series of vignettes that put PayPal solutions into real-world scenarios, from a
coffee shop to a hardware store. The Showcase offered guests the chance to learn how PayPal can create an
easy and secure shopping experience for retailers and consumers.
THE RESULTS
The space created has become an integral sales tool for PayPal with multiple retailers signing on for instore and
online payment test programmes. Extensive media coverage, including Forbes, Fortune, Wall Street Journal,
Reuters, and Mashable also helped to extend the Showcase’s reach.
17. Case study
ARIEL
THE CHALLENGE
Laundry detergents: a deeply low-engagement product category, impossible to do PR for - or is it?
We and our partners at Saatchi & Saatchi needed to prove that the new Ariel Actilift is exceptional in
removing tough stains, without boring people to death.
THE SOLUTION
Let consumers do what they normally don’t do intentionally: stain brand-new clothes and then put the
new Ariel Actilift to the test. Over six days, Scandinavians could try to control our customised industrial
robot via Facebook and squirt real goo on over 1,000 pieces of clothing, passing by at high speed,
including designer items. We placed the robot in the most public location we could think of: Stockholm
Central Station. The rules were simple: aim, stain and win. If someone hit their garment, we washed it live
with Ariel Actilift and sent it to them, stain-free.
THE RESULTS
This was Scandinavia’s biggest live interactive product demonstration, ever. There were 25,000 likes for
Ariel’s Facebook pages in six days, 1,000+ people won clothes - and shared the event in social media.
The event became a blogger and media love-fest with a total reach of well over 5 million.
18. Case study
MUSÉE D’ORSAY
THE CHALLENGE
Paris’s iconic Musée d’Orsay - home to one of the largest collections of Impressionist and Post-Impressionist
art in the world - was being fully refurbished to showcase old paintings in a converted setting, as well as to
display works never showed before. MSLGROUP’s French agency Publicis Consultants was tasked with
launching the “new” museum to the French public, encouraging them to visit this national treasure.
THE SOLUTION
We created an integrated campaign around the idea, “A new look for Orsay: have a fresh look for yourself”.
Print and outdoor ads depicted close-ups of facial features and expressions in various famous pieces -
sculptures, photos, paintings - with the tagline encouraging the viewer to uncover the masterpiece behind the
close-up. The campaign extended to TV, radio and PR, all of which we handled.
THE RESULTS
The number of visits to the famous museum increased 25%, and for the first time in years, French visitors to
the museum out-numbered tourists: 56% against 44%. The French had indeed taken the Musee D’Orsay back
into their hearts.
19. Case study
PNEUMOVAX
THE CHALLENGE
Pneumovax was Japan’s only vaccine for pneumonia, specifically designed for people over the age of 65.
Although pneumonia was the fourth largest cause of death in Japan, studies showed low awareness of the
fact that pneumonia could be prevented thanks to a vaccine. In fact just 5% of those over the age of 65
were vaccinated for pneumonia at the time. Our mission was to raise awareness of the seriousness of
pneumonia, and how the pneumococcus vaccine could help.
THE SOLUTION
We established a quasi-public body made up of multiple organisations to carry out educational activities
as part of the project. Leveraging the campaign slogan “Pneumonia is Scary! Prevention is Vital!”
we developed a dedicated website and targeted the media to raise awareness and to encourage the public
to use the Pneumococcus Infection Call Centre.
THE RESULTS
The vaccination rate of five in every 100 people in 2009 increased 50% in 2010 and sales of the
Pneumovax vaccine also rose 50% - far beyond the original target.
20. Case study
GOOGLE
THE CHALLENGE
Google was facing several policy-relevant issues within German public debate. To enhance its standing in the
hearts and minds of the general public and decision makers, it became clear that the internet giant needed to
highlight its strong commitment to, and distinct impact upon the German economy to date.
THE SOLUTION
On September 27, 2011 Google presented its study “FaktorGoogle - How German Companies Use Google”.
Based on a survey of over 11,000 companies, the paper provided insight into the economic impact of both
Google and its range of products including AdWords, Analytics, Translate and Alerts. Working with both Google
and consulting company IW, MSL Germany led a multichannel communications effort that included branding,
website creation, public affairs, media relations and a press conference.
THE RESULTS
Media coverage was extensive and included Die Zeit, Financial Times Deutschland, BILD and Bloomberg.
As a result of the positive outcome, Google then decided to expand the project to two additional stages
cooperating with the Federal Association for Information Technology-BITKOM and a leading IT summit in
December 2011.
21. Case study
COCA-COLA
THE CHALLENGE
Coca-Cola is a household name globally, with some of the world’s best-loved brands. Yet the frankly
overwhelming strength of their consumer brands can make attracting and retaining the right people
challenging. A lot of brands claim “passion” as a core value, but at Coca-Cola we discovered that it’s
genuinely a uniting theme among their people. And while it’s nearly impossible to define passion,
let alone bottle it, our challenge was to demonstrate it to potential and existing employees.
THE SOLUTION
Playing on Coca-Cola’s renowned “secret formula”, the team at our SAS agency in London developed a
core idea and visual expression showing that while there is no single secret formula for passion, every
individual at Coca-Cola has their own version of it. Our approach provided the client with a powerful
system to create any number of tantalising, intriguing, relevant “formulas”, using words and images, for
virtually any people-related communication.
THE RESULTS
The European Employer Value Proposition (EVP) has proven successful as a step towards a direct
resourcing model and has been considered for a global rollout.
22. Case study
BRAND SOUTH AFRICA
THE CHALLENGE
How does one overturn negative, deep-seated prejudice? How do you re-brand a nation that’s currently seen as
beset by crime and social problems, to one where opportunity, potential and growth reign supreme? This is
exactly what our team was tasked with when they took on the South Africa branding and promotion campaign,
during the Shanghai World Expo.
THE SOLUTION
We needed to help deliver the message that “South Africa is open for business”. By highlighting the country's
cultural appeal and economic emergence, we sought to create an association with China’s own story, fostering
mutual respect, relevance and connections between both nations. This would help achieve our objectives of
reinventing South Africa’s image in China, and attracting more tourists and business investment.
THE RESULTS
As well as ultimately being ranked a “top 10” country pavilion at Shanghai Expo, media articles focusing on
violence in South Africa reduced by half over the campaign’s three-month period. In addition, the number of
Chinese visitors to South Africa jumped 62% year on year, to an all-time record high.