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WHERE DO WE GO FROM HERE?
  REACHING ZERO WASTE
       Michael Alexander, President



        MASSRecycles Conference
            March 27, 2012
What Zero Waste is not

• It is not “integrated” solid
  waste management
• It is not about getting to zero
• It does not accept current
  waste‐to‐energy technologies
• It does not accept current
  landfilling practices
What Zero Waste is
• It is a “total commitment” to pursue zero
• It is about being on a path to zero
Zero Waste on the Agenda
                      • White House Special Council
                        on Recycling
                      • London Times
                      • National Public Radio (NPR)
                      • Newsweek
                      • Italy, New Zealand,
                        England, France,
                        Romania, American
                        Samoa, Wales and Saipan
                      • China sets 70% diversion
                                                     Source: EcoCycle
                               Data from: Waste Business Journal 2010
     April 14, 2008
Zero Waste on the Agenda
                      • White House Special Council
                        on Recycling
                      • London Times
                      • National Public Radio (NPR)
                      • Newsweek
                      • Italy, New Zealand,
                        England, France,
                        Romania, American
                        Samoa, Wales and Saipan
                      • China sets 70% diversion

                                                     Source: EcoCycle
     April 14, 2008
                               Data from: Waste Business Journal 2010
The Story of Stuff
The Story of Stuff
The Story of Stuff

It’s the same old story…
The Zero Waste Cycle
America – the world’s most affluent…




         Waste
         Stream
        34% Recycling Rate
The “Developing” World…

              80%+ Recycling Rate
Materials Management Diamond
  Materials/Generators            Always Recycled by Industry
                                                                     Management Technologies
  pre-consumer materials,         No Government Involvement          scraps yard, steel &
 scrap metal, printer scrap                  10%                     paper mills

bottles, cans , newspapers,       Currently Recycled Through         standard curbside bins,
 & yard waste from homes      Municipal Curbside/Drop-off Programs   no automated collection
                                             15%
        recyclables from          Currently Economic to Recycle      larger single stream
       non-participating               But Not Recovered             bins, automated collection
  homes, businesses, and                     25%                     vehicles , business systems
           public spaces
                                 Potentially Economic to Recycle,
     food scraps, textiles,           But No Current Recovery        grinders, land
              C&D debris          Infrastructure or Local Markets    spreaders, anaerobic
                                             25%                     digesters,

  multi-material/composite      Currently Not Economic to Recycle    Next generation of conversion
    packaging & products                                             technologies
                                             15%

personal hygiene products               Never Economic               landfilling
    & highly contaminated                 to Recycle
                 materials                   10%
Materials Management Diamond
                               Always Recycled by Industry
                               No Government Involvement
                                          10%
Materials/Generators                                              Management Technologies
                               Currently Recycled Through
                           Municipal Curbside/Drop-off Programs
                                          15%
      recyclables from         Currently Economic to Recycle      larger single stream
     non-participating              But Not Recovered             bins, automated collection
homes, businesses, and                    25%                     vehicles , business systems
         public spaces
                              Potentially Economic to Recycle,
  food scraps, textiles,           But No Current Recovery        grinders, land
           C&D debris          Infrastructure or Local Markets    spreaders, anaerobic
                                          25%                     digesters,

                             Currently Not Economic to Recycle
                                          15%
                                     Never Economic
                                       to Recycle
                                          10%
State Strategies to
     Maximize Recycling
•   Establish Aggressive Goals
•   Enact Disposal Bans
•   Expand Bottle Bills
•   Build Local Recycling Capacity Building
•   Modernize the Infrastructure
•   Introduce Product Stewardship Legislation
•   Expand Market Development
•   Provide Local Government Funding
Communities on the Front-Lines of
the Zero Waste Movement
•   Austin, TX                    •   Oakland, CA
•   Alaminos City, Philippines    •   Santa Cruz County, CA
•   Canberra, Australia           •   Berkeley, CA
•   New Zealand – with over 66%   •   Palo Alto, CA
    of NZ Cities                  •   Marin County
•   Buenos Aires, Argentina       •   Los Angeles, CA
•   Seattle, WA                   •   Chicago, IL
•   Boulder, CO                   •   Halifax, Nova Scotia
•   Central Vermont Waste Mgt.    •   Toronto, Ontario
    District, VT                  •   Nelson, British Columbia and
•   San Luis Obispo, CA               other Regional Districts
•   Fresno, CA
•   San Francisco, CA
•   Del Norte County CA                        Source: www.zwia.org
San Francisco’s Waste Diversion
     & Zero Waste Goals

 1990
  10%
Diversion
San Francisco’s Waste Diversion
  & Zero Waste Goals

1990    2000
       CA State
       Mandate
         with
       Penalties
San Francisco’s Waste Diversion
  & Zero Waste Goals

1990   2000    2005
                >50%
              Diversion
San Francisco’s Waste Diversion
  & Zero Waste Goals

1990   2000   2005     2007
                        >72%
                     Diversion
                     (Including
                        C&D)
San Francisco’s Waste Diversion
  & Zero Waste Goals

1990   2000   2005   2007    2009
                            - Ban on
                              Styrofoam &
                              Plastic Bags
                            - Mandatory
                              Participation
                              in Recycling,
                              C&D, &
                              Composting
San Francisco’s Waste Diversion
  & Zero Waste Goals

1990   2000   2005   2007   2009    2010
                                   Goal
                                   75%
                                   Landfill
                                   Diversion
San Francisco’s Waste Diversion
  & Zero Waste Goals

1990   2000   2005   2007   2009   2010
3 Stream Collection Programs for
Residents and Businesses
Easy to Understand
Program and Outreach
Food Service/Event Signage
Recycle Away’s Fantastic Three
Recycling System for University of San Francisco
Recycle Away’s Fantastic Three
Recycling System for University of San Francisco
Catchy Slogans to Brand Program
Recology’s Jepsen Prairie Organics
Regional Composting Facility




                     Courtesy of City of San Francisco
SF Mandatory Recycling and
Composting Ordinance

Effective October 21, 2009:
• Everybody (residential and commercial)
  must separate recyclables, compostables (food
  waste, organic material, etc.) and trash into designated
  containers
               Hmmmmm,
                  does that            That would be a,
                    include                 “YES!”
                     me???
SF Mandatory Recycling and
Composting Ordinance

Effective October 21, 2009:
• Everybody (residential and commercial)
  must separate recyclables, compostables (food
  waste, organic material, etc.) and trash into designated
  containers
• Property managers must provide program for
  tenants, contractors/janitors with appropriate color-
  coded containers, signage and education/training
SF Mandatory Recycling and
Composting Ordinance

Effective October 21, 2009:
• Everybody (residential and commercial)
  must separate recyclables, compostables (food
  waste, organic material, etc.) and trash into designated
  containers
• Property managers must provide program for
  tenants, contractors/janitors with appropriate
  color-coded containers, signage and education/training
• Potential fines up to $100 for residents,
  $1,000 for businesses
SF Mandatory Recycling and
Composting Ordinance

Effective October 21, 2009:
• Everybody (residential and commercial)
  must separate recyclables, compostables (food
  waste, organic material, etc.) and trash into designated
  containers
• Property managers must provide program for
  tenants, contractors/janitors with appropriate color-coded
  containers, signage and education/training
• Potential fines up to $100 for residents, $1000 for
  businesses
• Pressure from ordinance has resulted in 15% increase
  composting tonnage to nearly 500 tpd and doubling of
  new composting participation requests
Lessons & Recommendations
from San Francisco
• Provide convenient, color coded and easy to
  use collection programs
• Conduct extensive outreach and on-site
  assistance to commercial & multi-tenant
  customers
• Mandate participation with threat of fines
• Improve technologies to reduce environmental
  impacts and improve/diversify products
  (i.e. biodiesel or anaerobic digestion)
• Pursue Extended Producer Responsibility
  policies
Zero Waste Businesses are
Leading the Way

Businesses with >90% Waste Diversion:
•   Anheuser-Busch, Fairfield, CA          •   NUMMI, Fremont, CA
•   Apple Computer, Elk Grove, CA          •   Pillsbury
•   Del Mar Fairgrounds                    •   Playa Vista, LA, CA
•   Fetzer Vineyards                       •   Ricoh Electronics, Inc
•   Frankie’s Bohemian Café, SF            •   San Diego Wild Animal Park
•   Greens Restaurant, SF                  •   Scoma’s Restaurant, SF
•   Hewlett-Packard, Roseville, CA         •   Vons-Safeway
•   Mad River Brewery                      •   Xerox Corp
•   New Belgium Brewery, Fort              •   Yost Printer, Monrovia, CA
    Collins, CO

                                Presented at the Zero in on Zero Business Conference
                                                                 Source: www.grrn.org
Potential Revenues from Recycling in
   Expanded Bottle Bill States (e.g. NY/CT)

           # of Containers                     Revenues Generated
Per Day    Week     Month    Year      $/Day $/week $/month         $/year
   1,000     7,000 29,400    264,600       $50      $350 $1,470     $13,230
   2,000    10,000 42,000    378,000      $100      $500 $2,100     $18,900
   3,000    15,000 63,000    567,000      $150      $750 $3,150     $28,350
   4,000    20,000 84,000    756,000      $200 $1,000 $4,200        $37,800
   5,000    25,000 105,000   945,000      $250 $1,250 $5,250        $47,250
Michael Alexander, President
        Recycle Away
   Brattleboro, VT 05302
      1-800-664-5340
      c) 802-579-7432
Michael@RecycleAway.com
  www.RecycleAway.com

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MR Strategy RecycleAwayZeroWaste

  • 1. WHERE DO WE GO FROM HERE? REACHING ZERO WASTE Michael Alexander, President MASSRecycles Conference March 27, 2012
  • 2. What Zero Waste is not • It is not “integrated” solid waste management • It is not about getting to zero • It does not accept current waste‐to‐energy technologies • It does not accept current landfilling practices
  • 3. What Zero Waste is • It is a “total commitment” to pursue zero • It is about being on a path to zero
  • 4. Zero Waste on the Agenda • White House Special Council on Recycling • London Times • National Public Radio (NPR) • Newsweek • Italy, New Zealand, England, France, Romania, American Samoa, Wales and Saipan • China sets 70% diversion Source: EcoCycle Data from: Waste Business Journal 2010 April 14, 2008
  • 5. Zero Waste on the Agenda • White House Special Council on Recycling • London Times • National Public Radio (NPR) • Newsweek • Italy, New Zealand, England, France, Romania, American Samoa, Wales and Saipan • China sets 70% diversion Source: EcoCycle April 14, 2008 Data from: Waste Business Journal 2010
  • 6. The Story of Stuff
  • 7. The Story of Stuff
  • 8. The Story of Stuff It’s the same old story…
  • 10. America – the world’s most affluent… Waste Stream 34% Recycling Rate
  • 11. The “Developing” World… 80%+ Recycling Rate
  • 12. Materials Management Diamond Materials/Generators Always Recycled by Industry Management Technologies pre-consumer materials, No Government Involvement scraps yard, steel & scrap metal, printer scrap 10% paper mills bottles, cans , newspapers, Currently Recycled Through standard curbside bins, & yard waste from homes Municipal Curbside/Drop-off Programs no automated collection 15% recyclables from Currently Economic to Recycle larger single stream non-participating But Not Recovered bins, automated collection homes, businesses, and 25% vehicles , business systems public spaces Potentially Economic to Recycle, food scraps, textiles, But No Current Recovery grinders, land C&D debris Infrastructure or Local Markets spreaders, anaerobic 25% digesters, multi-material/composite Currently Not Economic to Recycle Next generation of conversion packaging & products technologies 15% personal hygiene products Never Economic landfilling & highly contaminated to Recycle materials 10%
  • 13. Materials Management Diamond Always Recycled by Industry No Government Involvement 10% Materials/Generators Management Technologies Currently Recycled Through Municipal Curbside/Drop-off Programs 15% recyclables from Currently Economic to Recycle larger single stream non-participating But Not Recovered bins, automated collection homes, businesses, and 25% vehicles , business systems public spaces Potentially Economic to Recycle, food scraps, textiles, But No Current Recovery grinders, land C&D debris Infrastructure or Local Markets spreaders, anaerobic 25% digesters, Currently Not Economic to Recycle 15% Never Economic to Recycle 10%
  • 14. State Strategies to Maximize Recycling • Establish Aggressive Goals • Enact Disposal Bans • Expand Bottle Bills • Build Local Recycling Capacity Building • Modernize the Infrastructure • Introduce Product Stewardship Legislation • Expand Market Development • Provide Local Government Funding
  • 15. Communities on the Front-Lines of the Zero Waste Movement • Austin, TX • Oakland, CA • Alaminos City, Philippines • Santa Cruz County, CA • Canberra, Australia • Berkeley, CA • New Zealand – with over 66% • Palo Alto, CA of NZ Cities • Marin County • Buenos Aires, Argentina • Los Angeles, CA • Seattle, WA • Chicago, IL • Boulder, CO • Halifax, Nova Scotia • Central Vermont Waste Mgt. • Toronto, Ontario District, VT • Nelson, British Columbia and • San Luis Obispo, CA other Regional Districts • Fresno, CA • San Francisco, CA • Del Norte County CA Source: www.zwia.org
  • 16. San Francisco’s Waste Diversion & Zero Waste Goals 1990 10% Diversion
  • 17. San Francisco’s Waste Diversion & Zero Waste Goals 1990 2000 CA State Mandate with Penalties
  • 18. San Francisco’s Waste Diversion & Zero Waste Goals 1990 2000 2005 >50% Diversion
  • 19. San Francisco’s Waste Diversion & Zero Waste Goals 1990 2000 2005 2007 >72% Diversion (Including C&D)
  • 20. San Francisco’s Waste Diversion & Zero Waste Goals 1990 2000 2005 2007 2009 - Ban on Styrofoam & Plastic Bags - Mandatory Participation in Recycling, C&D, & Composting
  • 21. San Francisco’s Waste Diversion & Zero Waste Goals 1990 2000 2005 2007 2009 2010 Goal 75% Landfill Diversion
  • 22. San Francisco’s Waste Diversion & Zero Waste Goals 1990 2000 2005 2007 2009 2010
  • 23. 3 Stream Collection Programs for Residents and Businesses
  • 26. Recycle Away’s Fantastic Three Recycling System for University of San Francisco
  • 27. Recycle Away’s Fantastic Three Recycling System for University of San Francisco
  • 28. Catchy Slogans to Brand Program
  • 29. Recology’s Jepsen Prairie Organics Regional Composting Facility Courtesy of City of San Francisco
  • 30. SF Mandatory Recycling and Composting Ordinance Effective October 21, 2009: • Everybody (residential and commercial) must separate recyclables, compostables (food waste, organic material, etc.) and trash into designated containers Hmmmmm, does that That would be a, include “YES!” me???
  • 31. SF Mandatory Recycling and Composting Ordinance Effective October 21, 2009: • Everybody (residential and commercial) must separate recyclables, compostables (food waste, organic material, etc.) and trash into designated containers • Property managers must provide program for tenants, contractors/janitors with appropriate color- coded containers, signage and education/training
  • 32. SF Mandatory Recycling and Composting Ordinance Effective October 21, 2009: • Everybody (residential and commercial) must separate recyclables, compostables (food waste, organic material, etc.) and trash into designated containers • Property managers must provide program for tenants, contractors/janitors with appropriate color-coded containers, signage and education/training • Potential fines up to $100 for residents, $1,000 for businesses
  • 33. SF Mandatory Recycling and Composting Ordinance Effective October 21, 2009: • Everybody (residential and commercial) must separate recyclables, compostables (food waste, organic material, etc.) and trash into designated containers • Property managers must provide program for tenants, contractors/janitors with appropriate color-coded containers, signage and education/training • Potential fines up to $100 for residents, $1000 for businesses • Pressure from ordinance has resulted in 15% increase composting tonnage to nearly 500 tpd and doubling of new composting participation requests
  • 34. Lessons & Recommendations from San Francisco • Provide convenient, color coded and easy to use collection programs • Conduct extensive outreach and on-site assistance to commercial & multi-tenant customers • Mandate participation with threat of fines • Improve technologies to reduce environmental impacts and improve/diversify products (i.e. biodiesel or anaerobic digestion) • Pursue Extended Producer Responsibility policies
  • 35. Zero Waste Businesses are Leading the Way Businesses with >90% Waste Diversion: • Anheuser-Busch, Fairfield, CA • NUMMI, Fremont, CA • Apple Computer, Elk Grove, CA • Pillsbury • Del Mar Fairgrounds • Playa Vista, LA, CA • Fetzer Vineyards • Ricoh Electronics, Inc • Frankie’s Bohemian Café, SF • San Diego Wild Animal Park • Greens Restaurant, SF • Scoma’s Restaurant, SF • Hewlett-Packard, Roseville, CA • Vons-Safeway • Mad River Brewery • Xerox Corp • New Belgium Brewery, Fort • Yost Printer, Monrovia, CA Collins, CO Presented at the Zero in on Zero Business Conference Source: www.grrn.org
  • 36. Potential Revenues from Recycling in Expanded Bottle Bill States (e.g. NY/CT) # of Containers Revenues Generated Per Day Week Month Year $/Day $/week $/month $/year 1,000 7,000 29,400 264,600 $50 $350 $1,470 $13,230 2,000 10,000 42,000 378,000 $100 $500 $2,100 $18,900 3,000 15,000 63,000 567,000 $150 $750 $3,150 $28,350 4,000 20,000 84,000 756,000 $200 $1,000 $4,200 $37,800 5,000 25,000 105,000 945,000 $250 $1,250 $5,250 $47,250
  • 37. Michael Alexander, President Recycle Away Brattleboro, VT 05302 1-800-664-5340 c) 802-579-7432 Michael@RecycleAway.com www.RecycleAway.com

Editor's Notes

  1. 50% Diversion by 2000 State Mandate with penalties (CA increased diversion from 10% in 1990 to > 50% in 2005)75% Landfill Diversion by 2010 SF Goal (Achieved 72% diversion for 2007, including C&D)Zero Waste to landfill or incineration by 2020 SF Goal2009 Passed Styrofoam & Plastic Bag Bans and Mandatory C&D, Recycling and Composting Participation
  2. 50% Diversion by 2000 State Mandate with penalties (CA increased diversion from 10% in 1990 to > 50% in 2005)75% Landfill Diversion by 2010 SF Goal (Achieved 72% diversion for 2007, including C&D)Zero Waste to landfill or incineration by 2020 SF Goal2009 Passed Styrofoam & Plastic Bag Bans and Mandatory C&D, Recycling and Composting Participation
  3. 50% Diversion by 2000 State Mandate with penalties (CA increased diversion from 10% in 1990 to > 50% in 2005)75% Landfill Diversion by 2010 SF Goal (Achieved 72% diversion for 2007, including C&D)Zero Waste to landfill or incineration by 2020 SF Goal2009 Passed Styrofoam & Plastic Bag Bans and Mandatory C&D, Recycling and Composting Participation
  4. 50% Diversion by 2000 State Mandate with penalties (CA increased diversion from 10% in 1990 to > 50% in 2005)75% Landfill Diversion by 2010 SF Goal (Achieved 72% diversion for 2007, including C&D)Zero Waste to landfill or incineration by 2020 SF Goal2009 Passed Styrofoam & Plastic Bag Bans and Mandatory C&D, Recycling and Composting Participation
  5. 50% Diversion by 2000 State Mandate with penalties (CA increased diversion from 10% in 1990 to > 50% in 2005)75% Landfill Diversion by 2010 SF Goal (Achieved 72% diversion for 2007, including C&D)Zero Waste to landfill or incineration by 2020 SF Goal2009 Passed Styrofoam & Plastic Bag Bans and Mandatory C&D, Recycling and Composting Participation
  6. 50% Diversion by 2000 State Mandate with penalties (CA increased diversion from 10% in 1990 to > 50% in 2005)75% Landfill Diversion by 2010 SF Goal (Achieved 72% diversion for 2007, including C&D)Zero Waste to landfill or incineration by 2020 SF Goal2009 Passed Styrofoam & Plastic Bag Bans and Mandatory C&D, Recycling and Composting Participation
  7. 50% Diversion by 2000 State Mandate with penalties (CA increased diversion from 10% in 1990 to > 50% in 2005)75% Landfill Diversion by 2010 SF Goal (Achieved 72% diversion for 2007, including C&D)Zero Waste to landfill or incineration by 2020 SF Goal2009 Passed Styrofoam & Plastic Bag Bans and Mandatory C&D, Recycling and Composting Participation