1. The document presents a business plan for "Mr. Student Café", a proposed food café located in a shipping container in the University of Peshawar campus.
2. The café will serve fast food like burgers, pizza, and BBQ from 10am to 11pm. Market research found students prefer these foods and want more dining options on campus.
3. The plan outlines the café's menu, marketing strategy including social media, and financial projections with a Rs. 200,000 capital investment. Challenges include obtaining necessary approvals from the university administration.
The document provides details about plans to open a cafe called The Ozone Cafe next to a high school in Saint Louis Park, Minnesota. It will target high school students by serving sandwiches, pizza, chicken, coffee, and other drinks. As a small, family-run business located directly next to the high school and across from its stadium, The Ozone Cafe aims to attract students who want alternatives to school lunches and fast food. It will focus on quality food, good customer service, and marketing directly to the high school community through partnerships with sports teams and promotions in school newspapers. Financial plans include using personal funds, family loans, and crowdfunding to cover startup costs.
This document is a business plan for a proposed coffee shop called Rose Coffee Shop. It provides details on the ownership and management team, products and pricing, location, market analysis, sales and marketing strategies, and financial projections. The coffee shop aims to target students, faculty and staff at a nearby university by offering high-quality coffee, tea and snacks in a comfortable environment. It will differentiate itself from competitors by focusing on specialty coffee drinks and non-machine made beverages. The plan outlines tactics like promotions, loyalty programs and social media marketing to attract customers. Financial projections estimate the startup costs and forecast revenues and profitability. The owners bring food industry experience and intend to actively manage Rose Coffee Shop upon opening.
The marketing plan outlines George's plan to open a coffee shop called The Daily Grind near Victoria University in Wellington, New Zealand. Some key points:
- The 90m2 shop will be located on a busy street near student housing and universities to target the student customer base.
- A situational analysis identifies strengths like George's experience and the convenient location, as well as weaknesses like competition and limited budget.
- Marketing strategies will focus on social media, loyalty programs, and community events to build a loyal customer base.
- Financial projections estimate costs of rent, equipment, supplies and labor to calculate the break-even point for profitability. The shop aims to turn a profit in the first month
1) The document proposes setting up a cafe business called Esperanto that aims to provide good food and a relaxing environment for customers of all ages.
2) Esperanto will be located in Bugis due to its large population of teenagers, lower rental costs, and convenient transportation access.
3) The cafe will target customers aged 12-25, including students and young working professionals, and will segment its offerings based on demographics, behaviors, and needs of this group.
Business model canvas of a Coffee shop Fozle Rabbi
Coffeeholic House aims to be a new coffee shop chain targeting young coffee lovers in Dhaka. Their business model canvas outlines key partnerships with local coffee suppliers and media supporters. Key activities will include quality control, employee training, and marketing. The value propositions are convenient locations, quality coffee at affordable prices, and a relaxing environment. Target customer segments are casual drinkers, students, freelancers and corporates. Revenue will be generated through coffee, snack and bakery sales, with the average daily revenue projected at 42,550 taka and monthly profit at 1015,025 taka.
Coffee Tea Corner is proposing to open a cafe that serves tea, coffee and snacks while showing sports matches on large screens. The cafe aims to provide a relaxing environment for professionals, students and others in Karachi. It will target customers aged 22 and above from middle to upper income levels. The financial plan estimates revenues of over 7 million PKR in the first year with net profits of nearly 800,000 PKR. The goals are to pay back initial loans within 3 years and continue expanding to new locations.
The document provides details about plans to open a cafe called The Ozone Cafe next to a high school in Saint Louis Park, Minnesota. It will target high school students by serving sandwiches, pizza, chicken, coffee, and other drinks. As a small, family-run business located directly next to the high school and across from its stadium, The Ozone Cafe aims to attract students who want alternatives to school lunches and fast food. It will focus on quality food, good customer service, and marketing directly to the high school community through partnerships with sports teams and promotions in school newspapers. Financial plans include using personal funds, family loans, and crowdfunding to cover startup costs.
This document is a business plan for a proposed coffee shop called Rose Coffee Shop. It provides details on the ownership and management team, products and pricing, location, market analysis, sales and marketing strategies, and financial projections. The coffee shop aims to target students, faculty and staff at a nearby university by offering high-quality coffee, tea and snacks in a comfortable environment. It will differentiate itself from competitors by focusing on specialty coffee drinks and non-machine made beverages. The plan outlines tactics like promotions, loyalty programs and social media marketing to attract customers. Financial projections estimate the startup costs and forecast revenues and profitability. The owners bring food industry experience and intend to actively manage Rose Coffee Shop upon opening.
The marketing plan outlines George's plan to open a coffee shop called The Daily Grind near Victoria University in Wellington, New Zealand. Some key points:
- The 90m2 shop will be located on a busy street near student housing and universities to target the student customer base.
- A situational analysis identifies strengths like George's experience and the convenient location, as well as weaknesses like competition and limited budget.
- Marketing strategies will focus on social media, loyalty programs, and community events to build a loyal customer base.
- Financial projections estimate costs of rent, equipment, supplies and labor to calculate the break-even point for profitability. The shop aims to turn a profit in the first month
1) The document proposes setting up a cafe business called Esperanto that aims to provide good food and a relaxing environment for customers of all ages.
2) Esperanto will be located in Bugis due to its large population of teenagers, lower rental costs, and convenient transportation access.
3) The cafe will target customers aged 12-25, including students and young working professionals, and will segment its offerings based on demographics, behaviors, and needs of this group.
Business model canvas of a Coffee shop Fozle Rabbi
Coffeeholic House aims to be a new coffee shop chain targeting young coffee lovers in Dhaka. Their business model canvas outlines key partnerships with local coffee suppliers and media supporters. Key activities will include quality control, employee training, and marketing. The value propositions are convenient locations, quality coffee at affordable prices, and a relaxing environment. Target customer segments are casual drinkers, students, freelancers and corporates. Revenue will be generated through coffee, snack and bakery sales, with the average daily revenue projected at 42,550 taka and monthly profit at 1015,025 taka.
Coffee Tea Corner is proposing to open a cafe that serves tea, coffee and snacks while showing sports matches on large screens. The cafe aims to provide a relaxing environment for professionals, students and others in Karachi. It will target customers aged 22 and above from middle to upper income levels. The financial plan estimates revenues of over 7 million PKR in the first year with net profits of nearly 800,000 PKR. The goals are to pay back initial loans within 3 years and continue expanding to new locations.
This document provides details about a charity drive business project organized by students to raise funds for an old folks' home. The group will sell various products like candies, breads, curry puffs, and provide services like henna art and hairstyling from November 17-21, 2014 on campus. Their target is to raise RM2,500. Competition and packaging details are included for each product. The objectives are to encourage creative and strategic thinking about business while supporting an important cause.
This document provides details about a marketing plan assignment for Oldtown White Coffee, including an executive summary, market descriptions, product and competitive reviews, and SWOT analysis. The executive summary outlines that Oldtown White Coffee is a large coffee shop chain in Malaysia that has expanded internationally. It analyzes the target customer segments in Malaysia and describes Oldtown's product line and competitive advantages over its main rival, Hometown Hainan Coffee. The SWOT analysis identifies Oldtown's strengths in profits and variety of food but weaknesses in narrow product line and potential food quality issues due to many branches.
Mountain Fresh Coffee shop aims to become a daily necessity for local coffee lovers in the area around Midwestern University. The 2,300 square foot coffee bar will be located within walking distance of the university. It will employ people passionate about coffee and sell only fairly traded coffee. The menu will focus on espresso-based drinks and pastries in a relaxed, unhurried environment. Employees will undergo orientation and training to ensure great customer service and coffee preparation. Customers can enjoy the coffee shop for 7 days a week until late with WiFi, events, newsletters, and discounts to build loyalty to the local business.
This document outlines the objectives, mission, vision, and strategy for a proposed mobile restaurant called "Meals on Wheels". The key points are:
- The objectives include keeping food costs below 40% of revenue, expanding marketing in Mumbai to increase customers, providing variety and changing menus regularly based on customer demand.
- The mission is to provide an eclectic atmosphere and excellent, interesting food selection alongside efficient customer service.
- The vision is to be the most recommended healthy and unique food joint.
- The strategy involves being unique and innovative with a focus on quality, satisfaction, varied menu options, reasonable prices, and exceptional taste.
The document discusses Theka Coffee Da, a fast-growing cafe franchise brand in India. It provides information on starting a franchise with Theka Coffee Da, including the benefits of becoming a franchisee, low investment costs, support provided, and growth potential. Franchise models include takeaway shops and cafes ranging from 200-600 square feet. The document highlights Theka Coffee Da's menu, outlets, and franchise opportunities nationwide.
This document provides a school-based assessment (SBA) for a restaurant business called Zanni N Jay's Café. It includes sections describing the business, its location justification, labor selection, sources of capital, the entrepreneur's role, production details, quality control measures, use of technology, linkages, growth potential, regulations, and ethical issues. The business is a partnership between Zaneta Skyers and Aaron Skyers Jr. located in Port Antonio, Portland that will provide meals utilizing local ingredients and employ 22 workers in various roles.
The Daily Grind is a café located in Cuba Street, New Zealand that aims to provide high quality coffee and a comfortable atmosphere for customers. The marketing plan includes situational analysis of the local coffee market and competitors, as well as objectives to be the top choice in the area and increase sales by 30% in a year. The marketing strategy will focus on social media promotion near local universities, galleries, and offices to build customer loyalty. Financial projections estimate a break-even point of 13,000 customers in 5 months based on expected daily customer traffic of 100.
This document outlines the plans for a charity drive business project organized by students to raise funds for an old folks home. The group will sell various products like candies, breads, and curry puffs as well as provide henna art and hairstyling services. They analyze target markets, competitors, and develop strategies for product packaging, pricing, and promotion over 5 days. The objective is to raise RM2,500 for the charity through creative and strategic business planning and experience different business functions and social responsibilities.
Lao Sze Chuan Chinese Restaurant is developing a new marketing strategy focused on providing interactive cooking experiences for customers. Their plan includes reconstructing the kitchen into an open layout to allow customers to watch the cooking process. They will offer unscheduled mini cooking courses led by chefs. Additionally, Lao Sze Chuan aims to build a membership club and leverage social media to promote their brand and cultural experiences beyond just selling food. The goal is to differentiate themselves from competitors by enhancing customer interaction and providing an educational component about Chinese cuisine.
The group presented a business development proposal for a coffee shop called Coffee Spot Café. The café will offer a variety of coffee drinks, teas, and homemade snacks at reasonable prices in a friendly atmosphere. The goals are to become well-known locally and potentially expand to other locations. The café will be run as a sole proprietorship by the group and located rent-free in Uttara, with a startup cost of 97,500 Taka. To break even, the café needs to sell 5,417 cups of coffee.
Quality café and bakery aims to be the best café in the area by providing a relaxing environment for customers to socialize and enjoy high-quality coffee, bakery products, and art. The café plans to invest 1 crore with 90 lakhs as equity and 10 lakhs as a loan. Key strategies include trained baristas, loyal customers, and a prime location near students. The café offers a variety of coffee drinks and bakery items and aims to position itself as the number one shop through excellent customer service and quality products.
This document provides information about two cafes that were selected for analysis and comparison: AMPM Cafe located in Subang Jaya, Selangor, Malaysia and Calanthe Art Cafe located in Melaka, Malaysia. It discusses the background and history of AMPM Cafe, which was founded in September 2014 by three partners who had previously worked in a restaurant. The cafe serves coffee, breakfast, and desserts primarily to neighborhood families and workers. Annual revenue is between 120K-130K. The manager, Eric, was interviewed to obtain the background information.
The document discusses opening a new specialty coffee shop called Whatever the Weather. It will offer high-quality coffee drinks and pastries. The cafe aims to become the best new coffee bar in the area and turn a profit in the first month. Keys to success include attractive store design, well-trained employees, and marketing to build a loyal customer base. The cafe will create a relaxing environment where customers can socialize over quality products.
CCDA Vending Services plans to launch a new fast food vending machine service called EatFresh on university campuses. EatFresh will initially offer standard sandwiches in 2009 and expand options in 2010. The mission is to provide a successful and sustainable fast food vending operation for campus communities. The vision is to grow across other locations like offices and become the sole provider on campuses nationwide. Marketing will target health-conscious students ages 18-25 and promote a healthier fast food option. An initial launch at Polytechnic University of Bucharest is planned with 20 vending machines and a promotional campaign including contests and coupons.
This document is a report for a charity drive event organized by a group of students to raise funds for SHINE Award Centre. The group's objectives were to raise RM2000 for the Jom Botak 2016 cancer awareness campaign. They sold food and temporary tattoos around their university campus. While they faced competition from other student groups doing similar fundraisers and the campus cafeteria, they were able to achieve their fundraising goal through teamwork and various promotional strategies like discounts and free drinks with purchases. Through this experience, the students learned the challenges of starting a business and working as a team.
This document is a report for a charity drive event organized by a group of students to raise funds for SHINE Award Centre. The group's objectives were to raise RM2000 for the Jom Botak 2016 cancer awareness campaign. They sold food and temporary tattoos around their university campus, targeting students and staff. They faced competition from other student groups running similar fundraisers as well as the campus cafeteria. Through strategic pricing, product selection, packaging, and promotions, the group was able to achieve their fundraising goal and learn valuable lessons about starting a business and working as a team.
The document presents a business plan for a coffee shop called The Sip of Glory located in Islamabad, Pakistan. The executive summary introduces the coffee shop and its focus on providing a variety of coffee options and an eco-friendly environment. The situational analysis section then describes conducting market research to understand customer needs and performing a SWOT analysis. It also provides details on the project, including the location, capacity, and costs. The marketing strategy section discusses the vision, mission, target market, and advertising and promotion approaches. Finally, the financial projection section calculates the break-even point.
The document outlines plans for a new restaurant serving local specialties in Aizu, Fukushima. The restaurant aims to allow customers both from the local area and outside to experience dishes using fresh, homegrown ingredients. The business philosophy is to always serve delicious meals and entertain customers with a smile. Success will require understanding customer needs, maintaining clean facilities, and clear communication.
Cafe Outsider aims to become a daily necessity for corporate workers and locals seeking an escape from daily stresses. It will offer a comfortable space to meet friends, read, and relax with high-quality gourmet coffee and good service. The open interior design with modern decor aims to convey quality and position the cafe as an elite yet relaxing place. Market research found that customers felt the quality was good and most would revisit, though opinions were more divided on whether it was better than competitors.
Table of ContentsTable of Contents. 2Execu.docxperryk1
This document provides an executive summary and description of a proposed Chinese food restaurant. The restaurant will be located in three retail centers in a tourist town and will offer common Chinese dishes at affordable prices. The owner has 5 years of experience working in hotels and catering. A manager with 7+ years experience will oversee day-to-day operations and hire kitchen, server, and cashier staff. The goal is to be the top restaurant in the region for Chinese food by offering quality food, good service and value to both local customers and tourists.
Shuja Ul Mulk is proposing to open a car service station called Shining Winning Service Station in Peshawar, Pakistan. The service station will be open from 10:00AM to 10:00PM and located opposite Gul Haji Plaza on University Road in Peshawar. Shuja Ul Mulk will invest Rs. 5 million of his own capital to start the business. He estimates starting costs of Rs. 50 lakh and monthly operating costs of Rs. 3.2 lakh. Shuja Ul Mulk plans to hire 19 employees including managers, mechanics, and workers. The service station will offer services like car washing, air conditioning, free tea/drinks, oil changes
This business plan is for a partnership called Perfect Fitness Gym. The two partners, Shahi Raz Akhtar and FazliRabi, will invest a total of Rs. 40,000,000. The gym will be located in Arcade Centre, University Road. It will offer advanced exercise equipment and techniques, protein supplements, gym gear, and motivational DVDs. It aims to benefit society and gain customers. Competitors include World Gym, Cobra Gym, and others. Target customers are professionals, students, business people, and women. The gym aims to stand out through its maintained facilities, parking, food/drinks, doctor, computerized records, and ladies-only hours. It will hire 8
This document provides details about a charity drive business project organized by students to raise funds for an old folks' home. The group will sell various products like candies, breads, curry puffs, and provide services like henna art and hairstyling from November 17-21, 2014 on campus. Their target is to raise RM2,500. Competition and packaging details are included for each product. The objectives are to encourage creative and strategic thinking about business while supporting an important cause.
This document provides details about a marketing plan assignment for Oldtown White Coffee, including an executive summary, market descriptions, product and competitive reviews, and SWOT analysis. The executive summary outlines that Oldtown White Coffee is a large coffee shop chain in Malaysia that has expanded internationally. It analyzes the target customer segments in Malaysia and describes Oldtown's product line and competitive advantages over its main rival, Hometown Hainan Coffee. The SWOT analysis identifies Oldtown's strengths in profits and variety of food but weaknesses in narrow product line and potential food quality issues due to many branches.
Mountain Fresh Coffee shop aims to become a daily necessity for local coffee lovers in the area around Midwestern University. The 2,300 square foot coffee bar will be located within walking distance of the university. It will employ people passionate about coffee and sell only fairly traded coffee. The menu will focus on espresso-based drinks and pastries in a relaxed, unhurried environment. Employees will undergo orientation and training to ensure great customer service and coffee preparation. Customers can enjoy the coffee shop for 7 days a week until late with WiFi, events, newsletters, and discounts to build loyalty to the local business.
This document outlines the objectives, mission, vision, and strategy for a proposed mobile restaurant called "Meals on Wheels". The key points are:
- The objectives include keeping food costs below 40% of revenue, expanding marketing in Mumbai to increase customers, providing variety and changing menus regularly based on customer demand.
- The mission is to provide an eclectic atmosphere and excellent, interesting food selection alongside efficient customer service.
- The vision is to be the most recommended healthy and unique food joint.
- The strategy involves being unique and innovative with a focus on quality, satisfaction, varied menu options, reasonable prices, and exceptional taste.
The document discusses Theka Coffee Da, a fast-growing cafe franchise brand in India. It provides information on starting a franchise with Theka Coffee Da, including the benefits of becoming a franchisee, low investment costs, support provided, and growth potential. Franchise models include takeaway shops and cafes ranging from 200-600 square feet. The document highlights Theka Coffee Da's menu, outlets, and franchise opportunities nationwide.
This document provides a school-based assessment (SBA) for a restaurant business called Zanni N Jay's Café. It includes sections describing the business, its location justification, labor selection, sources of capital, the entrepreneur's role, production details, quality control measures, use of technology, linkages, growth potential, regulations, and ethical issues. The business is a partnership between Zaneta Skyers and Aaron Skyers Jr. located in Port Antonio, Portland that will provide meals utilizing local ingredients and employ 22 workers in various roles.
The Daily Grind is a café located in Cuba Street, New Zealand that aims to provide high quality coffee and a comfortable atmosphere for customers. The marketing plan includes situational analysis of the local coffee market and competitors, as well as objectives to be the top choice in the area and increase sales by 30% in a year. The marketing strategy will focus on social media promotion near local universities, galleries, and offices to build customer loyalty. Financial projections estimate a break-even point of 13,000 customers in 5 months based on expected daily customer traffic of 100.
This document outlines the plans for a charity drive business project organized by students to raise funds for an old folks home. The group will sell various products like candies, breads, and curry puffs as well as provide henna art and hairstyling services. They analyze target markets, competitors, and develop strategies for product packaging, pricing, and promotion over 5 days. The objective is to raise RM2,500 for the charity through creative and strategic business planning and experience different business functions and social responsibilities.
Lao Sze Chuan Chinese Restaurant is developing a new marketing strategy focused on providing interactive cooking experiences for customers. Their plan includes reconstructing the kitchen into an open layout to allow customers to watch the cooking process. They will offer unscheduled mini cooking courses led by chefs. Additionally, Lao Sze Chuan aims to build a membership club and leverage social media to promote their brand and cultural experiences beyond just selling food. The goal is to differentiate themselves from competitors by enhancing customer interaction and providing an educational component about Chinese cuisine.
The group presented a business development proposal for a coffee shop called Coffee Spot Café. The café will offer a variety of coffee drinks, teas, and homemade snacks at reasonable prices in a friendly atmosphere. The goals are to become well-known locally and potentially expand to other locations. The café will be run as a sole proprietorship by the group and located rent-free in Uttara, with a startup cost of 97,500 Taka. To break even, the café needs to sell 5,417 cups of coffee.
Quality café and bakery aims to be the best café in the area by providing a relaxing environment for customers to socialize and enjoy high-quality coffee, bakery products, and art. The café plans to invest 1 crore with 90 lakhs as equity and 10 lakhs as a loan. Key strategies include trained baristas, loyal customers, and a prime location near students. The café offers a variety of coffee drinks and bakery items and aims to position itself as the number one shop through excellent customer service and quality products.
This document provides information about two cafes that were selected for analysis and comparison: AMPM Cafe located in Subang Jaya, Selangor, Malaysia and Calanthe Art Cafe located in Melaka, Malaysia. It discusses the background and history of AMPM Cafe, which was founded in September 2014 by three partners who had previously worked in a restaurant. The cafe serves coffee, breakfast, and desserts primarily to neighborhood families and workers. Annual revenue is between 120K-130K. The manager, Eric, was interviewed to obtain the background information.
The document discusses opening a new specialty coffee shop called Whatever the Weather. It will offer high-quality coffee drinks and pastries. The cafe aims to become the best new coffee bar in the area and turn a profit in the first month. Keys to success include attractive store design, well-trained employees, and marketing to build a loyal customer base. The cafe will create a relaxing environment where customers can socialize over quality products.
CCDA Vending Services plans to launch a new fast food vending machine service called EatFresh on university campuses. EatFresh will initially offer standard sandwiches in 2009 and expand options in 2010. The mission is to provide a successful and sustainable fast food vending operation for campus communities. The vision is to grow across other locations like offices and become the sole provider on campuses nationwide. Marketing will target health-conscious students ages 18-25 and promote a healthier fast food option. An initial launch at Polytechnic University of Bucharest is planned with 20 vending machines and a promotional campaign including contests and coupons.
This document is a report for a charity drive event organized by a group of students to raise funds for SHINE Award Centre. The group's objectives were to raise RM2000 for the Jom Botak 2016 cancer awareness campaign. They sold food and temporary tattoos around their university campus. While they faced competition from other student groups doing similar fundraisers and the campus cafeteria, they were able to achieve their fundraising goal through teamwork and various promotional strategies like discounts and free drinks with purchases. Through this experience, the students learned the challenges of starting a business and working as a team.
This document is a report for a charity drive event organized by a group of students to raise funds for SHINE Award Centre. The group's objectives were to raise RM2000 for the Jom Botak 2016 cancer awareness campaign. They sold food and temporary tattoos around their university campus, targeting students and staff. They faced competition from other student groups running similar fundraisers as well as the campus cafeteria. Through strategic pricing, product selection, packaging, and promotions, the group was able to achieve their fundraising goal and learn valuable lessons about starting a business and working as a team.
The document presents a business plan for a coffee shop called The Sip of Glory located in Islamabad, Pakistan. The executive summary introduces the coffee shop and its focus on providing a variety of coffee options and an eco-friendly environment. The situational analysis section then describes conducting market research to understand customer needs and performing a SWOT analysis. It also provides details on the project, including the location, capacity, and costs. The marketing strategy section discusses the vision, mission, target market, and advertising and promotion approaches. Finally, the financial projection section calculates the break-even point.
The document outlines plans for a new restaurant serving local specialties in Aizu, Fukushima. The restaurant aims to allow customers both from the local area and outside to experience dishes using fresh, homegrown ingredients. The business philosophy is to always serve delicious meals and entertain customers with a smile. Success will require understanding customer needs, maintaining clean facilities, and clear communication.
Cafe Outsider aims to become a daily necessity for corporate workers and locals seeking an escape from daily stresses. It will offer a comfortable space to meet friends, read, and relax with high-quality gourmet coffee and good service. The open interior design with modern decor aims to convey quality and position the cafe as an elite yet relaxing place. Market research found that customers felt the quality was good and most would revisit, though opinions were more divided on whether it was better than competitors.
Table of ContentsTable of Contents. 2Execu.docxperryk1
This document provides an executive summary and description of a proposed Chinese food restaurant. The restaurant will be located in three retail centers in a tourist town and will offer common Chinese dishes at affordable prices. The owner has 5 years of experience working in hotels and catering. A manager with 7+ years experience will oversee day-to-day operations and hire kitchen, server, and cashier staff. The goal is to be the top restaurant in the region for Chinese food by offering quality food, good service and value to both local customers and tourists.
Shuja Ul Mulk is proposing to open a car service station called Shining Winning Service Station in Peshawar, Pakistan. The service station will be open from 10:00AM to 10:00PM and located opposite Gul Haji Plaza on University Road in Peshawar. Shuja Ul Mulk will invest Rs. 5 million of his own capital to start the business. He estimates starting costs of Rs. 50 lakh and monthly operating costs of Rs. 3.2 lakh. Shuja Ul Mulk plans to hire 19 employees including managers, mechanics, and workers. The service station will offer services like car washing, air conditioning, free tea/drinks, oil changes
This business plan is for a partnership called Perfect Fitness Gym. The two partners, Shahi Raz Akhtar and FazliRabi, will invest a total of Rs. 40,000,000. The gym will be located in Arcade Centre, University Road. It will offer advanced exercise equipment and techniques, protein supplements, gym gear, and motivational DVDs. It aims to benefit society and gain customers. Competitors include World Gym, Cobra Gym, and others. Target customers are professionals, students, business people, and women. The gym aims to stand out through its maintained facilities, parking, food/drinks, doctor, computerized records, and ladies-only hours. It will hire 8
This letter discusses the standard parts and optional parts of a formal business letter, as well as different styles. A formal letter has 7 standard parts: heading, date, inside address, salutation, body, complimentary close, and signature area. There are also 7 optional parts that may be included: attention line, subject line, enclosure notation, copy notation, file number, mailing notation, and postscript. The letter describes the placement and purpose of each part. It also explains that formal letters can be written in full block, block, or semi-block style, and with open or mixed punctuation.
The document defines management as attaining organizational goals efficiently and effectively through planning, organizing, leading, and controlling resources. It discusses challenges modern organizations face like technology changes, new business models, and economic shifts. The new leader must engage employees, promote collaboration, and see change as normal. Management involves inputs from the environment, planning, organizing, leading, controlling to achieve goals efficiently and effectively. Managers need technical, human, and conceptual skills that come from education, experience, and developing basic skills over time and positions.
Planning involves setting goals and developing plans at three levels - strategic, tactical, and operational. Strategic goals and plans are for the long-term direction of the organization as a whole, tactical goals and plans are for major divisions and departments, and operational goals and plans specify actions for individual work groups and tasks. Effective goals are specific, measurable, time-bound, achievable, and important. Barriers to planning like resistance to change can be overcome with communication, participation, and consistency.
This document summarizes the evolution of management theories and perspectives over time. It discusses early management approaches in ancient civilizations like Sumeria, Egypt, Babylon, Greece, and Rome. It then covers the classical management perspective including scientific management developed by Frederick Taylor, bureaucratic organizations theorized by Max Weber, and Henri Fayol's identification of management functions. The document also summarizes the Hawthorne studies conducted by Elton Mayo from 1927-1932 which marked the beginning of the humanistic approach to management. Finally, it briefly discusses some influential 20th century management thinkers like Maslow, McGregor, and Argyris.
The document traces the history of income tax legislation in Pakistan from 1860 to present day. It discusses the major acts that have governed income tax over time, including the Income Act of 1860, the License Tax Act of 1867, the Certificate Act of 1868, the Income Tax Act II of 1869, the License Act of 1877, the Income Tax Act of 1886, the Income Tax Act of 1918, and the Income Tax Ordinance of 1979. It also outlines some of the key reforms and amendments made over the decades, such as the introduction of self-assessment in 1965 and the promulgation of a new Income Tax Ordinance in 2001 that is still in effect today.
This document discusses financial leverage and its impact on stock returns in the textile sector of Pakistan from 2008 to 2012. It defines financial leverage as the extent to which a company's total capital is composed of debt. The objectives are to examine the possible effects of a firm's leverage on stock returns and analyze leverage's effect in the Pakistani textile sector over the 5-year period. Prior studies found that a firm's beta and equity return variability increase when it finances more with debt. The methodology involves collecting secondary annual data on stock prices and financial information of selected textile companies from sources like the Karachi Stock Exchange and analyzing the relationship between leverage and stock returns. The findings show leverage has a significantly positive effect on returns of high leverage
Volkswagen positions itself as a reliable and permanent brand by aiming to become the biggest automaker in the world. This positions the company and its cars as ones that buyers can depend on for both parts and resale value. VW also appeals to millennials through ads showing 20-somethings driving their cars. Apple positions the Mac as much simpler and easier to use than IBM-style computers by highlighting its ease of use. 7Up positioned itself as a clear alternative to cola drinks by suggesting it appeals to certain attitudes of its target market. Coke positions itself as a product with wide appeal, strong loyalty and one that feels like a 'friend' through its "Always Coca-Cola" slogan. Subway different
This document discusses research design and the differences between descriptive and explanatory research. Descriptive research aims to describe what is happening, while explanatory research aims to explain why something is happening. Good description is important and can provoke explanatory research questions by identifying social phenomena that need explanation. However, description alone does not explain causes. Explanatory research develops causal explanations, but causation should not be confused with correlation, as correlation does not necessarily imply causation. The purpose of research design is to avoid making invalid causal inferences.
The document discusses the key components and structure of a research proposal. It explains that a research proposal presents the research question, discusses previous related work, and suggests how the researcher will study the problem. A proposal allows the researcher to plan their project and serves as a guide. The document outlines the typical sections of a proposal, including the executive summary, problem statement, research objectives, literature review, importance of the study, research design, data analysis, qualifications, budget, and schedule. It provides guidance on how to write each section to clearly convey the purpose and methodology of the proposed research.
This document discusses the admission of a new partner to a partnership firm. When a new partner is admitted, issues that must be addressed include determining the new profit sharing ratios, the additional capital the new partner will contribute, payment for goodwill, and distributing any accumulated profits or losses to the old partners based on their original profit sharing ratios. The document outlines different methods for valuing and recording goodwill on the firm's books when a new partner joins, such as the premium method where goodwill is paid in cash, or the revaluation method where goodwill is recorded on the books.
This document is an application form for employees of the Federal Employees Benevolent and Group Insurance Funds to apply for an educational stipend for their children. The form has four parts: Part A collects information about the employee such as name, designation, salary, and previous stipends received. Part B is filled by the employee's department head to verify employment details. Part C collects information about the student such as name, date of birth, school details, and academic record. Part D is completed by the school principal to verify the student's enrollment and academic performance. The completed form must be submitted along with supporting documents such as ID cards, pay slips, and academic transcripts.
The document discusses management information systems (MIS) which use computer hardware and software to collect, process, store, and disseminate information to support decision making and problem solving within an organization. An MIS manages information through acquiring, using, and discarding data efficiently. It also discusses the differences between data and information, skills required for MIS including computer and information literacy, and various computer-based information subsystems like accounting, management, and marketing information systems. Information specialists that support MIS are also outlined.
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1. 1
Mr. Student
Café
“Just 4 the Students…”
Brunch-Lunch-Chaitime-Dinner-Events
and much much more..
Timings: 10am to 11pm
Location: University of Peshaw For
Delivery: 091-500697 Visit:
www.mrstudentcafé.com.pk
2. 2
Contents
Introduction:...........................................................................................................................................................3
ABOUT the café.......................................................................................................................................................4
Mr. Student Café………….…a unique look.: ................................................................................................................4
Menu………tells us, what’s in the menu???? ...................................................................................................4
Location ..................................................................................................................................................................5
Market Research....................................................................................................................................................5
Conclusion …...........................................................................................................................................................7
Marketing ...............................................................................................................................................................8
Marketing Plan: ............................................................................................................................................8
Marketing Budget...............................................................................................................................................9
Management..........................................................................................................................................................9
Financial Plan..........................................................................................................................................................9
An Overview:.......................................................................................................................................................9
Capital Account’s Statistics:..............................................................................................................................10
A/c for Machinery and other Equipment’s purchase……An Overview ..............................................................10
Account for Operating Expenses.......................................................................................................................11
Marketing Account ...........................................................................................................................................11
Things we’ll need for starting operations!!...........................................................................................................11
Feasibility..............................................................................................................................................................12
3. 3
Introduction:
University Campus Peshawar mostly known as Peshawar University campus is
one of the most popular places in North West Frontier Province of Pakistan. Today five
different Universities i-e University of Peshawar, UET Peshawar, KMU Peshawar,
Agriculture University Peshawar and Islamia College Peshawar are situated in the
premises of this Campus.People from all over the Pakistancome to these universities to get
education and employment here.
The Campus is also famous for its Beauty. Especially Islamia College, for its
Greenery, Pollution Free Environment and Jogging Tracks.Hence a large number People
come here for Exercise and outing with their families and Friends.
It is mostly said that “There is no sincerer love than the love of food”. Almost Everyone on
the earth loves eating food or taste something new every other day…AND IF YOU ARE
YOUNG PARTYING WITH YOUR FRIENDS WOULD BE THE BEST THING IN YOUR LIFE AT
THIS STAGE..
Hence Keeping the same idea under Study I have developed the following Business Plan.
Mr. StudentContainer Café is an idea of MujtabaShareef who is a business Student and
has keen interest in Business plans development.
Mr. Student Café would be an eating establishment focusing on healthy, nutritious, and
fast food and BBQ to the University Campus.
The keys to success for NWD will be an excellent location convenient to campus students
and its unique English and Desi cuisine and affordable prices.
The Café will work from 10am to 11pm covering Brunch, Lunch, Evening Refreshment and
Dinner meals.
The Company will be a sole proprietorship of MujtabaShareef. Mr.Shareef will be providing
Rs.200,000 capital investment and there will be an additional Rs.80,000amount as
Business Circle Investment and a Rs20,000 Marketing Campaign. The Company will hire 2
4. 4
workers (1 cook and 1 salesman) initially. And it will be a take away café which means we
will not need any waiter.
We will be providing a large range of food dishes and our mission would be “to get
attention of Students of the Campus” to target market and get competitive advantage over
other restaurants and food places in the campus.
I hope the café will get success soon after it is launched.
ABOUT the café
Mr. Student Café………….…a unique look.:
Mr. Student café has got a new and innovative look for you!!!!
Neither we’ll work in any shop..
Nor we’ll have any dining area for our Customers..
SO What we are going to do?????
Guess Guess!!!
No Idea???
..We are going to run this café in a container…Customer will come here, order and take away their
dishes and can have it in any park or place where they want to..
Good Idea!! Isn’t it??
Menu………tells us, what’s in the menu???? The
Café will be providing Bruch, Lunch, Chai time and Dinner meals from 10am morning to 11pm
Night. We’ll be emphasising more on fast foods giving it a Desi and Spicy touch.
The food menu at the time launching will be:
BRUNCH10am-12:30pm LUNCH12:45pm-4:30pm Chai TIME 4:45pm-7:30pmDINNER8pm-11pm
Milk Shake Burgers Tea Burgers
Donuts Pizzas Coffee Pizzas
5. 5
Cakes Sandwiches Pastries Sandwiches
Pastries Chow mein Brownies Chow mein
Sandwiches Chicken BBQ French Fries Chicken BBQ
French Fries Russian Salad Cake Russian Salad
Brownies Cold Drinks Cookies Cold Drinks
Coffee Milk Shake
Tea
Cold Drinks
Location
MadinaMarket and STC University of Peshawar are the best locations to this type
of Business.
The reason is that,these places are nearer to all the departments of UOP as
well as Islamia College, KMU and UET Peshawar.
Safer Places for Girls.
Market Research
To Provide better Services through our Business, we Conducted a Survey inside the Premises of the campus…
A sample of 50 People was asked the following Questions:
1. Do you think there is need a need of an up-to-date restaurant in the university
campus??
2. Are you satisfied with the performance of the food places/restaurants which are
currently working in the University Campus??
3. If not, what’s the Reason??
4. Which food/dish do you like the most??
And the Answers we got were!!!
6. 6
Yes
94%
No
6%
Do you think there is a need of an up-to-date
resturaunt/café in the University Capmus??
Yes
89%
No
11%
Are you satisfied with the performance of
the food places/restaurants which are
currently working in the University Campus??
8. 8
--Now the main conclusions that we got from the above Questions,
were that
People (especially Students) want change in their food.
They are bored with the food places/restaurants which are
currently working in the Campus.
We have to take care of Cleanliness and Hygiene, if we start the
business.
BBq, Pizza and Burgers are the most favourite dishes of the
students.
Marketing
Marketing Plan:
1) As we know that the maximum number of people in the campus is of
young students (16y to 40y) and that’s why We’ll be more focusing
on Social Media Marketing andCell phone Marketing..
Our Main Social Media Marketing will be on:
Facebook
Twitter
Youtube etc.
The reason why we are choosing Social Media Marketing and Cell Phone Marketing is
that it’s almost FREE…
2) An Amount of Rs.7500 would be invested from the marketing budget for the
publishing of menu which will distributed in the University Students.
9. 9
3) Special Help Desks will be set in every university of the campus, in the starting
days of the café which will tell students about the newly launched café and its
offers and menu.
4) A Video Advertisement will me made which would be played in Social
Media(facebook, twitter)
Marketing Budget
Marketing Channel Expenditure Rs.
Menu Publishing (4000 copies) 7500
Bill Board + Banners 8000
Cell phone (new sim+ sms
packages)
500
Posters for notice boards (dpts) 5000
Social Media 00
Total Rs.20,000
Management
The sole proprietor of the business will be the manager of the café.
He shall be responsible for handling all the management affairs.
He is responsible for all the liabilities of the firm if there is any.
He is also responsible for any kind of violation of laws implemented by
the administration of the campus.
All profits/losses are the property of the Managers. Workers will work
here on Salary/wages basis
Financial Plan
An Overview:
The Proprietor will be providing Rs.200,000 as Capital.
10. 10
Whereas Rs.80,000 from the Machiney and Equipments A/cwill be spent in
buying machinery and other equipments.
Rs.20,000 (from Operating Expenses A/c) will be used in the purchase of those
material used in the daily business functions of a restaurant Example: Raw
material and Fabricating goods.
A sum of Rs.100,000will be spend in buying of the Shipping Container from the
Capital Budget. Whereas a Container Stand will also be Bought from the same
account.
Rs.20,000 will be used in Marketing.
The Statistics are as under:
Accounts Amount in PKR
Capital 200,000
A/c for Machinery and other Equipment’s
purchase
80,000
Operating Expenses 60,000
Marketing 20,000
Misc. 10,000
Total 370,000
Capital Account’s Statistics:
Expenditure Amount
Shipping Container in Scrap 100,000
Container’s stand 20,000
Reserved Amount (remaining amount) 80,000 (un-used)
Total 200,000
A/c for Machinery and other Equipment’s purchase……An Overview
Expenses Amount
Purchase of a Fridge 25,000
Purchase of a Microwave oven 10,000
Purchase CookingRange Stove 12,000
Purchase of Tea/Coffee Maker (Machine) 10,000
Purchase of Utensils 5,000
Purchase of BBQ Equipments 2,000
Purchase of Juicer 1,000
Purchase of French Fries maker 2,000
Purchase of Blender 1,000
others 7,000
11. 11
Reserved Amount (Remaining Amount) 5,000
Total 80,000
Account for Operating Expenses
Expenses Amount
Baking Powder 3,000
Cocoa Powder 2,000
Corn Flour 2,000
Chicken 10,000
Mutton 10,000
Beef 10,000
Cheese 2,000
Butter 2,000
Vegetable 3,000
Fruits (for milk Shake) 2,000
Milk 1000
Nuts 500
Chocolates 500
Sauces (Ketchups etc.) 500
Cold Drinks/Tea/Coffee 3,000
Masalas/Salads etc. 500
Others 8000
Total 60,0000
Marketing Account
Marketing Channel Expenditure Rs.
Menu Publishing (4000 copies) 7500
Bill Board + Banners 8000
Cell phone (new sim+ sms packages) 500
Posters for notice boards (dpts) 5000
Social Media 00
Total Rs.20,000
Things we’ll need for starting operations!!
12. 12
We still lack the following things:
1. NOC from the University Administration
2. Electricity Connection
3. Sui Gas Connection
4. Water Supply
Feasibility
This Idea is 90% feasible .All we need now is an NOC from the Administration.
I Believe that this Business will give a handsome profit from such a Small capital
to the proprietorship.
Moreover the Container shop will give it an Innovative look.
Thank You!!
___________________________THE END______________________________