The document discusses standards for describing users and their attributes, emotions, activities, and interests to help recommend personalized content. It also outlines requirements for a proposed MPEG User Description standard being developed by the ISO working group on coding of moving pictures and audio. The document provides examples of how user description data could be used to identify a user's emotion from their voice and recommend suitable music to alleviate boredom.

1. MPEG and the Governance of Materials
Sean Cubitt
Media Archaeology and Technological Debris, Goldsmiths, 21 June 2013

2. uncompressed series of frames
same series showing selected changing areas
to be transmitted between keyframes
keyframe keyframeblocks / macroblocks/GoBs

4. UD shall include the following elementary components.
• Attribute: specify intrinsic information of the user,
e.g., first and last name, gender, and age.
• Profile: specify general information of the user, e.g.,
photo, height, weight, address, phone number, e-mail ad-
dress, and fax number.
• Status: specify user’s current status, e.g., emotion,
blood pressure, heart rate.
• Activity: specify activities that the user is participating
in online or offline.
• Interest: specify interests of the user within a social
community.
• History: specify User’s History, e.g., records of user
activities in communities or schools.
• Content Usage: specify content that the user has con-
sumed or prefered by interacting with the application.
• Certificate: specify certificates of the user.
• Communication: specify communication modality of
the user.
• Device: specify devices of the user.
• Preference: specify preferences of the user.
• Social Network Activity: specify user’s social activities
online or offline networks.
• User Asset: specify social assets of the user, e.g., cred-
its, assets, and authority.
• Actions: specific current actions performed by the
user .
• Emotion: specify user’s emotion.
INTERNATIONAL ORGANISATION FOR STANDARDISATION
ORGANISATION INTERNATIONALE DE NORMALISATION
ISO/IEC JTC1/SC29/WG11
CODING OF MOVING PICTURES AND AUDIO
ISO/IEC JTC1/SC29/WG11/ N13425
January 2013, Geneva, CH
Title: Draft Requirements on MPEG User Description

5. 2.3 Response to User’s Emotion
We need to recognize a user’s emotion to help
the user to get what he needs or wants. The
device analyzes the user’s current emotion
with UD and recommends a preferable con-
tent like music, sports, karaoke, or movie.
1. Saying to smartphone “I’m so bored.
Can you help me?”
2. The smartphone analyzes the voice mes-
sage for identifying the user’s emotion and in-
tention. Based on that information, the smart-
phone attaches this information to the existing
UD and sends it to the server.
3. The server analyzes the UD and matches
it with its database, while recommending
JAZZ to the user.
4. The user is satisfied with the recommen-
dation.
INTERNATIONAL ORGANISATION FOR STANDARDISATION
ORGANISATION INTERNATIONALE DE NORMALISATION
ISO/IEC JTC1/SC29/WG11
CODING OF MOVING PICTURES AND AUDIO
ISO/IEC JTC1/SC29/WG11 N13223
October 2012, Shanghai, CN
Draft Use Cases for MPEG User Description (Ver. 4.0)

6. Professor Dr.-Ing. Jörg Eberspächer, Chairman of the Board of
Trustees, Technical University Munich
Dr.-Ing. Werner Mohr, subst. Chair of the Board of Trustees, Head
of Research Alliances, Nokia Siemens Networks GmbH und Co. KG
Dr. Andreas Bereczky, Zweites Deutsches Fernsehen
Dr. Rainer Fechner, Member of the board, Alcatel-Lucent
Deutschland AG
Ministerialdirigent Dr. Andreas Goerdeler, Federal Ministery of
Economics and Technology
Professor Dr.-Ing. Josef Hausner, Divison Vice President, Intel Mo-
bile Communcations GmbH
Marco Junk, BITKOM, Federal Association for Information Tech-
nology, Telecommunications and New Media
Professor Franz Kraus, CEO, ARRI AG
Regierungsdirektor Dr. Ulf Lange, Federal Ministry of Education
and Research
Senatsrat Bernd Lietzau, Public Administration of Economics,
Technology and Research, Berlin
Wolfgang Lohmann, CEO, ITCCON GmbH
Dr. Michael Meyer, Head Clinical Products, Siemens AG, Health-
care Sector
Professor Dr.-Ing. Klaus Petermann, Technical University Berlin
Professor Dr. Bernhard Preim, Otto-von-Guericke University
Magdeburg
Professor Dr. Ralf Reulke, Humboldt-Universität Berlin
Ministerialrat Dr. Hans Schroeder, Ministry for Science and Culture
of Lower Saxony
Dr. Detlef Teichner, Member of Board, Loewe AG
Dr. Fiona Williams, Research Director, Ericsson GmbH, Eurolab R
& D
Dr. Christian Winkler, Global Technology Field Leader, SIEMENS
AG Corporate Technology
Members of the Board of Trustees,
Fraunhofer Heinrich Hertz Institute
http://www.hhi.fraunhofer.de/hhi-the-institute/profile/board-of-trustees.html

7. Apple Inc.
DAEWOO
Cisco Systems Canada Co.
Cisco Technology, Inc.
Dolby Laboratories Licensing Corporation
Electronics and Telecommunications Research Institute
France Télécom, société anonyme
Fraunhofer-Gesellschaft zur Förderung der angewand
ten Forschung e.V.
Fujitsu Limited
Hewlett-Packard Company
Hitachi, Ltd.
JVC Kenwood Corporation
Koninklijke Philips Electronics N.V.
LG Electronics Inc.
Microsoft Corporation
Mitsubishi Electric Corporation
NTT docomo
Nippon Telegraph and Telephone Corporation
Panasonic Corporation
Polycom, Inc.
Robert Bosch GmbH
Samsung Electronics Co., Ltd.
Sedna Patent Services, LLC
Sharp Corporation
Siemens AG
Sony Corporation
Telefonaktiebolaget LM Ericsson
The Trustees of Columbia University in the City of
New York
Toshiba Corporation
Vidyo, Inc.
ZTE Corporation
MPEG-LA Patent holders

9. The main objectives of Green MPEG are:
· Efficient multimedia processing and transport: The standard will
enable building interoperable solutions for energy-efficient con-
sumption of media in this context.
· Enable efficient media encoding based on the energy resources of
the encoder or the feedback from the receiver.
· Enable efficient media decoding and presentation.
ISO/IEC JTC1/SC29/WG11 N13468 April 2013

10. Top-rated TV shows, UK, 2011

11. Cottam Power Station, Nottinghamshire
Photo: Ian Hay www.aboveallimages.co.uk