Presentation done in March 2013 for the MRS conference

1. Agile research for the digital age
Nathalie Gaveau, Founder & CEO Shopcade
@NathGaveau

2. The “Hacker” Way
“Moving
fast
enables
us
to
build
more
things
and
learn
faster.
We
have
a
saying:
“Move
fast
and
break
things.”
The
idea
is
that
if
you
never
break
anything,
you’re
probably
not
moving
fast
enough.”
-­‐
Mark
Zuckerberg
to
Shareholders

3. How Shopcade does agile research
1. Lean start up approach
2. User-centric design
3. Informed business decisions
4. Big data for commerce

4. 1- Lean start-up approach

5. 2- User-centric design
“Always On” - qualitative & quantitative data
Collabora5ve
Shopcaders’
Lab
Mul5ple
UX
tes5ng
tools
Voice
of
Customer
Data
&
Analy5cs
And
more…

6. 3- Informed business decisions
Data drive all the team’s KPIs & decisions
USE
CASE
1
:
ACQUISITION
REPORTING
Evolu5on
of
CPC,
CTR
and
Conv.
Rate
1.00
4%
0.50
2%
0.00
0%
CPC
CTR
CVR

7. 4- Big data commerce
Because of data, we can offer a much
deeper understanding of your customers
Female
34
years
old
377
friends
In
a
rela5onship
Living
in
London
Influen5al
Demographic
interests
&
likes

8. Data-based personalisation is our future
Your
customer

9. Nathalie Gaveau, Founder & CEO Shopcade
@NathGaveau
nathalie@shopcade.com
Get in touch & follow @shopcade
Thank you!