The document provides information about getting fully solved assignments for various marketing courses from an assignment help service. It includes 6 sample marketing assignments related to evaluating airline service quality, importance of physical evidence and word of mouth for health services, role of non-monetary costs in pricing services, demand and supply challenges for a tours and travel company, product support services for automatic washing machines, and explaining the service marketing mix using educational services as an example. Students are instructed to contact the service by email or phone call to get their assignments solved.

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ASSIGNMENT
Course Code: MS-65
Course Title: Marketing of Services
1. Assume you are a team member of the marketing research department of a low cost domestic
airline. Your manager has asked you to evaluate the service quality of the airline. How would you go
about It.? What service quality dimensions would you use to evaluate the same?
Answer: Service providers want to know what customers (internal or external) care about. Service
quality is a good guess. Price, and to a minor degree product quality, also count.
But for service providers, customers care most about service quality. Check the research. Statistically
valid research. Of course, providers can always ask customers. But lacking the money, time and skills,
why not look to the leading research for that
2. Explain the importance of physical evidence and word of mouth communication for a
health service provider.
Answer: PHYSICAL EVIDENCE
It does play an important role in health care services, as the core benefit a customer seeksis proper
diagnosis and cure of the problem. For a local small time dispensary or hospital physical evidence may
not be of much help. In recent days some major super specialty hospitals are using physical evidence for
distinguishing itself as something unique. Physical evidence can be in the form of smart buildings, logos,
mascots etc. a smart building infrastructure indicates that the hospital can take care of all the needs of

2. the patient. Examples: -1.Lilavati hospital has got a smart building, which helps, in developing in the
minds of the people, the impression that it is
3.Explain the role of non-monetary costs in pricing of services taking example of any service industry.
Answer:In recent years economists have recognized that monetary price is not the only sacrifice
consumers make to obtain products and services. Demand, therefore, is not just a function of monetary
price but is influenced by other costs as well. On-monetary costs represent other sources of sacrifice
perceived by consumers when buying and using a service. Time costs, search costs, and psychological
costs often enter into the evaluation of whether to buy or rebuy a service, and may at times be more
important concerns than monetary price.
4. Being the marketing manager of a leading domestic tours and travels company of your country,
discuss what kind of demand and supply challenges you may face. How would you overcome those
challenges? Explain
Answer: Travel Management Companies (TMCs) face a host of challenges in today’s dynamically
changing priorities of customers and suppliers. Price elasticity is leading to an all-time low customer
loyalty; increased customer expectations is leading to the commoditization of travel; multiple channels
to reach customers directly is making TMCs
5.Assume you are the marketing manager of a company manufacturing fully automatic washing
machines. What product support services would you provide to the customer to have competitive
advantage?
Answer: One of the most controversial subjects I hear raised between Entrepreneurs and Investors is
the use of Professional Services in a product company. Why ?
Because both sides of the argument are right for why you should or should not consider the use of
Professional Services (PS) in your Go To Market (GTM) Strategy. But there’s no reason to be afraid of
employing a services model in your startup. If
6. Explain the service marketing mix by taking example of educational services.

3. Answer: The service marketing mix is also known as an extended marketing mix and is an integral part
of a service blueprint design. The service marketing mix consists of 7 P’s as compared to the 4 P’s of a
product marketing mix. Simply said, the service marketing mix assumes the service as a product itself.
However it adds 3 more P’s which are required for optimum service delivery.
The product marketing mix consists of the 4 P’s which are Product, Pricing, Promotions and
Placement. These are discussed in my article on product marketing mix – the 4 P’s.
Dear students get fully solved assignments
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