The document summarizes the results of a survey of college movie goers. It found that 60% see 3-5 movies a month, but 95% see less than 2 movies in theaters per month. Most see fewer movies than last year. Students said word-of-mouth recommendations from friends and family influence their decisions most, followed by reviews from film critics. The survey had some limitations like not distinguishing where movies were seen. It concluded that marketing needs to generate buzz to drive traffic in the first week and that reviews from friends and family are important to college moviegoers.