The document defines management as attaining organizational goals efficiently and effectively through planning, organizing, leading, and controlling resources. It discusses challenges modern organizations face like technology changes, new business models, and economic shifts. The new leader must engage employees, promote collaboration, and see change as normal. Management involves inputs from the environment, planning, organizing, leading, controlling to achieve goals efficiently and effectively. Managers need technical, human, and conceptual skills that come from education, experience, and developing basic skills over time and positions.