MR Strategy TANZeroWaste

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MR Strategy TANZeroWaste

  1. 1. Reaching Zero Waste throughGrassroots OrganizingTaryn HallweaverToxics Action Center
  2. 2. I’m going to talk about a few things:• Toxics Action Center and our waste work• Don’t Waste Massachusetts and the Boston Recycling Coalition• How to set goals and make a plan for Zero Waste in your community: principles of grassroots organizing
  3. 3. Toxics Action Center
  4. 4. Don’t Waste Massachusetts•Overarching goal: Zero Waste plan for Massachusettsthrough Solid Waste Master Plan for 2010-2020•Other issues: •Organics regulations •Waste ban enforcement •Any regulatory changes pertaining to waste
  5. 5. Boston Recycling Coalition
  6. 6. Principles of Organizing for Zero Waste
  7. 7. 1. Set Achievable Goals 50% in 3-5 years is a good baseline Key strategies: • Universal curbside recycling • PAYT • Yard waste collection • Education
  8. 8. 2. Choose the right decision-maker
  9. 9. 3. Articulate your strategy
  10. 10. 4. Secure the support of your community
  11. 11. 5. Build your group along the way
  12. 12. 6. Escalate your campaign over time
  13. 13. 7. Craft a message using the 4 Cs:Concise, Compelling, Consistent, Controls the Message PAYT: Pay As You Throw SMART: Saving Money and Reducing Trash Same program, different messaging.
  14. 14. 8. Evaluate as you go
  15. 15. Questions? Contact info: Taryn Hallweaver Toxics Action Center 617-747-4358taryn@toxicsaction.org

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