Industry Perspective on Traceability - A Panel Discussion - Moderator: Mr. Glenn Fischer. Panelists Mr. Chuck Adami, President & CEO, Equity Cooperative Livestock Association; Mr. Jim Lovell, Cattle Procurement, Bartlett Cattle Company; Ms. Maureen Phelon, Manager, Dairy ID Programs, Holstein Association, USA; Dr. Myriah Johnson, Agricultural Economics Consultant, Noble Research Institute, from the 2018 NIAA Annual Conference, Livestock Traceability: Opportunities for Animal Agriculture, plus the Traceability and the Real World Interactive Workshop, April 10 - 12, Denver, CO, USA. More presentations at https://www.youtube.com/channel/UCeUDeS810OcOfuEYwj1oHKQ

1. Jim Lovell
Past Chairman
Texas Cattle Feeders Association
Procurement and Marketing
Bartlett Cattle Co.

2. Feedyard
perspective of
traceability
feeder cattle
Animal disease
traceability

3. United States Feedyards > 4,000 Head
11.7 million head
of cattle on feed
in the US
80 % nations fed
beef population
reside in this box

4. Feeder cattle
CATTLE
FLOW
EAST
COAST
WEST
COAST
SOUTH TO
NORTH
MEXICO
CANADA
HAWAII

5. A tremendous amount of
feeder cattle in commerce
everyday
A small feedyard may only get
a load or two of cattle a week
A larger feeding corporation
may receive hundreds of loads
a week
For example
A feeding corporation with a
capacity of 500,000 head must
purchase aprox 2400 hd
everyday to maintain capacity

7. 2016 $306
2017F $335
2018F $343

9. Cattle disease and
traceability of disease
continues to be a
concern to the cattle
feeding sector
Foreign and domestic
consumers are
continuing to ask for
traceability
There is growing
competition for
foreign markets with
other countries that
have disease
traceability

10. Texas Cattle Source Verification
Service
VISION
A TEXAS CATTLE INDUSTRY THAT CAN QUICKLY TRACE CATTLE IN ORDER
TO CONTAIN INCIDENTS; THAT IS INSULATED FROM DOMESTIC AND
INTERNATIONAL MARKET REACTION DUE TO SUCH INCIDENTS, AND; THAT
CAN TAKE ADVANTAGE OF EMERGING MARKET OPPORTUNITIES
MISSION
BY JANUARY 1, 2020, HAVE A FUNCTIONING, VOLUNTARY CATTLE SOURCE
VERIFICATION SERVICE THAT WOULD FACILITATE DISEASE TRACEABILITY,
PROVIDE ADDED VALUE TO INDUSTRY SEGMENTS THROUGH
INFORMATION SHARING, SUPPORT VALUE-ADDED MARKETING
PROGRAMS AND BE EXPANDABLE TO A NATIONAL LEVEL

11. Parameters
VOLUNTARY PARTICIPATION
INDUSTRY OVERSIGHT AND MANAGEMENT
EQUITABLE TO ALL INDUSTRY SECTORS
MAINTAIN DATA PRIVACY UNDER CONTROL OF CATTLE OWNER
PREVENT DATA ACCESS THROUGH FOIA
INCORPORATES COMMON INDUSTRY PRACTICES
OPERATES AT THE SPEED OF COMMERCE
CREDIBLE IN DOMESTIC AND INTERNATIONAL MARKETS
COMPLIANT WITH STATE AND FEDERAL HEALTH REGULATIONS
ALLOWS LIMITED ACCESS BY STATE AND FEDERAL CATTLE HEALTH
AGENCIES FOR DISEASE TRACEABILITY
COMPATIBLE WITH CATTLE IDENTIFICATION AND VERIFICATION
REQUIREMENTS FOR PROCESS VERIFIED MARKETING PROGRAMS
ENCOURAGES PARTICIPATION THROUGH INCENTIVES
PROVIDES A FRAMEWORK THAT CAN BE EXPANDED TO A NATIONAL LEVEL
UTILIZES ELECTRONIC IDENTIFICATION TECHNOLOGY TO THE MAXIMUM
EXTENT POSSIBLE

12. THANK YOU