Organizational culture refers to the shared beliefs, values and norms that bind people together within an organization. It influences how employees act and relate to each other. Culture is comprised of both visible elements like rituals and ceremonies (artifacts) as well as deeper, invisible shared values and expectations. A strong, well-aligned organizational culture that is consistent with the company's mission and strategy can provide benefits like enhanced commitment, reduced need for bureaucracy, and a competitive advantage. However, culture must also be prepared to change and adapt as companies face new pressures and opportunities.