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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724
Course : MBA 4th
semester
SUBJECT :MARKETING MANAGEMENT
Total Marks - 80
N. B.: All Questions are Compulsory.
Q.1) Define term “Marketing Management” Discuss the elements of Market Environment?(10
Marks)
Answer:Marketing management is the organizational discipline which focuses on the practical
applicationof marketingorientation,techniquesand methods inside enterprises and organizations
and on the management of a firm's marketing resources and activities.
Globalization has led firms to market beyond the borders of their home countries, making
international marketing highly significant and an integral part of a firm's marketing strategy.
Marketing managers are often responsible for
AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-
SCHOOL

2. Q.2) Define the term Product Management? Explain how New Product Decisions are made?(10
Marks)
Answer:Productmanagementisanorganizational lifecycle function within a company dealing with
the planning,forecasting,and production, or marketing of a product or products at all stages of the
productlifecycle.Similarly,ProductLifecycle Management(PLM) integratespeople, data, processes
and business systems. It provides product information for companies and their extended supply
chain enterprise.
The role may consist of product development and product marketing, which are different (yet
complementary) efforts,withthe objective of maximizing sales revenues, market share, and profit
margins.Productmanagementalsoinvolveseliminationdecisions. Product elimination begins with
identification of elimination candidates, proceeds
Q.3) What is Customer relationship Management Explain its feature and nature? (10 Marks)
Answer:Customerrelationshipmanagement (CRM) is a term that refers to practices, strategies and
technologiesthatcompaniesuse tomanage andanalyze customerinteractionsand data throughout
the customerlifecycle,withthe goal of improvingbusinessrelationshipswithcustomers,assisting in
customerretentionanddrivingsalesgrowth.CRMsystems are designed to compile information on
customersacrossdifferentchannels -- orpointsof contact betweenthe customerandthe company -
- whichcouldinclude the company'swebsite,telephone, live chat, direct mail, marketing materials
and social media. CRM systems can also give customer-facing staff detailed information on
customers' personal information, purchase history, buying preferences and concerns.
Q. 4) Explain the nature and feature of Marketing research and Information Systems?(10 Marks)
Answer:Marketing Research has two words, viz., marketing and research.
 Marketing means buying and selling activities.
 Researchmeansa systematicandcomplete studyof aproblem.Itisdone by experts. It uses
scientific methods.
Thus,we can say,“MarketingResearchisa systematicmethodof collecting,recordingand analyzing
of data, which is used to solve marketing problems.”
A company faces many marketing problems. It

3. Q. 5) What is Market Measurement and Forecasting? (10 Marks)
Answer:Introduction Market measuring and forecasting requires an analysis of the market with an
aim of expressing it in quantitative (numeric) quantities both present and in the future. The
quantitative measurement and forecasting of the market, together with its qualitative
characteristics, are used as a basis for decision making by marketing management. Market
measurementandforecastingcanbe seenas a subdivisionof market research. Once the research is
complete, the company must measure and forecast the size, growth, and profit potential of each
market opportunity
“Usually applied to fundamental measurement of market volume, value, brand shares and the
trendsof all of these.Datafor these maybe collectedfromsecondary sources,fromspecialcensuses
or surveys, or from syndicated research such as
Q6) What is Segmenting and Targeting the Market? (10 Marks)
Answer:A marketrefersto a set up where two or more parties are involved in transaction of goods
and services in exchange of money. The two parties here are known as sellers and buyers.
It is the responsibility of the marketers to create awareness of their products amongst the
consumers. It is essential for the individuals to be aware of the brand’s existence. The USPs of the
brands must be communicated well to the end-users.
An organizationcan’taffordtohave similarstrategiesforproductpromotionamongstall individuals.
Not every individual has the same requirement and demand.
The marketers thus came with the concept of STP.
Q7) What is Advertising Management? Explain the concept of Sales Promotion and Personal
Selling? (10 Marks)
Answer:Advertising management is a career path in the advertising industry. Advertising and
promotions managers may work for an agency, a public relations firm, a media outlet, or may be
hireddirectlybyacompany to developbrandingforthe company's product or service. This position
can include supervising employees, acting as a liaison between multiple agencies working on a
project, or creating and implementing promotional campaigns.
While advertising is the promotional campaign itself,

4. Q8) Write a short note (any two) (10 Marks)
a) Brand Equity
Answer:Brandequityisa phrase usedinthe marketingindustrywhichdescribes the value of having
a well-known brand name, based on the idea that the owner of a well-known brand name can
generate more money from products with that brand name than from products with a less well
knownname,asconsumersbelieve that a product with a well-known name is better than products
with less well-known names.
Brand equityreferstothe value of a brand.In the researchliterature,brandequityhasbeenstudied
from two different perspectives: cognitive psychology and information economics. According to
cognitive psychology,brandequityliesinconsumer’sawarenessof brandfeatures and associations,
which drive attribute perceptions. According to
h) Global Marketing
Answer:Global marketing is “marketing on a worldwide scale reconciling or taking commercial
advantage of global operational differences, similarities and opportunities in order to meet global
objectives".Global marketingisafirm's ability to market to almost all countries on the planet. With
extensive reach,the needfora firm's product or services is established. The global firm retains the
capability, reach, knowledge, staff, skills, insights, and expertise to deliver value to customers
worldwide.The firmunderstandsthe requirementtoservice customers locally with global standard
solutionsorproducts,andlocalizesthatproductas requiredto maintain an optimal balance of cost,
efficiency, customization and
c) Direct Marketing
Answer:
d) Pricing decisions
Answer:
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )