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U.S. Farm & Ranch
 Alliance: The Fox
in the Chicken Coop
   Presentation Prepared by John Hansen
           OCM Annual Meeting
              Kansas City, MO
              August 10, 2012
Since 1980 the U.S. Lost…
• 42% of all Beef Producers
   -538,960 Beef Producers

• 91% of all Pork Producers
   -606,060   Pork Producers

• 82% of all Dairy Producers
   - 275,270 Dairy Producers

• 33% of all Sheep Producers
   -40,000 Sheep Producers
Why Did All These Farmers &
Ranchers Stop Raising Livestock?
• Were they forced out of business
  because of a lack of income caused by
  non-competitive ag markets?
• Was the compliance costs of meeting
  livestock waste regulations too high?
• Or….
• As USFRA claims, was it because of HSUS
  driven livestock production standards?
Since 1980…
 There has been a dramatic shift in livestock
  ownership

 More corporate ownership of livestock

 More meat packer ownership of livestock

 More indirect meatpacker ownership and control of
  livestock
Since 1980…
 More vertical integration of livestock

 Proliferation of CAFO’s (Confined Animal Feeding
  Operations)

 Massive consolidation of cattle, hog, and sheep
  meat packing

 Local and neighbor opposition to large CAFO’s
  because of water quality, air quality, & smell
Since 1980…
 Local, state, and national media coverage of
  conflicts between mostly corporate CAFO’s and
  local residents

 Local, state, and national media coverage of
  concerns about water contamination from CAFO’s

 Local, state, and national media coverage of
  concerns about the animal production methods
  used by some CAFO’s—including gestation crates
  for hogs, battery cages for chickens, and tail
  docking of dairy cows
Since 1980…
 Growing consumer concerns about where the food
  they consume comes from, and how it was
  produced

 The growing consumer concern about livestock
  production practices has been directly proportional
  to the corporate takeover of traditional
  independently owned and operated family farmer
  and rancher livestock production.
Ag Market Reforms & Ag
 Livestock Ownership Structure
      Common links between these two issues

 Same ag market players dominate both issues

 Same shared economic interests

 Same world view of food production

 Same use of public affairs management firms
Ag Market Reforms & Ag
 Ownership Structure
       Common links between these two issues

 Same use of money to influence elections

 Same approach to influencing laws & legislation

 Same approach to influencing regulation

 While they meat packers fight over market
  share, they work together for their common interests
The Corporate Response
 Circle the wagons of the corporate ag supporters-Form
  U.S. Farmer & Rancher Alliance

 Create a false threat to all agriculture that can be used
  to misdirect the focus and attention of consumers while
  appealing to the fears and prejudices of farmers &
  ranchers to justify the creation of the USFRA
 Include the agribusiness players
 Include the livestock commodity organizations –NCBA,
  NPPC, etc.
 Include as many ag related and ag organizations as
  possible—Farm Bureau, National Corn Growers
  Association, American Soybean Association, etc.
The Corporate Response
 Hire a top quality public relations firm to poll
  consumers about their concerns

 Develop a process of engagement with consumers
  to put their issues of concern on the table within a
  controlled format so a unified message can be used
  to answer the consumer concern

 Utilize all forms of the media to spread and repeat a
  consistent and uniform message
The Corporate Response
 Use farmers and ranchers whenever possible to answer
  the consumer and public concerns about corporate
  livestock ownership and production issues

 Use farmers and ranchers own checkoff monies and
  organizational monies as much as possible to finance
  the corporate response to corporate agricultural issues

 Use farmers and ranchers as much as possible to put the
  friendly smiling face before consumers to answer their
  concerns resulting from the corporate takeover of
  traditional livestock production
Our Response
 Seek and tell the truth however inconvenient that might
  be

 Build broad based coalitions with players of common
  interests

 Develop our own game plan

 Get the necessary resources and commitment to
  implement it

 ―Never give up. Never give up. Never give up‖
                          Winston Churchill
Nebraska Farmers Union
              1305 Plum St.
           Lincoln, NE 68502
Website: www.nebraskafarmersunion.org
          Phone: 402-476-8815
           Fax: 402-476-8859
 Contacts: President - John K. Hansen

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8.10.12 usfra ocm ppt

  • 1. U.S. Farm & Ranch Alliance: The Fox in the Chicken Coop Presentation Prepared by John Hansen OCM Annual Meeting Kansas City, MO August 10, 2012
  • 2. Since 1980 the U.S. Lost… • 42% of all Beef Producers  -538,960 Beef Producers • 91% of all Pork Producers  -606,060 Pork Producers • 82% of all Dairy Producers  - 275,270 Dairy Producers • 33% of all Sheep Producers  -40,000 Sheep Producers
  • 3.
  • 4. Why Did All These Farmers & Ranchers Stop Raising Livestock? • Were they forced out of business because of a lack of income caused by non-competitive ag markets? • Was the compliance costs of meeting livestock waste regulations too high? • Or…. • As USFRA claims, was it because of HSUS driven livestock production standards?
  • 5. Since 1980…  There has been a dramatic shift in livestock ownership  More corporate ownership of livestock  More meat packer ownership of livestock  More indirect meatpacker ownership and control of livestock
  • 6. Since 1980…  More vertical integration of livestock  Proliferation of CAFO’s (Confined Animal Feeding Operations)  Massive consolidation of cattle, hog, and sheep meat packing  Local and neighbor opposition to large CAFO’s because of water quality, air quality, & smell
  • 7. Since 1980…  Local, state, and national media coverage of conflicts between mostly corporate CAFO’s and local residents  Local, state, and national media coverage of concerns about water contamination from CAFO’s  Local, state, and national media coverage of concerns about the animal production methods used by some CAFO’s—including gestation crates for hogs, battery cages for chickens, and tail docking of dairy cows
  • 8. Since 1980…  Growing consumer concerns about where the food they consume comes from, and how it was produced  The growing consumer concern about livestock production practices has been directly proportional to the corporate takeover of traditional independently owned and operated family farmer and rancher livestock production.
  • 9. Ag Market Reforms & Ag Livestock Ownership Structure Common links between these two issues  Same ag market players dominate both issues  Same shared economic interests  Same world view of food production  Same use of public affairs management firms
  • 10. Ag Market Reforms & Ag Ownership Structure Common links between these two issues  Same use of money to influence elections  Same approach to influencing laws & legislation  Same approach to influencing regulation  While they meat packers fight over market share, they work together for their common interests
  • 11. The Corporate Response  Circle the wagons of the corporate ag supporters-Form U.S. Farmer & Rancher Alliance  Create a false threat to all agriculture that can be used to misdirect the focus and attention of consumers while appealing to the fears and prejudices of farmers & ranchers to justify the creation of the USFRA  Include the agribusiness players  Include the livestock commodity organizations –NCBA, NPPC, etc.  Include as many ag related and ag organizations as possible—Farm Bureau, National Corn Growers Association, American Soybean Association, etc.
  • 12. The Corporate Response  Hire a top quality public relations firm to poll consumers about their concerns  Develop a process of engagement with consumers to put their issues of concern on the table within a controlled format so a unified message can be used to answer the consumer concern  Utilize all forms of the media to spread and repeat a consistent and uniform message
  • 13. The Corporate Response  Use farmers and ranchers whenever possible to answer the consumer and public concerns about corporate livestock ownership and production issues  Use farmers and ranchers own checkoff monies and organizational monies as much as possible to finance the corporate response to corporate agricultural issues  Use farmers and ranchers as much as possible to put the friendly smiling face before consumers to answer their concerns resulting from the corporate takeover of traditional livestock production
  • 14. Our Response  Seek and tell the truth however inconvenient that might be  Build broad based coalitions with players of common interests  Develop our own game plan  Get the necessary resources and commitment to implement it  ―Never give up. Never give up. Never give up‖ Winston Churchill
  • 15. Nebraska Farmers Union 1305 Plum St. Lincoln, NE 68502 Website: www.nebraskafarmersunion.org Phone: 402-476-8815 Fax: 402-476-8859 Contacts: President - John K. Hansen